
TBC 157: When Cold Outreach Actually Works in Fundraising
Cold outreach fails when it makes an investor ask, “If this deal is so good, why did it reach me cold?” Jason breaks down the situations where cold outreach can work, including travel, real calendar density, and the rare company whose traction speaks for itself. He also explains why warm introductions should still make up most of a fundraise and why a VC saying “we accept cold decks” does not mean cold is equally useful for every founder.




