
Wealthtender with Brian Thorp | E432
Host Jason Pereira interviews Brian Thorpe, CEO of Wealthtender, a platform that helps consumers find financial advisors through compliant online reviews following a landmark 2021 SEC rule change. Wealthtender makes using testimonials safe and simple by automatically embedding required regulatory disclosures that standard review sites like Google miss, allowing advisors to easily import existing feedback and solicit new reviews without "cherry-picking" only their best clients.Because the platform ranks highly on search engines, these compliant testimonials easily surface on Google and feed directly into AI tools like ChatGPT and Gemini. This significantly boosts an advisor's online discovery and builds immediate trust with everyday consumers looking for financial advice.This episode is a must-listen for financial advisors looking to safely grow their online reputation and digital footprint under modern compliance rules.Episode Highlights:00:00 Welcome and Guest Intro00:27 What Is Wealthtender01:04 Origin Story and SEC Rule Shift02:29 Why Google Reviews Fail04:28 Advisor Onboarding Experience05:46 Using Testimonials Everywhere07:30 How Reviews Are Collected09:14 Measuring Impact and Visibility10:27 AI Search and AEO Strategy12:16 Advisor Wins and Social Proof15:13 Future Roadmap in AI Era16:59 Transparency and Buying Decisions21:48 Rapid Fire Closing Questions28:02 Wrap Up and Sponsor MessageResources:Facebook – Jason Pereira's FacebookLinkedIn – Jason Pereira's LinkedInWoodgate.com – SponsorWealthtenderLinkedIn - Brian Thorp’s LinkedIn Hosted on Acast. See acast.com/privacy for more information.



