Full Funnel Marketing by Keywordio

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Nov 2025

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The Full Funnel Podcast with Johan & Jonas from Keywordio invites you to explore the universe of digital marketing across platforms like Meta, Google, TikTok, and more! Navigate through each layer of the marketing funnel with our experts, unlocking strategies to elevate your online campaigns from awareness to conversion. Whether you’re a seasoned marketer or a startup enthusiast, tune in to transform your digital journeys into conversion goldmines. Let's decode the secrets of platform-specific marketing together! 🚀🔍🎧

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18 recent

November 7, 2025Episode 1835 min

Ep18 - The AI Agent Playbook

Show Notes In this episode, Johan and Jonas open the AI toolbox and reveal how next-gen marketing teams are building custom GPTs , Gemini-powered copilots , and using Veo for video automation. It’s not about experimenting anymore,it’s about implementing AI at scale . Learn how the most forward-thinking ecommerce teams use foundation models to optimize creative, analytics, and media execution. What You'll Learn: How to use OpenAI’s GPT and Google’s Gemini to build custom marketing agents The role of Vertex AI and Google Cloud in scalable agent deployments Real-world use cases: from feed optimization to automated insights What Veo , Google’s generative video AI, means for future content creation Why marketing teams are moving from ChatGPT prompts to full AI workflows Show Links Connect with us: Jonas Linkedin Johan’s Linkedin Email us: Jonas@keywordio.com Johanlidner@keywordio.com Get a quote from Keywordio

July 23, 2025Episode 1739 min

Ep17 - From Skincare to Sofas: Lessons in Brand, Pricing & AI with Rebecka Håwi Ryde CEO MeliMeli

In this episode, Rebecka Håwi Ryde CEO MELIMELI shares key insights from her journey—from agency life to leading Skincity through a major transition, and now building the premium furniture brand MeliMeli. You'll learn: What it takes to step into leadership during a brand’s transition How agency experience can shape e-commerce strategy Lessons from shifting platforms and preserving pricing power Why owning your brand is essential to long-term success How to communicate price increases without losing trust The practical meaning of “pricing power” in a competitive market What sustainability looks like beyond buzzwords How AI tools are transforming daily work across content and customer service Whether you're growing a DTC brand, managing digital operations, or exploring AI for team efficiency—this episode is packed with actionable takeaways. In the links you have access to all extra content discussed in the episod. Show Links LUCA SERIEN MELIMELI The Effectiveness Equation Forbes - Warren Buffett on Pricing Power Connect with us: Rebecka’s Linkedin Jonas Linkedin Lovisa's Linkedin Email us: Jonas@keywordio.com Lovisa@keywordio.com Get a quote from Keywordio

February 21, 2025Episode 1626 min

Ep16 - The End to Advantage Shopping Campaigns?

Show Notes Join digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson as they dive into the exciting new features coming to Meta in 2025, with an increased focus on the creative side of advertising. Is Meta phasing out Advantage Shopping campaigns? In this episode, we break down what's staying, what's changing, and how to stay ahead of the curve in Meta’s evolving ad platform. Don’t miss out on key insights that could shape your 2025 marketing strategy! Show Links Slides from the podcast Connect with us: Johan’s Linkedin Jonas Linkedin Email us: Jonas@keywordio.com Johanlidner@keywordio.com Get a quote from Keywordio

December 20, 2024Episode 1530 min

Ep15 - Wrapping up 2024 with Jorge Montoya

Show Notes Join digital marketing experts Johan Lidner ,Jonas Hagströmer Theodorsson and our special guest Jorge Montoya from Filippa K as they share their learning of 2024, with a little bit more focus on the creative part. Want to know the secret behind 2024's most successful marketing campaigns? In this episode, we dive into how creative and marketing teams work together, the biggest lessons we learned this year, and the strategies that made our top campaigns stand out. Stay tuned for insights that can transform your own projects—plus, a surprising takeaway you won’t want to miss! Show Links FIlippa K’s Meta Ads Library Connect with us: Johan’s Linkedin Jonas Linkedin Jorges Linkedin Email us: Jonas@keywordio.com Johanlidner@keywordio.com Get a quote from Keywordio

November 21, 2024Episode 1426 min

Ep14 - AI Makes Your Team More Efficient

Join digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson as they share how to maximize your online sales with full funnel marketing during peak season. In this episode, you'll learn how to Gain an understanding of how AI technologies are reshaping the business landscape and how you can implement them in your teams by using Gemini 1.5 Open Ai o1, & Llama 3.1, and much more Show Links AI event Connect with us: Johan’s Linkedin Jonas Linkedin Email us: Jonas@keywordio.com Johanlidner@keywordio.com Get a quote from Keywordio

September 23, 2024Episode 1319 min

Ep13 - Be Ready for Peak Season

Join digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson as they share how to maximize your online sales with full funnel marketing during peak season. In this episode, you'll learn how to effectively use platforms like Google, Meta, TikTok, Pinterest, and Snapchat to boost your performance. Johan and Jonas will walk you through the latest best practices and common mistakes to avoid when planning your campaigns for the busiest time of the year. We'll dive into: Performance 5 Campaign Strategy Peak Season Tips AI: custom-made solutions for your team Get the insights you need to succeed this peak season! Show Links Peak Season event ROAS Calculator Connect with us: Johan’s Linkedin Jonas Linkedin Email us: Jonas@keywordio.com Johanlidner@keywordio.com Get a quote from Keywordio

March 27, 2024Episode 1235 min

Ep12 - How to build a full-funnel marketing strategy on TikTok

Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and today's guest Simon Gadelii from TikTok. Simon has an impressive background in digital marketing. In this episode we will go deeper into how the TikTok users mindset has changed, how much budget do you need to run TikTok Ads and what's needed to create a successful VSA Campaign. Show Links TikTok Course. Nordic Nest Case Connect with us: Johan’s Linkedin Jonas Linkedin Simon’s Linkedin Email us: Jonas@keywordio.com Johanlidner@keywordio.com Get a quote from Keywordio

March 20, 2024Episode 1132 min

Ep11 - Why we started Keywordio

In this episode, you will learn more about the history of Keywordio, and also get to know one of our Co-Founders better! Today’s hosts are: Morten Barkfeld, Johan Lidner and Jonas Hagströmer Theodorsson from Keywordio Show Links Connect with us: Morten’s Linkedin Johan’s Linkedin Jonas Linkedin Email us: Jonas@keywordio.com Johanlidner@keywordio.com Morten@keywordio.com Get a quote from Keywordio

March 13, 2024Episode 1023 min

EP10 - Attribution modelling for a complex marketing mix, with Sofia from Stronger

Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and today's guest Sofia Jansson who is Performance Marketer at Stronger. Sofia has a long experience of digital marketing and building scalable ecommerce businesses. As a very curious person Sofia has been a fast learner all throughout her career. This has also lead to endless testing of new strategies over at companies such as Stronger. In this episode we will go deeper into how to build a full-funnel with different creatives, different attribution settings and tools, and much more! Show Links Visit Stronger 's Website Get 25% off with Sofia's discount code: Sofia_25 Connect with us: Johan’s Linkedin Jonas Linkedin Sofia’s Linkedin Email us: Jonas@keywordio.com Johanlidner@keywordio.com Get a quote from Keywordio

February 23, 2024Episode 924 min

Ep 9 - Custom AI assistant, why you need to start building your own versions of GPT

In this episode, we will go deeper into how to build custom Chat GPT marketing teams, a few examples of custom cases, what prompts to use, and how to be more efficient with the help of Ai Today’s hosts are: Johan Lidner and Jonas Hagströmer Theodorsson from Keywordio Show Links Try Keywordio’s own GPT Full Funnel marketing , you need to have a Open AI pro license Slide deck with prompt list Sora video Gustav Söderström Spotify, GenAI explained Connect with us: Johan’s Linkedin Jonas Linkedin Email us: Jonas@keywordio.com Johanlidner@keywordio.com Get a quote from Keywordio