Marketing Strategy Before Marketing Tactics: What Businesses Get Wrong
Stop Chasing Marketing Channels and Build a Growth System with Michael Trkolta If your marketing isn’t working, spending more money on marketing may be the most expensive thing you can do. When leads slow down, many businesses reach for the usual suspects: more ads, more social media, better SEO, a new agency, perhaps a ceremonial sacrifice to the algorithm gods. But what if the channel isn’t the problem? In this episode of Marc Haine Live, digital marketing strategist Michael Trkolta explains why underperforming marketing is often a strategy and conversion problem hiding behind a channel problem. We explore how unclear audiences, weak messaging, confusing websites and disconnected marketing tactics quietly drain budgets without producing meaningful growth. About Michael Trkolta Michael Trkolta is a digital marketing strategist who helps businesses stop guessing with their marketing and build foundations that allow growth to compound. With a career spanning print publishing and digital marketing across more than two decades, Michael helps businesses bring strategy, messaging, websites and customer acquisition together into one coherent growth system. Complimentary Marketing Strategy Consultation Michael is offering listeners a complimentary 30-minute strategy consultation to identify the biggest gap in their current marketing system. No hard sell. No pressure. Just a focused look at where the greatest opportunity may be hiding. Connect with Michael WebOracle: weboracle.com.au Email: michael@weboracle.com.au ----more----About Your Host, Marc Haine Need to brainstorm aspects of your business or talk to Marc about speaking at your upcoming conference or staff retreat? Book your complimentary 30-minute brainstorm with Marc. Schedule a time that works for you on Marc's online calendar. Get your copy of Lights! Camera! Action! Business Operational Excellence Through the Lens of Live Theatre on Amazon: https://amzn.to/2PFj8a2 or directly from the publisher Author, Speaker, Facilitator and Coach Marc Haine will help your teams ignite their passions. Working with him, you can support your leaders to recentre their focus and drive continuous improvement through connected and engaged employees. You will realize your competitive advantage with a connected purpose and consistent customer experience across your brand. Tap into Marc’s 35 years of operational excellence experience and imagine a world in which the majority of us put more love and care in being of service. Tap into Marc’s 35 years of operational excellence experience and imagine a world in which the majority of us put more love and care in being of service. Dare to be the exception™ Connect with Marc +1 (780) 729-4932 🗓️ https://meetwith.marchaine.com Marc@MarcHaine.com http://MarcHaine.com IG: https://www.instagram.com/marcjlhaine FB: https://www.facebook.com/M asterofExperiences IN: https://instagram.com/MarcJLHaine TW: https://twitter.com/MarcHaine2 LI: https://www.linkedin.com/in/marchaine/ YT: https://www.MarcHaineLive.com Looking for more quality content? Check out Marc's catalogue of video and audio podcasts here.


