Fit Biz U

Hosted by Jill Lockwood

Business Health Fitness

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Episodes

607

Latest episode

Jun 2026

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About the show

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

Listen to episodes

60 recent

June 15, 2026Episode 61823 min

FBU 618: Everyone is Yapping about Yapping

For a while now, Jill has taught that the best way to start and grow a successful online business is by leaning in to your own personal brand. Building trust with an audience requires both expertise and genuine connection, and the most successful creators position themselves as fellow travelers (ie: "come with me") rather than distant authorities (ie: "follow me"). In an AI-driven content landscape, authentic storytelling and relatable, even mundane, personal content are key differentiators that AI can't replicate and no one else can copy, either. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Listen to Harnessing Your Authentic Voice to Make More Sales with Tracy Goodwin Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

June 10, 2026Episode 61718 min

FBU 617: Important Live Launch Insights for 2026

Is it time for a new launch strategy? Jill shares her insights on a new launch strategy she calls "long runway, shortcut open," which centers on building anticipation and demand for a program weeks before the cart even opens, so that by the time sales begin, potential buyers are already educated, excited, and ready to purchase. It works because of the "Law of Familiar," or the idea that people trust and buy from what they see most, because repeated exposure is known to drive decisions. Jill touches on related tactics like escalating pricing launches, beta testing strategies, and waitlist building. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/ Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

June 8, 2026Episode 61626 min

FBU 616: The 5 Content Types I'm Using in my 30-Day Reels Challenge

Every June, Jill runs a 30-day Reels challenge on Instagram. Today, she's sharing how she plans her content for the month using a framework she calls the "Five R's." The five content types are Reach (polarizing or opinionated content designed to attract new followers), Relatable (storytelling, memes, and day-in-the-life content that builds connection with your ideal audience), Results (educational, solution-based content that showcases your expertise), Revenue (direct sales content including testimonials, calls to action, and offer promotion), and Repurposed (recycled or podcast-clipped content for lower-effort days). Jill walks through how she maps out her monthly content calendar using a simple notes app, reverse-engineering around launches, scheduled events, and a weekly cadence of one post per content type. By embracing imperfection and consistency over perfection, you can get faster at content creation, overcome perfectionism, and stay visible even on low-energy days. Join James Wedmore's FREE Business Breakthrough Experience here! Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/ Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution

June 3, 2026Episode 6131 hr 45 min

FBU 615: James Wedmore on AI, a Trust Recession + How to Stand Out Online

In this episode, Jill sits down with her business mentor, James Wedmore, for a wide-ranging conversation about what it really takes to build a sustainable online business. James challenges listeners to stop identifying as "just a coach" and start thinking like a true business owner—one who asks not only what they want from their business, but what the business needs from them. He shares his origin story of launching Business by Design from a simple beta program with 25 people, now 60+ million dollars in sales later, and breaks down his three-phase approach to business growth anchored around a tested, irresistible offer. James also shares his opinion on the role of AI in business, raising concerns about entrepreneurs outsourcing both their voice and their strategic thinking to tools like ChatGPT, creating what he calls "the great average." The real opportunity lies in doubling down on human skills, particularly direct-response copywriting and authentic self-expression. For more reasons than just one, this moment in the internet space is a massive opening for anyone willing to do the hard, meaningful work. Join James's FREE Business Breakthrough Experience here! Connect with James on Instagram: https://www.instagram.com/jameswedmore/ Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/ Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

June 1, 2026Episode 61428 min

FBU 614: Are We in a Trust Recession?

There's a growing skepticism toward online coaches and internet marketers, so in order to run a successful online business, we have to overcome this. These feelings of distrust come from a combination of factors: low barriers to entry in the online coaching space leading to uneven coach quality, an oversaturated content landscape with contradictory information, widespread disillusionment with institutions like government and medicine, and rising suspicion around AI-generated content. Trust ultimately comes down to three pillars: competency, relatability, and consistency. So, rather than fearing the moment we're in, lean in to it. If you're doing genuine, high-quality work, a trust recession isn't a threat, it's an opportunity to stand out by calling out the problem openly, educating your audience on what to look for in a coach, and letting your track record speak for itself. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/ Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

May 27, 2026Episode 61324 min

FBU 613: 3 Non-Negotiables to Build a Profitable SLO

In this episode, Jill breaks down the self-liquidating offer—a paid traffic sales system where ads send cold audiences directly to a low-ticket checkout page—and shares the three must-haves for making one convert. A successful SLO comes down to: (1) an irresistible offer that solves a problem people are actively searching for, backed by a strong price anchor; (2) hyper-specific, resonant messaging that speaks directly to the ideal client's frustrations in concrete, tangible terms; and (3) social proof in the form of testimonials or case studies, even if they're from other offers, to quickly establish credibility with an audience that has zero prior relationship with you. Join the Strategy Lab! https://www.jillfitprograms.com/the-strategy-lab Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

May 25, 2026Episode 61222 min

FBU 612: Why Having a Personal Brand is Now Non-Negotiable in 2026

Personal branding is more essential than ever in 2026, especially as AI lowers the barrier to entry for online coaching and floods the space with homogenized content. Neither ads nor AI can replicate the human connection that drives long-term customer loyalty and lifetime value. As a coach, you need to lean into your authentic personality, show up face-to-camera consistently, and share the behind-the-scenes "knowables" that make you genuinely distinct. The coaches who will stand out won't be the most credentialed or the most polished, they'll be the ones their audience feels like they actually know. Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/ Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

May 20, 2026Episode 61120 min

FBU 611: 4 Tweaks I've Made to My Email Marketing to Accommodate Shorter Attention Spans

Today, Jill shares four practical tweaks she's been making to her email marketing strategy to adapt to shorter attention spans and busier inboxes: keeping emails shorter overall (especially promotional ones), limiting paragraphs to no more than three lines, using more direct language with less backstory and context, and including a clear call to action in every email to "train the click." While longer, story-driven emails still have a place, the majority of emails, particularly those driving people to opt-in or sales pages, should be short, punchy, and to the point. Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/ Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

May 18, 2026Episode 61018 min

FBU 610: Should You Follow Back People Who Follow You On Social Media?

Should follow back people who follow you on social media? While there's no obligation to do so, there might be real strategic value in following back accounts that look like potential ideal clients—especially if you're in the early stages of building your client roster. Rather than immediately sliding into a follower's DMs, try quietly consuming their content and waiting for a natural moment to engage, like replying to a story in a genuine way. Relationship-building takes time and forced shortcuts tend to backfire, so your goal should be to accumulate authentic touch points that eventually convert into sales on their own timeline. Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/ Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

May 13, 2026Episode 60922 min

FBU 609: 3 Sales Mechanisms Working for High-Ticket Right Now

There are plenty of ways to sell your high-ticket coaching offers, but not every method will work for every person. Today, Jill shares 3 sales mechanisms her clients have been using to great success. While all 3 clients tried something different, he real differentiator across all three approaches isn't the mechanism itself, but the messaging behind it, and in 2026, simply "checking the box" with a webinar or funnel is no longer enough to drive sales. Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/ Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com