Fit Biz U

Hosted by Jill Lockwood

Business Health Fitness

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Episodes

623

Latest episode

Aug 2026

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About the show

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

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60 recent

August 17, 2026Episode 63526 min

FBU 635: Challenges Aren't New But Here's Why They're Everywhere Right Now (+ How to Run a Succesful One)

Paid challenges are having a resurgence in the online business space. The key to a successful paid challenge is choosing a topic with a tangible, specific outcome rather than something too broad or nebulous. If you want to run a challenge, your best bet is to draw on personal experience or your own transformation to make the offer credible and relatable. Today, Jill breaks down the practical mechanics of running one: a three-to-six week "runway" to build anticipation and a priority list, a short priority-only launch window followed by a public one, delivery through short daily lessons with actionable steps, a community component for accountability, and pricing rules dependent on audience and goals. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

August 12, 2026Episode 63425 min

FBU 634: The Entire JillFit Ads Strategy Broken Down for You

Ads always work—it's just a matter of whether or not you've dialed in your messaging, targeting, and offer. In this episode, Jill shares a 30,000ft view of the entire JillFit ad strategy, outlining her evergreen approach—lead magnet ads with standalone value, two self-liquidating offers that recoup ad spend through low-ticket sales, a live webinar funnel, podcast-growth ads, and periodic wait-list ads for FBA—alongside launch-specific tactics, which lean heavily on lead generation for a free challenge or workshop, with retargeting ads reserved only for people already on a wait list or launch list rather than cold traffic. But you don't need to run a 7-figure business to use ads. There are practical starting points for different budget levels, from a $5/day lead magnet to hiring a $2,000-5,000/month ads manager. If you want to scale, you want to use ads. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Join Ads with Andy! Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

August 10, 2026Episode 63328 min

FBU 633: 6 Ways to Refresh a Signature Program to Make It (Still) Feel Exciting and Compelling for New Clients

How do you refresh your signature program so it feels new and compelling, instead of starting from scratch every launch? Today, Jill outlines six practical strategies: adding a timely theme, building in accountability or gamification, bringing in guest speakers or hosting roundtable hot seats, offering live meetups or unstructured Zoom accountability sessions, introducing VIP or higher-priced tiers for more one-on-one access, and launching a challenge within the program to drive fast, concentrated action. But most importantly, any new addition to a signature offer only works if you talk about it consistently and explain why you added it. That's what makes an audience excited rather than indifferent. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

August 5, 2026Episode 63224 min

FBU 632: 6 Signs You Have a Strong Personal Brand

Building a personal brand is the best foundation for a sustainable online business because strong personal brand creates safety, certainty, and anti-fragility for your business. Today, Jill walks through six signs you've built one: people like your posts without reading them, they reference your story when sharing their own, they repeat your proprietary terms and frameworks back to you, they send you memes and content that remind them of you, they buy from you simply because it's you, and you know with confidence that any launch will generate sales. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

August 3, 2026Episode 63121 min

FBU 631: How to Clean Up Your Email List to Boost Your Open Rates + Deliverability Score

Today, Jill explains how and why to regularly clean out your email list, sharing the practical steps she uses at JillFit: deleting unsubscribes so you're not paying for dead contacts, running reports to find subscribers who haven't opened an email in six months, and using a "re-enrollment campaign" with a curiosity-driven subject line and a free gift to win back lapsed subscribers before cutting them loose. List cleaning is essential for keeping email deliverability and spam scores healthy, lowering software costs, and boosting open rates. But above all, try not to take unsubscribes or unopened emails personally—it's simply part of running a permission-based marketing system. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

July 29, 2026Episode 63028 min

FBU 630: Angle vs. Intervention: Why You're Not Selling More Coaching Packages

Do you know the difference between angle and intention in your marketing? The idea comes from the fact that the best-practice fundamentals (the intention) that actually deliver client results are rarely what convinces someone to buy a coaching package, while a flashy, curiosity-driven "angle" is what captures attention and gets people to raise their hands. You don't need to feel dishonest by leading with a niched, novel hook rather than the basics, as long as you trust yourself to deliver the full, responsible coaching experience once a client is signed on. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

July 27, 2026Episode 62920 min

FBU 629: Summertime Sleepy Season + How to Prep Now for Fall Promotions

Summer is historically the slowest season for business promotions. Your potential clients are distracted by vacations, kids being out of school, and a general "out of office" mode makes it harder to sell things that require routine or commitment. Rather than panicking about low engagement now, use this quieter period to build your "launch narrative" for fall promotions: consistently talking about your upcoming offers, mentioning their names repeatedly to build familiarity, and use lead magnets, interest lists, or content series to corral attention so that when doors officially open, your audience is already warmed up and no time is wasted on education. Successful launches in 2026 depend less on the size of an audience and more on consistent, story-driven messaging, so that by the time consumer attention naturally sharpens at the end of summer, your business is already positioned and ready to convert. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

July 22, 2026Episode 62825 min

FBU 628: The "Second Sell" and Why You Need to Be Using It in Your Coaching Containers

Today, Jill explores the concept of the "second sell"—the often-overlooked practice of re-selling customers and leads on actually consuming or actioning what they've already opted into or purchased. The reality is that most people's excitement fades quickly after signing up for a freebie or paid program. So to keep your distracted clients excited, you should build in reminders and curiosity loops, and lower barriers to entry in order to boost engagement. This episode has concrete tactics from Jill's own programs, including a three-email follow-up sequence for freebies, kickoff calls that future pace client disengagement before it happens, reverse-engineering the path from login to result to design better email prompts, and a seven-day onboarding sequence designed to get membership members a fast, meaningful win. Retention and results don't happen automatically after a sale. They require ongoing, intentional marketing to your own customers to keep them showing up and getting value. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

July 20, 2026Episode 62733 min

FBU 627: 6 Ways to Build Trust Faster and Make More Sales

Trust-building is essential, as the online space enters into what Jill calls the current "trust recession." Trust typically takes at least 18-24 months of consistent effort to develop, but there are ways to accelerate the process. Today, Jill shares those 6 strategies for speeding up the trust process. They include increasing touch points with your audience; using storytelling to build genuine connection; "going against your pitch" by being brutally honest even when it costs you a sale; exposing an "us versus them" dynamic by calling out problematic industry practices; creating "model of the world" content that positions you as an authority; and adopting an "abundance sell" mindset that signals you don't desperately need the sale. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

July 15, 2026Episode 62626 min

FBU 626: 6 Ways to Remove All Risk and Get Prospects to Say Yes Now

There are six strategies coaches can use to craft offers that remove risk and drive prospects to say yes now instead of putting off a decision, and the key to all of them is packaging the offer so compellingly that objections dissolve naturally rather than needing to be argued away. The six strategies include: adding a bonus specifically designed to overcome the audience's most common objection; creating a strong price anchor or value stack that highlights savings; using a genuine future price increase to motivate immediate action; offering a limited-time discount or restructured payment plan that starts low; committing to keep coaching a client for free until they achieve a mutually agreed-upon result; and providing a no-questions-asked refund or money-back guarantee. But it's important to note that these tactics only work when they're truthful and rooted in genuine confidence in one's coaching. An irresistible, honest offer can transform hesitant prospects into confident buyers. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com