S2E9: Becoming The Villain: Killing Your Identity and Scaling to 7-Figures //with Reese Hilburn - As She Rises LIVE 2026 Speaker
Reese Hilburn is a multimillion-dollar entrepreneur, former award-winning tattoo artist, and the creator of the Shadow to Sales™ Method, a messaging framework, born from 18 years of tattooing mythic anti-heroes and warrior women, that uses archetypes to help entrepreneurs disrupt the unconscious patterns keeping them stuck and turn their story into their most powerful sales tool. KC and Reese dig into the mechanics of the Villain framework, why a business can only scale as fast as its founder can lead herself, and the nervous-system work behind navigating big identity shifts — including Reese walking away from tattooing altogether to go all-in on coaching. They also preview Reese's upcoming ASR main-stage talk and what's next for As She Rises itself.Topics CoveredThe Villain framework: disrupting unconscious patterns to sell more powerfullyHow 18 years of tattooing mythic anti-heroes led Reese to discover the VillainWhy Reese walked away from tattooing to go all-in on coaching — and the identity grief that came with itThe "unconscious payoff" — why we secretly want to stay stuckEmbodied leadership — why a business scales only as fast as its founder can lead herselfEgo death and rebuilding identity from vision instead of achievementWhy this year's ASR Live is the last in its current format and what Reese is bringing to the ASR main stage this year"The business can only scale at which the founder can lead herself." — Reese HilburnTickets to As She Rises Live are 50% off at time of recording! kcvolard.com/ASR2026Find Reese Hilburn on Instagram: https://www.instagram.com/theartofreese/Take a screenshot and tag me on Instagram (@iamkcvolard)!Let me know what you're loving!Let's continue the conversation inside Catalyst Membership! Try it FREE for 2 weeks Get your ticket to AS SHE RISES LIVE 2026 in Vancouver Oct 17-18, 2026 HERE

