
Paolo Sironi: What Do Bankers Do at a Branch That an AI Agent Can't?
Paolo Sironi and I co-authored a chapter in Brett King’s “Branch Tomorrow”, arguing that physical bank branches would become 360-degree advisory hubs, not transaction counters. Brett’s own closing line in that book was blunter: branches have no role in an agentic world. Two new 2026 US surveys, Jim Marous’s Digital Banking Report and the Curinos/Adrenaline report on de novo branch expansion, and the numbers are hard to ignore (see links below). For the first time, over 50% of US bank executives rank advisory as their top branch priority, ahead of transactions. Paolo and I go through what’s actually happening on a broader basis. We also get into Paolo’s Contextual and Conscious Banking framework, the MiFID II advisory paradox, why disintermediation from AI has hit family offices and CFOs harder than retail customers, and his new IBM research surveying 500 CFOs and treasurers on tokenization, where 75% of bankers expect efficiency gains but 75% of their clients expect to pay less for it. Guest Bio: Paolo Sironi, Global Research Leader for Banking and Financial Markets, IBM Institute for Business Value; author of several books including works on MiFID II and Quantum Sapiens; co-author with Brett King and Efi Pylarinou of “Branch Tomorrow.” Report 1: DBR/DBSI “2026 Future of Branch Banking” https://blog.dbsi.com/news-events/dbsi-releases-2026-future-of-branch-banking-report-in-partnership-with-digital-banking-report-and-jim-marous Report 2: Curinos/Adrenaline “How De Novo Expansion is Reshaping Retail Banking” https://www.curinos.com/insights/curinos-perspective-de-novo-branch-expansion-retail-banking
















