
Sons of Vancouver: Building Canada's rye whisky category with James Lester
Our guest today is James Lester, Founder & Managing Partner of Sons of Vancouver. Rye whisky has long been the most overlooked category, boxed into a narrow flavour profile while bourbon and single malt get to explore the full spectrum. Sons of Vancouver is changing that. In this episode, James shares how the distillery is expanding what rye can taste like, why community-building shaped their first decade in business, and how they're now turning to that same community to fund the next stage of growth. About FrontFundr FrontFundr is democratizing the private sector investment model. We empower all Canadians to invest in private companies they believe in while giving entrepreneurs access to the funding they need to grow. To date, we've built up a community of over 76,500 users, run 305+ successful funding campaigns, and helped businesses raise more than $381 million. For more information , visit https://www.frontfundr.com/ Want to stay up to date with everything FrontFundr? Subscribe to our weekly newsletter you'll get a heads-up on upcoming events and information on our campaigns. Click here: https://bit.ly/FFnewssignup Follow us on social for the latest updates: https://ca.linkedin.com/company/frontfundr https://www.instagram.com/frontfundr/










