Eventist365

Hosted by Yanique DaCosta

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Mar 2024

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Through narrative interviews, corporate event planning professionals alongside host Yanique DaCosta, explore how corporate event professionals push through the craziness of the event world to create something out of nothing!

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March 14, 2024Episode 840 min

Best Practices for Audio and Visual Design on the Show Floor with Ben Moorsom

Event planners often focus on the competition from neighboring booths when designing their trade show booths, overlooking the crucial aspect of attracting attendees and achieving engagement targets for a memorable experience. By implementing thoughtful, evidence-based strategies aligned with business goals, positive results can be achieved. In this recent episode of Eventist 365, guest Ben Moorsom offers a psychological perspective, emphasizing his team's training in understanding how the brain processes information and responds to stimuli at events. Ben stresses the significance of considering attendees' cognitive states, as their engagement levels greatly depend on it. Tune in until the end to hear Ben's insights on integrating behavioral insights and measurement techniques to enhance event design. Highlights: 00:02 Attracting vs competing for attendee engagement in trade show booth design 04:16 Behavioral factors that significantly impact attendee engagement - the emergence of cognitive resonance 07:40 The positive and negative effects of sound n trade show booth design 14:26 The importance of visual design in creating engaging experiences, particularly in open format designs 20:47 What is experience audit and how does it help to optimize event design? 25:49 The use of facial analysis for event engagement insights 30:57 Ben thinks it's not about seeking a tool but about the way planners think in establishing business objectives CONNECT WITH BEN MOORSOM Website - https://www.benmoorsom.com/ LinkedIn - https://www.linkedin.com/in/moorsom/ CONNECT WITH YANIQUE DACOSTA: Podcast Social Media Accounts www.facebook.com/groups/eventist365/ https://twitter.com/eventist365 https://www.instagram.com/eventist365 https://www.facebook.com/MissYaniDoesStuff/ https://twitter.com/YaniDoesStuff https://www.instagram.com/YaniDoesStuff/ https://www.linkedin.com/in/ydacosta/ Graphic Design Firm for Corporate Events: https://www.facebook.com/TheYKMD https://twitter.com/theYKMD https://instagram.com/theYKMD https://www.linkedin.com/company/ykmd/z Graphic Design Firm Websites: https://theykmd.com/ http://daily-designer.com/

March 7, 2024Episode 737 min

Sustainability in Booth Design: Environmentally Friendly Solutions with David T Stevens

Yanique had an astounding episode offer at Eventist365 having David Stevens as her guest. David and his team at the Olympian Meeting, all experts in event planning all over the world, infuses innovative approach to booth design by integrating wellness and sustainability making their events an unforgettable experience. During the episode, David proudly shared an impactful event that significantly boosted their business while leaving zero environmental footprint. Surprisingly, their standout booth, a replica of the Apollo 11 Lunar Lander, was crafted from just one pallet of flat cardboard sheets. The remarkable achievement showcases their commitment to both creativity and sustainability. Tune in until the very end of the episode to gain valuable insights into sustainable booth design. Highlights: 03:53 The 3 Ps that are crucial to sustainability in booth design 05:33 Explanation of the Cradle to Cradle principle on sustainability 09:06 Evolution of sustainability and booth design practices in the industry 15:28 David highlights the success of their booth drawing a lot of attention to their cardboard booth. 18:18 Common challenges faced by event planners and marketers when designing sustainable booths. 20:43 Sustainable strategies for event booth designs and partnerships that can double post-event open rates. 28:29 The Return to Wellness Podcast and why its primary focus is on the first P of sustainability - People? 32:47 The shift towards comfortable shoes at trade shows 35:13 David's recommended resource for valuable information towards sustainable booth design. RESOURCES: Green Meeting Industry Council Northern California Chapter - https://www.linkedin.com/company/green-meeting-industry-council-northern-california-ch Sustainable Silicon Valley - https://www.sustainablesv.org/ Society for Sustainable events: http://www.societyforsustainableevents.com/ Https://www.butternmilk.com CONNECT WITH DAVID T. STEVENS: Website - https://www.olympianmeeting.com/ LinkedIn - https://www.linkedin.com/in/davidtstevens/ Podcast - https://www.youtube.com/@ReturnOnWellness CONNECT WITH YANIQUE DACOSTA: Podcast Social Media Accounts www.facebook.com/groups/eventist365/ https://twitter.com/eventist365 https://www.instagram.com/eventist365 https://www.facebook.com/MissYaniDoesStuff/ https://twitter.com/YaniDoesStuff https://www.instagram.com/YaniDoesStuff/ https://www.linkedin.com/in/ydacosta/ Graphic Design Firm for Corporate Events: https://www.facebook.com/TheYKMD https://twitter.com/theYKMD https://instagram.com/theYKMD https://www.linkedin.com/company/ykmd/z Graphic Design Firm Websites: https://theykmd.com/ http://daily-designer.com/

February 29, 2024Episode 637 min

Decoding Attendee Psychology with Devon Pasha

In this exciting episode of Eventist365, Yanique DaCosta sits down with event design expert Devon Pasha where they delve into the intricacies of creating events that induce genuine shifts in behavior, drawing upon Devon's proficiency in employing inventive approaches to elevate events beyond conventional gatherings. Devon draws parallels to a canvas in the realm of design, advocating for transformative behavioral change. She unravels the power of impactful design thinking and empathy mapping, shedding light on how these methods can connect with attendees on a subconscious level. Tune in to witness a conversation brimming with insights that could redefine your approach to event design and plans. Highlights: 04:20 What is Empathy Mapping in the Event Canvas Methodology? 09:17 What does success look like? 12:25 Maximizing your internal resources to streamline decisions 16:10 What exactly is an event? 19:31 Insights from Devon Pasha on creating and testing multiple prototypes 24:46 Why color matters? 29:03 How does even canvas methodology deliver measurable ROI and ROE in terms of attendee engagement? 32:22 Devon's recommended resource or tool that will be useful for listeners interested in event designs. CONNECT WITH DEVON PASHA: Website - https://edco.global/ Download the Event Canvas and the first 100 pages of the Event Design Handbook completely for free for free, go to - https://edco.global/download/ Join the EDC Level 3 Program - https://edco.global/training/ CONNECT WITH YANIQUE DACOSTA: Podcast Social Media Accounts www.facebook.com/groups/eventist365/ https://twitter.com/eventist365 https://www.instagram.com/eventist365 https://www.facebook.com/MissYaniDoesStuff/ https://twitter.com/YaniDoesStuff https://www.instagram.com/YaniDoesStuff/ https://www.linkedin.com/in/ydacosta/ Graphic Design Firm for Corporate Events: https://www.facebook.com/TheYKMD https://twitter.com/theYKMD https://instagram.com/theYKMD https://www.linkedin.com/company/ykmd/z Graphic Design Firm Websites: https://theykmd.com/ http://daily-designer.com/

February 22, 2024Episode 518 min

Revolutionizing Event Success: The True Metrics of Trade Show with Jonathan Kazarian

Consolidating event technology into a single platform, like an all-encompassing event management system, can streamline data flow and improve the attendee experience. Technology is an important tool, but for Jonathan Kazarian, the guest for today's episode of Eventist365, what matters is actual engagement with people you had a meaningful conversation with, as the true metric of a successful event. In fact that is his favorite metric. Also in this episode, Jonathan emphasizes the importance of intentional event planning that goes beyond lead generation. Many events focus primarily on technological aspects such as impressive LCD screens, captivating activations, or the quantity of leads generated, often neglecting the importance of qualified leads. Join us on this episode and learn how to collect qualified leads with intentionality. Highlights: 02:33 Latest trends and technical innovation that Jonathan has observed at trade shows 03:32 Less technology vs intentionality in running trade shows (Generating unqualified leads) 06:29 What are some effective strategies for boosting attendee engagement at trade shows? 07:38 Workforce challenges that event organizers have to deal with in-person and virtual events from 2019 to the present. 09:00 Over-reliance on technology can sometimes lead to creating new problems. (Focusing on technology but foregoing attendee impact and experience) 11:15 Elements that make tradeshow booth experience memorable in terms or marketing and brand presence 13:39 What does Jonathan recommend to facilitate data-driven decisions, integrating technology and measuring an event's success? 16:14 Jonathan's favorite metric to measure the success of an event CONNECT WITH JONATHAN KAZARIAN: Website - https://www.accelevents.com/ LinkedIn - https://www.linkedin.com/in/jkazarian/ CONNECT WITH YANIQUE DACOSTA: Podcast Social Media Accounts www.facebook.com/groups/eventist365/ https://twitter.com/eventist365 https://www.instagram.com/eventist365 https://www.facebook.com/MissYaniDoesStuff/ https://twitter.com/YaniDoesStuff https://www.instagram.com/YaniDoesStuff/ https://www.linkedin.com/in/ydacosta/ Graphic Design Firm for Corporate Events: https://www.facebook.com/TheYKMD https://twitter.com/theYKMD https://instagram.com/theYKMD https://www.linkedin.com/company/ykmd/z Graphic Design Firm Websites: https://theykmd.com/ http://daily-designer.com/

February 15, 2024Episode 429 min

The Future of Trade Show Booths: Predictions and Emerging Trends with Charles Pappas

The recent shifts in trade show booth design reflect a significant influence from the post-COVID era, embracing a blend of comfort and informality, characterized by the emerging 'resimercial' aesthetic. This trend places a heightened emphasis on seamlessly merging residential and commercial elements within booth constructions. A compelling discussion on this transformation was the subject of this episode of Eventist365, featuring Yanique's conversation with Charles Pappas, Senior Writer at EXHIBITOR Magazine. The conversation revolved around sustainability, the phenomenon of greenwashing, and the adoption of inclusive language in booth designs. Notably, these innovations hold particular appeal for the upcoming generation of marketers, including Gen Z individuals destined for future roles as Vice Presidents or C-level executives. This shift favorably positions companies for a future where inclusivity and environmental consciousness play pivotal roles in shaping successful marketing strategies. Highlights: 00:26 Sneak peek of exciting trends that Charles predict 02:13 The casual thing in tradeshow and its relative budget 05:08 Sustainability vs Pretty of green walls 07:59 Biophilia exhibiting technique for sustainability and promoting green efforts 13:23 Gen Z to lead sustainable changes in events marketing over next decade. 15:39 Diversity, equity, and inclusion in the events industry with focus on social responsibility 21:27 The psychology of trade show booth design trends 23:06 The next big thing in trade show booth designs for Charles Pappas CONNECT WITH CHARLES PAPPAS: LinkedIn - https://www.linkedin.com/in/charles-pappas-8a657b3/ CONNECT WITH YANIQUE DACOSTA: Podcast Social Media Accounts www.facebook.com/groups/eventist365/ https://twitter.com/eventist365 https://www.instagram.com/eventist365 https://www.facebook.com/MissYaniDoesStuff/ https://twitter.com/YaniDoesStuff https://www.instagram.com/YaniDoesStuff/ https://www.linkedin.com/in/ydacosta/ Graphic Design Firm for Corporate Events: https://www.facebook.com/TheYKMD https://twitter.com/theYKMD https://instagram.com/theYKMD https://www.linkedin.com/company/ykmd/z Graphic Design Firm Websites: https://theykmd.com/ http://daily-designer.com/

February 8, 2024Episode 322 min

Set Yourself Up For Trade Show Success with Sepideh Eivazi

Typically, at the conclusion of events, participants often engage in toasting with champagne or other alcoholic beverages like wine, right? In a refreshing departure from the norm, Sepideh Eivazi, the founder of Dawn of the Earth, introduced a unique twist by suggesting a toast with carefully curated and blended tea, providing attendees with a beautiful and distinct experience. Picture this: attendees who may be grappling with jet lag, fatigue, or symptoms of stomach problems are treated to a rejuvenating break from the stress and high pressure that both event planners and attendees commonly face. In her role as an EFT and Somatic Breathwork practitioner, Sepi emphasizes the profound significance of breathwork for overall well-being. She firmly believes that within each of us lies a potent remedy—our breath. Breathwork serves as a potent tool for connecting with the nervous system, enabling the body to pinpoint and address areas harboring trapped emotions. This episode is a must-listen, offering valuable takeaways with immediate, tangible results. Highlights: 03:16 Introduction to Somatic Breathwork 04:55 What does a somatic breathwork session look like? 08:12 Overwhelm in a high-stress, high-pressure environment like in events, hospitality space, and marketers 09:48 How can event marketers or planners incorporate somatic breathwork into their events, not only for event planners but attendees, as well? 15:15 What's the story behind Dawn of the Earth and the unique tea blends that complement breathwork? 19:39 Where to connect with Sepideh Eivazi? 20:39 Sepi's recommendation for people to start incorporating wellness into their routine CONNECT WITH SEPIDEH EIVAZI: Website - https://www.dawnoftheearth.com/ Instagram - @dawn.of.the.earth CONNECT WITH YANIQUE DACOSTA: Podcast Social Media Accounts www.facebook.com/groups/eventist365/ https://twitter.com/eventist365 https://www.instagram.com/eventist365 https://www.facebook.com/MissYaniDoesStuff/ https://twitter.com/YaniDoesStuff https://www.instagram.com/YaniDoesStuff/ https://www.linkedin.com/in/ydacosta/ Graphic Design Firm for Corporate Events: https://www.facebook.com/TheYKMD https://twitter.com/theYKMD https://instagram.com/theYKMD https://www.linkedin.com/company/ykmd/z Graphic Design Firm Websites: https://theykmd.com/ http://daily-designer.com/

February 8, 2024Episode 236 min

Trending Materials & Textures in 2023's Booth Design with Cindy Lo

In the Events Industry, it does not matter if your materials are top of the line or on a budget because what matters is if you can make that conversion. Current and future trends in materials and textures underscore the potential of integrating elements such as texture, font color, and more to create a booth that is both memorable and impactful. In this episode of Eventist365, Yanique engages in a conversation with industry expert Cindy Lo, the CEO of Red Velvet, delving into the materials and textures anticipated to dominate in 2024. The discussion also emphasizes the significance of collaborating with seasoned professionals who bring invaluable insights into impact, budget management, trade show booth strategies, and emerging technologies. Tune in to gain valuable insights from these two seasoned event-planning professionals. Highlights: 02:38 Brief overview of materials & textures' pivotal role in trade show design 04:44 The non-default groundbreaking materials that will dominate the trade show scene 10:50 Cost-effective budget tricks & tips in building booths 15:39 Sustainability in a Wasteful Industry 19:15 Cindy Lo shared a story of her team where the material used makes a learning experience 22:38 What Challenges do event planners face with the space or location given and what can be done about it? 29:00 What emerging material do you predict will gain popularity next year? 31:44 Go to material resources for event planners to explore how to be innovative with their materials. CONNECT WITH CINDY LO: Website - https://www.cindylo.com/ LinkedIn - https://www.linkedin.com/in/cindyknowsevents/ CONNECT WITH YANIQUE DACOSTA: Podcast Social Media Accounts www.facebook.com/groups/eventist365/ https://twitter.com/eventist365 https://www.instagram.com/eventist365 https://www.facebook.com/MissYaniDoesStuff/ https://twitter.com/YaniDoesStuff https://www.instagram.com/YaniDoesStuff/ https://www.linkedin.com/in/ydacosta/ Graphic Design Firm for Corporate Events: https://www.facebook.com/TheYKMD https://twitter.com/theYKMD https://instagram.com/theYKMD https://www.linkedin.com/company/ykmd/z Graphic Design Firm Websites: https://theykmd.com/ http://daily-designer.com/

February 8, 2024Episode 14 min

Trade Show Booth 101: Decoding the Basics for Success

As Season 3 kicks off for Eventist365 with its inaugural episode, Yanique da Costa, the show's host, will provide a preview of the upcoming episode topics for the season. Throughout the season, there will be fresh perspectives into trade show and booth design, with a focus on advancing sustainability and integrating technology into trade show booth design. Highlights: [02:15] How does your booth stand in the sea of competition? [02:40] What is a well-designed booth? [03:31] Sustainability and environment-friendly booth design [04:00] Making the most out of your trade show booth's budget CONNECT WITH YANIQUE DACOSTA: Podcast Social Media Accounts www.facebook.com/groups/eventist365/ https://twitter.com/eventist365 https://www.instagram.com/eventist365 https://www.facebook.com/MissYaniDoesStuff/ https://twitter.com/YaniDoesStuff https://www.instagram.com/YaniDoesStuff/ https://www.linkedin.com/in/ydacosta/ Graphic Design Firm for Corporate Events: https://www.facebook.com/TheYKMD https://twitter.com/theYKMD https://instagram.com/theYKMD https://www.linkedin.com/company/ykmd/z Graphic Design Firm Websites: https://theykmd.com/ http://daily-designer.com/

October 11, 2023Episode 3035 min

Problem-Solving Skills in the Fast-Paced Event Environment: A Challenging Situation Discussion with Christina Zoccoli

In this episode of The Eventist 365 Show, event planner Christina Zococoli, at the director level, shares valuable insights into the meticulous event process, her organizational skills and how she is able to boost the morale of her team. She emphasized the importance of effective communication by way of morning and closing meetings, as well as the challenges of managing multiple events at the same time. The dynamic nature of event planning, including frequent floor plan changes and meeting sponsor needs was also discussed. Christina also highlights the role of technology, such as interactive floor plans and mobile apps, in enhancing attendee experiences and providing valuable event statistics. Tune in to this episode to gain valuable insights into event planning. Highlights: 00:33 How does Christina utilize technology to streamline operations in event management? (What are Christina's favorite tech tools or platforms?) 01:48 Why are Interactive Floor Plans important in facilitating event planning? 04:42 What is Christina's approach to ensuring that diversity, equity, and inclusion are infused into the entire event planning? 07:11 Promoting diversity, equity, and inclusion in the Graphic Artist Guild headed by Yanique. 10:19 Best practices and tips to ensure the financial process like profit and loss and budgeting is maximized. 12:42 Christina's thought process and strategies for handling logistics challenges. 15:09 Christina shared a challenging situation from one of her events and how she used her problem-solving skills to turn it around. 18:52 How does Christina ensure that customizations align with the brand and the objectives of the event? 21:54 Celebrating small wins and keeping the team positive to boost team morale. 26:45 Some tips on forging long lasting professional relationships with clients, stakeholders and the inter-departmental team. 30:52 What's one event you think every event professional should attend at least once in their life? CONNECT WITH CHRISTINA ZOCCOLI: LinkedIn - https://www.linkedin.com/in/christinazoccoli/ CONNECT WITH YANIQUE DACOSTA: Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://eventist365.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YKMD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Us on Social Media: Host ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MissYaniDoesStuff /facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@YaniDoesStuff / Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@yanidoesstuff / Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YDaCosta / LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Graphic Design Firm for Corporate Events ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@TheYKMD / Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@theYKMD / Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@theykmd / Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YKMD Visual Communication / LinkedIn⁠⁠⁠⁠

October 5, 202319 min

The Importance of New Technology of Interactive Floor Plan for Virtual and Hybrid Events

Hybrid events seamlessly blend the advantages of both physical and virtual gatherings. This innovative approach facilitates meaningful interactions between present exhibitors and attendees, while also accommodating those who can only participate remotely. Frequently, event coordinators simply incorporate a virtual component into their conventional layout. However, emerging technological solutions now enable event planners to integrate both in-person and virtual elements within a single floor plan. Interactive floor plans have proven effective at numerous hybrid events, as evidenced in this episode's conversation between Yanique and Kristina Bellanova, ExpoFP's VP of Business Development. Take pleasure in the insights shared during this interview! Highlights: 00:39 The most effective strategies and tactics for event professionals. 01:59 Specific technologies that Kristina thinks are needed in events 04:52 Best practices for incorporating DEI principles into corporate events 07:35 How can interactive floor plans make it easier or have the best experience for attendees at events? 10:52 What strategies or techniques are there to increase attendee engagement? 12:10 An event scenario that was challenging and how were they able to overcome it? 15:16 What's one event that Kristina thinks every event professional should attend? 17:34 After saying goodbyes, there is one more question Yanique forgot to ask - What are the price points to incorporate interactive floor plan technology into events? CONNECT WITH KRISTINA BELLANOVA: LinkedIn - https://www.linkedin.com/in/kristina-belenova-90223b212/ ExpoFP - https://expofp.com/ CONNECT WITH YANIQUE DACOSTA: Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://eventist365.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YKMD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Us on Social Media: Host ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MissYaniDoesStuff /facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@YaniDoesStuff / Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@yanidoesstuff / Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YDaCosta / LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Graphic Design Firm for Corporate Events ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@TheYKMD / Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@theYKMD / Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@theykmd / Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YKMD Visual Communication / LinkedIn⁠⁠⁠⁠