Franchise Marketing Radio

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Episodes

250

Latest episode

Jun 2026

Language

EN-US

About the show

Franchise Marketing Radio is amplifying the voice of the franchise business community. Guests share brand success stories, stories of inspiration and marketing growth hacks some some of the brightest minds in Franchising.

Listen to episodes

60 recent

June 5, 2026

Balancing Brand Consistency and Local Market Empowerment in Franchising

In this episode of Franchise Marketing Radio, Lee Kantor interviews Steve Buors, CEO of Reshift Media, a franchise-focused digital marketing agency. Steve shares how his team helps franchise systems scale marketing across locations while balancing brand consistency with local flexibility. He explains the core challenge in franchising marketing—head office control vs. franchisee autonomy—and how technology […]

June 2, 2026

Building a Modern Art Education Franchise: Inside One River School’s Hybrid Model and Community Focus

In this episode of Franchise Marketing Radio, Lee interviews Matt Ross, CEO and founder of One River School, a modern art education franchise with 15 locations across six states. Drawing from his experience scaling School of Rock, Matt built One River to fill a gap in relevant, contemporary art education for K-12 students and adults. […]

May 26, 2026

From Volume to Weight: The Game-Changing Shift in Junk Removal Services

In this episode of Franchise Marketing Radio, Lee interviews Daniel McCarty, founder and CEO of JunkStart, the first pay-by-weight junk removal company in the U.S. Daniel explains how he disrupted the traditional volume-based pricing model by charging customers per pound instead, bringing transparency and fairness to the industry. He discusses the challenges of transitioning his […]

May 19, 2026

Inside Caring Senior Service: The Journey of Building a Hands-On, Tech-Savvy Senior Care Franchise That Changes Lives

In this episode of Franchise Marketing Radio, Lee Kantor interviews Jeff Salter, founder and CEO of Caring Senior Service. Jeff shares how he launched the non-medical home care business in 1991 in West Texas, eventually expanding to 62 locations across 23 states through franchising. He discusses the ideal franchisee profile, emphasizing passion for helping seniors […]

May 1, 2026

Centralized Strategy, Local Impact: Cracking the Franchise Code

In this episode of Franchise Marketing Radio, host Lee Kantor speaks with Melissa Telsrow, president and co-founder of Hiper, about solving the complexities of digital marketing for franchise and multi-location brands. Melissa explains how Hiper helps franchisors balance centralized brand control with local flexibility. Many franchise systems struggle with inconsistent messaging when individual locations manage […]

April 22, 2026

From Small Towns to Big Cities: How PMI Franchisees Thrive in Every Market Type

In this episode of Franchise Marketing Radio, Lee interviews Steve Hart, CEO and Co-Founder of Property Management, Inc. (PMI). Steve discusses how PMI became the largest property management franchise in the U.S., with over 450 partners across 48 states. He explains how PMI supports franchisees across five sectors—residential, commercial, HOA, short-term rentals, and multifamily—providing systems, […]

April 3, 2026

Turning Website Traffic into Jobs: The Power of Online Estimates for Contractors

In this episode of Franchise Marketing Radio, Lee interviews Scott Ossim of Contractor Commerce. Scott discusses how e-commerce tools are transforming the home services industry. He explains how instant online estimates and transparent pricing help contractors and franchise systems generate higher-quality leads, improve customer trust, and convert website traffic into real jobs while still allowing […]

March 25, 2026

Discovering Tierra Encantada: A Revolutionary Spanish Immersion Program for Young Learners and Their Families

In this episode of Franchise Marketing Radio, Lee Kantor interviews Kristen Denzer, CEO and founder of Tierra Encantada, a Spanish immersion early education and childcare franchise. Kristen shares how her entrepreneurial journey led to creating a unique program combining language immersion and global cuisine for children ages six weeks to six years. She discusses the […]

February 27, 2026

Your Franchise Friend: Expert Guidance for Making Informed Franchise Decisions!

In this episode of Franchise Marketing Radio, host Lee Kantor interviews Charles Stovall, FranChoice owner and consultant. Charles shares his journey from corporate sales to multi-unit franchise ownership and consulting, offering insights into the realities of franchising. He discusses common misconceptions, the importance of understanding franchise disclosure documents, and why business acumen outweighs passion for […]

February 3, 2026

Navigating Career Transitions: How Franchise Coaching Can Change Your Life

In this episode of Franchise Marketing Radio, Stone Payton interviews Jennifer Jaciw, franchise coach at The Entrepreneur’s Source. Jennifer shares her personal journey through career transitions and explains how her organization helps professionals explore franchise ownership as a new path. She details their complimentary coaching process, which uses assessments to match clients with business opportunities […]

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