Engaging Marketeer

Hosted by Darren Jamieson

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Episodes

240

Latest episode

Oct 2026

Language

EN-GB

About the show

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike.

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60 recent

October 30, 202657 min

Movies, Star Wars And Wrexham - With Filmmaker Richard Knew

🎬 From Star Wars to spaghetti westerns, Hollywood legends to Wrexham AFC, this episode is a proper cinematic adventure! This week, Darren Jamieson is joined by filmmaker Richard Knew of Knew Productions, a man who's spent nearly 30 years behind the scenes of film, television and video production, and whose work has even found its way into the hit documentary series Welcome to Wrexham! ⚽ Richard shares how watching classic westerns in his grandfather's attic cinema sparked a lifelong passion for filmmaking, taking him from music videos for The Wedding Present to working with some seriously big names, including Martin Clunes, Rhys Ifans and Sir Norman Wisdom. Along the way, Darren and Richard geek out over Star Wars, Clint Eastwood, Sergio Leone and Top Gun, discuss why so many businesses get video marketing completely wrong, and explore how AI is changing the creative industry 🤖 There's also plenty of talk about the incredible impact Rob McElhenney and Ryan Reynolds have had on Wrexham, why experience still matters when anyone can shoot video on a smartphone, and how Richard has built a successful production company without abandoning his creative roots. Expect film nostalgia, marketing insights, a few strong opinions, plenty of laughs and even a live demonstration of Hollywood-style sound effects involving a cup of coffee! ☕ About your guest: Richard Knew is an experienced filmmaker and founder of Knew Productions, a video production company based in Rossett, near Wrexham, North Wales. With nearly 30 years of experience running his production business, Richard's passion for filmmaking began with a childhood love of westerns, inspired by watching classic movies in his grandfather's attic cinema. After studying photography and video in Wrexham and attending film school in Plymouth, he began his career producing music videos, including work for indie band The Wedding Present. Richard went on to work in television, producing music programmes for ITV Wales, including the youth culture magazine show Refresh. He was also involved as an associate co-producer in the feature film Lab Rats, which featured voice performances from Rhys Ifans, Martin Clunes, John Thomson, Sir Donald Sinden and Sir Norman Wisdom. Today, Richard and his team produce corporate films, promotional videos, manufacturing films and internal communications for businesses across the UK. His extensive archive of historical Wrexham footage has also been used in the internationally successful documentary series Welcome to Wrexham. Richard remains passionate about filmmaking, storytelling and the power of video to connect with audiences, while embracing new technologies, including AI, within the production process. You can connect with Richard here: Website: https://www.knewproductions.co.uk/ LinkedIn: https://www.linkedin.com/in/rknew/ Facebook: https://www.facebook.com/Knewproductions/ Instagram: https://www.instagram.com/knewproductionsltd/ X: https://x.com/KnewProductions About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk Support the show: https://engageweb.club See omnystudio.com/listener for privacy information.

October 15, 202655 min

How Writing Your Book Can Launch Your Global Brand - Nicky Marshall

Could writing a book be the secret to turning your business into a global brand? In this episode of The Engaging Marketeer, Darren Jamieson chats with Nicky Marshall about how writing and publishing a book can transform your personal brand, establish you as an expert and open doors to opportunities around the world. They get into how Nicky went from surviving a life-threatening scuba diving accident and a stroke to becoming a bestselling author and international speaker, with speaking engagements in New Delhi, Boston and even Harvard University. There's also talk of self-publishing, traditional publishers, Amazon bestsellers, how much money authors actually make, why business owners struggle to delegate, the dangers of trying to do everything yourself and whether AI can really help you write a book. And somehow, Jeff Goldblum, Jurassic Park, Wayne Rooney and indoor skydiving all make an appearance. If you're an entrepreneur, business owner, aspiring author or someone looking to build your personal brand and get paid for public speaking, this one's packed with ideas about how writing a book could take your business further than you ever imagined. About your guest: Nicky Marshall is an international award-winning bestselling author, keynote speaker, entrepreneur and publishing mentor. She is the founder of Discover Your Bounce, a business specialising in wellbeing, leadership development and helping aspiring authors turn their ideas into professionally published books. After experiencing a life-threatening diving accident that resulted in decompression sickness and a stroke, Nicky wrote Rescued by the Coast Guard, sharing her journey of recovery and resilience. Her books have since helped her establish an international speaking career, with engagements at the Women's Economic Forum in New Delhi, the Novartis Institutes for BioMedical Research in Boston and a networking group at Harvard University. Through her publishing business, Nicky helps entrepreneurs, business owners and aspiring writers develop, publish and market their books, including achieving Amazon bestseller status. Her work focuses on self-reliance, entrepreneurship, personal wellbeing and the power of storytelling to build credibility and create new opportunities. You can connect with Nicky here: Facebook: https://www.facebook.com/nickymarshalldyb LinkedIn: https://www.linkedin.com/in/nickymarshall/?isSelfProfile=false Instagram: https://www.instagram.com/nickymarshalldyb/ Discover Your Bounce: https://www.discoveryourbounce.com/ About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk Support the show: https://engageweb.club See omnystudio.com/listener for privacy information.

October 1, 20261 hr 5 min

AI Is Only Coming For Your Job If Your Job Is BULLSH*T! - Dan Södergren

Artificial intelligence is changing the way we work at extraordinary speed, but are businesses, employees and leaders ready for what comes next? In this episode of The Engaging Marketeer, Darren Jamieson speaks with AI expert, keynote speaker and author Dan Södergren about what he calls the Fifth Industrial Revolution. Dan explains why AI is only one part of a much bigger change involving artificial, emotional, independent and organisational intelligence. They discuss AI training, leadership, "AI slop", copyright, data ownership, shadow AI and why businesses need to understand exactly what happens to the information they feed into AI systems. They also explore the impact AI could have on artists, marketers and other professions, why Dan describes AI as an "automated intern", the rise of autonomous AI agents and why businesses may eventually need their own private AI models. Finally, Darren and Dan look at where AI could take us next, whether AI itself is something to fear and why the people and organisations controlling the technology could matter more than the technology itself. About Dan Södergren Keynote speaker, corporate trainer, TedxTalker, and author. Ex marketing agency owner and serial tech startup co-founder, with companies like HR tech startup Your Flock, Dan Sodergren is a digital marketing and technology expert who specialises in the future of work and AI. His media work spans across the BBC Breakfast, BBC new channels, BBC Watchdog, the One Show, and on countless radio shows. Dan is a tech futurist and optimist. Who equips leaders in how to think about the future of work and who trains organisations in how company cultures and technologies including AI will change the world in this Fifth Industrial Revolution. You can connect with Dan Sodergren here: Website: https://www.dansodergren.com/ LinkedIn: https://www.linkedin.com/in/dan-sodergren-futureofwork/ Instagram: https://www.instagram.com/danfutureofwork/ The Fifth Industrial Revolution: https://www.thefifthindustrialrevolution.co.uk/ Get a free digital copy of Dan's book: https://forms.office.com/r/8F12yzcunT To Find Dan's books and other resources: https://futureofwork.gumroad.com/ About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk Support the show: https://engageweb.club See omnystudio.com/listener for privacy information.

September 17, 202658 min

Sex, Love and Relationship Expert Opens Up On Pleasure & Passion - Carla Crivaro

What happens when you stop hiding who you are and start exploring what you really want? In this episode of The Engaging Marketeer, Darren Jamieson is joined by Carla Crivaro, sex and relationship coach, for a fascinating conversation about sex, relationships, confidence, communication and how the way we show up in the bedroom can impact every other area of our lives. Carla shares her own journey from a traditional Catholic upbringing to becoming a sex and relationship coach, including how exploring non-monogamy, boundaries and personal growth completely changed the way she viewed relationships. They dive into some seriously interesting topics, including why communication is the key to better relationships, how shame can affect our sex lives, erotic blueprints, the impact of porn on expectations, pleasure parties and why becoming more confident and authentic can transform both your personal life and your business. 🔥 A wide-ranging, honest and eye-opening conversation that proves sex is about so much more than sex. It’s about connection, confidence and being unapologetically yourself. About the guest: Carla Crivaro is a sex and relationship coach who helps people understand themselves, their relationships, intimacy, and confidence from the bedroom to the boardroom. After her own journey of exploring anxiety, boundaries, sexuality, relationships, and personal growth, Carla trained in sex, love, and relationship coaching, as well as men's sexuality and masculinity. She now works with clients internationally, helping them overcome challenges around intimacy, communication, confidence, dating, and relationships. You can connect with Carla here: Website: https://www.carlacrivaro.com/ LinkedIn: https://www.linkedin.com/in/carla-crivaro-coach-facilitator Facebook: https://www.facebook.com/carlacrivaro/?locale=en_GB Instagram: https://www.instagram.com/the.sexuality.sanctuary/ YouTube: https://www.youtube.com/@carlacrivaro About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk Support the show: https://engageweb.club See omnystudio.com/listener for privacy information.

September 3, 202657 min

SEO, AI and Personalisation Within The Online Beauty Industry - Fatemah Jamal Al-Lail

Would you trust ChatGPT more than your best friend when deciding what to buy? In this episode of The Engaging Marketeer, Darren Jamieson chats with Fatemah Jamal Al-Lail about the fast-changing world of SEO, AI, e-commerce and personalisation. They get into why tiny website changes can have a huge impact on conversions, how beauty brands build trust online, why micro-influencers are becoming such a powerful sales channel and what happens when shoppers start asking AI what they should buy instead of searching Google. There’s also talk of hyper-personalised websites, privacy, creepy data collection, AI-generated content, Minority Report and, somehow, Tom Cruise. If you work in SEO, CRO, e-commerce, beauty or digital marketing, this one’s packed with ideas about where online shopping is heading next. About the guest: Fatemah Jamal Al-Lail is an e-commerce and digital marketing specialist with experience across the beauty industry, including buying, merchandising, conversion rate optimisation, SEO and personalisation. Having begun her career in beauty buying and merchandising before moving into e-commerce, Fatemah combines an analytical understanding of customer behaviour and data with a strong interest in creative digital experiences. She is particularly interested in how AI, personalisation, A/B testing and emerging technologies are changing the way brands engage with and sell to customers online. You can connect with Fatemah here: LinkedIn: https://www.linkedin.com/in/fatemah-jamal-al-lail/ Instagram: https://www.instagram.com/tema_jamil/ About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk Support the show: https://engageweb.club See omnystudio.com/listener for privacy information.

August 20, 20261 hr 0 min

The SEO, Content Writing, Tarot Reading Witch - Lianne Jones

SEO, AI and tarot... this one has everything 🔮💻 In today's episode of The Engaging Marketeer, Darren is joined by Lianne Jones, an SEO and digital marketing specialist with more than 15 years of experience, a journalism background and a passion for helping businesses become more visible online. They talk about how Lianne accidentally fell into SEO, what it was like working in a heavily male-dominated industry, why dodgy tactics have damaged trust in SEO and where AI can help without replacing human creativity. They also get into women in tech, personal branding, the future of search, the rise of GEO and Lianne’s spiritual work with tarot, intuition and energy. Expect sharp opinions, plenty of laughs, nerdy SEO chat and a little bit of witchy goodness ✨ About the guest: Lianne Jones is an SEO and digital marketing specialist with more than 15 years’ experience spanning ecommerce, agency leadership, content writing and search strategy. A journalism graduate who fell into digital marketing almost by accident, she went on to lead SEO teams before launching her own business, where she helps SMEs – particularly women and LGBTQ+ business owners – increase their visibility online. Alongside her digital marketing work, Lianne has been reading tarot for more than a decade and also works in the spiritual space, combining intuition, mindset and the power of language with her passion for helping people and businesses grow. You can connect with Lianne here: Website: https://quartzdigitalmarketing.com/ and https://spiritofsapphire.co.uk/ LinkedIn: https://www.linkedin.com/in/liannejones1987/ Facebook: https://www.facebook.com/SpiritofSapphire/ Instagram: https://www.instagram.com/spiritofsapphire/ YouTube: https://www.youtube.com/channel/UCIxt9K5G3fTGD7_U09wl3pA TikTok: https://www.tiktok.com/@spiritofsapphire About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk Support the show: https://engageweb.club See omnystudio.com/listener for privacy information.

August 6, 202655 min

The Introverted Legal Trainer Who Teaches Lawyers To Be More Confident - Scott Walker

What if being an introvert was actually one of your biggest professional strengths? In this episode of The Engaging Marketeer, Darren Jamieson sits down with legal trainer, lecturer and TEDx speaker Scott Walker to explore why the legal profession needs introverted lawyers, how confidence can be built without pretending to be someone you’re not and why preparation, self-awareness and personality really matter when it comes to communication. Scott shares his journey from working in law to training lawyers, explains how introversion and extroversion affect energy and performance and reveals what it was really like to step onto the TEDx stage. They also get into LinkedIn marketing, webinars, public speaking, client relationships, CPD, the gap between law school and real-world legal practice and why some law firms are paying far too much for the wrong kind of marketing support. It’s a lively, honest conversation about confidence, communication and making the most of the strengths you already have. Whether you work in law, run a business, speak in public or simply want to understand yourself better, there’s plenty here to take away. About the guest: Scott Walker is a former legal professional, trainer, visiting university lecturer and professional speaker who helps lawyers and law firms improve their confidence, communication and people skills. Drawing on his experience in private-client law and his own journey as an introvert, Scott delivers training on personality awareness, introversion, extroversion and effective client relationships. He is also a TEDx speaker and advocates for recognising the valuable strengths introverted lawyers bring to the legal profession. You can connect with Scott here: LinkedIn: https://www.linkedin.com/in/scottwalker1/ YouTube: https://www.youtube.com/channel/UCSiErn5QEE99wT-2Ca0rkUg Facebook: https://www.facebook.com/scottwalkersolicitor/ Complete Family Law Limited Profile: https://www.completefamilylawltd.co.uk/profile.php?id=17 About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk Support the show: https://engageweb.club See omnystudio.com/listener for privacy information.

July 30, 20261 hr 0 min

Autistic. Magician. Hypnotist. Business Coach: Adam Nassor

What do autism, hypnosis, magic, business coaching and TikTok strategy all have in common? In Adam Nassor’s world, quite a lot! 🎩🧠 In this fascinating episode, Darren speaks with Adam about discovering hypnosis at just 12 years old and using it to understand people, defuse bullying and turn difficult situations around without violence. Adam shares how those early experiences shaped his approach to persuasion, confidence, communication and ethical sales, as well as why he believes hypnosis should never be used simply to manipulate people. The conversation also dives into Adam’s lifelong love of magic, the psychology behind creating wonder, why talented experts often struggle to explain what they do, and how better marketing can help genuine professionals compete with louder, less capable businesses. Plus, Adam reveals the principles behind his viral TikTok content, explains why knowing your audience is everything, and shares how BNI has helped him build powerful relationships and create opportunities for others. It’s energetic, thought-provoking and packed with stories, insights and practical ideas you’ll still be thinking about long after the episode ends. 🎙️✨ About the guest: Adam Nassor is a hypnotist, magician, copywriter and business coach who helps coaches, trainers, therapists and other experts communicate their value, develop stronger offers and market their businesses more effectively. After discovering hypnosis at the age of 12 as a means of understanding people and defusing bullying, Adam dedicated himself to studying ethical persuasion, human behaviour and the unconscious mind. He now combines hypnosis, copywriting, sales training, audience research and social-media strategy to help clients build trust, reach the right people and grow their businesses without relying on manipulative or sleazy sales techniques. You can connect with Adam here: Facebook: https://www.facebook.com/adamnassorpeak/ Instagram: https://www.instagram.com/adam_nassor_official/ LinkedIn: https://at.linkedin.com/in/adamnassor/en YouTube: https://www.youtube.com/watch?v=DeqXwPBIkAE TikTok: https://www.tiktok.com/@adamdating About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk Support the show: https://engageweb.club See omnystudio.com/listener for privacy information.

July 23, 20266 min

What is the CHEAPEST I Can Pay For My Marketing?

Cheap marketing can cost you a fortune. In today's episode, Darren tackles the mindset that holds so many business owners back: focusing entirely on spending less, instead of asking what their marketing will actually deliver. If you want more leads, customers, revenue and a genuine return on investment, stripping your marketing budget down to the bare minimum probably isn’t going to get you there. Darren explains why choosing the cheapest option can lead to weaker results, missed opportunities and a lot of frustration. You’ll discover why marketing should be viewed as an investment rather than an expense, which questions you should be asking before committing to a campaign and why the REAL focus should always be on results, revenue, profit and ROI. 🎧 Listen now and ask yourself: are you trying to spend as little as possible, or are you trying to build a more successful business? About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk Support the show: https://engageweb.club See omnystudio.com/listener for privacy information.

July 16, 20261 hr 0 min

Why Leaders Should Be Selfish - Gary Parsons

What if being a little more selfish could actually make you a better leader? In this episode of The Engaging Marketeer, Darren Jamieson sits down with Gary Parsons, founder of The Selfish Thinking Company, to explore why leaders need to protect their energy, set stronger boundaries and stop glorifying burnout. They dive into hustle culture, four-day working weeks, hybrid teams, delegation, vulnerability, mental health, making mistakes and why stepping back can sometimes be the smartest way to grow a business. Gary also shares his own experience of rapid growth, burnout and learning to trust the people around him. Expect honest stories, sharp insights, plenty of laughs and a few unexpected conversations about horse riding too. About your guest: Gary Parsons is the founder of The Selfish Thinking Company and a professional speaker, mentor and trainer specialising in leadership, mental health and workplace wellbeing. Drawing on his experience of rapidly scaling a people consultancy while experiencing severe depression and burnout, Gary helps leaders establish healthier boundaries, empower their teams and build sustainable organisations. He is also involved with the Professional Speaking Association and campaigns on behalf of people with visible differences through Changing Faces and Facial Palsy UK. You can connect with Gary here: Website: https://garyparsons.uk/ LinkedIn: https://www.linkedin.com/in/garyparsonsuk/ Facebook: https://www.facebook.com/GaryParsonsUK/ Instagram: https://www.instagram.com/garyparsonsuk/ TikTok: https://www.tiktok.com/@garyparsonsuk About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk Support the show: https://engageweb.club See omnystudio.com/listener for privacy information.

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