Fence & Deck Mastery Podcast

Hosted by Alex Danner

Business Marketing

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Episodes

Latest episode

Aug 2026

Language

EN-US

About the show

The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry. Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses. He has been in the digital marketing industry for over ten years. The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, masterclasses on digital marketing services, including website development, Google Ads, Facebook Ads, Social Media Posting, and so much more. If you're in the fence or deck industry, this podcast will give you TONS of helpful knowledge that can help you grow your business and hit your goals. If you want to be interviewed on the podcast, be sure to send us a message through our website at https://deckfencemarketers.com/contact-us/.

Listen to episodes

60 recent

August 21, 2026Episode 10035 min

Episode 100 - Boost Fence & Deck Sales with Google Local Service Ads

You’ll learn: • What Google Local Services Ads are and how they differ from traditional Google Ads • How to set up and optimize your LSA profile • The factors that influence your position in Google’s top results • How reviews, responsiveness, service areas, budgets, and lead management affect performance • Strategies for generating higher-quality leads at a lower cost • How to track results, dispute invalid leads, and maximize your return on investment If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com , or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

August 5, 2026Episode 9945 min

Episode 99 - How Deck Specialist Shapes the Decking Industry with Sara Graves

Sara Graves from Deck Specialist Magazine joins Alex Danner to discuss what goes on behind one of the decking industry's leading publications. They explore industry trends, award-winning projects, the growing influence of AI, what sets top deck builders apart, and how stronger collaboration between manufacturers, contractors, and the media is driving the industry forward. Sara also shares insights from covering major industry events and what contractors can do to stay ahead in an evolving market. Subscribe to the Fence & Deck Mastery Podcast for more conversations with industry leaders, proven growth strategies, and real-world insights to help you grow your fence or deck business. Looking to generate more qualified leads and dominate your local market? Fence & Deck Marketers helps contractors grow through industry-specific websites, SEO, Google Ads, Meta Ads, and proven marketing systems. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com , or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

July 15, 2026Episode 9844 min

Epsiode 98 - SEO+GEO Drive Local Fence & Deck Leads

What is covered in this webinar-based episode: The latest updates with the Google algorithm, How AI, Answer Engines and AEO are shaking up the market - updated stats, The things that you may have put in place in the past that could be hurting you now, How to optimize your website using the New SEO and GEO Formula, If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com , or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

July 9, 202641 min

Episode 97 - How Legendary Decks Hit $1.4M with 3 Crews and 75% Referrals

Calvin Gray of Legendary Decks joins Alex Danner to share how he went from making $20 an hour to building a successful decking company in Utah. In this episode, Calvin talks about starting Legendary Decks in 2019, completing 45 jobs in 2020, growing to 3 crews, and building a business that now does around $1 million to $1.4 million in annual revenue. He also shares how 75% of his work comes from word of mouth, why communication is one of his biggest advantages, and how focusing on quality has helped him land higher-end projects, including a $270,000 deck. Subscribe to the Fence & Deck Mastery Podcast for more conversations with industry leaders, proven growth strategies, and real-world insights to help you grow your fence or deck business. Looking to generate more qualified leads and dominate your local market? Fence & Deck Marketers helps contractors grow through industry-specific websites, SEO, Google Ads, Meta Ads, and proven marketing systems. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com , or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

July 1, 2026Episode 9643 min

Episode 96 - The Contractor’s Guide to Paid Ads & Search Growth

In this episode from a Webinar replay, Alex Danner talks about: Why Paid Marketing is key to unlimited scalability in terms of lead flow for your Fencing and Decking Business The Paid Marketing Strategies that are working best in today’s market How to set up and structure your Pay-Per-Click Marketing Campaign for minimum cost per lead and maximum ROI KPIs, Tracking, Landing Pages, Campaign Structure If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com , or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

June 24, 2026Episode 9554 min

Episode 95 - What the Best Home Improvement CEOs do Different – Greg Cummings from Power100

Greg Cummings from Power100 joins Alex Danner to discuss what separates the highest-level CEOs in the home improvement industry, based on insights from 1,000+ contractor interviews. In this episode, Greg breaks down why growth, company culture, community involvement, and AI findability are becoming major factors for contractors who want to build stronger, more trusted businesses. He also explains how AI is changing the way homeowners search for contractors and why third-party credibility is becoming more important than ever. 🌐 Visit: www.deckfencemarketers.com If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com , or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

June 17, 2026Episode 9447 min

Episode 94 - Jason Davoll on TimberTech’s New Era, 20 Years of Innovation & Contractor Growth

Jason Davoll from TimberTech joins Alex Danner to discuss TimberTech’s latest innovations, including aluminum framing, new decking and railing developments, contractor support, and the evolution of outdoor living products. Jason also shares insights from his 20-year journey with TimberTech and how the brand continues to support contractors through leads, training, loyalty programs, and product innovation. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com , or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

June 10, 2026Episode 9359 min

Episode 93 - THE Deckmaster Jon Benaglio - His Story and How He Gets $1M Jobs Regularly

Jon Benaglio of Deckmasters of South Florida joins the podcast to discuss how he built a premium decking company known for delivering high-end residential and commercial projects throughout South Florida. In this episode, Jon shares how his company stays booked months in advance, operates with a lean team of just 10–15 core employees, and consistently wins six- and seven-figure projects. He also breaks down the role of SEO, referrals, social media, reputation, and premium positioning in attracting ideal clients and sustaining long-term growth. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com , or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

June 3, 2026Episode 9251 min

Episode 92 - Building Luxury Outdoor Living Spaces with Mason Kuipers of Lakeshore Customs

Mason Kuipers of Lakeshore Customs joins Alex Danner to discuss building a premier outdoor living company specializing in custom decks, lakefront transformations, and luxury outdoor spaces. Mason shares insights on using virtual reality for sales, delivering exceptional client experiences, building a strong team culture, and attracting high end projects. 🎙️ Guest: Mason Kuipers 🏢 Company: Lakeshore Customs If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com , or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

May 15, 2026Episode 9150 min

Episode 91 - How Brian Buresh Built a Multi Million Dollar Contracting Business Through Culture & Differentiation

In this episode, Alex Danner sits down with Brian Buresh from Buresh Home Solutions to discuss the mindset shifts, systems, marketing strategies, and leadership lessons that helped grow his company after years of being stuck at the same revenue level. Brian shares how investing in people, building strong company culture, implementing follow-up systems, using unique TV marketing, and differentiating the customer experience helped transform his business into a scalable operation. Topics include: • Growing from operator to business owner • Building a high-performance team and company culture • Unique TV and branding strategies that stand out • Follow-up systems, handwritten cards, and customer experience • Why specialization, systems, and mindset matter for growth A powerful episode for contractors looking to scale their business without burning themselves out. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com , or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.