Engaging Marketeer

Hosted by Darren Jamieson

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Episodes

235

Latest episode

Aug 2026

Language

EN-GB

About the show

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike.

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60 recent

August 20, 20261 hr 0 min

The SEO, Content Writing, Tarot Reading Witch - Lianne Jones

SEO, AI and tarot... this one has everything 🔮💻 In today's episode of The Engaging Marketeer, Darren is joined by Lianne Jones, an SEO and digital marketing specialist with more than 15 years of experience, a journalism background and a passion for helping businesses become more visible online. They talk about how Lianne accidentally fell into SEO, what it was like working in a heavily male-dominated industry, why dodgy tactics have damaged trust in SEO and where AI can help without replacing human creativity. They also get into women in tech, personal branding, the future of search, the rise of GEO and Lianne’s spiritual work with tarot, intuition and energy. Expect sharp opinions, plenty of laughs, nerdy SEO chat and a little bit of witchy goodness ✨ About the guest: Lianne Jones is an SEO and digital marketing specialist with more than 15 years’ experience spanning ecommerce, agency leadership, content writing and search strategy. A journalism graduate who fell into digital marketing almost by accident, she went on to lead SEO teams before launching her own business, where she helps SMEs – particularly women and LGBTQ+ business owners – increase their visibility online. Alongside her digital marketing work, Lianne has been reading tarot for more than a decade and also works in the spiritual space, combining intuition, mindset and the power of language with her passion for helping people and businesses grow. You can connect with Lianne here: Website: https://quartzdigitalmarketing.com/ and https://spiritofsapphire.co.uk/ LinkedIn: https://www.linkedin.com/in/liannejones1987/ Facebook: https://www.facebook.com/SpiritofSapphire/ Instagram: https://www.instagram.com/spiritofsapphire/ YouTube: https://www.youtube.com/channel/UCIxt9K5G3fTGD7_U09wl3pA TikTok: https://www.tiktok.com/@spiritofsapphire About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk Support the show: https://engageweb.club See omnystudio.com/listener for privacy information.

August 6, 202655 min

The Introverted Legal Trainer Who Teaches Lawyers To Be More Confident - Scott Walker

What if being an introvert was actually one of your biggest professional strengths? In this episode of The Engaging Marketeer, Darren Jamieson sits down with legal trainer, lecturer and TEDx speaker Scott Walker to explore why the legal profession needs introverted lawyers, how confidence can be built without pretending to be someone you’re not and why preparation, self-awareness and personality really matter when it comes to communication. Scott shares his journey from working in law to training lawyers, explains how introversion and extroversion affect energy and performance and reveals what it was really like to step onto the TEDx stage. They also get into LinkedIn marketing, webinars, public speaking, client relationships, CPD, the gap between law school and real-world legal practice and why some law firms are paying far too much for the wrong kind of marketing support. It’s a lively, honest conversation about confidence, communication and making the most of the strengths you already have. Whether you work in law, run a business, speak in public or simply want to understand yourself better, there’s plenty here to take away. About the guest: Scott Walker is a former legal professional, trainer, visiting university lecturer and professional speaker who helps lawyers and law firms improve their confidence, communication and people skills. Drawing on his experience in private-client law and his own journey as an introvert, Scott delivers training on personality awareness, introversion, extroversion and effective client relationships. He is also a TEDx speaker and advocates for recognising the valuable strengths introverted lawyers bring to the legal profession. You can connect with Scott here: LinkedIn: https://www.linkedin.com/in/scottwalker1/ YouTube: https://www.youtube.com/channel/UCSiErn5QEE99wT-2Ca0rkUg Facebook: https://www.facebook.com/scottwalkersolicitor/ Complete Family Law Limited Profile: https://www.completefamilylawltd.co.uk/profile.php?id=17 About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk Support the show: https://engageweb.club See omnystudio.com/listener for privacy information.

July 30, 20261 hr 0 min

Autistic. Magician. Hypnotist. Business Coach: Adam Nassor

What do autism, hypnosis, magic, business coaching and TikTok strategy all have in common? In Adam Nassor’s world, quite a lot! 🎩🧠 In this fascinating episode, Darren speaks with Adam about discovering hypnosis at just 12 years old and using it to understand people, defuse bullying and turn difficult situations around without violence. Adam shares how those early experiences shaped his approach to persuasion, confidence, communication and ethical sales, as well as why he believes hypnosis should never be used simply to manipulate people. The conversation also dives into Adam’s lifelong love of magic, the psychology behind creating wonder, why talented experts often struggle to explain what they do, and how better marketing can help genuine professionals compete with louder, less capable businesses. Plus, Adam reveals the principles behind his viral TikTok content, explains why knowing your audience is everything, and shares how BNI has helped him build powerful relationships and create opportunities for others. It’s energetic, thought-provoking and packed with stories, insights and practical ideas you’ll still be thinking about long after the episode ends. 🎙️✨ About the guest: Adam Nassor is a hypnotist, magician, copywriter and business coach who helps coaches, trainers, therapists and other experts communicate their value, develop stronger offers and market their businesses more effectively. After discovering hypnosis at the age of 12 as a means of understanding people and defusing bullying, Adam dedicated himself to studying ethical persuasion, human behaviour and the unconscious mind. He now combines hypnosis, copywriting, sales training, audience research and social-media strategy to help clients build trust, reach the right people and grow their businesses without relying on manipulative or sleazy sales techniques. You can connect with Adam here: Facebook: https://www.facebook.com/adamnassorpeak/ Instagram: https://www.instagram.com/adam_nassor_official/ LinkedIn: https://at.linkedin.com/in/adamnassor/en YouTube: https://www.youtube.com/watch?v=DeqXwPBIkAE TikTok: https://www.tiktok.com/@adamdating About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk Support the show: https://engageweb.club See omnystudio.com/listener for privacy information.

July 23, 20266 min

What is the CHEAPEST I Can Pay For My Marketing?

Cheap marketing can cost you a fortune. In today's episode, Darren tackles the mindset that holds so many business owners back: focusing entirely on spending less, instead of asking what their marketing will actually deliver. If you want more leads, customers, revenue and a genuine return on investment, stripping your marketing budget down to the bare minimum probably isn’t going to get you there. Darren explains why choosing the cheapest option can lead to weaker results, missed opportunities and a lot of frustration. You’ll discover why marketing should be viewed as an investment rather than an expense, which questions you should be asking before committing to a campaign and why the REAL focus should always be on results, revenue, profit and ROI. 🎧 Listen now and ask yourself: are you trying to spend as little as possible, or are you trying to build a more successful business? About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk Support the show: https://engageweb.club See omnystudio.com/listener for privacy information.

July 16, 20261 hr 0 min

Why Leaders Should Be Selfish - Gary Parsons

What if being a little more selfish could actually make you a better leader? In this episode of The Engaging Marketeer, Darren Jamieson sits down with Gary Parsons, founder of The Selfish Thinking Company, to explore why leaders need to protect their energy, set stronger boundaries and stop glorifying burnout. They dive into hustle culture, four-day working weeks, hybrid teams, delegation, vulnerability, mental health, making mistakes and why stepping back can sometimes be the smartest way to grow a business. Gary also shares his own experience of rapid growth, burnout and learning to trust the people around him. Expect honest stories, sharp insights, plenty of laughs and a few unexpected conversations about horse riding too. About your guest: Gary Parsons is the founder of The Selfish Thinking Company and a professional speaker, mentor and trainer specialising in leadership, mental health and workplace wellbeing. Drawing on his experience of rapidly scaling a people consultancy while experiencing severe depression and burnout, Gary helps leaders establish healthier boundaries, empower their teams and build sustainable organisations. He is also involved with the Professional Speaking Association and campaigns on behalf of people with visible differences through Changing Faces and Facial Palsy UK. You can connect with Gary here: Website: https://garyparsons.uk/ LinkedIn: https://www.linkedin.com/in/garyparsonsuk/ Facebook: https://www.facebook.com/GaryParsonsUK/ Instagram: https://www.instagram.com/garyparsonsuk/ TikTok: https://www.tiktok.com/@garyparsonsuk About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk Support the show: https://engageweb.club See omnystudio.com/listener for privacy information.

July 9, 202655 min

Neurodivergence in the Workplace - for Employers & Employees

What if your workplace is accidentally making life harder for neurodivergent people? In this episode of The Engaging Marketeer, Darren Jamieson speaks to neurodiversity trainer, coach and speaker Aileen Carson about neurodivergence in the workplace, what it really means, and why it goes far beyond common stereotypes around autism and ADHD. Aileen explains the concept of “spiky profiles”, why many neurodivergent people have significant strengths as well as challenges, and why not everyone chooses to seek or disclose a formal diagnosis. She also shares practical advice for employers on creating safer, more inclusive workplaces, from recruitment and interviews to reasonable adjustments, flexible working and sensory needs. The conversation also covers self-diagnosis, the stigma around neurodivergence, legal considerations for employers, and how neurodivergent employees and business owners can better understand their strengths and work in a way that supports them. About the guest: Aileen Carson is a neurodiversity trainer, coach and keynote speaker who supports organisations to build more neuroinclusive workplaces and helps neurodivergent people work in ways that suit their strengths. With more than 30 years’ professional experience across the public, private and third sectors, including senior management roles, Aileen brings a practical, strengths-based approach to training and coaching. Her work focuses on helping employers remove barriers, support neurodivergent staff and create working environments where people can thrive. You can connect with Aileen here: Website: https://www.aileencarson.com/ LinkedIn: https://uk.linkedin.com/in/aileencarson Instagram: https://www.instagram.com/aileen_carson_coaching/ Email: aileen@aileencarson.com About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk Support the show: https://engageweb.club See omnystudio.com/listener for privacy information.

July 2, 202659 min

The Power of Engagement For Driving Business - Scott Gould

What does it really mean to "engage" someone, and are most businesses getting it completely wrong? In this episode of *The Engaging Marketeer*, Darren Jamieson speaks to engagement consultant and keynote speaker Scott Gould about the power of genuine engagement, why it matters so much in business, and how companies can move beyond shouting “me, me, me” at their audience and start creating a real sense of “we”. Scott breaks down engagement in a brilliantly simple way: it’s when “you and me” becomes “we”. From there, the conversation dives into websites, customer journeys, community building, employee involvement, social proof, personalisation, and why businesses often struggle to see what their customers actually need because they’re too close to their own world. Darren and Scott also explore what churches, networking groups, Apple adverts, Henry Cavill’s love of Warhammer, slow websites, phone addiction, and even sabre-tooth tigers can teach us about human behaviour, marketing, and connection. You’ll hear why giving people a role helps them feel ownership, why greeting someone by name can make a huge difference, why three people in a conversation can be more powerful than two, and why the best marketing often comes down to making someone feel like they’re in the right place. It’s lively, funny, practical, and packed with ideas for anyone who wants to build stronger relationships with customers, employees, communities, or audiences. If you’ve ever wondered how to attract, engage, convert and retain people more effectively, this episode is absolutely one to listen to. 🎧 About your guest: Scott Gould is an author, keynote speaker and consultant specialising in engagement. A former church minister, Scott works with organisations to help them engage employees, customers and communities, and is the author of The Shape of Engagement, a book exploring how people engage with ideas, products, organisations and each other. His work focuses on turning engagement from a vague buzzword into something practical, human and actionable for businesses and teams. You can connect with Scott here: Website: https://scottgould.com/ LinkedIn: https://www.linkedin.com/in/scottagould/ Instagram: https://scottgould.com/ X: https://x.com/scottgould/ About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk Support the show: https://engageweb.club See omnystudio.com/listener for privacy information.

June 25, 20261 hr 9 min

The Greatest Welsh Cakes in Wales - Joe Granville - Rogue Welsh Cakes

What makes a Welsh cake truly great? Joe Granville has very strong opinions on this, and honestly, you’ll be hungry within minutes! In this episode of The Engaging Marketeer, Darren Jamieson chats with Joe Granville from Rogue Welsh Cakes about turning a lockdown idea into a thriving Newport business, swapping healthcare for baking and building a brand around proper quality, personality and passion. Joe shares how Rogue Welsh Cakes landed corporate clients, Welsh Government orders, wedding work, market success and even dreams of getting Ryan Reynolds and Wrexham AFC involved. There’s also plenty on BNI, word-of-mouth marketing, social media honesty, imposter syndrome and why Joe has absolutely no plans to see his Welsh cakes sitting on a supermarket shelf. Fun, honest and full of cake - what’s not to love? Grab a cuppa and tune in. About your guest: Joe Granville is the co-founder and owner of Rogue Welsh Cakes, a family-run Welsh cake business he created with his mum, Maria, in 2020. After working in healthcare, Joe turned his love of food, flavour and Welsh culture into a business built around handmade Welsh cakes with a twist, selling from Newport Market, online, at events and through corporate gifting. Rogue Welsh Cakes is known for creative flavour combinations, Welsh cake masterclasses and a strong focus on quality ingredients and personality-led customer experience. You can find out more about Joe and Rogue Welsh Cakes here: Website: https://roguewelshcakes.com/ LinkedIn: https://www.linkedin.com/in/joe-granville-8994662a1/ Facebook: https://www.facebook.com/roguewelshcakes/ Instagram: https://www.instagram.com/roguewelshcakes/ X: https://x.com/roguewelshcakes/ About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk Support the show: https://engageweb.club See omnystudio.com/listener for privacy information.

June 18, 202658 min

Albanian Regime Change: Human Rights To Employee Rights - Elda Bajraktari

What happens when a country goes from fear, rationing and silence to freedom of speech, open borders and employee rights? In this episode of The Engaging Marketeer, Darren Jamieson chats with Elda Bajraktari, an HR consultant, trainer and public speaker based in Tirana, Albania, about growing up during one of the biggest turning points in her country’s history. Elda shares what it was like to live through Albania’s regime change in the early 1990s, from being kept almost completely in the dark about the outside world to suddenly seeing freedom, choice and opportunity begin to open up. The conversation then moves into Elda’s work in HR, where she helps businesses and employees better understand workplace rights, fair treatment, communication and labour law. She explains why firing without proper grounds can be such a costly mistake for employers, why employees don’t always act on the rights they know they have, and how Albania is still dealing with challenges such as brain drain and a changing workforce. From human rights under a harsh regime to employee rights in modern workplaces, this is a fascinating, warm and eye-opening conversation about change, resilience, fairness and what freedom really looks like in everyday life. About the guest: Elda Bajraktari is an HR consultant, trainer and public speaker based in Tirana, Albania. Having worked in human resources since 2006, Elda supports businesses, public organisations and employees with employment rights, fair treatment, workplace communication and labour law compliance. Her experience spans sectors including retail, pharmaceuticals, marketing, advertising and public sector advisory work. Originally graduating in English teaching, Elda began her career working with international humanitarian organisations during the Kosovo crisis, before moving into HR. Today, she delivers training sessions, workshops and seminars designed to help organisations create fairer, more legally compliant workplaces while helping employees better understand their rights. You can connect with Elda here: LinkedIn: https://www.linkedin.com/in/eldabajraktari/ Facebook: https://www.facebook.com/elda.bajraktari.1/ Instagram: https://www.instagram.com/eldabajraktari/ Email address: EldaBajraktari@gmail.com About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk Support the show: https://engageweb.club See omnystudio.com/listener for privacy information.

June 11, 20261 hr 4 min

Conducting Synthesis, Software & Success with Adam Pracy

From video game music to trance anthems, IT support and near legal trouble, Adam Pracy’s career has taken some unexpected turns. In this episode of The Engaging Marketeer, Nick Arkell chats with Adam, best known as part of Conductor & Cowboy, about the story behind the trance classic Feeling This Way, his early work in video game music, and the unofficial Sonique remix that almost got him into serious trouble before opening the door to Serious Records and Judge Jules. They also talk about running an IT business, being self-taught in tech, the power of genuine enthusiasm in sales, and why Adam believes quality beats quantity every time, whether you’re making music, marketing yourself, or posting on social media. Expect trance nostalgia, retro computers, honest marketing advice, and the story behind the name Conductor & Cowboy. More about Adam Adam Pracy is a music producer best known as part of Conductor & Cowboy, whose trance track Feeling This Way became a defining release of its era. Before moving into dance music, Adam worked in the video game industry, creating music for titles on systems including the Commodore Amiga and PC. He has also run his own IT support business, worked in retail technology, and now helps support new talent through his role with a music label’s A&R team. More about The Conductor & The Cowboy / Adam: https://www.linkedin.com/in/adampracy/ https://www.facebook.com/AdamPracyDJ/ https://www.instagram.com/adampracy/ https://x.com/AdamPracy https://linktr.ee/conductorandcowboy/ https://www.conductorandcowboy.uk/ Listen to or buy his music: https://open.spotify.com/artist/33N9EYlv06HF26gpMMFGZk https://conductorandcowboy.bandcamp.com/ Computer game music by Adam Pracy: https://www.youtube.com/watch?v=6kgUzQ8abWI https://www.youtube.com/watch?v=waR7uLMGHWE Trance FC record label: https://www.facebook.com/TranceFCOfficial More about Nick Nick Arkell is a web developer at Engage Web and the guest host of this special episode of The Engaging Marketeer. With a background in radio, online streaming and technology, Nick brings a mix of technical knowledge, broadcasting experience and a long-standing passion for trance music to his conversation with Adam Pracy. You can connect with Nick here: LinkedIn: https://www.linkedin.com/in/nickarkell/ Twitch: https://www.twitch.tv/nickarkell TikTok: https://tiktok.com/@nickarkelluk YouTube: https://www.youtube.com/c/NickArkell Facebook: https://www.facebook.com/nickarkell/ Instagram: https://www.instagram.com/nickarkelluk/ X: https://x.com/nickarkell Website: https://nickarkell.net/ Support the show: https://engageweb.club See omnystudio.com/listener for privacy information.