Fit Biz U

Hosted by Jill Lockwood

Business Health Fitness

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Episodes

638

Latest episode

Sep 2026

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About the show

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

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60 recent

September 30, 2026Episode 65025 min

FBU 650: Is Evergreen Easier Than Launching?

Some people think that running evergreen sales in your business is taking the easy route over live launching, but the truth is that tactics have pros and cons. Making evergreen, daily sales depends on paid traffic, dialed-in messaging, and manufactured (but real) urgency. But the upsides for evergreen selling include lower stakes, faster testing, fewer emotional swings, and steadier monthly revenue. Live launches, by contrast, bring a big burst of cash, natural urgency and scarcity, and a "push hard, then rest" rhythm, but they come with high stakes, emotional roller coasters, and the same need for paid traffic to scale. Get on the Priority list for The Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

September 28, 2026Episode 64929 min

FBU 649: How to Remain Steeped in Reality so You Can Manage Your Business Expectations in 2026

The online space changes frequently. If you don't learn to adapt as you go, you're going to get discouraged, and that discouragement will make you want to give up. In 2015, when blogging stopped working for business the way it used to, Jill learned to reframe setbacks as puzzles to solve rather than reflections of her worth. Now, we're well past the pandemic boom years, and things are changing in a major way again. As we enter a new era of online business, you need to stay open to outcomes without being attached to them, build your self-efficacy by continuing to sharpen your skills, and rethink offers that no longer fit today's buyers. So if launching without a launch narrative isn't working in 2026, it's your job as an entrepreneur to pivot until you find the thing that works. Get on the Priority list for The Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

September 23, 2026Episode 64823 min

FBU 648: A Challenge to Speak More Directly and Stop using the 3C's in Your Content, Copy and IG Bio

Your Instagram bio should be clear and concise, without being too clever or cutesy. Your bio should include: your identity (a concise keyword-searchable name field), your promise (a direct, single "I help" statement free of unnecessary qualifiers), and proof (social proof or credentials that establish authority). Trying to be too creative can confuse potential followers instead of clarifying what you offer. In order to attract the right audience rather than limiting it, you need to use specific and qualifying language. Join Jill for her 30-Day Personal Branding Challenge! https://www.jillfitprograms.com/30-Day-Personal-Branding-Challenge Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

September 21, 2026Episode 64931 min

FBU 647: FBA Alum Patricia Medros Started Her Online Pilates Business at 70 + Sold Out Her Group Program

Most people think 70 is too late to start over, but not for Patricia Medros—in the past 18 months, she's grown her following from 900 to 10k and finally built the online business she'd dreamed of for years. When Patricia joined FBA, she was finally able to transition from trading hours for dollars in her online Pilates teaching to building a genuine online business with a group coaching program that sold out its first cohort. Today, she shares the valuable lessons she's learned about embracing authenticity and boldness on social media, her experience launching her business at 70 years old, the value of lifelong learning, and the importance of mentorship and community in navigating an unfamiliar online business landscape. If you learn anything from this conversation, let it be this: success is achievable at any age when you show up fully as yourself and commit to the process. Connect with Patricia! https://www.instagram.com/patriciamedrospilates/ Join FBA! jillfitprograms.com/fba-2026 Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

September 18, 2026Episode 64630 min

FBU 646: How Dr. Melissa Koehl Went from Selling 2 Units Her First Launch to Building a Massive Following By Adding Value Every Single Day on Social Media

Dr. Melissa Koehl didn't set out to build an online empire—she was a full-time physical therapist buried in one-on-one clients when COVID pushed her to start teaching virtual classes for her hypermobile community, and her first course launch sold just two units. Today, Jill and Melissa unpack how she went from that discouraging first launch to building a massive, loyal following. They dig into the strategy behind her growth: giving away expertise generously instead of gatekeeping it, speaking directly to the exact struggles her audience faces, and staying deeply protective of a community that's often been dismissed by traditional medicine. Jill also highlights a lesson too many entrepreneurs skip once they find success—Melissa has never stopped investing in her own business education, from FBA to Legacy to an ongoing mastermind—proving that sustained growth comes from continuous learning, not resting on an audience you've already built. Connect with Melissa! https://www.instagram.com/dr.melissakoehl.pt/ Join FBA! jillfitprograms.com/fba-2026 Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

September 17, 2026Episode 64418 min

FBU 645: Nutritionist Mikki Williden Shares How She's Scaled Her Signature Nutrition Program and Massively Scaled her MRR

In this Business Bites episode, Jill sits down with nutritionist Mikki Willidin, former university professor turned full-time online business owner, to chat about building a wildly profitable business without a massive following or an 80-hour workweek. From selling meal plans one at a time, to launching her membership program Mondays Matter, to hundreds of eager customers on day one, Mikki's story is proof that trust and generosity beat follower count every time. Mikki opens up about learning to sell without feeling sleazy, why she gives away 99% of her content for free, how she built a business flexible enough to run from anywhere in the world, and the mindset shift that let her treat even a slow launch as data instead of failure, all while growing her revenue and bringing her husband on board to work alongside her. Connect with Mikki! https://www.instagram.com/mikkiwilliden/ Join Jill for Build Your Brand, Get Your Bag! https://www.jillfitprograms.com/bobb Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

September 16, 2026Episode 64419 min

FBU 644: How FBA Alum Jen Kirsch Grew her MRR Business After 50

This week, Jill is introducing a brand new mini-series called Business Bites, where she sits down with former FBA students to dig into what's actually working in their businesses right now. This installment features Jen Kirsch, a 30-year personal trainer who launched her online coaching business at 50 right as the pandemic shut down her in-person studio, and has since built it into a thriving business with a monthly membership model generating real recurring revenue. Jen shares about starting from zero followers and zero tech skills, why a previous business course left her stuck until she found one that actually pushed her to implement, and how showing up consistently, speaking directly to her ideal client, and treating paying members "like gold" became the engine behind her growth. Connect with Jen! https://www.instagram.com/jenniferkirschfitness/ Listen to Jen's previous FBU Episode! FBU 476: From New Online Coach to Multi-6-Figures with Jen Kirsch Join Jill for Build Your Brand, Get Your Bag! https://www.jillfitprograms.com/bobb Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

September 14, 2026Episode 64322 min

FBU 643: The Current IG Growth Algorithm: Building Your Personal Brand using Content Identifiers

In this episode, Jill pulls back the curtain on a strategy she's been testing through her own paid ad campaigns ahead of her upcoming FBA launch, revealing how Meta's algorithm actually decides who sees your content, and why it works the exact same way for organic posts as it does for ads. There are two proven ways to frame social media content so the algorithm delivers it straight to your ideal client: calling out that person's specific frustrations and goals, or leaning into your own expertise and social proof to build authority. With concrete before-and-after examples showing how hyper-specific, timeline-driven posts outperform generic tips lists, Jill offers a practical, algorithm-backed framework for those who want to stop posting into the void and start attracting the exact buyers they're looking for. Join Jill for Build Your Brand, Get Your Bag! https://www.jillfitprograms.com/bobb Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

September 9, 2026Episode 64217 min

FBU 642: The Launch to Use If Your Offer is Under $100

If you have an offer priced $100 or under, you need to try the three-day escalating pricing launch. It's a fast, low-stakes sales system that appeals to buyers in 2026 as they grow increasingly burned out on lengthy, high-commitment promotions. Raising the price incrementally over two or three days creates urgency and converts low-ticket buyers into candidates for higher-ticket upsells like memberships or coaching programs. This launch requires minimal prep) and relies on giving away genuine value with no gimmicks. And if you join the Build Your Brand, Get Your Bag business boot camp, Jill is giving you the entire system, including email swipe files and pricing structures. Join Jill for Build Your Brand, Get Your Bag! https://www.jillfitprograms.com/bobb Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

September 7, 2026Episode 64118 min

FBU 641: Connection Content Builds Trust But Conversion Content Makes Sales And How to Do Both in 2026

Today, Jill breaks down a key content distinction for health and fitness entrepreneurs: connection content versus conversion content. Connection content—personal-branding-focused posts that build trust, rapport, and audience goodwill—is essential but insufficient on its own. Revenue is what sustains a coach's ability to keep showing up and serving their audience, so you also have to master conversion content—catabolic, direct-response posts that explicitly ask for the sale, using tools like "symptom posts" that mirror a client's frustrations so strongly that they feel compelled to reach out. Conversion posts often underperform in likes and views compared to connection content, which can might cause an aversion to promoting offers, but visibility and demand-building matter far more than vanity metrics. Join Jill for Build Your Brand, Get Your Bag! https://www.jillfitprograms.com/bobb Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com