
S2E21 - Mark Sturdy: Using Technology to Enhance the Customer Experience
Welcome back to the Emajin Golf Podcast: Beyond the 19th. In this episode, we sit down with Mark Sturdy of the Adrenalen Group, a business on a mission to reinvent the sports bar. As sport fragments across streaming platforms like Paramount+, Stan Sport, Netflix and Amazon, Adrenalen gives broadcasters a way to get their content into pubs, clubs and sports bars across Australia, and is now working to bring the energy of the stadium into the venues where most fans actually watch the game. Just nine months into the business, Mark shares how he acquired the assets, built a lean team around AI from day one, and approaches every new opportunity with a clear-eyed view of the upside, the cost to get in and the way out if it fails. It's a conversation about spotting gaps in the market, testing ideas quickly, and letting the problem, not the technology, lead the way. We explore: • The gap Adrenalen is solving for streaming platforms, venues and sports fans • How venues can turn sport from a major cost into a new revenue stream • The three questions Mark asks before entering any new opportunity • Why he started lean and automated with AI first before filling roles • Why great product isn't enough anymore, and the real challenge is the cost to scale • Why repurposing old technology can beat chasing the latest thing • Why Adrenaline only enters a market when it can do something different If you're a founder, business owner or executive weighing up new opportunities, or wondering how to build a business lean in the age of AI, this episode is packed with practical thinking from someone doing it right now. 🎧 Tune in now to hear how Mark is bringing the stadium experience to your local pub.













