FranchisOR Bust - Franchise Marketing

Hosted by Trevor Emerson

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Jun 2026

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About the show

FranchisOr Bust is a weekly interview podcast with leaders and owners from the franchise world. We discuss challenges, best practices, and the tangible impacts of digital marketing. Topics include franchise development, franchise marketing, and more. Learn more at FranchisORBust.com

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45 recent

June 11, 202628 min

Why Franchise Marketing Gets Harder as You Grow with Steve Buors

In this episode of FranchisOR Bust, host Trevor Emerson sits down with Steve Buors, CEO and Co-Founder of Reshift Media, to discuss the challenges of digital advertising in franchise systems. Trevor and Steve explore the balance between franchisor brand consistency and franchisee local control, the impact of fragmented data, and why goal alignment is essential for scalable performance. Steve also shares how advertising strategies differ for emerging brands building their foundation versus established brands working through legacy systems and processes. The conversation also touches on the role of technology, automation, and AI in franchise marketing, while emphasizing that strong strategy, communication, and clear ROI still matter most. To learn more about Reshift Media, check out their website at www.reshiftmedia.com or follow them on Instagram @reshift.media. FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.

February 12, 202622 min

Why Influencer Marketing is the Next Franchise Growth Engine with Angela Olea and Liberty Bernal

In this episode of FranchisOR Bust, host Trevor Emerson kicks off Season 4 with Angela Olea (CEO & Founder) and Liberty Bernal (President & COO) of Sweet Influencers. Together, they explore how influencer marketing is transforming local marketing for franchise systems—and why it's becoming a powerful, scalable tool for growth. Drawing from their experience as franchisors, franchisees, and suppliers, Angela and Liberty share how Sweet Influencers connects brands with authentic local micro- and nano-influencers to drive real community engagement—often at a fraction of the cost of traditional influencer campaigns. They also discuss how protecting brand messaging, leveraging AI, and building a repeatable playbook helps franchisors and franchisees alike see measurable results. FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.

February 9, 202622 min

The PR Power Play: Growing Franchises the Smart Way with Heather Ripley

In this episode of FranchisOR Bust, host Trevor Emerson sits down with Heather Ripley, founder of Ripley PR, for a unique conversation on how public relations plays a critical role in franchise growth and long-term brand success. Heather shares her journey from working inside a major franchisor to launching an agency focused on serving the franchise and skilled trades industries. She dives into how strategic PR can drive franchise development, build credibility, and create momentum for both franchisors and franchisees—often serving as a more powerful and cost-effective lead generation tool than many paid channels. From managing brand messaging across franchise systems to understanding the evolving role of PR in the age of AI and modern search, Heather offers practical insights on why proactive reputation-building is essential—even when there's no crisis to manage. Whether you're looking to grow your franchise system, strengthen your brand presence, or better understand how PR supports long-term business success, this episode is packed with valuable perspective and actionable takeaways. FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.

August 13, 202526 min

Why Franchise Culture Is Everything with Ryan Parsons

In this episode of FranchisOR Bust, host Trevor Emerson engages in a compelling conversation with Ryan Parsons, the CEO of Evive Brands. With a long history in the franchising business, Ryan and his brother founded The Brothers That Just Do Gutters, offering insight into starting a business from the beginning, growing a local company, franchising, and more. Throughout this episode, Ryan discusses the lessons and experiences he has taken away from franchising, as well as the culture he has built in the companies he has been a part of. Discover valuable takeaways on entrepreneurship, leadership, and building a thriving franchise culture that you can apply to your own business journey. FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.

August 1, 202526 min

What It Takes To Scale: Lessons from Mosquito Shield with Michael Moorhouse

In this episode of FranchisOR Bust, host Trevor Emerson sits down with Michael Moorhouse of Mosquito Shield for an insightful conversation about growth, grit, and getting started in franchising. Michael dives into the key strategies, challenges, and milestones that shape the success of new franchise locations. From his early days in the industry to leading and supporting new franchisees, he shares lessons learned and what it really takes to thrive. Whether you're an aspiring franchisee or a seasoned business owner, this episode is packed with valuable insights and expert perspectives on building and sustaining a successful franchise.FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.

March 11, 2025Episode 128 min

Importance of Home Service Franchising with Empower Brands

In this episode of FranchisOR Bust, host Trevor Emerson engages in a compelling conversation with Scott Sutton, the Chief Development Officer at Empower Brands. With a career spanning over 30 years in strategy, franchising, and corporate development, Scott offers invaluable insights into the art of franchise growth and sustainability. Throughout the discussion, Scott delves into the nuances of franchise development, sharing his experiences from his tenure at Empower Brands—a leading franchise platform encompassing ten world-class franchise brands, including Archadeck Outdoor Living, Bumble Roofing, Canopy Lawn Care, Conserva Irrigation, FRSTeam, Jan-Pro, Koala Insulation, Outdoor Lighting Perspectives, Superior Fence & Rail, and Wallaby Windows. Whether you're an aspiring franchisee or a seasoned business owner, this episode is packed with practical advice and expert perspectives on building and sustaining a successful franchise. FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.

November 19, 2024Episode 4026 min

Mastering Franchise Operations with Elite Franchise Capital

In this exciting episode of FranchisOR Bust, host Trevor Emerson sits down with John Patriarca and Robert Tobias, Directors at Elite Franchise Capital, to delve into the intricacies of franchise operations. John and Robert share insights from their vast experience in providing financing solutions to franchisees, discussing how Elite Franchise Capital empowers entrepreneurs to succeed. They'll explore strategies for scaling businesses, securing funding, and navigating the challenges of franchise ownership. Whether you're a seasoned franchisee or just exploring the possibilities, this episode is packed with practical advice and expert perspectives on building a thriving franchise. Find out more about John, Robert, and Elite Franchise Capital here: https://elitefranchisecapital.com/ FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.

July 19, 2024Episode 3829 min

Sustainable Franchise Growth with Rusty Amarante of BELFOR Franchise Group

Welcome to another episode of FranchisOR Bust, the podcast where host Trevor Emerson dives into the world of franchising with industry leaders! In this episode, Trevor interviews Rusty Amarante, CEO at BELFOR Franchise Group. Join us as Rusty shares his extensive knowledge and experience in the property restoration and home services franchising industries. Explore the growth and success of BELFOR Franchise Group, the unique challenges they encounter, and the strategies that have fueled their expansion in recent years. Whether you're an experienced franchising professional or just starting your journey in this dynamic field, this episode is packed with valuable insights and practical advice. Don't miss it! Learn more about the exciting opportunities available through BELFOR Franchise Group at: https://belforfranchisegroup.com/ FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.

June 24, 2024Episode 3728 min

The Wild Cookie Ride with Bennett Maxwell of Dirty Dough

In this episode, our host Trevor Emerson sits down with Bennett Maxwell, the visionary behind Dirty Dough. Bennett Maxwell brings a wealth of knowledge and experience from his entrepreneurial journey, transforming Dirty Dough into a standout brand in the competitive cookie industry. Together, they delve into the intricacies of building and growing a successful franchise, sharing practical advice and offering guidance on navigating the business world effectively. Whether you're a seasoned franchisor, a budding entrepreneur, or simply curious about the franchise industry, this episode is packed with essential information to help you succeed. Tune in as we explore the challenges, opportunities, and best practices in the franchising realm. Don't miss out on this insightful conversation with Bennett Maxwell. Learn more about Dirty Dough here: Dirty Dough's Website FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.

June 4, 2024Episode 3641 min

Franchise Guidance with Laura McDonald and Joel Buckberg of Baker Donelson

In this episode, our host Trevor Emerson sits down with two esteemed experts from Baker Donelson, Laura McDonald (Of Counsel) and Joel Buckberg (Shareholder). Laura and Joel bring a wealth of knowledge and experience from their extensive careers at Baker Donelson, a renowned law firm with a strong reputation for guiding clients through complex business landscapes. Together, they discuss the intricacies of franchising, share practical advice, and offer guidance on navigating the business world effectively. Whether you're a seasoned franchisor, a budding entrepreneur, or simply curious about the franchise industry, this episode is packed with essential information to help you succeed. Tune in as we explore the challenges, opportunities, and best practices in the franchising realm. Don't miss out on this insightful conversation with Laura McDonald and Joel Buckberg. Learn more about Baker Donelson here: https://www.bakerdonelson.com/ FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.