Episodes
331
Latest episode
Jun 2026
Language
EN
Follow Regan Robertson, Chief Communications Officer for Productive Dentist Academy, and Sara Hansen, Sr. Marketing Advisor for Phoenix Dental Agency, as they deliver actionable insights and proven strategies for dental professionals. From marketing and brand differentiation to practice ownership, team building, patient experience, and leadership, get practical guidance you can immediately apply to help your practice grow and thrive.
Before you spend more money on Google Ads, social media, or external marketing, look inside the practice. In this episode, Regan Robertson and Sara Hansen explain why marketing is not one tactic. It is the full patient journey, from the first ad to the phone call, the appointment, the treatment conversation, and the follow-up.
A campaign is not one email, one post, or one ad. In this episode, Regan Robertson and Sara Hansen break down what makes a dental marketing campaign actually work: a clear goal, a patient-centered story, brand alignment, and enough touchpoints for the right people to see it, feel it, and act on it.
Patients do not always hesitate because they doubt the dentistry. Sometimes the treatment feels too big. In this episode, Sara Hansen sits down with Sommer Carrol to talk about what patients carry into the room before they ever hear the treatment plan: fear, embarrassment, cost concerns, and the hope that someone will help them take the next step without shame.
Patients do not always doubt the diagnosis because they distrust the doctor. Sometimes they doubt because the disease feels personal, the cost feels heavy, or the system has trained them to wait until something hurts. In part two, Dr. Wade Kifer continues the conversation on diagnosis, trust, insurance pressure, periodontal disease, and how dentists can help patients hear the truth without feeling blamed.
Patients do not always doubt the dentistry. They doubt what they cannot feel yet. In this episode, Dr. Wade Kifer explains how clinical confidence, team alignment, and clear communication help patients trust the diagnosis before pain forces the decision. A correct diagnosis does not automatically create patient trust. Dr. Wade Kifer joins Regan Robertson, Sara Hansen, and Victoria Peterson to talk about one of the most delicate moments in dentistry: when a patient hears the diagnosis and thinks, "But nothing hurts." Wade brings the perspective of a master clinician who has spent decades sharpening both his dentistry and his communication. A University of Tennessee College of Dentistry graduate, Kois Center student since 2008, AEGD-trained dentist, and President of the Academy of Interdisciplinary Dentofacial Therapy, Wade understands that patients need more than clinical accuracy. They need clarity, confidence, and a team that helps them understand risk without shame or pressure. This episode gives dentists and teams a better way to talk about cracks, periodontal disease, complex treatment, and prevention so patients can trust what they cannot feel yet.
Google Ads can work, but they are not a strategy by themselves. In this episode of Everyday Practices, Regan Robertson and Sara Hansen break down how dentists should think about digital advertising before they spend money. The goal is not more clicks. It is choosing the right platform, the right message, and the right strategy for the patients your practice actually wants to attract.
In this episode of Everyday Practices, Regan Robertson and Sara Hansen sit down with Dr. Jon Ehlers to unpack what patients are really deciding in the chair. Patients do not say yes because they understood every clinical detail. They say yes when they feel safe, seen, and confident in the person guiding them. In this episode, Dr. Jon Ehlers breaks down how trust is built in real time, how bigger cases are really emotional decisions, and why the right patient experience removes hesitation before money becomes the issue.
A strong brand promise means nothing if the patient experience breaks the moment someone walks through the door. In this episode, Sara Hansen and Matt Hutchings unpack why trust is built or lost in the first few minutes, and how authentic marketing only works when the real experience supports it.
Thinking about going out of network? This episode breaks down what practices must do before making the move, from team training and patient communication to internal systems and marketing that replaces demand before it disappears.
What happens after the appointment shapes what patients believe about your practice. In this episode, Regan Robertson and Sara Hansen break down how intentional follow-up builds trust, keeps treatment moving, and turns routine care into long-term loyalty.
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