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Enterprise Thought Leadership

Enterprise Thought Leadership

Hosted by TechPros.io

TechnologyInterviews guests

Episodes

92

Latest episode

Jun 2026

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EN-GB

About the show

As technology disruption accelerates, the Enterprise Thought Leadership Podcast shares insights from business and technology leaders at the forefront of enterprise transformation. Covering a range of industries, we interview C-level leaders of solution providers driving innovation across the enterprise landscape and executives navigating the people, process and technology changes to ensure their organisations and supply chains remain competitive and future-proof. Subscribe today and equip yourself with the knowledge and strategies to thrive in an era of constant change!

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June 11, 202638 min

Eps.92 | Seconds to find, months to fix: RS2 CEO Radi El Haj on Mythos and the AI Security Gap

Right now, Anthropic's most powerful model Mythos Preview is the talk of the enterprise. 200 select organisations have been given access under Project Glasswing, Anthropic's restricted-access programme for vetted critical infrastructure and cybersecurity organisations. Anthropic reported that 50 partners had already used Mythos Preview to find more than 10,000 high or critical severity vulnerabilities.Tim Bond interviews Radi El Haj, CEO of RS2 a global payment technology company with 35 years of market experience to explore what Mythos-level AI means for a bank's technology stack. The conversation moves quickly from the technical threat to the harder truth: technology change is driven by people change, and the real battle is organisational. They discuss the commercial implications of procrastination, the extraordinary market power Anthropic holds right now (and how a post-IPO world may tighten that grip further), and why European banks currently cannot access Mythos directly. They finish on the build vs buy conversation happening in every boardroom, and what CIOs and CTOs need to be thinking, doing and saying before 2028.About the guestRadi El Haj is CEO and principal shareholder of RS2 PLC a global payment technology company operating a single unified platform for card issuing and acquiring. Cloud-native since 2016. Active across Europe, Latin America, Asia Pacific and North America. Regulated in Germany under BaFin. RS2 has been in the market for 35 years across three business lines: licensing, outsourcing, and regulated financial services.Timestamps[00:00] Introduction: accelerating AI capability and the security challenge it poses for financial services[00:05] The problem statement: Mythos identifies vulnerabilities in legacy banking systems in seconds. Mitigation takes weeks or months. That gap is the crisis.[00:07] Why legacy banking is especially exposed: COBOL code built since 1987, fragmented systems, the same customer held in different identity records across the same institution[00:09] Who has access to Mythos Preview: US institutions given priority; European banks currently excluded and accessing through third-party consultancies with Anthropic relationships[00:12] Scale of change needed in the next 12 months: risk decisioning, AML and compliance monitoring, merchant intelligence. Proof of concept becomes production. AI infrastructure becomes a board-level concern.[00:15] People and process: why organisational structure and ownership clarity determine whether banks survive this or not.[00:19] Build vs buy vs outsource: what banks must own and what they should never build themselves[00:21] Orchestration explained: not a product. An architectural posture. How to modernise a tier-one bank without ever telling them to rip and replace.[00:29] AI at RS2: used across the business, with one deliberate exception: the core source code. Plus the integration case study: 8 FTEs over six months became one developer in three days.[00:35] What CIOs and boards need to do now: audit your data, build your orchestration blueprint, demand a risk register with named owners. And any AI-driven decision must have a human as the final authority.Key quotes"We are talking about a human being fighting against AI." -Radi El Haj"You cannot own what you are not willing to maintain. Ownership without investment becomes a liability." - Radi El Haj"Orchestration is not a product. It is an architectural posture to adopt."-Radi El Haj"Before 2028, institutions can choose. After 2028, they will have no choice. They will be forced to implement what they are mandated to do." - Radi El Haj"On a board level, you need to demand a risk register with named owners, timelines and financial exposures, not a slide deck." - Radi El HajConnectRadi El Haj https://www.linkedin.com/in/radie/ RS2 https://www.linkedin.com/company/rs2plc/Tim Bond linkedin.com/in/timbondTechPros.io https://www.linkedin.com/company/techpros-io

May 14, 2026Episode 9135 min

Eps.91 | The zero-click era: how generative AI is rewriting B2B discovery, with Bex Howie

By the time a B2B buyer lands on your site, the shortlist is already drawn up. Generative engine optimisation, or GEO, is changing how B2B buyers find and evaluate vendors, often before they ever visit a website. AI engines are quietly deciding which brands they feel safe recommending, and most enterprise marketing teams have no real visibility into where they stand.In this episode, Taryn Breetzke sits down with Bex Howie, Strategy Director at Gilroy, the agency behind LumusIQ. Bex unpacks why the GEO market jumped to measurement before anyone understood the mechanism, what AI is actually looking for when it builds a shortlist, and why most enterprise content is making brands less visible rather than more.Four takeawaysConfidence, not ranking, decides AI shortlists. That confidence comes from third-party signals and consistent external mentions, not just your website.Volume metrics are giving way to influence metrics. Traffic is down and engagement is up. The visitors who do click through are more qualified because the research now happens inside LLMs.AI rewards new thinking. Generative engines favour original opinions, fresh data and SME-backed analysis. Opposing expert views strengthen visibility.Personal brand is back. LinkedIn algorithm changes and citation-led discovery now push employee-led commentary above corporate posts.Timestamps02:45 Why LumusIQ exists05:21 How AI builds its shortlist of brands06:17 The zero-click reality check07:41 SEO and GEO as a budget stack10:18 Inside the LumusIQ audit14:13 Trust signals and why AI rewards original thinking18:25 From audit to activation21:18 Measuring influence, not traffic23:12 Common enterprise GEO mistakes31:50 On-site LLMs and the rise of the "content librarian"Notable quotes"We're entering a zero-click era and it's changing the role of the website and search as we know it." Bex Howie."I don't see this as a split. I see it as a stack." Bex Howie."AI loves to learn something new." Bex Howie."It's less about ranking and more about confidence. AI is effectively building a shortlist of brands it feels safe recommending." Bex Howie.The LumusIQ auditBex walks through the five-point GEO audit and how each is scored.Generative AI referrals. Are you being cited in responses across ChatGPT, Claude, Gemini and Perplexity?Technical crawlability and rendering. Can generative systems access, interpret and index your content?Search and content health. Are you discoverable for category-level, non-branded, high-intent queries?Accessibility and metadata. Is your site structured for clarity, speed and summarisation?Third-party signals and authority. Do you provide the trust signals AI engines rely on to recommend you?Stats and referencesAround 30 million American adults claim to have used AI for search, projected to rise to roughly 90 million by 2027 (Bex Howie).LumusIQ by Gilroy. Audit and activation programme that improves how brands show up in AI-led discovery. Visit LumusIQ to apply for a GEO audit or try the on-site content librarian: https://www.gilroy.co.uk/lumus-iqResources and linksConnect with Bex Howie on LinkedInConnect with Taryn Breetzke on LinkedInEmail: rebecca.howie@gilroy.co.uk Do you have burning topics you'd like us to explore on the podcast? Email us at podcasts@techpros.ioFollow us on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/TechPros runs research-led thought leadership programmes that surface original thinking from senior B2B leaders. Visit techpros.io to join over 4,000 professionals who have participated in challenge forum roundtables, interviews and industry reports. To sponsor a programme get in touch with Taryn Breetzke

April 21, 2026Episode 9046 min

Eps.90 | From $6M to $100M and still disrupting: Josh Gould's entrepreneurial playbook

Why can AI reach only 86% accuracy in hospitals and courtrooms, yet language services remain a £6 million to £100 million opportunity? Joshua Gould, founder and CEO of The Big Word, reveals why language is fundamentally a technology problem that requires scaling human expertise, not replacing it. As the language services industry prepares to double by 2032, Gould explains the real disruption: automating your own business before the market forces you to. He discusses how government bodies are outpacing the private sector in adopting language technology, and why the biggest opportunities lie at the intersection of human quality and technological scale.Guest bioJoshua Gould is founder and CEO of The Big Word, a multilingual communication technology platform connecting 15,000 linguists across government, healthcare, and legal sectors in the US, UK, and Europe. He scaled the company from £6 million to over £100 million in revenue before securing private equity investment. Gould is recognised for his unconventional leadership approach and focus on building technology infrastructure at the edges of human communication.Key discussion points00:02:00 Building The Big Word - the 'get rich slow' philosophy00:05:00 Processing volume through technology and people00:07:00 The pivot to government work after the Great Recession00:10:00 Being a tech company versus a government contractor00:13:00 How video, audio and AI reshape service delivery00:17:00 Digital-first workflows and hospital system integration00:20:00 Virtual interpreting and on-demand video services00:23:00 Scale at the edges - courts, police and asylum services00:25:00 Why only 1% of online content is human-translated00:28:00 The accuracy ceiling - why voice-to-voice interpretation is harder00:31:00 The 86% accuracy limit in critical settings00:33:00 Tuning AI for specific use cases and brand differentiation00:40:00 The Blockbuster moment - disruption in business00:43:00 Disrupting your own business before someone else does00:46:00 How unit prices fall but total revenue growsResources and linksConnect with Joshua Gould on LinkedIn Connect with Tim Bond on LinkedIn Visit thebigwordEmail Joshua josh.gould@thebigword.comLearn more about TechPros.io Upcoming events and roundtables – https://techpros.io/virtual-experiences/Join the podcast community on LinkedIn – https://www.linkedin.com/company/enterprise-thought-leadership/Want to teach your team to build their own AI agents?Get your free AI Opportunity Report (https://cogniscale.com/ai-acceleration-report). This quick survey and consultation maps priority workflows, time saved and ROI from an AI upskilling programme for organisations with teams of six or more. Use promo code PODCAST.Follow and rate the podcast on Spotify or Apple Podcasts. Got a burning topic or question? Email podcasts@techpros.io Find out more about TechPros.io: https://techpros.io/ Upcoming events and roundtables: https://techpros.io/virtual-experiences/ Join the podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/Calls to actionEnjoyed the discussion? Subscribe to the Enterprise Thought Leadership podcast on Spotify or Apple Podcasts to never miss an episode. Rate and review the show to help other business leaders discover the podcast. Join our growing community of business professionals on LinkedIn and share this episode with your network. Do you have burning topics or questions you'd like us to explore? Email our team at podcasts@techpros.io.

April 9, 2026Episode 8941 min

Eps.89 | SaaS is dead, hire Ema instead: Swati Trehan on why enterprises are replacing software with AI employees

From concept to deployment in weeks, that's the promise Swati Trehan, COO of Ema, brings to enterprise automation. In this episode, Tim Bond explores how Ema manufactures AI employees that automate end-to-end workflows across HR, finance, supply chain, and beyond. Swati explains why the future of enterprise AI isn't about generic agents that claim to do everything. Instead, it's about specialists: skill-based AI workers that teams can govern in one place. The conversation covers Ema's competitive advantage, pre-built agents trained to excel at specific tasks paired with Ema Fusion, a proprietary mixture-of-experts model that optimises for accuracy, cost, and latency simultaneously. What emerges is not a story about job losses but about white space: the capacity freed by automation that savvy leaders are reinvesting in innovation, strategy, and employee experience.Guest bioSwati Trehan is COO of Ema, an enterprise AI platform that builds AI employees for large-scale automation. She brings 20+ years of product and operations leadership from Google and Shopify, where she led strategy and built large-scale systems. Swati has lived and worked across multiple countries and is based in London. At Ema, she oversees operations and customer success as the company scales automation across Fortune 500 clients globally.Timestamps00:02:00 Swati's background00:05:00 Product-service positioning00:07:00 No-code platform for enterprise00:10:00 Prior authorisation use case00:13:00 Workflow building without transcripts00:16:00 Ema's three core capabilities00:20:00 Cost and accuracy optimisation00:22:00 HR operations transformation00:24:00 Back-office and proposal writing00:26:00 Proposal interface and workflow00:29:00 Big Blue logistics case study00:30:00 Workforce concerns and change00:32:00 HR team involvement00:33:00 From efficiency to upskilling00:37:00 Technology and job creation00:38:00 Employment optimism00:40:00 Revenue per employeeResources and linksConnect with Swati Trehan on LinkedIn – https://www.linkedin.com/in/swatitrehan/Connect with Tim Bond on LinkedIn – https://www.linkedin.com/in/tngbond/Visit Ema – https://Ema.aiEmail Swati – swati@Ema.aiLearn more about TechPros.io – https://techpros.io/Upcoming events and roundtables – https://techpros.io/virtual-experiences/Join the podcast community on LinkedIn – https://www.linkedin.com/company/enterprise-thought-leadership/Want to teach your team to build their own AI agents?Get your free AI Opportunity Report (https://cogniscale.com/ai-acceleration-report). This quick survey and consultation maps priority workflows, time saved and ROI from an AI upskilling programme for organisations with teams of six or more. Use promo code PODCAST.Enjoyed the discussion? Subscribe to the Enterprise Thought Leadership podcast on Spotify or Apple Podcasts to never miss an episode. Rate and review the show to help other business leaders discover the podcast. Join our growing community of business professionals on LinkedIn and share this episode with your network. Do you have burning topics or questions you'd like us to explore? Email our team at ⁠podcasts@techpros.io⁠.Find out more about TechPros.io: https://techpros.io/ Join the podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

March 13, 2026Episode 8849 min

Eps.88 | Can creativity be taught? Mark Edwards discusses his whitepaper THE HUMAN ENGINE

Tim Bond returns to the conversation with Mark Edwards, author of the white paper The Human Engine: Navigating the Fifth Revolution, to explore a question that will define how organisations succeed in the coming years: can creativity be taught?The fifth revolution—driven by artificial intelligence—is upon us, but it brings with it more than just technological change. Mark explains why most people and organisations are caught in what he calls "zombie loops": patterns of activity that consume energy and time without driving meaningful progress. He discusses why fear of AI persists despite its benefits, how to escape repetitive cycles, and why human amplification—not automation for its own sake—is the real opportunity ahead.This conversation challenges conventional thinking about who is and isn't creative, exposes the dangers of cognitive overload and distracted attention, and reveals what genuinely high-performing organisations look like when they prioritise imagination and human connection alongside technology.Key topics covered:The fifth revolution and why it differs from previous technological shifts Fear of AI and how media narratives shape our perception of technology Zombie loops: getting trapped in activity that doesn't drive growth Competitive space and strategic positioning in a crowded market Creativity as a skill anyone can develop, not an innate talent Why automation has often failed and why amplification matters Human amplification: putting people in positions where they can do their best thinking Building cognitively ergonomic workspaces for real performance The role of ethics in technological change Why attention and focused thinking are more valuable than everTimestamps:00:00:00 Introduction and why we're revisiting this topic 00:01:00 Welcome and episode overview 00:02:00 Mark's background in technology and M&A 00:03:00 What is the fifth revolution? 00:05:00 Understanding fear of AI and the media narrative 00:06:00 The psychological roots of fear and tribalism 00:08:00 Cognitive overload and the zombie loop 00:09:00 What zombie loops are and why they matter 00:14:00 Competitive space and strategic positioning 00:17:00 How new sectors become saturated 00:19:00 Accelerated pace of change and adaptation 00:22:00 Automation versus human amplification 00:23:00 Why previous automation initiatives fell short 00:26:00 The importance of creativity in a changing world 00:28:00 Challenging the myth that creativity is only for creative people 00:30:00 Teaching people to think creatively 00:31:00 The responsibility of leaders in enabling creativity 00:33:00 Ethics and why technology purpose matters 00:37:00 Attention spans and focused thinking 00:39:00 Building cognitively ergonomic workspaces 00:41:00 Practical steps for leaders in the next years 00:44:00 It takes a town: Mark's community project 00:47:00 How to connect with MarkWant to learn more?Mark Edwards' whitepaper – The Human Engine: Navigating the Fifth Revolution Connect with Mark Edwards on LinkedIn: https://www.linkedin.com/in/markledwards/Connect with Tim Bond: https://www.linkedin.com/in/tngbond/If you like our podcast, please do follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at podcasts@techpros.ioFind out more about TechPros.io: https://techpros.io/Upcoming Events and Roundtables: https://techpros.io/virtual-experiences/Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

March 6, 2026Episode 9425 min

Eps.87 | Job loss or job reimagined? The fifth revolution is upon us.

Tim Bond explores Mark Edwards' white paper on the cognitive age and the shift from an industrial mindset to a new era of human-machine collaboration. This conversation uncovers what Edwards calls the liminal hour moment, a threshold point in human history where we face two fundamentally different futures. The episode traces the evolution of technological revolutions from mechanisation through to artificial intelligence, examining why our education system has left us unprepared for cognitive work, and why the answer to technological change is amplification rather than automation. Through frameworks like lighthouse versus radar, zombie loops, and the symbiosis between human judgment and machine calculation, this discussion addresses real anxiety about the future of work whilst arguing that the future is something we shape, not something that happens to us.Timestamps00:00:00 Introduction and the question that sparked this episode00:01:00 Five workshop participants express anxiety about the future00:02:00 The paradox: job data shows employment growing despite AI adoption00:03:00 Jobs are bundles of tasks, tasks become redundant, not jobs00:04:00 Introducing Mark Edwards' white paper, The Human Engine00:05:00 The liminal hour: waking at 4 AM and seeing two futures00:06:00 A threshold moment between two eras: industrial age to cognitive age00:07:00 Drift and zombie loops: the cost of cognitive overload00:08:00 Why we're trapped in cycles of activity without insight00:09:00 Education for an industrial era, applied to a cognitive age00:10:00 The biological reality of cognitive load and decision-making00:11:00 The five technological revolutions and the pattern00:12:00 The lighthouse versus radar analogy: shifting from focus to context00:13:00 Automation versus amplification: the critical reframe00:14:00 Convergence: the fusion of separate AI modalities00:15:00 Concrete examples: doctors, city planners, and the mesh in action00:16:00 Technology must adapt to humans, not vice versa00:17:00 The human engine framework: cleaning the cognitive lens00:18:00 Cognitive ergonomics and aircraft cockpit design principles00:19:00 Clarity by design and human-first structures00:20:00 Machines compute, humans imagine00:21:00 Capability versus authority: what machines can and cannot decide00:22:00 The Einstein rule: 55 minutes on the problem, five on the solution00:23:00 Moral revolution and the choice between drift and designGuest bioMark Edwards brings three decades of experience in software company mergers and acquisitions. As founder of Boss Equity (established 1999), he has worked with thousands of software companies across document management, workflow automation and enterprise solutions. His pattern-matching across hundreds of exits reveals why most software businesses fail to escape mediocrity. Mark combines his early creative background in photography with deep commercial expertise to help founders understand strategic positioning and market dynamics. Connect with Mark on LinkedIn.Resources and links mentionedTim Bond on LinkedInMark Edwards on LinkedInAccess Mark Edwards' whitepaper – The Human Engine: Navigating the Fifth Revolution Want to teach your team to build their own AI agents that act like teammates, boosting productivity, quality and job satisfaction? Get your FREE AI Opportunity Report (for listeners with teams of six or more), a quick team survey and consultation that maps priority workflows, time saved and ROI from an AI upskilling programme. Visit Cogniscale.com and enter promo code PODCAST.Follow and rate the podcast on Spotify or Apple Podcasts. Got a burning topic or question? Email podcasts@techpros.io Find out more about TechPros.io: https://techpros.io/ Upcoming events and roundtables: https://techpros.io/virtual-experiences/ Join the podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

February 25, 2026Episode 8634 min

Eps.86 | From SDRs to AI agents Building marketing's agentic future with Marie Wilcox

Marie Wilcox, VP of Marketing at Binalyze, has built a marketing engine powered by AI agents—what she calls Nova Bots—that has fundamentally changed her go-to-market motion. Moving from a traditional SDR model to agentic workflows trained on intent data and personalised content, she has achieved MQL-to-SQL conversion rates of 18–20%, improved lead quality significantly, and accelerated sales cycles. But here's the critical insight: the technology only works if the foundation is solid. "Without good training, without good product knowledge, you just end up with rubbish," Marie says.In this episode, she walks through the practical implementation, the role of tools like HubSpot, Clay, n8n, and custom GPTs, and why the future of marketing demands prompt engineering and GTM engineering skills. The conversation challenges the myth that AI replaces people—instead, it augments expertise when deployed thoughtfully.Timestamps00:00:00 - AI as enhancement, not replacement.00:03:00 - Finalize and the problem it solves.00:05:00 - How forensic data automation works.00:08:00 - Enterprise and MSP customer base.00:09:00 - Marketing mix: thought leadership, events, inbound, outbound.00:10:00 - Replacing SDRs with AI agents.00:11:00 - Nova Bots: personalisation at scale using Clay and N8N.00:13:00 - Building custom GPTs for consistent messaging.00:16:00 - How sophisticated workflows simplify outbound.00:18:00 - Intercom and website chat automation.00:20:00 - Results: conversion rates and ROI.00:21:00 - MQL to SQL conversion improvement to 18-20%.00:23:00 - AI training, hallucination risks, and human oversight.00:25:00 - Company-wide AI Day and N8N learning.00:28:00 - AI as a resource, not a replacement.00:30:00 - The future of marketing skills.00:33:00 - The evolving landscape of AI tools.00:34:00 - Final advice for marketers embracing AI. Guest bioMarie Wilcox is Vice President of Marketing at Binalyze, a next-generation automated investigation and response platform for cybersecurity teams. With 20 years of B2B marketing experience across cybersecurity, data analytics, and SaaS, she has worked with enterprises including BAE Systems, Siemens, and McLaren Applied, as well as high-growth scale-ups. Marie is a Fellow of the Chartered Institute of Marketing, chairs the CIM Southeast Region, and sits on the board of the Chartered Institute of Information Security. She pioneered two Gartner market categories: Continuous Controls Monitoring and Cloud Investigation Response Automation.Resources and links mentionedMarie Wilcox on LinkedIn Tim Bond on LinkedIn BinalyzeHubSpotClay n8nIntercomWant to teach your team to build their own AI agents that act like teammates, boosting productivity, quality and job satisfaction? Get your FREE AI Opportunity Report (for listeners with teams of six or more), a quick team survey and consultation that maps priority workflows, time saved and ROI from an AI upskilling programme. Visit Cogniscale.com and enter promo code PODCAST.Follow and rate the podcast on Spotify or Apple Podcasts. Got a burning topic or question? Email podcasts@techpros.io Find out more about TechPros.ioUpcoming events and roundtables: https://techpros.io/virtual-experiences/ Join the podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/ Follow the Enterprise Thought Leadership podcast on Spotify and Apple Podcasts to never miss an episode. Rate and review the show on your preferred platform. Join the growing podcast community on LinkedIn to connect with other business leaders exploring AI, automation, and the future of work.Want to teach your team to build their own AI agents?Get your free AI Acceleration Report at cogniscale.com/ai-acceleration-report. This quick survey and consultation maps priority workflows, time saved, and ROI from an AI upskilling programme. Available for organisations with teams of six or more. Use promo code PODCAST when you visit.

February 19, 2026Episode 8535 min

Eps.85 | From people scared to people squared: Nikki Barua on how to compete in the AI era

"Efficiency truly is a race to the bottom. If everybody has a hundred times the same capability, it no longer becomes a differentiator." Nikki Barua, CEO and co-founder of FlipWork.Tim Bond speaks with Nikki Barua, CEO and co-founder of FlipWork, about why companies are pouring money into AI technology but leaving their people behind. Nikki calls this the "exponential divide", the growing gap between the speed of AI and the speed at which people are adapting. With 25 years helping Fortune 500 companies navigate technology disruption, she argues that efficiency gains alone are a race to the bottom. The real opportunity lies in what organisations do with the capacity AI creates, and that starts with preparing people, not just installing tools.Guest bio Nikki Barua is CEO and co-founder of FlipWork. A serial entrepreneur and bestselling author, she has spent 25 years driving business change at Fortune 500 companies, with early career roles at EY, Compuware and Sapient. Her work has been featured in CNBC, Bloomberg, Fortune and Forbes.Timestamps 00:00:00 Introduction and Nikki's career background 00:03:00 What is FlipWork and its mission 00:04:00 The people squared concept and human-machine collaboration 00:06:00 Why efficiency is a race to the bottom 00:07:00 The future of AI in areas like leadership judgement and context 00:08:00 Why the quality of human input determines AI output quality 00:09:00 Same-day delivery analogy: when AI efficiency becomes table stakes 00:10:00 The real differentiator: imagination and creativity 00:11:00 How the best companies improve every step of their value chain 00:14:00 What to do with greater collective capacity 00:15:00 A word from our sponsor, CogniScale 00:16:00 FlipWork's grassroots approach using 90-day sprints 00:19:00 Why AI training alone does not change businesses 00:20:00 Who should lead AI adoption and the COO's role 00:22:00 FlipWork's proprietary diagnostic and agentic velocity assessment 00:24:00 Success breeds more success: building momentum across teams 00:25:00 The 36-point diagnostic survey 00:27:00 Phase one: human augmentation vs fully automated workflows 00:28:00 Priming: preparing individuals and teams for the agentic future 00:29:00 Blank slate thinking: designing from the future state back 00:31:00 Why this is good for careers, not just companies 00:32:00 FlipWork's go-to-market: Fortune 500 clients and big four partnerships 00:34:00 Proprietary methodology and partner licensingResources and links Nikki Barua on LinkedIn: https://www.linkedin.com/in/nikkibarua/ Tim Bond on LinkedIn: https://www.linkedin.com/in/tngbond/ FlipWork: https://www.flipwork.aiWant to teach your team to build their own AI agents that act like teammates, boosting productivity, quality and job satisfaction? Get your FREE AI Acceleration Report (for listeners with teams of six or more), a quick team survey and consultation that maps priority workflows, time saved and ROI from an AI upskilling programme. Visit Cogniscale.com and enter promo code PODCAST.Follow and rate the podcast on Spotify or Apple Podcasts. Got a burning topic or question? Email podcasts@techpros.io Find out more about TechPros.io: https://techpros.io/ Upcoming events and roundtables: https://techpros.io/virtual-experiences/ Join the podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

February 13, 2026Episode 8436 min

Eps. 84 | Philippe Ruttens on marketing's 30-year evolution and what AI means for the CMO

Why do successful marketing teams suddenly lose their pipeline? Philippe Ruttens, fractional CMO with 30 years of experience, reveals it's not about tools or tactics. It's about failing to align with commercial reality. Philippe challenges the "AI first" narrative, arguing that revenue marketing must come before AI implementation. He shares his three-phase methodology: foundation, execution and scaling. The conversation explores managing multi-generational dynamics, why marketing's safety net now lies in unique value rather than job titles, and why the CMO of the future must speak the language of the CFO."The true safety net now is your unique value rather than your employer. Your network, your mindset, being able to say no also is important."Guest bioPhilippe Ruttens is a fractional CMO and marketing transformation coach with 30 years of experience across major organisations including Accenture and Arthur Andersen. He specialises in helping B2B marketing teams transition from traditional brand-focused approaches to revenue-centric models, with particular focus on organisational change management across multi-generational teams.Timestamps00:01:00 – Philippe's 30-year career journey and recent return from Japan00:02:00 – The speed of change: how every skill and role must adapt00:04:00 – Mindset versus aptitude: why attitudes are harder to change than skills00:06:00 – AI's impact on bottom line versus top line: productivity and efficiency00:07:00 – Organisational alignment as the biggest gap in AI transformation00:08:00 – Moving a marketing team from AI-agnostic to AI-forward00:09:00 – Why "AI first" really means human and strategic first00:11:00 – The three phases: foundation, execution and scaling00:13:00 – Change management through workshops, reporting and governance00:15:00 – What transformational leadership looks like during change00:17:00 – Leading multi-generational teams: Gen X, millennials and Gen Z00:20:00 – Staying relevant through curiosity, openness and routine learning00:22:00 – Why your unique value matters more than your employer00:25:00 – The safety net: being a connector and facilitator00:26:00 – The CMO's evolving role: from brand focus to revenue marketing00:29:00 – Agentic AI opportunities and the dangers of shiny objects00:32:00 – Why human augmentation should come before complex workflows00:34:00 – Key advice: align your KPIs with board language and prioritiesResources and linksPhilippe Ruttens on LinkedIn – https://www.linkedin.com/in/ruttensTim Bond on LinkedIn – https://www.linkedin.com/in/tngbond/Want to teach your team to build their own AI agents?Get your FREE AI Acceleration Report (for listeners with teams of six or more), a quick team survey and consultation that maps priority workflows, time saved and ROI from an AI upskilling programme. Visit Cogniscale.com and enter promo code PODCAST.FREE AI Acceleration Report – https://cogniscale.com/ai-acceleration-reportFollow the podcastIf you enjoyed this episode, please follow us and rate each episode:Apple Podcasts – https://podcasts.apple.com/za/podcast/enterprise-thought-leadership/id1727689721 Spotify – https://open.spotify.com/show/2NVPXPA0aaDcvHW2EtQcnbHave burning topics or questions for the podcast? Email podcasts@techpros.ioFind out more at techpros.ioUpcoming events and roundtables – https://techpros.io/virtual-experiences/Join our podcast community – https://www.linkedin.com/company/enterprise-thought-leadership/TranscriptA full transcript of this episode is available on request.

January 22, 2026Episode 8342 min

Eps.83 | AVEVA's Martin Jette on why radical collaboration is replacing the build-it-all approach in manufacturing software

End users now expect access to all data, all systems, all the time. That simple demand is forcing automation vendors to rethink everything about how they build software. For an industry built on hardware, the shift is fundamental: software has become the key differentiator, the interface customers touch and see.Martin Jette, Vice President of Partner Sales Solution Providers at AVEVA, has spent 30 years navigating this transformation. In this episode, he and host Taryn Breetzke explore the build versus partner dilemma facing automation vendors, the importance of interoperability, and why collaboration across customers, suppliers and even competitors has become essential.The conversation examines the three-layer automation stack creating new competitive pressures, shifting hiring patterns, the Accenture-Siemens partnership and practical frameworks for partnership decisions, highlighting how companies like Rockwell Automation now generate 35% of their revenue from software.Martin explains why the looming 2038 bug means vendors must make architecture decisions now rather than later, and how companies like Eaton and Axens are partnering with AVEVA to create entirely new service-based business models in manufacturing.Guest bioMartin Jette is Vice President of Partner Sales Solution Providers at AVEVA, where he leads embedded and managed solutions programmes. A chemical engineer by training, Martin has spent 30 years at AVEVA building partnerships with automation vendors including Rockwell, Honeywell, Eaton and Yokogawa. He is based in Montreal, Canada.Timestamps00:01:55 – Martin's background and 30 year journey at AVEVA 00:05:33 – How software has become the differentiator in automation 00:07:41 – The Accenture-Siemens partnership and what it signals 00:09:34 – Customer expectations: all data, all systems, all the time 00:11:40 – Openness and interoperability as table stakes 00:15:02 – The build vs. partner framework 00:19:11 – Radical collaboration and the Axens connected catalyst example 00:21:43 – Competitive pressures and disruption from multiple directions 00:27:31 – Why the partnership approach is here to stay 00:28:15 – Real barriers from automation vendors 00:33:05 – The Y2038 bug and why decisions must be made now 00:33:41 – Measuring success: Rockwell's 35% software revenue 00:38:40 – Three practical recommendations for automation leadersResources and linksMartin Jette on LinkedIn – VP Partner Sales, Embedded and Managed Solutions programs at AVEVATaryn Breetzke on LinkedIn – Podcast hostAVEVA – AVEVA is a global leader in industrial software, helping businesses modernise operations and improve sustainability.Rockwell Automation – Partnership example discussedEaton Corporation – AVEVA Edge integration exampleAxens – Connected catalyst case studyThought Leadership research - The software dilemma in industrial automationSubscribe and connectIf you enjoyed this episode, please follow and rate the show.Listen on SpotifyListen on Apple PodcastsJoin the LinkedIn communityHave a topic or question for the podcast? Email podcasts@techpros.ioFind out more about TechPros.io: https://techpros.io/

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