Episodes
411
Latest episode
May 2026
Language
EN
If you’d like to learn more about the ins and outs of franchise marketing, there’s no better way than to catch our regular franchise podcast, Franchise Marketing Radio.
In this episode of Franchise Marketing Radio, Lee interviews Daniel McCarty, founder and CEO of JunkStart, the first pay-by-weight junk removal company in the U.S. Daniel explains how he disrupted the traditional volume-based pricing model by charging customers per pound instead, bringing transparency and fairness to the industry. He discusses the challenges of transitioning his […]
In this episode of Franchise Marketing Radio, Lee Kantor interviews Jeff Salter, founder and CEO of Caring Senior Service. Jeff shares how he launched the non-medical home care business in 1991 in West Texas, eventually expanding to 62 locations across 23 states through franchising. He discusses the ideal franchisee profile, emphasizing passion for helping seniors […]
In this episode of Franchise Marketing Radio, host Lee Kantor speaks with Melissa Telsrow, president and co-founder of Hiper, about solving the complexities of digital marketing for franchise and multi-location brands. Melissa explains how Hiper helps franchisors balance centralized brand control with local flexibility. Many franchise systems struggle with inconsistent messaging when individual locations manage […]
In this episode of Franchise Marketing Radio, Lee interviews Steve Hart, CEO and Co-Founder of Property Management, Inc. (PMI). Steve discusses how PMI became the largest property management franchise in the U.S., with over 450 partners across 48 states. He explains how PMI supports franchisees across five sectors—residential, commercial, HOA, short-term rentals, and multifamily—providing systems, […]
In this episode of Franchise Marketing Radio, Lee interviews Scott Ossim of Contractor Commerce. Scott discusses how e-commerce tools are transforming the home services industry. He explains how instant online estimates and transparent pricing help contractors and franchise systems generate higher-quality leads, improve customer trust, and convert website traffic into real jobs while still allowing […]
In this episode of Franchise Marketing Radio, host Lee Kantor interviews Kristen Denzer, CEO and founder of Tierra Encantada, a Spanish immersion early education and childcare franchise. Kristen shares how her entrepreneurial journey led to creating a unique program combining language immersion and global cuisine for children ages six weeks to six years. She discusses […]
In this episode of Franchise Marketing Radio, host Lee Kantor interviews Charles Stovall, FranChoice owner and consultant. Charles shares his journey from corporate sales to multi-unit franchise ownership and consulting, offering insights into the realities of franchising. He discusses common misconceptions, the importance of understanding franchise disclosure documents, and why business acumen outweighs passion for […]
In this episode of Franchise Marketing Radio, Stone Payton interviews Jennifer Jaciw, franchise coach at The Entrepreneur's Source. Jennifer shares her personal journey through career transitions and explains how her organization helps professionals explore franchise ownership as a new path. She details their complimentary coaching process, which uses assessments to match clients with business opportunities […]
In this episode of Franchise Marketing Radio, Lee Kantor interviews Lindsey McFadden, Chief Marketing Officer of Stretch Zone. Lindsey shares the origins and growth of Stretch Zone, a franchise specializing in practitioner-assisted stretching. She discusses their unique approach to stretching, inclusive client base, and the ideal franchisee profile. The conversation highlights Stretch Zone’s collaborative franchisee […]
In this episode of Franchise Marketing Radio, Lee Kantor interviews Brad Coleman, CEO of Safeway Driving and former NASCAR driver. Brad shares his journey from racecar driver to franchise leader, detailing how he modernized Safeway Driving and expanded it from a local school to a thriving franchise. He discusses the importance of driver safety, the […]
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