Everything Except the Law - Presented by Answering Legal

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Jun 2026

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About the show

In the summer of 2020, Answering Legal debuted a new educational podcast, covering all the parts of running a firm that weren’t really taught in law school. Each episode, our marketing director Nick Werker sits down with an expert figure from the legal world. In previous episodes our topics of discussions have included legal marketing, public relations, legal tech, time management, lawyer wellness, managing employees and hiring new staff. Stay tuned for more new episodes!

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June 8, 2026Episode 7946 min

Ben Glass On How To Keep Ideal Clients From Choosing Another Firm

Send us Fan MailEpisode 79 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Ben Glass, the founder of Great Legal Marketing, LLC.Ben Glass has been practicing law for over three decades — and for 21 of those years, he's also been running Great Legal Marketing, one of the most trusted organizations in the legal industry for helping attorneys build firms that actually work for their lives.In this episode of Everything Except the Law, host Nick Werker sits down with Ben to talk about how GLM started, why the fundamentals of marketing haven't changed, and what the most important topics are inside GLM's mastermind rooms right now: people, AI, and digital marketing.But this conversation goes deeper than marketing. Ben and Nick trade stories about CrossFit, triple bypass surgery, refereeing youth soccer, and the personal journaling practice that helped Nick transform his own life. Ben opens up about what it really means to build a law firm around happiness, and why the client isn't actually at the top of the priority list.If you've ever wondered whether it's possible to enjoy running a law firm, this episode is for you.Chapters:0:00 Intro & Nick's CrossFit Origin Story2:05 Ben's Triple Bypass & CrossFit Comeback3:37 Soccer Refereeing, Running 4 Miles a Game & Protecting Young Refs5:23 How Great Legal Marketing Got Started 21 Years Ago8:33 Why Law Firms Are an Easy Target for Vendors11:08 How GLM Helps Lawyers Evaluate & Hold Vendors Accountable13:44 The Right Question to Ask Before Spending on Google Ads15:22 The Top 3 Topics at GLM: People, AI & Digital Marketing19:58 Data Quality, Call Tracking & The 83% Referral Rule21:38 The Best First Step for a New Law Firm: Build Your Relationships22:01 Direct Mail, Newsletters & Putting Others First27:31 "Is Someone Wandering Into Someone Else's Office Right Now?"31:36 The Fish Rots at the Head: Culture Starts With the Owner33:12 How to Increase Your Happiness as a Law Firm Owner36:28 Nick's Journaling Journey & Personal Transformation39:06 Mastermind Groups, Accountability & Bragging Rights42:32 How to Join Great Legal Marketing + Renegade Lawyer Marketing BookGuestBen Glass — Founder, Great Legal Marketing | Managing Attorney, Ben Glass Lawgreatlegalmarketing.com | glmsummit.com | benglasslaw.comTopics Covered-How Great Legal Marketing started 21 years ago — and why the appetite was already there-Why the fundamentals of marketing haven't changed and never will (it's all human psychology)-GLM's model: vendor-agnostic education, not a product pitch-The top three mastermind topics right now: people/culture, AI, and digital marketing-Why 83% of Ben Glass Law's revenue comes from human referrals — and what that means for your firm-The best first move for a new lawyer: direct mail, newsletters, and genuine curiosity about others-Why the right question isn't 'how much should I spend on Google Ads?'-Ben's framework for building a firm that fits your life: vision, permission, and people-The four-quadrant exercise for eliminating the things you hate-Why the client is third on Ben's priority list — not first-Mastermind groups: accountability, bragging rights, and seeing that everyone's a little broken-Ben's soccer referee work and his fight to restore sanity to youth sports-Ben's triple bypass surgery and his return to CrossFit-Nick's personal transformation story and the TikTok journal that started it allPeople & Resources MentionedBen Glass — Ben Glass Law (benglasslaw.com) / Great Legal Marketing (greatlegalmarketing.com)Brian Glass — Ben's son and co-leader at Ben Glass Law and Great Legal MarketingGyi Tsakalakis — AttorneySync; presenter at GLM's upcoming boot campConrad Saam — Mockingbird Marketing; presenter at GLM's upcoming boot campDan Kennedy — marketing legend; coined "the money is in the list"Samy Chong — mindset coach (Toronto); Ben's coach for ~12 yearsNick Werker — host, Everything Except the Law PodcastResources:Renegade Lawyer Marketing — Ben Glass's book (available on Amazon)greatlegalmarketing.com — join the email list, find upcoming eventsglmsummit.com — Great Legal Marketing Summit (annual, October)Ben Glass Law — benglasslaw.com (ERISA long-term disability & personal injury, Northern Virginia)Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/4xjerw3w Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/4c9h8xb8 You can also give us a call at 631-212-1899.This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

May 8, 2026Episode 7844 min

How “The Hometown Lawyer” Became a Winning Brand

Send us Fan Mail Episode 78 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Joshua Hodges, Partner at Kruger & Hodges Hometown Injury Lawyers.In this episode, Joshua and host Nick Werker discuss how embracing your background and leaning into your strengths can shape a powerful law firm brand, why authentic community engagement can be a more effective marketing strategy than traditional tactics and how mastering client intake and phone handling can ultimately make or break a firm’s ability to grow.About our guest:As the managing partner of Kruger & Hodges Hometown Injury Lawyers, Joshua Hodges has personally handled hundreds of personal injury cases while managing a team that has successfully handled over 1,000 personal injury cases. His team has obtained great success collecting over 10 million dollars for injured people in 2025 alone. He is a sought-after speaker, often appearing on national legal podcasts as well as speaking at several conferences where he teaches lawyers how to make more of an impact on their local community and build a stronger law firm. Learn more about Joshua's firm here: https://thehometownlawyers.com/attorneys/josh-hodges/Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/yhs84rb2 Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/2n3m595m You can also give us a call at 631-212-1899.This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

April 2, 2026Episode 7736 min

The Financial Mistakes Costing Law Firm Owners $50,000 a Year

Send us Fan MailEpisode 77 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Frank Rekas, Financial Planner at Palm Wealth Partners.In this episode, Frank and host Nick Werker discuss the financial blind spots many law firm owners face, why improper business structure and retirement planning can lead attorneys to overpay thousands in taxes each year and how building a coordinated team of trusted advisors can help create long-term financial confidence.About our guest:Hundreds of law firm owners have worked with Frank Rekas to cut their taxes, protect what they’ve built, and create financial freedom on their terms. They call him The Wealth Guardian — because his superpower is helping attorneys keep more of what they earn and build a financial foundation that lasts.Rekas helps law firm owners simplify the complex — so they can stop tipping Uncle Sam and start building lasting wealth. No cookie-cutter plans. No pressure. Just smart strategy that fits your life and your firm.To connect with Frank Rekas, email frank@palmwealthpartners.comLearn more about Palm Wealth Partners here: https://palmwealthpartners.com/ Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/ms78n2x8 Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/mpzwbk7s You can also give us a call at 631-212-1899.This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

March 3, 2026Episode 7650 min

Lunch Hour Except the Law? Conrad & Gyi on How Clients ACTUALLY Find Your Firm

Send us Fan MailEpisode 76 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with the hosts of Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis.Nick Werker and Tony Prieto, hosts of The Legal Intake Experts, also join for this conversation. In this episode, the four marketers break down the hype around AI in legal marketing, examine why many law practices are struggling with bad or incomplete data and share their visions for how marketing attribution and new client intake should be handled.About our guests:After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency focused exclusively on the legal market. Conrad is the author of “The FindLaw Jailbreak Guide,” a Google Small Business Advisor, and has held positions for various ABA Practice Management marketing committees. Learn more about Mockingbird Marketing here: https://mockingbirdmarketing.com/Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He regularly writes and speaks about online legal marketing.Learn more about AttorneySync here: https://www.attorneysync.com/ For more of Conrad and Gyi's thoughts, check out their Lunch Hour Legal Marketing podcast: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/4fne6bhy Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ytu6wdec You can also give us a call at 631-212-1899.This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

January 13, 2026Episode 7540 min

Digital Marketing is On Fire - Here's What's Actually Working for PI Firms

Send us Fan MailEpisode 75 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers.In this episode, Cassidy and host Nick Werker share practical guidance for law firm owners preparing to hire their first in-house marketer, explain why research and data should guide marketing decisions over gut instinct, and explore The CMO Academy’s mission to mentor and support legal marketers.About our guest:Cassidy Lewis has worked in several different industries and facets- political campaigns, Fortune 500s, and is now the Chief Marketing Officer at Cooper Hurley Injury Lawyers. She leads one of the regions top law firms as the primary decision maker on their advertising efforts, vendor choices, and high level marketing strategies. After 7+ years in the industry, Cassidy created The CMO Academy. She took everything she knew and every mistake she made and poured it into 12 topics that cover referral marketing, database marketing, digital strategies KPIs, how to run a department, client services, and several more.Explore The CMO Academy here: https://thecmoacademy.com/Refer a case to Cooper Hurley here: https://cooperhurley.com/referral/Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/mv6vz23k Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/mrh5vrrr You can also give us a call at 631-212-1899.This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

December 15, 2025Episode 7453 min

The Hidden Referral Goldmines Your Law Firm Is Ignoring with Delisi Friday

Send us Fan MailEpisode 74 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Delisi Friday, Founder and Owner of First Call Friday.In this episode, Delisi and host Nick Werker discuss the value of integrating referral strategies into everyday practice, uncover hidden referral sources lawyers often overlook and explain how to train staff to recognize and act on referral opportunities. Delisi also shares a memorable encounter with Kim Kardashian and the lesson she took away from the experience.About our guest:Delisi Friday has worked 20 years in the legal industry, and is in the top 1% of LinkedIn users in the legal industry, and ranked top 50 in legal in the United States. She has worked in four 8-figure businesses, and spent 7 years as a marketing director of an 8-figure boutique PI firm.First Call Friday was founded by Delisi in 2025 to help attorneys and law firms grow their book of business through strategic, referral-based marketing. The company is about real relationship building among lawyers, referral partners, current clients, and former clients.Learn more about First Call Friday here: https://www.firstcallfriday.com/Connect with Delisi on LinkedIn here: https://www.linkedin.com/in/delisifriday/Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/5amdynrp Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/5n758x24 You can also give us a call at 631-212-1899.This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

October 28, 2025Episode 7343 min

The Marketing Strategy Session Every Law Firm Needs — with Ron Latz

Send us Fan MailEpisode 73 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Ron Latz, Founder and Law Firm Fractional CMO at LegalFenix.In this episode, Ron and host Nick Werker discuss the importance of having a diversified marketing strategy, how to build a strong brand as a law firm, and the critical role of intake processes in converting leads. They also delve into the challenges faced by small firms when competing with large national firms and the importance of leveraging technology to optimize intake and client interactions.About our guest:Ron Latz is the Founder of LegalFenix, a marketing advisory firm redefining how law firms approach growth. With more than 15 years in the legal marketing industry, Ron has guided countless firms through the complexities of modern marketing with clarity and candor. Known for his vendor-neutral stance and results-driven approach, he helps law firms align strategy with execution, optimize budgets, and rebuild trust in their marketing partnerships. Whether he’s decoding agency jargon, demystifying performance reports, or designing a blueprint for sustainable growth, Ron’s mission is to give law firms the clarity and confidence they need to win.Learn more about Ron's company here: https://legalfenix.com/See Legal Fenix's upcoming webinars here: https://legalfenix.com/webinars/Connect with Ron on LinkedIn here: https://www.linkedin.com/in/ronlatz/Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/553h533z Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/2szb6sxp You can also give us a call at 631-212-1899.This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

October 9, 2025Episode 7251 min

Use Your CRM! HubSpot Tactics That Fix Intake & Boost Conversions

Send us Fan MailEpisode 72 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Robert Williams, CEO/Founder at ElevAmp LLC. In this episode, Robert and host Nick Werker delve into the importance of CRMs, particularly HubSpot, for law firms, the significance of knowing your numbers for growth, and the necessity of using technology effectively. Robert emphasizes the need for clear naming conventions, proper roles in using CRMs, and gradual, strategic implementation of technology solutions. This episode provides valuable insights for law firm owners looking to improve their practice's efficiency and profitability.About our guest:With a wealth of legal marketing, technology and business consulting experience, Robert Williams helps businesses navigate the technology space to find the tools that enable them to hit or exceed their goals by focusing on productivity, profitability and leveraging actionable business data. Robert has refined his leadership, management, training and mentoring skills over the last 20 years with proven success in digital marketing and business strategy. He has been recognized by his peers in both sales and services as a great leader and problem solver.Learn more about Robert's company here: https://www.elevamp.com/Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/cc5fa9u3Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/2nr2zxy9You can also give us a call at 631-212-1899 or go to www.answeringlegal.comThis podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

March 26, 2025Episode 7123 min

Bernie Ollila Details How To Attract Ideal Clients And Boost Conversions

Send us Fan MailEpisode 71 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Bernie Ollila, Head of Partnerships at 1SEO Digital Agency.In this episode, Bernie and host Nick Werker discuss why lawyers need to have ownership of their firm's website, how to go about crafting an SEO game plan for your practice, what to do if your firm is generating too much irrelevant traffic and much more!About our guest:Bernie Ollila is a digital marketing strategist and business growth expert who helps legal professionals leverage marketing to maximize profitability. As the Head of Partnerships at 1SEO Digital Agency, Bernie works closely with business owners and industry leaders to develop data-driven strategies that generate high-quality leads, increase brand visibility, and drive revenue.Learn more about 1SEO Digital Agency here: https://1seo.com/All episodes of Everything Except The Law can be found on Spotify, Apple Podcasts and the Answering Legal YouTube channel.Learn more about the show here: http://ow.ly/Eni250LekLgInterested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ycxdpcdzYou can also give us a call at 631-400-8000 or go to www.answeringlegal.comThis podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

March 6, 2025Episode 7051 min

Karl Seelbach Talks About The New Opportunities AI Is Creating For Law Firms

Send us Fan MailEpisode 70 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Karl Seelbach, attorney and Co-Founder of Skribe.In this episode, Karl and host Taryn Winter Brill discuss using education to help remove the fear around AI technology, how Skribe is helping simplify the process of collecting depositions, the role virtual reality could play in the future of law and much more! About our guest:Karl Seelbach is a seasoned litigation attorney with over 18 years of experience in the courtroom, representing clients in personal injury, business, and employment litigation. He is a skilled advocate and a tenacious fighter who handles cases with precision and an eye towards trial from day one. His adversaries describe him as "skilled" and "whip smart." But Karl's expertise doesn't stop there - he's also the founder of Skribe.ai, a software platform for capturing and analyzing legal testimony that's changing the game for attorneys and their clients.Learn more about Skribe here: https://skribe.ai/Learn more about Karl's law firm here: https://www.doyleseelbach.com/ Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. Learn more about the show here: http://ow.ly/Eni250LekLgInterested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ycxdpcdzYou can also give us a call at 631-400-8000 or go to www.answeringlegal.comThis podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.