Every Dimension

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Oct 2026

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About the show

We are Path, an award-winning, independent design agency. ‘Every Dimension’ is a podcast about using design to get more. More Available. More Premium. More Responsible. In each episode, we talk to people reshaping how brands grow through better products, better packaging and better thinking. We explore how to demand more from design and how to deliver it, elevating brands through tomorrow’s challenges and opportunities which come in every dimension.

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32 recent

October 5, 2026Episode 3231 min

32: When Every Product has a Digital Identity with Camilla Young

Episode 32: Camilla Young When Every Product has a Digital Identity October 2026 | 32 minute listen Camilla Young leads the UK transition to the next generation of barcodes at GS1 UK , bringing retailers, brands and technology providers together for one of the biggest changes to retail infrastructure in 50 years. Her earlier career in senior commercial roles at Johnson & Johnson, Hasbro, BIC and Pernod Ricard gives her a practical view of both the technology and the commercial realities of getting products onto shelves and into people’s hands. In this conversation, we explore what becomes possible when every physical product has a digital identity. Camilla explains how QR codes powered by GS1 could connect packaging to richer information, trusted evidence and useful services; make products more accessible; and help brands engage people beyond the point of purchase. We also discuss why structured product data will matter when AI increasingly influences what people buy. A few themes you'll hear: · Why the next generation of barcodes is really about giving every product a digital identity. · How connected packaging can make the physical pack simpler while making richer information available when people need it. · Why QR codes can become a doorway to evidence, helping brands support sustainability and sourcing claims. · How digital product information can make packaging more accessible and enable greater independence. · Why brands need structured, trustworthy product data as AI begins to influence shopping decisions. · Where brands should begin ahead of wider point-of-sale adoption during 2027.

September 1, 2026Episode 3124 min

31: How the Most Human Brands Win with Emma Sant

Episode 31: Emma Sant How The Most Human Brands Win September 2026 | 24 minute listen Emma Sant is founder of Futureful , a brand strategy and innovation consultant with more than 20 years’ experience helping global businesses identify growth opportunities, unlock innovation and stay relevant as people and markets change. In this conversation, we explore why the brands that grow are often those that stay closest to real human needs, how challenger brands can disrupt established categories by designing around real life, and why great technology only becomes valuable when people understand what it can do for them. Emma also explains how brands can uncover overlooked human moments and translate insight, R&D and future signals into meaningful innovation. A few themes you'll hear: · Why challenger brands can outperform established players by staying closer to real human needs · How overlooked behaviours and moments can reveal new opportunities for growth. · Why big-company processes can sometimes make innovation slower and less responsive. · How to translate complex R&D and technology into propositions people actually value. · Why context matters when taking brands, products and ideas into different markets.

July 21, 2026Episode 3037 min

30: Why Designing for the Average is Costing Your Brand with Alex Cleator

Episode 30: Alex Cleator Why Designing for the Average is Costing Your Brand August 2026 | 37 minute listen Alex Cleator is Director of Be Kind Research , a product designer, researcher and accessibility specialist helping organisations build more inclusive products, services and experiences. In this conversation, we explore why designing for the “average user” often excludes the very people brands are trying to serve, how inclusive research leads to better commercial outcomes, and why empathy alone isn’t enough. Alex explains how organisations can make people feel genuinely seen, heard and understood without adding unnecessary complexity, time or cost to the design process. A few themes you’ll hear: · Why human-centred design has become an overused phrase and how to make it meaningful again. · Why empathy only creates value when it becomes action through kindness. · How inclusive research uncovers opportunities traditional research often misses. · Why designing for accessibility from the beginning costs less than retrofitting later. · How inclusion creates better products, stronger brands and commercial growth.

June 29, 202630 min

29: Why Sustainable Design Needs to Grow Up With Chris Sherwin

Episode 29: Chris Sherwin Why Sustainable Design Needs to Grow Up July 2026 | 30 minute listen Chris Sherwin is a recognised expert in sustainable design and circular innovation, with more than 25 years of experience helping organisations turn sustainability ambition into products, services and business value. In this conversation, we explore how sustainable design has changed, where it is still falling short, and why the next phase needs stronger commercial thinking, clearer briefs and better integration into everyday design practice. A few themes you will hear: · Why sustainability is moving beyond cost and compliance into growth and innovation. · Why design needs to stop treating sustainability as a separate project. · Why commercial literacy is becoming an essential green design skill. · How design can help humanise green technology and make responsible choices easier and more desirable. · Why brands should expect both design brilliance and proven sustainability literacy from their partners.

June 1, 202632 min

28: How a Design Mindset Re-Energises Your Business with Ollie Taylor

Episode 28: Ollie Taylor How a Design Mindset Re-Energises Your Business! June 2026 | 33 minute listen Ollie from Path has a proven track record in change management, internal process optimisation, and innovation strategy. Over the years he’s noticed systemic challenges that recur in larger businesses and hinder decision-making. In this conversation we unpack those patterns, who we help, what a design mindset brings, the four pillars of our offer, and some practical next steps. A few themes that you will hear: Why uncertainty creates indecision and inaction inside organisations The systemic blockers that lead to stagnation Why having a design mindset is not a process, but a way of working

April 30, 202629 min

27: Easier To Land, Scale and Choose? What Asset-Led Innovation Delivers with Kezia Cottrell

Episode 27: Kezia Cottrell Easier To Land, Scale and Choose? What Asset-Led Innovation Delivers! April 2026 | 29 minute listen Kezia has led innovation agency-side for brands and client-side at brand owners. She specialises in asset-led innovation the idea that growth comes from seeing your existing brands, factories, formats, and packaging differently, not from inventing everything from scratch. In a world obsessed with big bets and breakthroughs, this is a far more grounded way of thinking focused on speed, scale, and making ideas easier to land. This conversation is on how starting with what you already have can lead to innovation that’s easier to execute and easier to choose.

March 31, 202630 min

26: Experienced Optimism Designing Better Futures with Human Creativity with Simon Gore

Episode 26: Simon Gore Experienced Optimism Designing Better Futures with Human Creativity April 2026 | 31 minute listen As a slight break from our usual conversations on demanding more from Design – in this conversation, we’ll explore something Simon is very good at – optimism – not the naïve kind, but the experienced kind and how it is often intrinsic and essential to creative people and their process. The lesson – optimism isn’t a personality trait, it’s a practice. It’s what happens when experienced people use creativity to turn uncertainty into opportunity.

February 9, 202632 min

25: What Really Is Innovation With Nathan Baird

Episode 25: Nathan Baird What Really Is Innovation? March 2026 | 32 minute listen Nathan Baird is founder of Methodry and author of Innovator’s Playbook. He has spent over 20 years helping organisations across the world solve complex problems and drive innovation from Unilever and Les Mills to banks, breweries and start-ups. Innovation is one of the most over-used words in business. Marketers love to talk about it, but marketing science says: most brands overestimate innovation and underestimate the power of distribution and salience. In this episode we’re asking: what really is innovation? When does it help? When does it fail? And how should brands understand it if they want to grow?

January 16, 202630 min

24: What It Really Takes To Make A Brand More Available with James Fernie

Episode 24: James Fernie What It Really Takes to Make a Brand M ore Available! February 2026 | 42 minute listen Our previous conversations cover how creative will help marketers drive future availability, premiums and responsibility but it is great to get the chance to put that into perspective and focus – with James Fernie , Global Directer at Radley delivering more availability today! In this conversation we dig into the everyday reality of keeping a brand trading, visible and desirable what it really takes to make a brand more available in a world where everything’s measurable and everyone’s competing for the same attention.

January 5, 202629 min

23: Make Love Not Porn with Cindy Gallop

Episode 23: Cindy Gallop Make Love Not Porn January 2026 | 29 minute listen Cindy Gallop is Former Chair of BBH New York, founder of MakeLoveNotPorn . Responsibility in marketing isn’t only about packaging and sustainability it’s also about what brands put into culture. Cindy has spent her career challenging industries to be braver and more responsible in how they communicate, represent, and innovate. In this episode we explore her groundbreaking platform MakeLoveNotPorn, and what it might mean for sexual wellbeing and related brands.

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