#30 - Going Viral, Game Brand, and Marketing vs Product | Max Cavazzani & Peter Vesterbacka
Behind Angry Birds and Trivia Crack's globally recognized brands, there are whole team efforts that got them where they are today. Max Cavazzani, CEO & Founder at Etermax | Trivia Crack, and Peter Vesterbacka, ex-CMO & Mighty Eagle at Rovio | Angry Birds, share their experiences in building the viral games and their thoughts on Competition, Marketing, Product, and Brand. Maximo Cavazzani is the founder and CEO of etermax, the global interactive entertainment company, creator of flagship brands like Trivia Crack (Preguntados) and Word Crack (Apalabrados) which have been connecting, building communities, and co-creating value through interactive content in more than 180 countries for more than 10 years. At 22, while studying computer engineering, Maximo developed iStockManager, the first mobile application for buying and selling stocks on iPhone, which was later acquired by a major U.S. broker. This early success led him to create his own company. Peter Vesterbacka is an entrepreneur from the Finest Bay Area at the Heart of Eurasia, Helsinki, Finland. Branded communities co-created and initiated by Peter include the HP Bazaar, Mobile Monday, Slush, and Startup Sauna. He was the Mighty Eagle at Angry Birds for many years taking that brand to unprecedented heights. Peter is also an adjunct professor of Innovation and Entrepreneurship at Tongji University, one of the leading universities in China. In 2011 Time Magazine named Peter one of the 100 most influential people on the planet. Please enjoy! Subscribe to the weekly newsletter: https://www.helmi.la/findtheway Follow more: Twitter: https://twitter.com/helmitech Instagram: https://www.instagram.com/helmi.tech/ TikTok: https://www.tiktok.com/@helmi.tech LinkedIn: https://www.linkedin.com/company/find-the-way/ Youtube: https://www.youtube.com/@helmitech
