Focal Points with Dorie Howell

Hosted by Dorie Howell

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109

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Jun 2024

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About the show

Focal Points takes a look at all the different areas photographers need to focus on in their business. From sales to service to workflow to products, none of these things can be ignored when running a business. They all are important to the success of any photography studio. It doesn't matter where you are in the world, running a photography business can be a challenge. With a full calendar of guests and interesting topics, this podcast will address all of those issues (and more) to help you grow your business with ease.

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60 recent

June 19, 2024Episode 10836 min

Episode 108: The Philosophy of Money with guest Heather Lahtinen

Have you ever challenged and changed your unconscious beliefs about money? Dorie recently sat down with Heather Lahtinen to discuss the importance of talking about money and the impact of our default money philosophy on our businesses. They explore how our upbringing and past experiences shape our beliefs about money and how these beliefs can limit our success in business. They also discuss the challenges of pricing and the importance of stretching our comfort levels when it comes to charging for our services. Heather shares her course, Empowered, which helps photographers build wealth and offers a discount for listeners. Links: Empowered: Flourish with Money WITH COUPON CODE Flourish Academy Podcast Want to get the latest marketing information that you can use in your business today? Sign up for Dorie's Free Weekly Cull Newsletter. Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. Be sure and follow these accounts on Instagram: nPhotolab Dorie Howell The Focal Points Podcast

June 12, 2024Episode 10731 min

Episode 107: The Importance of Client Connections with guest Leeann Marie Golish

In this episode, we chat with Leeann Golish, a successful wedding photographer based in Pittsburgh. With over 16 years of experience, Leeann shares her unique approach to marketing her business and maintaining positive client relationships. From embracing unexpected advertising to adapting her business as she relocated her family, Leeann explores strategies for sustaining a profitable business during an ever-evolving marketplace. What does it take to add new genres to your business without diluting your brand? There's so much to learn from her unique journey. Links: Website: leeannmariephotography.com Instagram: @leeannmariephoto Want to get the latest marketing information that you can use in your business today? Sign up for Dorie's Free Weekly Cull Newsletter. Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. Be sure and follow these accounts on Instagram: nPhotolab Dorie Howell The Focal Points Podcast

June 5, 2024Episode 10632 min

Episode 106: The Power of Multiple Marketing Avenues with guest Karinda Kinsler

Have you ever considered ditching what you're told to do and carving your own path instead? This episode talks to equine photographer Karinda Kinsler, who did just that. Unraveling how she built multiple successful photography brands, Karinda shares golden nuggets that you can learn from to avoid as she candidly discusses the traps she fell into and artistic transitions she made. If you're ready to find more magic in your business, this episode brings forth the perfect story to hook. Links: 365 Days of Horses Instagram: instagram.com/365daysofhorses Want to get the latest marketing information that you can use in your business today? Sign up for Dorie's Free Weekly Cull Newsletter. Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. Be sure and follow these accounts on Instagram: nPhotolab Dorie Howell The Focal Points Podcast

May 29, 2024Episode 10524 min

Episode 105: Ready to Start that Business?

In this episode, Dorie discusses the difference between being a hobbyist and a professional photographer. She emphasizes that being a professional is not just about charging money for your services, but also about adhering to certain standards and acting in a professional manner. Is it about getting paid, or is it more about adhering to certain technical or ethical standards? Defy your preconceptions and explore with Dorie as she challenges the common definitions. Tune in for some critical self-reflection and learn how to truly level up your professionalism in your business. Want to get the latest marketing information that you can use in your business today? Sign up for Dorie's Free Weekly Cull Newsletter. Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. Be sure and follow these accounts on Instagram: nPhotolab Dorie Howell The Focal Points Podcast

May 22, 2024Episode 10426 min

Episode 104: Building an Audience with Calendar Contests with guest Jessica Wasik

In today's episode of Focal Points, we are joined by Jessica Wasik of Bark and Gold Photography, a pet photographer who excels in charitable marketing initiatives and calendar contests. Jessica shares how these strategies have significantly boosted her business and sales, and how it can work for you too. Jessica gives us the behind-the-scenes of how she runs her annual calendar contest, how she partners with local charities, and how these initiatives help her connect with the community while also growing her sales. Whether you're a pet photographer or not, don't miss these insights on unique ways to elevate your business. Want to get the latest marketing information that you can use in your business today? Sign up for Dorie's Free Weekly Cull Newsletter. Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. Be sure and follow these accounts on Instagram: nPhotolab Dorie Howell The Focal Points Podcast

May 15, 2024Episode 10332 min

Episode 103: The Education Trap

Do you love taking online courses? They can be convenient, give you access to experts, can be flexible, and cost-effective. On today's episode, Dorie shares her perspectives on the pros and cons of online education. She also walks through the things you should look for when signing up for any web courses. Don't miss out on the discount to Dorie's coaching programs! Want to get the latest marketing information that you can use in your business today? Sign up for Dorie's Free Weekly Cull Newsletter. Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. Be sure and follow these accounts on Instagram: nPhotolab Dorie Howell The Focal Points Podcast

May 8, 2024Episode 10234 min

Episode 102: Does Your Business Need an Alignment?

In this episode of the Focal Points podcast, Dorie sits down with Annemie Tonken, owner of the "This Can't Be That Hard" photography education platform, to discuss the importance of business alignment in running a successful photography operation. Annemie shares her journey from being a nurse to becoming a photographer, her mantra that inspired the name of her business, and how she focuses on making photography less hard for others through her education platform. With Annemie's enlightening '5 P's' alignment model, this is an episode that could be a turning point on your journey to photography success. Want to get the latest marketing information that you can use in your business today? Sign up for Dorie's Free Weekly Cull Newsletter. Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. Be sure and follow these accounts on Instagram: nPhotolab Dorie Howell The Focal Points Podcast

May 1, 2024Episode 10129 min

Episode 101: The Other "F" Word

In this episode, Dorie discusses the dirty word in the photography industry… free. She explores some of the advantages and disadvantages of doing free work. Dorie emphasizes the importance of strategic thinking and having a clear plan when accepting free work, including collecting email addresses for future marketing efforts. "Working for free, the other F word, is not always a bad thing. Working for free without a strategy is a bad thing." Want to get the latest marketing information that you can use in your business today? Sign up for Dorie's Free Weekly Cull Newsletter. Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. Be sure and follow these accounts on Instagram: nPhotolab Dorie Howell The Focal Points Podcast

April 24, 2024Episode 10030 min

Episode 100: 100

In today's milestone 100th podcast episode, Dorie takes a look back at the evolution of the podcast since episode #1. Dorie shares snippets of wisdom from past guests that you can lean into right now. Pricing and customer service, scheduling social media content, tax strategy and outsourcing, capturing great pet expressions, and the value of uniqueness are just a few of the topics covered by these experts. You won't want to miss Dorie's special discount on her coaching programs in celebration of the 100th episode! Links: $100 off any of Dorie's coaching programs. Use the code 100focalpoints Looking for comprehensive mentoring for your business? https://the-harmony-hangout.mykajabi.com/coachwithdorie A great flexible option where you can cross one big thing off your to-do list like creating your email sequences, perfecting your workflow, creating a social media calendar, or marketing campaign? A day of Voxer is perfect for this. https://the-harmony-hangout.mykajabi.com/day-of-voxer My marketing Breakthrough program is a one on one program that focuses completely on your marketing strategy. https://www.harmonyhangout.com/offers/TN8okr49 Use the codes 100focalpoints for $100 off any of these programs. Coupon expires May 3rd ——— Guest info: Christine Hamrick christinehamrickphotography.com ——— Chris Wooley www.cwooley.com ——— Kimberly Tara @kimberlytaracpa https://www.taracpafirm.com/ https://www.taracpafirm.com/download https://www.facebook.com/profile.php?id=100094706203880 ——— Nicole Begley @nicolebegleyofficial on IG Special offer: 7-day trial to the Hair of the Dog Academy for only $1 - https://hairofthedogacademy.thrivecart.com/hair-of-the-dog-academy-trial/?ref=focalpointspodcast ——— Sarah Jane Shorthose IG: @sjanephotography FB: facebook.com/sjanephotog Sarah's newest goals journal (aka grown-up goals coloring book!) https://www.sjanephotography.com/for-photographers/ ——— Miranda Hayak IG: @blossombluephoto www.theblossomblue.com ——— Tavia Redburn - Birth & Newborn Photographer From Better Half to Boss Photography Podcast http://www.taviaredburn.com/podcast Instagram: http://www.instagram.com/taviaredburn Website: http://www.thebeautyinbirth.com

April 17, 2024Episode 9942 min

Episode 99: Stable Shots with Betsy Bird

In today's episode, Betsy Bird, an equine photographer, shares with Dorie her insights on time management and juggling responsibilities. She discusses how she balances her photography business with being a mother of three and managing her children's activities. Betsy emphasizes the importance of setting boundaries and task blocking to stay organized and focused. They also explore the different ways people prefer to organize, whether it's through digital tools or physical lists. The conversation touches on the generational divide in organizational methods and the challenges of using AI in content creation. Overall, the conversation highlights the need for individuals to understand their own organizational preferences and find the methods that work best for them. Make sure to check out Betsy's upcoming book, "Equine & Equestrian Photography Poses that Sell: The Ultimate Guide to Posing Horses & Humans." Listen in for all this, and more as we gallop through this captivating conversation. Links: www.rideattheskyequine.com Facebook: @ridetheskyequine Instagram: @ridetheskyequine Upcoming Book: Equine and Equestrian Photography Poses That Sell Want to get the latest marketing information that you can use in your business today? Sign up for Dorie's Free Weekly Cull Newsletter. Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. Be sure and follow these accounts on Instagram: nPhotolab Dorie Howell The Focal Points Podcast

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