
Flavor University Podcast Episode 63: The Beverage Trinity
Explore “The Beverage Trinity” with Chloe Morris, Senior Product Manager , as she unpacks how hydration, energy, and fun are shaping beverage innovation. Discover how brands can meet consumers’ evolving needs for purposeful refreshment, effective energy, and flavor-forward moments of enjoyment, without compromising on taste or better-for-you expectations. In this episode we’ll dive into: How hydration, energy, and fun map to distinct beverage occasions Why micro-luxuries, novelty, and social media drive trial How to balance wellness claims with craveable flavor experiences

