Everything SEO - Making SEO and Blogging More Accessible, Adaptable, and Achievable for Small Businesses

Hosted by Mckayla - The Comma Mama Co.

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Jun 2026

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About the show

Welcome to the Blogging & SEO Show - the coziest space on the internet where you can learn everything there is to know about SEO and blogging without the pressure and overwhelm. I'm teaching service providers and bloggers how to show up in search without 'doing it all.' I'm Mckayla, the mama behind The Comma Mama Co. and host of the Blogging & SEO Show. As a mom of three, I know how important it is to keep showing up online and being visible to your audience even when you can't get on your phone or sit behind your computer.  SEO and blogging have been the pillars I rely on to market my business and show up for my audience even when I'm in the third week of whatever sickness or stomach bug my toddlers have brought home for the month. The impact a good SEO strategy can make is immense and invaluable, something that so many small business owners and bloggers could thrive with. But I'm not about gatekeeping, and there's no reason to keep all its goodness to myself. That's why I've launched this podcast—you're getting a peek into my SEO brain and that of other experts in the network. I can't wait to see what you create -  x Mckayla

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48 recent

June 1, 202613 min

My Summer SEO Strategy AKA What I’m Doing to Show Up While I’m OOO

Want to keep showing up in search this summer without spending every waking hour creating content? Good news: you don't need a complicated SEO strategy to see results.In this episode of Everything SEO, Mckayla pulls back the curtain on her own summer SEO plan and shares exactly what she's doing to maintain visibility while spending most of her summer out of office. From blogging and content repurposing to email marketing and brand-building across platforms, she's breaking down the simple, sustainable strategy she's using to continue growing traffic, building authority, and setting herself up for a strong fall season.Questions answered in this episode:What should your SEO strategy look like during a slower season of business?How can blogging support long-term SEO growth even when you're out of office?Why is content repurposing one of the most effective SEO strategies available?How often should you be publishing content to maintain visibility in search?What are content clusters and why do they matter for SEO?How do internal links help improve rankings and authority?What role do platforms like Instagram, YouTube, Pinterest, and LinkedIn play in SEO?How does email marketing support your SEO strategy and website traffic?What is referral traffic and why is it important for search visibility?What types of keywords should you target if you want more conversions from SEO?Download the SEO Checklist (FREE!! because ily) and get six simple things you can do to improve your SEO in 15-minutes or less! → Click here to get your checklist!Download Your Free Checklist to Plan, Write, & Publish SEO Blog Posts→ Grab yours here!Check out the Back Pocket SEO Membership → Check it out hereMore Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available!

May 29, 202611 min

Okay, But SEO Isn't Dead: Exploring Google Updates, Strategy Changes, & More in the AI Era

Google isn't dead. Search is evolving, AI is becoming more visible, and the internet seems to be having a collective meltdown about what it all means for SEO.In this episode of Everything SEO, Mckayla breaks down Google's latest search update and why the panic surrounding AI-powered search may be a little premature. She explains what actually changed, why the "death of the 10 blue links" isn't quite what people think it is, and why making drastic changes to your SEO strategy right now could do more harm than good. Most importantly, she shares the one thing she's standing firmly behind as search continues to evolve: strategy still matters.Questions answered in this episode:What is Google's new AI-powered search experience and how is it different from AI summaries?Will AI search replace SEO and organic traffic?What should you focus on right now to maintain visibility in search?How do you know when it's time to change your SEO strategy and when it's time to wait for more data?Join Back Pocket SEO → Learn more here!More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available!

April 1, 202612 min

A New Google Core Update Just Launched...Now What?

A new Google Core update is rolling out, which means now is the perfect time to talk about what to do (and what NOT to do) when Google makes changes—whether they're big, small, or just plain annoying.In this episode of Everything SEO, Mckayla breaks down what a core update actually is, why your search console might look a little wild right now, and how to navigate the volatility without spiraling. She's sharing her own experience of losing 90% of traffic on one of her sites (and waiting over a year for it to recover), plus what steps to take once the dust settles. Spoiler: panicking is not on the list.Questions answered in this episode:What is a Google Core update and how is it different from other updates?Why do rankings fluctuate so much during a core update rollout?What should you NOT do while a core update is happening?How long should you wait before making changes to your site?What steps should you take after the update finishes rolling out?Connect with Mckayla:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available!

January 16, 202614 min

Why It's So Easy to Accidentally "Break" Your SEO

SEO didn't come with a warning label, but maybe it should have. Because in the past month alone, McKayla has worked with multiple websites that have almost completely broken their SEO...losing their ranks, making it harder to rank, and potentially backfiring on them in the future.In this episode of Everything SEO, McKayla breaks down just how easy it is to accidentally break your SEO and why it happens so often. From platform migrations (looking at you, Squarespace to Shopify) to simple things like multiple H1 tags or broken internal links, she's sharing the most common ways business owners unknowingly hurt their rankings. Plus, she's reminding you to give yourself some grace—because you don't know what you don't know, and sometimes we all just fuck up. It's okay.Questions answered in this episode:What are the most common ways people accidentally break their SEO?Why do platform migrations (like Squarespace to Shopify) cause SEO issues?What small technical mistakes can hurt your rankings without you realizing it?How do broken backlinks and internal linking affect your SEO?What should you do if you think you've accidentally broken your SEO?Download the SEO Checklist (FREE!! because ily) and get six simple things you can do to improve your SEO in 15-minutes or less! → Click here to get your checklist!Book an SEO Mini & Build Your SEO Foundation → Learn more here!Watch me audit a website LIVE → https://luma.com/okuy0gnyMore Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available!

January 2, 202620 min

SEO is Changing: The 3 Things That Matter Heading Into The New Year (My Predictions)

SEO didn’t just change in 2025. It completely rewired how visibility works online, and 2026 is about to make that even more obvious.In this episode of Everything SEO, McKayla breaks down what’s actually happening in the SEO world right now and why ranking is becoming more accessible than ever for business owners who understand how context, connection, and consistency work together. This episode is less about checklists and hacks and more about how search engines are evolving, why shortcuts are failing, and how to build real authority that compounds across platforms in 2026.Questions answered in this episode:How is SEO changing in 2026 and why traditional agency models are failingWhy SEO now extends beyond Google into social platforms podcasts and AI searchWhat role context connection and consistency play in ranking across platformsHow backlinks brand concepts and naming consistency impact search visibilityWhy it will be easier to rank but harder to fake authority in 2026Download the SEO Checklist (FREE!! because ily) and get six simple things you can do to improve your SEO in 15-minutes or less! → Click here to get your checklist!Book an SEO Mini & Build Your SEO Foundation → Learn more here!Watch me audit a website LIVE → https://luma.com/okuy0gnyMore Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available!

September 25, 202548 min

SMO Series: Grow Your Audience With Podcast Guesting With Amanda Bennett

In this episode of The Blogging and SEO Show, I’m chatting with podcast guesting strategist Amanda Bennett about simple, social media optional ways to grow your audience using podcast interviews, real-life networking, and community-led marketing. We dig into why guesting can outperform constant posting, how to choose the right shows, and the one clear call to action you should offer so listeners actually take the next step. You’ll also learn scrappy ways to repurpose guest interviews into blog posts for long-term SEO, build high-quality backlinks, and track what’s working so your blogging and SEO efforts compound without burning you out.Questions answered in this episode:Why is blogging and podcasting a such a good pairing when it comes to being social media optional?What single call to action works best for podcast listeners and how should you present it?Should you send listeners to a freebie or paid offer after an interview?Do we pick one CTA to send, or can we give them options?Connect with Amanda:Podcasting Moms ClubDownload the SEO Checklist (FREE!! because ily) and get six simple things you can do to improve your SEO in 15-minutes or less! → Click here to get your checklist!Book an SEO Mini & Build Your SEO Foundation → Learn more here!More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available!

September 22, 202530 min

SMO Series: Systems That Help Coaches Scale Without Hiring a Big Team With Ashley from Systems Over Stress

Scaling your business without burning out isn’t about doing more, it’s about building better systems. If you’ve ever wondered how to deliver a premium client experience while working fewer hours, this conversation will show you what’s possible.In this episode of The Blogging and SEO Show, I’m joined by Ashley Rose from Systems Over Stress. Ashley is an automations and Airtable expert who helps coaches and service providers streamline client management, reduce admin overwhelm, and create scalable systems that let them become truly social media optional.Questions answered in this episode:How can Airtable systems help you become more social media optional in your businessWhat are the differences between Airtable and tools like Notion, Asana, or spreadsheetsHow can automations improve client experience while saving you hours of manual workWhat role do systems play in scaling from a handful of clients to consistent 20K monthsHow can systems help you create freedom to take time off without sacrificing resultsConnect with Ashley:Ashley Rose is an automations and Airtable expert, who has helped hundreds of coaches move off of spreadsheets and into streamlined & automated systems. As a neurodivergent business owner, she knows the power of systems to scale your group program & business on part-time hours, without sacrificing client experience or burning out.Her 12 month systems support container, Systems Over Stress, helps online coaches build client management Airtable systems that reduce overwhelm, save hours of admin time and team cost, and improve their client experience as they scaleJoin her FREE live masterclass on Monday 9/29 @ 11am Pacific → Join hereDownload the SEO Checklist (FREE!! because ily) and get six simple things you can do to improve your SEO in 15-minutes or less! → Click here to get your checklist!Book an SEO Mini & Build Your SEO Foundation → Learn more here!More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available!

September 18, 202512 min

SMO Series: How to Make Your Business Social Media Optional Without Creating More Content

In this episode of The Blogging and SEO Show, I’m diving into how you can make your business more social media optional by repurposing your existing content for greater visibility. From transforming podcasts into blog posts to reusing carousels, LinkedIn posts, or YouTube videos, we’re talking about how to stretch your content further so it keeps working for you long after the initial post fades. If you’ve ever felt stuck on the content creation hamster wheel, this episode will show you how SEO and blogging can help you repurpose smarter, not harder.Questions answered in this episode:Why is it risky to rely on social media alone for visibility?How does repurposing content into blog posts boost SEO and long-term traffic?What’s the easiest way to choose which content to repurpose and where to share it?More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

September 15, 20259 min

I Quit My Podcast, Started Another, & Now I'm Back?

In this episode of The Blogging and SEO Show, I’m sharing a behind-the-scenes look at why my attempt to launch a second podcast didn’t work out and why that’s completely okay. From following creative whims that sometimes flop, to understanding that my new creative juices actually aligned with this show...this episode is all about the realities of experimenting in online business and the lessons that come with it. More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

March 27, 202524 min

Is ChatGPT the New Google? What to Know About AI Search Engines

In this episode of The Blogging and SEO Show, I’m exploring AI search engines and whether or not they’re ready to take on Google as the top search engine on the block. Listen in as I talk about some of the different AI platforms, their user experience, and what it takes to show up in AI search.The AI search engines in question:Diem: https://app.askdiem.com/search Perplexity: https://www.perplexity.ai/ChatGpt: https://chatgpt.com/ Download the SEO Checklist (FREE!! because ily) and get six simple things you can do to improve your SEO in 15-minutes or less! → Click here to get your checklist!Book an SEO Mini & Build Your SEO Foundation → Learn more here!More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available!