Founders Podcast

Hosted by Ash Lonare

Business Education

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Episodes

168

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Aug 2026

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About the show

Welcome to Founder's Podcast, This is a show where I interview proven founders and industry experts who share their stories, strategies, and insights to help you build, launch, and grow your business.

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60 recent

August 18, 2026Episode 556 min

The Hidden Power of a $400 Press Release That Generated $10 Million in Revenue

Ever wonder how a simple story can turn a small business into a media magnet that generates millions in earned buzz? Mickey Kennedy took PR from a costly, chaotic process to a strategic powerhouse that landed over $150 million in media for 40,000 clients—including startups aspiring to be the next big thing—and even got brands onto Shark Tank. His secret? Crafting compelling narratives that journalists can’t ignore and leveraging organic user endorsements that sweep social platforms.In this episode, Mickey breaks down the art and science of effective PR, revealing how the right story can unlock unprecedented visibility—at a fraction of the typical cost. You'll discover: how a $400 press release can generate over ten million dollars in media ROI, the frameworks to craft newsworthy stories around your product or personal journey, and how to turn customer success stories into credibility gold. We explore the proven story arc structure that appeals to journalists and readers alike, plus the importance of emotional connections that make audiences care—facing down the misconception that PR is only for big brands.Mickey shares real-world examples like a pandemic-driven dining bond initiative that raised tens of millions, a carpet company's industry-shaking exposé on big box stores, and the power of industry surveys to position your brand as an authoritative leader. He discusses the most effective ways to reach journalists today—shifting from email to the wire services that media outlets prioritize—and reveals how curated storytelling, contrarian angles, and strategic positioning open the floodgates of earned media. If you're a founder struggling to get noticed or looking to leverage PR without draining your budget, this episode is your blueprint to transforming brand visibility and credibility.Whether you're in tech, AI, or any niche vying for media attention, Mickey’s insights will help you craft stories that resonate, connect, and convert. Perfect for entrepreneurs ready to turn their narrative into a media magnet, this episode unlocks the strategies behind thousands of earned media placements—and how you can do it too.

August 11, 2026Episode 439 min

How a CFO Turned a Near-Bankrupt Company into a $150M Revenue Powerhouse

Most entrepreneurs overlook the power of disciplined finance management and end up in trouble. Rafael Pino, a CFO who transformed a nearly bankrupt company into a $150 million revenue powerhouse, reveals the exact strategies that turned chaos into clarity, profitability, and growth.Imagine turning around a second-generation business that was drowning in debt, with a fragile retail division and a mountain of financial confusion. Rafael shares the step-by-step process he used to slash debt, boost EBITDA by 20%, and elevate shareholder returns with a 40% ROE. His story isn’t just about numbers; it’s a masterclass in discipline, transparency, and strategic decision-making that applies to startups and scale-ups alike.You’ll discover: The crucial stages of business—from bootstrapping to scale—and the finance pitfalls to avoid at each phase How rigorous tracking, benchmarking, and disciplined meetings create predictable growth Why building trust with banks through transparency can save your business during crises The common financial mistakes founders make and simple frameworks to keep your finances in check, no matter the size Practical tactics for managing international funds, avoiding tax traps, and preparing your business for future investments Ignoring these insights can mean the difference between stagnation, panic, or collapse—and the opportunity to thrive long-term. Rafael’s approach shows that discipline and transparency aren’t just good habits; they’re the backbone of scalable, valuable businesses.Whether you’re pitching investors, navigating a crisis, or building a business worth selling, this episode equips you with the mindset and frameworks for financial clarity and confidence. Perfect for founders, CFOs, or anyone serious about sustainable growth—listen now to turn your financial chaos into your greatest asset.Rafael Pino is a seasoned CFO with a track record of turning around businesses in Latin America and the US, transforming their financial health and strategic positioning. His expertise in leveraging discipline, transparency, and strategic finance makes this episode a must-listen for ambitious founders.Why this works: The description opens with a compelling transformation story that hooks the audience, immediately establishing relevance and intrigue. It balances specific insights with broader stakes, offering a clear value proposition for busy founders eager to master their finances. The tone is energetic and authoritative, designed to persuade browsers to listen and learn how strategic discipline can power scalable growth.

August 4, 2026Episode 348 min

The Unexpected Strategy That Turned $15K into a $1.5M B2B Marketing Win

Unlock the marketing blueprint that turned a $15,000 investment into a staggering $1.5 million revenue boost. Steve Robinson reveals how laser-focused B2B strategies and understanding the buyer's journey can generate 15x returns—even with small audiences. If you’re a startup founder or seasoned entrepreneur tired of guessing what works, this episode delivers proven tactics to attract the right clients, nurture warm leads, and craft irresistible offers that close deals faster.Explore Steve’s innovative orbit framework—visualize your brand as a satellite drawing prospects into a gravitational pull, then nurturing those relationships to conversion. Discover step-by-step how to leverage free utilities, community engagement, and targeted paid ads to attract high-value clients. We break down the art of creating compelling lead magnets, the importance of understanding multi-stakeholder decision-making, and how to position yourself differently in crowded markets to stand out as a premium provider.You’ll learn how to tailor your marketing efforts based on budget—whether you’re starting lean with retargeting and email nurturing or scaling with sophisticated platform strategies like LinkedIn, Meta, and programmatic ads. Steve shares his “Four Jobs” approach—pulling prospects into orbit, nurturing relationships, educating your audience, and sealing the sale with time-sensitive offers. Plus, uncover the secret to high-converting offers that build trust without sacrificing profit, and why guaranteed refunds and unique value propositions are game-changers in B2B sales.Why ignore this? Because neglecting these strategies risks your startup getting lost in the noise, wasting time and money on ineffective tactics. Instead, seize the opportunity to build a long-term, scalable marketing system—one that attracts ideal clients willing to pay a premium and refer you for years to come. Perfect for founders eager to gain credibility, increase deal size, and eventually dominate their niche.Whether you have a small budget or are ready to make a big splash, this episode arms you with concrete frameworks, insider tips, and actionable insights to supercharge your B2B marketing. Tune in to revolutionize your approach—because growth favors the prepared.Steve Robinson is the founder of Path3, an innovative B2B self-service advertising platform, trusted for helping clients achieve remarkable ROI through targeted, systematic marketing. Known for his expertise in demand generation and buyer journey mapping, Steve's insights are transforming how startups and scale-ups attract high-quality leads and close premium deals.Get ready to think differently about your marketing strategy, harness the power of your niche, and turn small investments into big wins. Hit play—your next growth breakthrough awaits.

July 28, 2026Episode 240 min

Why More Startups Fail at Hiring Than You Think and How to Avoid It

Most founders overlook the hidden pitfalls of hiring top-tier talent — until a costly mistake derails their startup. John, an expert in securing world-class executives, reveals how underestimated strategies and overlooked nuances can make or break your growth. If you're serious about building a team that can scale quickly and sustain success, this episode is your ultimate guide to avoiding the costly errors many startups make.We dive into real-world stories of hiring mishaps, from burnt-out execs to misaligned team culture, showing you how to navigate these pitfalls. John breaks down the secret frameworks that help founders find, attract, and retain C-suite talent—everything from a 39-day search process to how to craft irresistible offers. Discover how savvy startups are paying under $200K for top executives with significant equity, and learn the crucial negotiation tactics that keep talent engaged for years, not months.You'll uncover: The step-by-step process to hire executives faster with fewer mistakes The key traits that make a founder successful in attracting leadership talent Why a strong cultural fit and entrepreneurial mindset matter more than credentials alone The importance of alignment, respect, and quick decision-making in retaining crucial hires Tips on crafting compelling compensation packages that foster longevity and commitment Whether you're a founder trying to grow your team or a professional eyeing a lucrative C-suite move, mastering these insights could save millions and accelerate your journey. This episode isn’t just about talent—it's about transforming chaos into a powerhouse team capable of conquering the future.Get ready to learn the art and science of hiring at the highest level—your startup’s success depends on it. Perfect for founders, hiring managers, and ambitious professionals aiming to scale smartly in 2026 and beyond.Don't miss this chance to unlock the secrets to hiring top talent with confidence—your competitive advantage starts here!

July 21, 2026Episode 139 min

How Red Hat's Daniel Pratl Transformed Business with One Powerful Skill

Most entrepreneurs and leaders overlook a simple yet powerful skill that can propel their success in the AI age: storytelling. Daniel Pratl, a former CTO at Red Hat and innovator behind groundbreaking expertise-as-an-asset solutions, reveals how mastering the art of compelling narratives is no longer just an added skill—it's the top priority for navigating complexity and creating meaningful connections.This episode dives into how storytelling is transforming the modern landscape of business, from raising capital to building resilience in startup founders. Daniel shares how the top CEOs—Elon Musk, Sam Altman, and others—are winning hearts and minds through authentic storytelling, making technical prowess secondary to narrative finesse. You'll discover how AI has made storytelling more critical than ever, enabling individuals to unlock and monetize their expertise like never before.We break down practical frameworks and tactics: Daniel discusses the importance of articulating serendipity and human moments to resonate deeply with audiences. We explore the rise of "expertise as an asset," a new asset class defined by structure, verifiability, and sovereignty—giving individuals a chance to monetize their unique insights in a rapidly evolving AI-driven economy. Plus, learn why resilience, humility, and the willingness to embrace hard times are the secret ingredients of successful founders, especially those from humble beginnings.Understanding these concepts could be the difference between being left behind in a world overwhelmed by information and AI, or seizing new growth opportunities. If you're a founder, investor, or aspiring entrepreneur looking to stand out in a crowded, complex landscape, this episode offers the essential mindset shift you need. Discover how to craft your story, build credibility, and turn your expertise into a powerful, monetizable asset.Whether you're leading a startup or navigating your personal career in tech, these insights will help you communicate with clarity, authenticity, and influence—fueling progress and innovation in your journey. Don't miss this conversation with Daniel, a trailblazer shaping the future of expertise, storytelling, and AI.

July 14, 2026Episode 1037 min

How Henry Went From Facing Bankruptcy to Writing Best-Selling Books

Unlock the secret to turning your story into a powerful, lasting business asset—without wasting years or money. Henry DeVries, a renowned marketing expert, reveals how publishing a book can become your most effective lead magnet, authority builder, and distribution lever in today’s digital world. Whether you’re a founder, entrepreneur, or dreaming of leaving your nine-to-five behind, this episode uncovers the exact steps to get started—and why acting now can redefine your success in 2026.Henry shares jaw-dropping stories from working with giants like IBM, Kodak, and Hewlett-Packard—showing how a single book or article can open doors you never imagined. He discusses the real leverage today: distribution channels like Amazon, Audible, and print-on-demand that make getting your message to the world easier and more affordable than ever. You’ll discover how to navigate the publishing process efficiently, from crafting a compelling framework to utilizing YouTube and social media for maximum reach. Plus, learn Henry’s "Magnificent Seven" marketing strategies that turn your book into a sales, speaking, and networking machine.In this episode, we break down: Henry’s personal journey from banking on expensive marketing to becoming a bestselling author and publisher. The step-by-step process for authors and founders to create impactful books in months, not years. The distribution hacks—print on demand, e-books, audiobooks—that turbocharge your reach globally. Proven marketing frameworks, including hosting webinars, leveraging podcasts, and building online authority. How to turn your book into a business-building tool that attracts clients, partners, and speaking opportunities. Why does this matter? Because if you ignore the power of publishing and distribution, you risk falling behind in an increasingly content-driven world. The opportunity is enormous: a well-crafted book combined with strategic marketing can catapult your visibility, credibility, and revenue—faster than you think.Henry DeVries is a marketing veteran, author of 20 books, and founder of PersuadeWithAStory.com, known for helping entrepreneurs and executives amplify their reach through publishing and storytelling. His insights are battle-tested from decades working with Fortune 500 companies and countless founders, making this a must-listen for anyone ready to scale with purpose.If you’re a founder looking to elevate your influence—whether just starting out or seeking the next big breakthrough—this episode is your blueprint for mastering the art and science of publishing and distribution. Hit play now and learn how to turn your story into your biggest asset in 2026 and beyond.

July 7, 2026Episode 935 min

How Greg Went from Zero to $100M Deals with Google & Apple in Just Months

Most founders overlook a crucial secret to rapid growth: mastering enterprise relationship building from the get-go. Imagine closing billion-dollar deals with giants like Google and Apple just months into your startup journey—Greg Grant's story proves it's possible when you understand the real mechanics of B2B sales. Are you ready to unlock the game-changing strategies that can propel your startup to industry leaders in record time?In this episode, Greg shares his extraordinary journey from corporate sales legend to startup founder, revealing how he secured deals worth millions with Google and Apple within his first months. You'll discover why traditional hustle isn't enough—organizational mapping, strategic stakeholder engagement, and consultative selling are the real keys to dominate enterprise markets. Greg dives deep into the overlooked signs of a business still running on outdated hustle, contrasting it with truly systematized sales processes that attract high-value clients effortlessly.We break down practical, step-by-step frameworks that can transform your approach: How to craft a compelling value proposition, build the right sales infrastructure, and leverage AI for research and outreach. Greg shares his proprietary "five Ps" model—People, Process, Pipeline, Psychology, and Strategy—that guides every successful enterprise sale. You'll learn the prerequisites every tech startup must meet before jumping into B2B, emphasizing systematic research, CRM discipline, and targeted outreach strategies that actually work in complex, long sales cycles.Why does all this matter? Because the difference between stumbling in sales and closing high-value, enterprise deals lies in systems, strategy, and mindset. Ignoring these insights leaves your startup invisible to the giants you aspire to work with—while mastering them positions you as a trusted partner poised for exponential growth. Whether you're early-stage or scaling, these lessons build a foundation for sustainable, high-impact sales success.Perfect for founders ready to accelerate growth, sales leaders aiming to fine-tune their enterprise strategies, and anyone curious about the future of sales in a world increasingly driven by AI—this episode arms you with actionable insights and proven frameworks. If you’re serious about transforming your approach and attracting top-tier clients, this is your must-listen episode.Greg Grant is a sales strategist and CEO of VAI Sales Leader, renowned for helping startups and established organizations crush their revenue targets with tailored, AI-powered sales systems. His deep expertise in enterprise sales, leadership training, and innovative use of AI makes him a game-changer in today’s competitive landscape.Get ready to rethink how you approach B2B sales because the fastest way to grow is by building relationships that matter, deploying the right systems, and leveraging modern tools intelligently. Don't miss out on these proven strategies to turn your startup into an industry giant faster than you ever imagined.

June 30, 2026Episode 848 min

How Psychology Cracked the Code to Growing a Startup to Over 100 Million Users

Unlock the psychology secrets that transformed a failed startup into a 100-million-user empire. If you're a founder, marketer, or entrepreneur tired of trial-and-error, this episode reveals the counterintuitive growth strategies that actually work—based on real-world experiments and deep behavioral insights.Colin Hodge, a seasoned startup founder and growth expert, shares how understanding human psychology, crafting provocative messaging, and strategic virality propelled apps from zero to millions—and beyond. You’ll discover how a bad date sparked the idea for a revolutionary dating app, why authenticity and exclusivity create FOMO, and how to leverage press and app store tactics to outshine your competitors.We break down: The power of highlighting universal taboos for viral growth How to build in scarcity and FOMO at every stage of your product launch The importance of authenticity in a cluttered, AI-driven world Practical tips on app store optimization and press outreach that still work today Overcoming startup burnout and navigating platform risks with resilience This isn’t just theory—Colin walks through the experiments, failures, pivots, and wins that shaped his success across multiple apps and mergers, giving you actionable lessons to apply now. If you're ready to rethink what’s possible and harness the true psychology behind viral growth, this episode is your blueprint.Perfect for founders chasing their first million users, marketers seeking breakthrough tactics, and anyone committed to building honest, impactful products in a noisy digital landscape. Dive in and learn how understanding how people think can unlock exponential growth.

June 23, 2026Episode 71 hr 8 min

From Homeless to Six Figures in Eight Months

Most founders get caught up in the hustle, missing the lessons hidden in failure—and potential. Jarek Robbins reveals how dropping ego, forging authentic relationships, and relentless courage can turn even the bleakest beginnings into six-figure success stories.In this episode, you'll discover the transformative power of failing forward, the true meaning of service-driven leadership, and the crucial role of partnerships in scaling beyond your limits. Jarek shares raw stories—from stacking lumber at 80 years old to securing a multi-billion dollar investment—highlighting how resilience, strategic risk-taking, and authentic connections are your secret weapons.You'll also explore: The psychology behind scaling a business past the owner’s limits, and why 96% never make it How to harness your inner state, story, and strategy for bold new moves Why being willing to fail—and having a partner who loves you through it—accelerates success Practical insights into health, rhythm, and decision-making that boost your performance and energy The surprising science of human connection, generational pride, and legacy-building in business This isn’t just about entrepreneurship; it’s a blueprint for a life of impact, authenticity, and lasting growth. Perfect for founders, leaders, and anyone ready to break through self-imposed ceilings. If you’re tired of plateauing or afraid to ask big questions, this episode will give you the courage to reimagine your possibilities—and the tools to make them real.Prepare to be inspired, challenged, and equipped to lead with purpose. The journey from humble origins to extraordinary impact starts now—hit play and turn your failures into your greatest assets. (Guest Jarek Robbins is a seasoned entrepreneur and leadership coach, known for his work on resilience and strategic growth—his story is a masterclass in failing forward and building legacy.)

June 16, 2026Episode 640 min

Why Giving Your Product Away for Free Can Skyrocket Your Business From Zero to 2 Millions

Most innovative companies embrace bold risks that many would consider reckless—like turning off revenue to fuel exponential growth. James Thornton, founder of DAS 3D, shares the counterintuitive decision that transformed his business from a niche digital creator platform to a global leader in AI-powered 3D content. Discover how giving away your product for free, not as a gimmick but as a calculated strategy, can create a thriving community, unlock new revenue streams, and accelerate growth beyond expectations.In this episode, James reveals the behind-the-scenes of DAS 3D’s radical pivot—no paywalls, no trial periods—just a commitment to removing barriers between their product and the world. You’ll learn how a freemium model built 3 million downloads, fostered loyalty from hundreds of thousands of passionate creators, and positioned DAS as an innovator in AI and virtual content. We break down the key decisions that turned risks into opportunities and explore the deep psychology behind community-driven growth.James also shares practical insights on leveraging community-first strategies, the role of AI in scaling content creation, and why human touch remains essential in an increasingly automated world. You'll discover how to build trust, cultivate a loyal user base, and use bold pivots to stay ahead of the curve—all while satisfying your customers’ needs and revolutionizing your market.This episode is a must-listen for founders, entrepreneurs, and innovators questioning the status quo. If you’re ready to challenge assumptions, harness the power of community, and turn risks into massive rewards, tune in now. The lessons from DAS 3D could redefine what's possible for your business—and show you how bold decisions drive extraordinary growth.Join us to learn why sometimes, giving everything away for free is the smartest move you’ll ever make.