
UFC Careers: Mike Di Donato on Branding & Scholarships | Skilled Trades | Fight Capital #124
In this episode of Fight Capital, host Ryan Rapaport sits down with Mike Di Donato, COO of Skill Trades College of Canada, to explore the unlikely but powerful connection between combat sports and vocational training.Mike shares how STC’s groundbreaking partnership with the UFC is reshaping perceptions around skilled trades and helping young professionals—especially women—break into traditionally male-dominated industries. From the impact of UFC 297 to the upcoming UFC 315 in Montreal, hear how STC is using fight night buzz, athletes like Mike Malott and Jasmine Jasudavicius, and initiatives like the Building Champions Scholarship to inspire the next generation.🔥 If you care about career empowerment, combat sports marketing, or just love seeing creative brand partnerships done right, this episode delivers.Chapters:0:00 - Training for Your Future: UFC and Skilled Trades1:05 - Guest Introduction: Mike DiDonato from STC2:07 - Mike’s Career Journey and STC Background3:30 - STC’s Expansion Plans in Canada and the U.S.4:09 - Why UFC? Targeting Young Audiences with Combat Sports5:41 - STC’s First UFC Sponsorship Experience at UFC 2977:34 - Building Championship Scholarship: Social Impact9:02 - UFC Partnership Impact on STC’s Brand Perception10:20 - Activations for UFC 315 and Supporting Canadian Athletes13:29 - Why STC Renewed the UFC Partnership16:27 - Dana White’s Construction Background and Respect for Trades16:51 - What’s Next for STC and UFC: Scholarships & U.S. ExpansionLinks:Instagram:https://www.instagram.com/fightcapitalglobal/Apple Podcasts:https://podcasts.apple.com/us/podcast/fight-capital/id1695036160Spotify:https://open.spotify.com/show/5j2Qw9q6kR6OONh3DreWfY?si=1e79212f579b48c9&nd=1&dlsi=fb6b8b2bfe6f44c6LinkedIn:https://www.linkedin.com/newsletters/7063133503596462080/?displayConfirmation=trueX:https://x.com/fightcapSubstack:https://fightcapital.substack.com/













