Find partners
Biz & Tech Podcasts — Collaboration Platform
Menu
HomeBusiness and Technology PodcastsAboutBlogContactSubmit Podcast
Fence & Deck Mastery Podcast

Fence & Deck Mastery Podcast

Hosted by Alex Danner

BusinessMarketingInterviews guests
WebsiteRSS feed

Episodes

93

Latest episode

Jun 2026

Language

EN-US

About the show

The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry. Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses. He has been in the digital marketing industry for over ten years. The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, masterclasses on digital marketing services, including website development, Google Ads, Facebook Ads, Social Media Posting, and so much more. If you're in the fence or deck industry, this podcast will give you TONS of helpful knowledge that can help you grow your business and hit your goals. If you want to be interviewed on the podcast, be sure to send us a message through our website at https://deckfencemarketers.com/contact-us/.

Listen to episodes

60 recent
June 10, 2026Episode 9359 min

Episode 93 - THE Deckmaster Jon Benaglio - His Story and How He Gets $1M Jobs Regularly

Jon Benaglio of Deckmasters of South Florida joins the podcast to discuss how he built a premium decking company known for delivering high-end residential and commercial projects throughout South Florida.In this episode, Jon shares how his company stays booked months in advance, operates with a lean team of just 10–15 core employees, and consistently wins six- and seven-figure projects. He also breaks down the role of SEO, referrals, social media, reputation, and premium positioning in attracting ideal clients and sustaining long-term growth.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

June 3, 2026Episode 9251 min

Episode 92 - Building Luxury Outdoor Living Spaces with Mason Kuipers of Lakeshore Customs

Mason Kuipers of Lakeshore Customs joins Alex Danner to discuss building a premier outdoor living company specializing in custom decks, lakefront transformations, and luxury outdoor spaces. Mason shares insights on using virtual reality for sales, delivering exceptional client experiences, building a strong team culture, and attracting high end projects.🎙️ Guest: Mason Kuipers 🏢 Company: Lakeshore CustomsIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

May 15, 2026Episode 9150 min

Episode 91 - How Brian Buresh Built a Multi Million Dollar Contracting Business Through Culture & Differentiation

In this episode, Alex Danner sits down with Brian Buresh from Buresh Home Solutions to discuss the mindset shifts, systems, marketing strategies, and leadership lessons that helped grow his company after years of being stuck at the same revenue level.Brian shares how investing in people, building strong company culture, implementing follow-up systems, using unique TV marketing, and differentiating the customer experience helped transform his business into a scalable operation.Topics include: • Growing from operator to business owner • Building a high-performance team and company culture • Unique TV and branding strategies that stand out • Follow-up systems, handwritten cards, and customer experience • Why specialization, systems, and mindset matter for growthA powerful episode for contractors looking to scale their business without burning themselves out.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

May 12, 2026Episode 901 hr 0 min

Episode 90 - How Contractors Can Stop Wasting Time on Bad Leads with mySalesman

In this episode, Alex Danner sits down with Rachel Kroese and Randy Barger from mySalesman to discuss how contractors can qualify leads faster, reduce wasted sales appointments, and improve efficiency with instant online quoting tools.They break down how mySalesman helps fence and deck companies pre-qualify homeowners, automate lead workflows, improve speed-to-lead, and integrate with CRMs and marketing systems.Topics include: • How instant online quotes help filter bad leads • Improving sales efficiency and saving time • CRM integrations, automations, and lead tracking • How contractors can improve conversions before the sales visitIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

April 23, 2026Episode 8959 min

Epsiode 89 - Mapping The Customer Journey

What is covered in this webinar:- Gain a better understanding of your customer- Create better experiences for your customers- Avoid potential issues ahead of time- Reduce customer acquisition costs and drive long-term valueIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

April 16, 2026Episode 8857 min

Episode 88 - How George Hesse Built a Profitable Deck Company That Runs Like a Machine

In this episode, Alex Danner sits down with George Hesse of North County Deck & Patio, who shares what it really takes to run a consistent, profitable outdoor living business for over two decades.George breaks down his unique business model, why smaller jobs outperform big builds, and how systems, efficiency, and strong sales processes have kept his company at ~10% profitability.You’ll learn: • How to structure your business for efficiency and scale • Why fast proposals and strong presentation win jobs • The real reason most contractors lose money on large projects • How to build a team and step out of day-to-day operationsA must-listen for contractors looking to build a stable, long-term business.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

April 10, 2026Episode 8754 min

Episode 87 - From 1 Crew to $10M Fence Company | Dominic Vella on Scaling, Systems & Customer Experience

In this episode, Alex Danner sits down with Dominic Vella of Fantastic Fence, a $10M fencing company built from the ground up.They break down how Dominic scaled from a single crew to 8 crews, the biggest bottlenecks at each growth stage, and why most fence companies struggle with customer experience—not product quality.You’ll also learn: • How to turn past customers into repeat business and referrals • The real impact of follow-up and sales systems • Creative, low-cost marketing strategies that actually work • How to build a company that runs like a machineIf you’re trying to grow your fence or deck business, this is a must-listen. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

March 30, 2026Episode 8641 min

Episode 86 - Qualify Leads Faster & Close More Jobs with Jeff Wraley

In this episode, Alex Danner sits down with Jeff Wraley of Groundwork to break down how contractors can qualify leads faster, reduce wasted time, and close more jobs. They dive into video-based lead intake, improving speed-to-lead, and building a more efficient sales process that actually converts. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

March 3, 2026Episode 8540 min

Episode 85 - [Fencetech 2026] - Boost Fence Sales with Google LSAs!

In this Fencetech 2026 speaking session recording, Alex Danner, Owner of Fence & Deck Marketers, breaks down everything you need to know about LSAs, including:What Google Local Services Ads are and where they’re availableHow LSAs work and how to get startedWhat it takes to rank in the Top 2 resultsHow to take advantage of high-quality leads at low CPLProven strategies to maximize your ROI with LSAsIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

February 23, 2026Episode 8435 min

Episode 84 - [Timbertech Summit 2026] Marketing Masterclass for Deck Builders - How to Dominate Your Market

Recorded live at the TimberTech and AZEK Exteriors 2026 Contractor Summit, this in-person session delivers a no-nonsense marketing masterclass built specifically for deck builders who want to win in their local markets.Marketing Masterclass for Deck Builders: How to Dominate Your Market breaks down what is actually holding contractors back from consistent growth and shows how to fix it using proven digital strategies that drive real leads.What this presentation covers• The most common marketing mistakes deck builders make and why they cost you jobs• Why digital marketing matters more than ever, backed by data and statistics that will change how you think about growth• The Big 5 factors that influence Google rankings for deck builders• Tactical execution strategies, including Google Business Profile optimization, smart location targeting, website must-haves, and how reviews directly impact revenueThis session is practical, direct, and designed for contractors who want clarity, not theory. If you are serious about dominating your market in 2026 and beyond, this presentation will give you a clear framework to do exactly that.If you found this valuable, like the video, subscribe for more contractor marketing insights, and share it with another deck builder who wants to grow smarter this year.If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Is this your show?

Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.

Claim this listing

More Business podcasts

Sin88

Business
Toldjya Finance Podcast

Toldjya Finance Podcast

Zac Huish, Cameron Cooke, and Paul Lamb

BusinessInvesting

WW88

Business

Thabet

Business
SowGrow Marketing Council

SowGrow Marketing Council

sgmc

BusinessMarketing
Matrix Unboxed

Matrix Unboxed

Matrix Unboxed

Business