Fence & Deck Mastery Podcast

Hosted by Alex Danner

Business Marketing

Website RSS feed

Episodes

106

Latest episode

Oct 2026

Language

EN-US

About the show

The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry. Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses. He has been in the digital marketing industry for over ten years. The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, masterclasses on digital marketing services, including website development, Google Ads, Facebook Ads, Social Media Posting, and so much more. If you're in the fence or deck industry, this podcast will give you TONS of helpful knowledge that can help you grow your business and hit your goals. If you want to be interviewed on the podcast, be sure to send us a message through our website at https://deckfencemarketers.com/contact-us/.

Listen to episodes

60 recent

October 14, 2026Episode 10650 min

Episode 106 - How Design Builders Is Scaling to $4M with AI and 6 Crews

James Moylan, founder of Design Builders, joins Alex Danner to share how he built a $4M outdoor living business over 20 years, specializing in custom decks, screen porches, and outdoor kitchens. Jamie breaks down how he uses AI to automate estimates and organize customer information, why responding faster helps win jobs, and how niching down, protecting margins, and learning to say no have fueled growth. Subscribe to the Fence & Deck Mastery Podcast for more conversations with industry leaders, proven growth strategies, and real-world insights to help you grow your fence or deck business. 🌐 Visit: Deck & Fence Marketers If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com , or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

September 29, 2026Episode 10555 min

Episode 105 - Brian Fredrickson Building a Fence Industry Empire

Get your free website audit live on stage on OCT 8th, 2026 by following the link: https://go.deckfencemarketers.com/fence-show-2026 Brian Fredrickson, founder of Las Vegas Fence, The Fence Show, Fence Workers Association, and The Fence Magazine, joins Alex Danner to share his journey from starting with nothing to building multiple businesses in the fence industry. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com , or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

September 28, 2026Episode 10442 min

Episode 104 - How Randy Hagberg Helps 120+ Builders Streamline Design & Permits

Randy Hagberg of CNR Estimating & Design joins Alex Danner to discuss how he helps deck builders streamline design, permitting, and project workflows. Randy shares how he works with 120+ builders across 45 states, from permit drawings and site plans to 3D renderings and permit submissions. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com , or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

September 18, 2026Episode 10353 min

Epsiode 103 - From 1 Deck to 250 a Year: Phil Black on Scaling & Deck Build

Phil Black, founder of Custom Deck Creations and Deck Build, joins Alex Danner to break down how he went from launching a deck company with no contracting background to completing around 250 decks per year with as many as 18 crews. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com , or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

September 7, 2026Episode 10247 min

Episode 102 - The Story Behind Fence & Deck Marketers | Alex Danner on the 7FA Podcast

In this special episode, Fence & Deck Marketers founder Alex Danner joins Josh Nelson on the 7 Figure Agency Podcast to share the real story behind building an agency dedicated exclusively to fence and deck contractors. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com , or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

September 7, 2026Episode 10137 min

Episode 101 - Google Maps Ranking Workshop

What is Covered: The latest updates with Google Maps listing 5 biggest issues that could be preventing you from ranking Our proven model for ranking in the 3-pack Best tools to systematize and automate the heavy lifting If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com , or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

August 21, 2026Episode 10035 min

Episode 100 - Boost Fence & Deck Sales with Google Local Service Ads

You’ll learn: • What Google Local Services Ads are and how they differ from traditional Google Ads • How to set up and optimize your LSA profile • The factors that influence your position in Google’s top results • How reviews, responsiveness, service areas, budgets, and lead management affect performance • Strategies for generating higher-quality leads at a lower cost • How to track results, dispute invalid leads, and maximize your return on investment If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com , or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

August 5, 2026Episode 9945 min

Episode 99 - How Deck Specialist Shapes the Decking Industry with Sara Graves

Sara Graves from Deck Specialist Magazine joins Alex Danner to discuss what goes on behind one of the decking industry's leading publications. They explore industry trends, award-winning projects, the growing influence of AI, what sets top deck builders apart, and how stronger collaboration between manufacturers, contractors, and the media is driving the industry forward. Sara also shares insights from covering major industry events and what contractors can do to stay ahead in an evolving market. Subscribe to the Fence & Deck Mastery Podcast for more conversations with industry leaders, proven growth strategies, and real-world insights to help you grow your fence or deck business. Looking to generate more qualified leads and dominate your local market? Fence & Deck Marketers helps contractors grow through industry-specific websites, SEO, Google Ads, Meta Ads, and proven marketing systems. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com , or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

July 15, 2026Episode 9844 min

Epsiode 98 - SEO+GEO Drive Local Fence & Deck Leads

What is covered in this webinar-based episode: The latest updates with the Google algorithm, How AI, Answer Engines and AEO are shaking up the market - updated stats, The things that you may have put in place in the past that could be hurting you now, How to optimize your website using the New SEO and GEO Formula, If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com , or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

July 9, 202641 min

Episode 97 - How Legendary Decks Hit $1.4M with 3 Crews and 75% Referrals

Calvin Gray of Legendary Decks joins Alex Danner to share how he went from making $20 an hour to building a successful decking company in Utah. In this episode, Calvin talks about starting Legendary Decks in 2019, completing 45 jobs in 2020, growing to 3 crews, and building a business that now does around $1 million to $1.4 million in annual revenue. He also shares how 75% of his work comes from word of mouth, why communication is one of his biggest advantages, and how focusing on quality has helped him land higher-end projects, including a $270,000 deck. Subscribe to the Fence & Deck Mastery Podcast for more conversations with industry leaders, proven growth strategies, and real-world insights to help you grow your fence or deck business. Looking to generate more qualified leads and dominate your local market? Fence & Deck Marketers helps contractors grow through industry-specific websites, SEO, Google Ads, Meta Ads, and proven marketing systems. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com , or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.