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Freelance Road Trip Podcast

The intersection of inspired creativity and common business sense for freelance designers, illustrators, and photographers who want to have fulfilling, successful businesses. Hosted by Alvalyn Lundgren.

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Last Episode Date: 30 April 2024

Total Episodes: 130

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30 April 2024
Establish Your Value Proposition

A key to your long-term success as a freelance creative is to work with the kinds of clients you’re best suited to serve. And a key approach to attracting those clients is to establish your value proposition — a statement that clearly sets you apart from your close compe...

22 min
21 March 2024
An Attitude For Success

In this episode, Alvalyn discusses the importance of establishing and maintaining an “abundance” mindset for achieving career and creative success. She emphasizes how success is not limited by resources, but is instead created through taking action, setting goals, and pl...

20 min
22 February 2024
Upgrade Your Portfolio With Case Studies

Case studies help position freelance creatives as strategic problem solvers, rather than technicians or wrists. They present the client's problem, document and record the creative process, and showcase research findings, insights, and process to demonstrate problem-solving c...

16 min
22 January 2024
Not Using Contracts? What Could Go Wrong?

Many freelancers in all sectors work without written contracts. They rely on verbal agreements which can be vague and incomplete. Neglecting to put project parameters and expectations in writing before you begin a project opens the door for all kinds of trouble to show up. ...

15 min
28 December 2023
Freelancers and Financial Crimes

A new reporting requirement affecting LLCs and s-corps — small and independent businesses legally registered with their secretary of state — is coming your way in 2024. The Corporate Transparency Act establishes a federal database of beneficial owners of small businesses...

21 min
14 December 2023
Up All Night

Stress resides between an expectation of an ideal and what actually is.  When the expectation of the ideal — balance (symmetry) — collides with the messy realities of life, you can feel like you’re not good enough or you’re in the wrong lane. It’s all in what kind...

23 min
15 November 2023
There Are No Guarantees

There are myriad courses, programs, and coaches available to help you learn skills to succeed in your freelance business. You have a lot of teachers, coaches, and “gurus” to choose from. Or you can choose none and learn it on your own.  In this program I talk about the ...

18 min
28 September 2023
How To Negotiate With Clients

As a freelancer or creativepreneur, negotiating skills are crucial and can make a significant difference in the success of your creative business. In this episode, we'll address the purpose of the negotiation process, explore the dos and don’ts of effective negotiating, ...

32 min
31 August 2023
What's the Difference Between Marketing and Branding?

Marketing and branding are related concepts that are often used interchangeably, but they are distinct and have different purposes. Freelance designers create brand assets and identities for their clients, but fewer freelancers actually consider the necessity of building the...

12 min
10 August 2023
How To Thrive In Your Creative Business

Establishing and managing a business so you can make a living from your creative work — your way — isn’t easy and probably not what most of us expected when we started out. With all the competition out there, and now with AI looming as both an asset and a threat to cre...

22 min
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