Fresh Takes On Tech

Hosted by International Fresh Produce Association

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133

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Sep 2026

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About the show

Welcome to Fresh Takes on Tech, a podcast from the International Fresh Produce Association. At IFPA, Our trade association represents companies from every segment of the global fresh produce and floral supply chain. We advocate, connect and guide to enhance members’ prosperity. This is a show for people interested in the intersection between technology and the produce and floral industries. Each episode we explore the problems, solutions, people and ideas that are shaping the industry.

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September 29, 202626 min

Game-Changer Alert: How Digital Twins and Data Transform Supply Chains

Explore the evolving world of reusable packaging in the produce industry with Vonnie Estes and guest Tim Debus, President and CEO of the Reusable Packaging Association. Delve into recent advancements in public policy, the impact of European regulations, and the role of technology in enhancing packaging systems. Unpack the economics of closed-loop systems, the significance of data in supply chain efficiency, and the potential of AI models fueled by tech-enabled reusable packaging. Gain insights into the strategic alignment required among stakeholders to achieve sustainability and operational excellence in fresh produce logistics. Key Takeaways Policy Impact: Recent advancements in public policy are significantly influencing the packaging industry, pushing it towards sustainable practices through regulations. Technology Integration: The integration of tracking and sensor technologies transform reusable packaging into smart systems that provide real-time data essential for supply chain optimization. System Efficiency: Successful reusable packaging systems require stakeholder alignment, continuous operational improvement, and scale to achieve desired efficiencies. Economic Metrics: Key metrics such as volume, turns, and loss prevention are crucial in determining the economic viability of reusable packaging systems. Closed Loop Challenges: Expanding reuse systems across broader supply chains involves addressing complexities that require innovative solutions and infrastructure development. Guest Resources Tim Debus is the President and CEO of the Reusable Packaging Association. With over two decades of experience in the packaging industry, Tim has been at the forefront of advocating for sustainable packaging solutions. His work focuses on promoting reusable packaging systems that enhance supply chain efficiency and reduce environmental impact. Tim's leadership has positioned him as a key influencer in transitioning global markets toward more sustainable practices through policy development and technological advancement. Show Links International Fresh Produce Association - https://www.freshproduce.com/ Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/ Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/ Twitter - https://twitter.com/IntFreshProduce/ LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/ Instagram - https://www.instagram.com/intlfreshproduceassn/

September 22, 202628 min

Kevin Kelly on the Frontlines of Packaging Innovation: Lessons from the Battlefield

Join host Vonnie Estes as she delves into the complexities of sustainable packaging with Kevin Kelly, CEO of Emerald Packaging. Explore how U.S. specialty crop exporters can navigate the evolving packaging landscape, focusing on reusable options and reverse logistics. Kevin discusses the startup challenges of EPR programs and the critical balance between packaging needs and sustainability. He also highlights innovative solutions, such as compostable films and the impact of public policy on packaging decisions. This insightful discussion addresses practical challenges and encourages informed decisions for an eco-friendly future. Key Takeaways EPR programs face initial hurdles due to startup inexperience and staffing challenges, requiring timelines to be reassessed for effective implementation. Sustainable packaging solutions must balance packaging reduction with the necessities of food safety, shelf-life, and minimizing food waste. The cost of incorporating sustainable materials like PCR (post-consumer resin) is viable, contrary to common perceptions of prohibitive expenses. Consumer behavior plays a crucial role in packaging choices; raising awareness can shift practices towards more sustainable options. Public policy should incentivize environmentally sound packaging innovations without disrupting industry viability and job security. Guest Resources Kevin Kelly is the CEO of Emerald Packaging, a leader in the fresh produce packaging industry. With deep expertise in flexible packaging, Kevin has been a prominent figure in the industry, known for his candid views and commitment to sustainable packaging solutions. He has a thorough understanding of the challenges and innovations in packaging, particularly for produce, and actively participates in discussions about the industry's regulatory landscape. Kevin brings to the table a wealth of experience and a keen insight into how packaging can adapt to environmental requirements and technological advancements. Show Links International Fresh Produce Association - https://www.freshproduce.com/ Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/ Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/ Twitter - https://twitter.com/IntFreshProduce/ LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/ Instagram - https://www.instagram.com/intlfreshproduceassn/

September 15, 202624 min

Can Reuse Be Cost-Effective? Busting the Myths of Sustainable Packaging

Explore the evolving landscape of sustainable packaging in the latest episode of Fresh Takes on Tech, hosted by Vonnie Estes. Joined by Cory Connors from Atlantic Packaging, they dive into the challenges and innovations in reusable packaging systems, emphasizing the potential of digital twins to model supply chain changes. Learn about closed-loop systems, the impact of EPR laws, and success stories like reusable cups at events. They also discuss the complexities of implementing these practices in the fresh produce industry and the importance of collaboration and scalability in sustainable solutions. Key Takeaways Sustainable Packaging Evolution : The rise of EPR laws and increased enforcement in Europe are driving real commitments to sustainable practices in packaging. Closed-Loop Systems : Successful circular systems require consumer engagement and a high return rate of packaging materials to be economically viable. Reverse Logistics Challenges : Effective systems must handle the complexities of collection, cleaning, and reusability without placing undue burdens on consumers. Digital Twin Applications : Modeling packaging systems virtually can optimize design choices and logistics before real-world deployment, potentially flipping outcomes from success to failure. Standardization Importance : Industry-wide standards and collaborations can alleviate the redundancy and inefficiencies of many brands developing separate systems. Guest Resources Cory Connors is a prominent figure in sustainable packaging, affiliated with Atlantic Packaging. Known for his deep understanding and advocacy of closed-loop and circular systems, Cory brings invaluable insight into the complexities of making sustainable packaging systems economically viable and environmentally sound. He often engages in thought leadership discussions, contributing to industry advancements with a particular focus on systemic changes that support sustainable practices. Show Links International Fresh Produce Association - https://www.freshproduce.com/ Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/ Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/ Twitter - https://twitter.com/IntFreshProduce/ LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/ Instagram - https://www.instagram.com/intlfreshproduceassn/

September 8, 202626 min

Dynamic Decision Making: The Power of Digital Twins for Produce Supply Chain

Explore the dynamic realm of digital twins in agriculture with Vonnie Estes and Dr. Ziynet Boz from the University of Florida. Delve into how digital twins can transform complex systems like reusable packaging supply chains, enhancing decision-making by simulating real-world scenarios. Discover the distinction between digital twins and traditional models, the role of AI, and the challenges of implementing digital twins in produce logistics. With insights on optimizing costs, reducing environmental impacts, and improving supply chain dynamics, this episode unveils the future of sustainable agriculture driven by digital innovation. Key Takeaways Digital twins are dynamic digital representations that remain connected with real-world counterparts to enhance understanding and decision-making. Unlike traditional lifecycle assessment tools and spreadsheets, digital twins can adapt to real-time data and simulate different operational scenarios. Reusable packaging presents a complex challenge well-suited for digital twins due to the numerous feedback loops and supply chain requirements involved. A practical digital twin implementation can integrate and balance economics, environmental impact, and operational efficiency. Collaboration between industry and academia can bridge knowledge gaps, ensuring robust interoperability across varied systems and stages in agriculture. Guest Resources Dr. Ziynet Boz is an Assistant Professor at the University of Florida, specializing in the intersection of sustainable food systems, packaging modeling, and digitization. With a prolific career focused on systems questions, she is renowned for her expertise in digital twins and their application in agricultural and biological engineering. Ziynet's research interests integrate systems engineering, industrial engineering, and environmental sustainability. Show Links International Fresh Produce Association - https://www.freshproduce.com/ Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/ Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/ Twitter - https://twitter.com/IntFreshProduce/ LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/ Instagram - https://www.instagram.com/intlfreshproduceassn/

September 1, 202621 min

Transforming Supply Chains: The Power of Digital Twins

Explore the evolving role of digital twins in the fresh produce industry in this episode of Fresh Takes on Tech. Host Vonnie Estes is joined by Erik Larsen from the International Fresh Produce Association, who delves into the definition, significance, and implementation challenges of digital twins. Discover how this innovative technology is transforming supply chain data management, enhancing traceability, and optimizing logistics. Erik also shares insights into the importance of data sharing and collaboration among supply chain partners. Tune in for a fresh perspective on leveraging technology for better data-driven decisions. Key Takeaways Digital twins are virtual models reflecting real-world objects or systems, enhanced with real-time data, pivotal for optimizing supply chain management in the fresh produce industry. Erik Larsen emphasizes the critical shift from focusing on compliance to leveraging robust data infrastructures for optimization, safety, and profitability across the supply chain. Enabling the seamless sharing and interoperability of data among all stakeholders in the supply chain is crucial for successful implementation. Industries are increasingly recognizing that data sharing is a crucial business strategy rather than just a technological endeavor. To adopt digital twins successfully, the industry must prioritize standardized product identification, traceability, and a robust foundational data strategy. Guest Resources Erik Larsen : Erik Larsen is the Director of Supply Chain at the International Fresh Produce Association (IFPA). With over 25 years of experience, he has an extensive background in technology, data, and supply chain operations within the produce industry. His career began in the grower-shipper sector with companies like Gargiulo and Naturipe, where he served as head of IT. Larsen also worked with L&M companies and Duda Farm Fresh Foods, gaining a wealth of experience across various levels of produce supply chains. His involvement in industry committees and chairing the Produce Supply Organization demonstrates his leadership and dedication to advancing the sector. Show Links International Fresh Produce Association - https://www.freshproduce.com/ Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/ Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/ Twitter - https://twitter.com/IntFreshProduce/ LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/ Instagram - https://www.instagram.com/intlfreshproduceassn/

August 11, 202627 min

The Autonomy Shift: When AI Moves from Answering to Acting

Join host Vonnie Estes as she welcomes Rob Leclerc from AgFunder to discuss the transformative impact of Agentic AI on the venture capital industry. Delve into AgFunder's cutting-edge use of AI to innovate VC processes, manage portfolios, and streamline operations. With insights into the future of AI-driven investments and real-world use cases, this episode explores how AgFunder is harnessing AI for strategic advantage, offering a glimpse into the evolving landscape of venture capital. Discover the potential of AI as a game-changer in food tech and beyond. Key Takeaways AgFunder leverages AI to streamline its venture capital processes, optimizing research, deal sourcing, and portfolio management. Rob Leclerc highlights the evolution from traditional to agentic AI, describing significant disruptions in the VC landscape. Agentic AI allows AgFunder to automate complex tasks, equipping it to manage a plethora of articles and data-driven decisions. The potential for AIs to conduct recursive self-improvement and the implications on the future of venture capital are explored. Rob envisions a future where AI agents negotiate and collaborate, representing both startups and investors in the VC ecosystem. Guest Resources Rob Leclerc is a co-founder of AgFunder, a venture capital firm focused on food tech, climate tech, and agricultural innovation. With around $300 million in assets under management, AgFunder invests primarily in seed and Series A funding rounds, emphasizing transformative technologies in food and agriculture. Rob holds a master's degree in AI and virtual robotics and a PhD in computational biology and evolutionary biology from Yale University. As a leading figure in the venture capital landscape, Rob has a distinguished track record in leveraging technology to drive significant advancements in the agtech and foodtech sectors. Show Links International Fresh Produce Association - https://www.freshproduce.com/ Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/ Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/ Twitter - https://twitter.com/IntFreshProduce/ LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/ Instagram - https://www.instagram.com/intlfreshproduceassn/

August 4, 202625 min

Starting with the Problem: The Key to Unlocking AI Success in AgTech

Vonnie Estes hosts a conversation with Shail Khiyara, CEO of Swarm, exploring the transformative potential of agentic AI in agriculture. Khiyara shares insights on how Swarm's decision intelligence solutions optimize supply chain logistics and workforce planning, enhancing efficiency in various agricultural sectors. The discussion emphasizes the importance of starting with business problems rather than AI, capturing institutional knowledge, and the value of domain-specific AI solutions over generic alternatives. They highlight practical strategies for integrating AI in agriculture to boost margins and decision-making processes. Key Takeaways Vertical Domain AI Solutions: Swarm focuses on vertical domain-specific AI, providing tailored solutions that learn and adapt to specific business environments over time, particularly in agriculture. Start with Business Problems: Businesses should identify core problems needing AI solutions, rather than fixating solely on data cleanup and standard AI applications. AI and Institutional Knowledge: Utilizing AI to capture the decision-making prowess of experienced operators enhances sustainability and knowledge retention within agricultural entities. AI as a Springboard: Companies can treat AI investment as a strategic asset to significantly improve efficiency and profitability, without overhauling existing processes. Human in the Loop: In agriculture, AI is intended to augment human expertise, respecting the complex biological systems intrinsic to the field. Guest Resources Shail Khiyara is the CEO of Swarm, a decision intelligence company specializing in leveraging AI technology to tackle complex operational and business challenges across various industries, including agriculture and agri-food sectors. With extensive experience in heavy industrial operations such as oil, gas, and infrastructure megaprojects, Shail's oversight is driven by the critical need for precision and safety in decision-making. Under his leadership, Swarm has developed domain-specific AI solutions that transcend common technological hype and directly address customer needs in optimizing supply chain logistics and workforce planning. Show Links International Fresh Produce Association - https://www.freshproduce.com/ Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/ Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/ Twitter - https://twitter.com/IntFreshProduce/ LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/ Instagram - https://www.instagram.com/intlfreshproduceassn/

July 28, 202637 min

Unlocking the Secrets of Physical AI in Agriculture

Delve into the transformative world of AI in the produce industry with host Vonnie Estes and guest Steve Statler, CEO of AmbientChat AI. Explore the intersection of AI, IoT, and supply chains, focusing on how agentic AI can revolutionize food logistics by enhancing efficiency, reducing waste, and improving consumer experiences. Gain insights into the implications of data ownership, AI standards, and the evolving dynamics between tech giants and traditional players. This episode offers a comprehensive look at the future of food supply chains and the vital role of AI. Key Takeaways Agentic AI : Moves beyond data visibility, offering actionable insights and system-wide improvements in the produce supply chain. Data Ownership : Crucial for leveraging AI technologies in supply chains; businesses must ensure control over their data to retain agency. Physical AI in Logistics : Innovations like sensor-tagged shipping crates drastically improve supply chain efficiency and minimize waste. Consumer Empowerment : AI can customize and optimize food buying decisions, potentially increasing fresh produce consumption. European Initiatives : Europe's efforts in digital product passports may set a global standard for ethical data management in supply chains. Guest Resources Steve Statler is the CEO of AmbientChat AI and the host of the Mr. Beacon podcast. With an extensive background at the intersection of AI, ambient IoT, traceability, and supply chains, Steve is a recognized thought leader in the technology sector. His previous work with Wiliot, an Israeli semiconductor company, highlighted his innovation in ambient IoT, pioneering advances like affordable and ubiquitous temperature-sensing tags. Steve is passionate about the transformative potential of AI in physical supply chains, seeking to enhance efficiency and sustainability. Show Links International Fresh Produce Association - https://www.freshproduce.com/ Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/ Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/ Twitter - https://twitter.com/IntFreshProduce/ LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/ Instagram - https://www.instagram.com/intlfreshproduceassn/

July 21, 202633 min

Building the Data Foundation: Modernizing Ag from the Ground Up

Vonnie Estes hosts Seana Day, CEO of Dave Wilson Nursery, on "Fresh Takes on Tech." Seana shares her journey from investment banking to leading a longstanding tree nursery business, tackling challenges of modernizing legacy systems. Discover how Shauna used her tech and finance background to revolutionize the nursery industry, focusing on data-driven decision-making and enhancing customer outcomes. The conversation delves into integrating AI and technology to address implementation challenges in agtech, offering valuable insights for industry stakeholders. Tune in for a comprehensive look at transforming traditional agricultural practices. Key Takeaways Seana Day transitioned from investment banking to agtech innovation, eventually becoming CEO of Dave Wilson Nursery, showcasing her diverse career in finance and agriculture. The critical role of a nursery in the specialty crop supply chain is often underestimated, as nurseries are integral in helping growers select and commercialize fruit and nut varieties. Modernizing an agribusiness like Dave Wilson Nursery involves creating a comprehensive data backbone, evolving from outdated systems to a more agile, technology-enabled operation. Successfully driving change in a nursery business requires strong leadership, effective communication, and involving staff in the design and implementation processes. Agtech companies often falter in implementation and onboarding; treating these aspects with the same care as product development can greatly enhance adoption and succes Guest Resources Seana Day is a seasoned professional with extensive experience in investment banking, agtech innovation, and agriculture. She has worked at the intersection of technology, finance, and agribusiness, transitioning from evaluating agricultural technologies to hands-on leadership as the CEO of Dave Wilson Nursery. Her career spans roles across investment banking, agtech investment strategies, and advisory capacities. At Dave Wilson Nursery, she brings her expertise to revitalize and innovate within this longstanding tree nursery business, applying her knowledge to drive modernization and operational transformation. Show Links International Fresh Produce Association - https://www.freshproduce.com/ Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/ Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/ Twitter - https://twitter.com/IntFreshProduce/ LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/ Instagram - https://www.instagram.com/intlfreshproduceassn/

July 14, 202633 min

Unleashing Agentic AI: Revolutionizing Food & Agriculture

Vonnie Estes hosts Elliott Grant on Fresh Takes on Tech to explore the revolutionary potential of agentic AI in the food and agriculture sectors. Unlike generative AI, agentic AI autonomously sets goals and executes tasks, transforming processes from pricing negotiations to supply chain efficiency. The conversation delves into how this technology could level the playing field between small suppliers and large retailers, optimize consumer choices for health and sustainability, and fundamentally reshape industry dynamics. Grant also previews his upcoming book, "Eating Tomorrow: AI and the Future of Food." Key Takeaways Agentic AI vs. Traditional AI : Agentic AI is designed to independently set goals, plan, and execute tasks, unlike existing AI that primarily provides information based on prompts. Potential in Agriculture : Agentic AI could revolutionize agricultural processes, from disease diagnosis to optimizing supply chains, offering actionable insights and automation. Levelling the Playing Field : Smaller producers may benefit from agentic AI as it could provide them with negotiation power comparable to larger corporations, fostering fairness. Consumer Impact : This AI advancement could lead to healthier consumer choices by aligning shopping behaviors with nutrition and sustainability insights. Transparency and Trust : Ensuring that agent discussions are transparent and follow clear protocols is essential for acceptance and success in real-world applications. Guest Resources Elliott Grant is a distinguished professional who has consistently operated at the intersection of technology, agriculture, food, and data. He has an impressive track record of leading agricultural technology companies and delving deeply into food-related decision-making processes. Currently, Elliot is exploring significant shifts in AI, particularly the transition of AI from being a mere information tool to becoming an active agent capable of making decisions, taking actions, and negotiating autonomously. Elliot is also an author with a forthcoming book that encompasses various dimensions of AI, including a chapter focused on agentic AI. He continues to contribute valuable insights into the fresh produce industry while engaging with cutting-edge technology sectors. Show Links International Fresh Produce Association - https://www.freshproduce.com/ Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/ Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/ Twitter - https://twitter.com/IntFreshProduce/ LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/ Instagram - https://www.instagram.com/intlfreshproduceassn/