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FIR Interviews

Interviews with business leaders and innovators of interest to communicators


Last Episode Date: 7 March 2024

Total Episodes: 64

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7 March 2024
FIR Interview: William Beutler on PR and Wikipedia

Google searches link to Wikipedia more than any other website. It is the largest and most-read reference work in history. It is consistently ranked as one of the 10 most popular websites in the world, and as of 2024 is the fifth most visited website on the net. Wikipedia is ...

36 min
29 December 2023
FIR Interviews: ChatGPT Speaks for Itself About Its PR Capabilities

Volumes have been written in the last year about how to apply ChatGPT and other generative AI tools to the practice of public relations and organizational communication. In this midweek episode, we let ChatGPT speak for itself about how it can enhance communicators’ work ...

57 min
9 November 2023
FIR Interview: Radina Russell on Edelman’s “Future of Corporate Communications” Study

The latest research report out of communication agency Edelman is rich with takeaways. The 2023 Corporate Communications Study follows a 2021 edition that explored the implications of the pandemic on the role of organizational communication. The report revealed that Chief Co...

27 min
14 July 2023
FIR Interview: Bob Dilenschneider on Power and Influence

Robert L. Dilenschneider has learned a lot about power and influence during his storied career. The former president and CEO of global PR firm Hill & Knowlton has led his own agency, The Dilenschneider Group, since 1991. The author of several books, Bob is about to laun...

27 min
16 June 2023
FIR Interview: Allan Schoenberg on His New Job, Twitter, AI, and More

Allan Schoenberg has spent much of his career as a communication leader in the financial services space, including a stint as Sr. VP and Global Head of Communications and Social Media for NASDAQ.  Allan, former co-host of the FIR Podcast Network's "FIR B2B," recently pivote...

27 min
28 April 2023
FIR Interview: Jeremiah Owyang on the Artificial Intelligence Marketplace

Jeremiah Owyang has a habit. Whenever a new digital technology emerges that seems to be poised to disrupt business and society, Jeremiah dives in, talking to everyone he can, attending conferences, meetings, and talks,  and undertaking a deep dive into every research resour...

27 min
5 April 2023
FIR Interview: PRophet Founder and CEO Aaron Kwittken

While journalists are sick of spray-and-pray pitches and press releases, they are equally heartened to see pitches that are tailored to their interests. As Artificial Intelligence (AI) has gained prominence since the November 2022 public release of ChatGPT, more public relat...

33 min
9 February 2022
FIR Interview: Three Whiskey's Ben Myall on Anticipating Resistance

Three Whiskey conducted extensive research into online anti-vaccination sentiment, identifying distinct groups, all of whom are critical of vaccination campaigns. Based on this research, the agency posted recommendations for public health institutions to consider when introd...

32 min
21 November 2021
FIR Interview: When Narrative Strategies Fail

Anyone working in communications has learned that storytelling is a vital element of influence. (An old Indian proverb proclaims, "Tell me a fact and I will learn, tell me the truth and I will believe, but tell me a story and it will live in my heart forever.") There is a we...

30 min
24 July 2021
FIR Interview: Faisal Saeed Al Mutar and Bringing Books Back to the University of Mosul

Faisal Saeed Al Mutar is the founder and CEO of Ideas Beyond Borders, a non-profit organization based in New York. We recently connected on Twitter and Faisal was telling me about a project to rebuild the library of the University of Mosul in Iraq that had been destroyed by ...

9 min
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