
Advocating for Agriculture: Insights from Farmers, Influencers, and Policy Shapers
Welcome to the Farms Advice Podcast with your host Jack Cresswell. In this episode, we explore the power of social media advocacy, the importance of education in farming, and the evolving landscape of agriculture in the US and Australia. Listen to how influential farmers and advocates are shaping perceptions, policy, and the future of farming globally. Subscribe to yourself and this newsletter: https://farmsadvice.beehiiv.com/ Key Topics: Michelle shares her journey from fashion to farming and becoming a leading ag advocate. The impact and potential of social media for farm advocacy and product marketing. How misconceptions about farming practices can be debunked through education. Differences in farming scales and policy challenges between Australia and the US. The role of celebrities, influencers, and media in shaping agricultural narratives. Strategies to enhance farm visibility and attract next-generation talent. The cowboy culture and the influence of popular media like Yellowstone on farm perceptions. How policy patchwork and water rights issues affect farmers across US states. The importance and impact of precise, science-backed messaging in agricultural communication. Success stories of farm advocacy, including impactful campaigns like Burger King’s retracted ad. Future goals of elevating agricultural voices in mainstream media and policy arenas. The significance of humility, confidence, and unapologetic storytelling in farming. Timestamps: 00:00 - Michelle’s background from fashion industry mogul to farm advocate 00:37 - The influence of social media in farm marketing and advocacy 01:07 - Advice for farmers: Never underestimate your voice 01:44 - Building awareness about farming practices through media 02:23 - Connecting with farm followers via social platforms 03:08 - Michelle’s international advocacy journey and journey from city to farm 03:44 - Australian farmers' feedback mechanisms and consumer insights 04:01 - Walking a day in farmers' shoes to bridge understanding 04:38 - Challenges of policy and chemical use in farming 05:44 - Organic vs conventional farming misconceptions 06:09 - Educating consumers on the realities of agriculture 07:03 - The importance of early education in agriculture 07:26 - The role of social media influencers and celebrities in farm education 08:55 - The disparity in advocacy budgets between mainstream industry and activist groups 09:16 - The significance of engaging youth programs like FFA 10:23 - Harnessing entertainment media, like Yellowstone, for farm education 11:54 - Reflecting on lessons learned over a decade in agriculture advocacy 12:26 - Impact of social media campaigns like Burger King ad reversal 13:52 - The influence of influential farmers and social media in policy change 14:49 - The importance of building relationships and trust for advocacy 15:45 - Addressing misconceptions around farm size and profitability 16:07 - Internal growth and scale strategies for family farms 17:47 - Embracing confidence and promoting farm success stories 20:42 - The future of American farming and advocacy goals 23:04 - Labels, misinformation, and the importance of science-based food choices 26:16 - How to measure success in advocacy efforts 30:16 - Lessons from COVID-19 on supply chains and consumer behavior 33:42 - The global perspective: learning from farmers across continents 36:07 - Making farming attractive and rebranding it as a modern, cool industry 38:15 - Breaking down industry stereotypes and embracing authenticity 39:11 - The importance of storytelling, transparency, and social media presence 40:03 - Closing remarks on advocating for the next generation of farmers Resources & Links: Michelle - Farm Babe | Instagram | thefarmbabe.com Burger King's Cow's Menu Ad (search for the ad to view) Scientific American Podcast FFA - Future Farmers of America Make America Healthy Again Keep on farming! Leave us feedback at hello@farmsadvice.com Follow to keep the conversation flowing Follow Jack on Instagram https://www.instagram.com/cressy__/ and Twitter https://x.com/jcressw3 YouTube https://www.youtube.com/@farmsadvice Follow Farms Advice - https://instagram.com/farmsadvice Join the Farmers Only Group - https://www.facebook.com/groups/farmsadvice For more like this go to https://farmsadvice.com.au Hosted on Acast. See acast.com/privacy for more information.






