Elevated Marketing DOT Podcast

Hosted by Elevated Marketing Solutions

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Episodes

221

Latest episode

Jun 2026

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About the show

This show is for business owners and marketers who are tired of overhyped advice and vague theory. We don’t script every word or polish every moment, we think out loud, debate, share what we’re testing, and bring you into the room with us. The podcast is built to reflect what marketing really feels like when you’re in it: messy, creative, unpredictable, and always evolving.

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60 recent

June 3, 20269 min

How to get leads in 30 to 60 days

When someone says, “We need leads in the next 30 to 60 days,” it usually isn’t a marketing request, it’s a stability request. In this episode, we break down the three real reasons that timeline suddenly becomes urgent: a market shift that dries up your usual demand, a breakdown after marketing where leads come in but don’t convert, or inconsistent marketing that creates a spiky pipeline.We also talk through the “ads as a faucet” trap, why speeding up lead flow can expose operational problems, and what “fast” looks like when you do it responsibly. If you’re feeling pressure to produce leads quickly, this will help you diagnose what’s actually happening so you can make smart moves, not expensive guesses.Do you want to dive further? https://elevatedmarketing.solutions/how-to-get-leads-in-30-to-60-days/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

May 20, 202612 min

How to Tell If You’re Hiring a Strategic Marketing Agency, or Just Renting Production

Most businesses don’t have a marketing problem, they have a decision problem. In this episode, we break down how to tell if you’re hiring a strategic marketing agency, or just renting a production team that ships content without building momentum. If you’ve ever had “a ton of output” but nothing to show for it, this is for you.Read how you can improve what you have: https://elevatedmarketing.solutions/how-to-tell-if-youre-hiring-a-strategic-marketing-agency-or-just-renting-production/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

May 6, 202613 min

Local AEO How to Get Picked by ChatGPT and Google’s Local Results in Your Own Backyard

Consumers still Google, but more and more, they’re asking ChatGPT, Gemini, Siri, and AI Overviews to just tell them who to call. In this episode, we break down “Local AEO”, the practical way to get your business mentioned in AI answers and in Google’s local results, not just ranking for a keyword.We walk through the four pillars that make local visibility actually stick: entity clarity (being one consistent business across the web), location proof (credible evidence you operate where you say you do), community prominence (real local mentions that matter), and answer-ready content (short, quotable responses AI can reuse).You’ll also get a clear order of operations to improve visibility this quarter, without wasting time on garbage directories or copy-paste location pages.Want to read all about it? https://elevatedmarketing.solutions/local-aeo-how-to-get-picked-by-chatgpt-and-googles-local-results-in-your-own-backyard/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

April 22, 202613 min

How Much Do Marketing Agencies Cost?

How much do marketing agencies cost, really? If you’ve ever asked that question, you’re not being “cheap.” You’re trying not to get burned again. In this episode let's break down what you’re actually asking when you ask about price, why flat pricing without a real diagnosis is basically guessing, and how chasing the cheapest or flashiest option usually ends up costing more in the long run.We talk about: Why “just give me a number” is where the whole thing goes sideways What agency pricing models get wrong (hourly, project, retainer) The predictable failure patterns we see when marketing gets treated like a transaction.Why marketing should compound over time, not reset every time you switch vendors. What you should look for instead: strategy, sequencing, and truth in the data. If you’re a business owner or marketing lead trying to make a smart decision with your budget, this episode will help you ask better questions, so you can evaluate value, not just cost.If you want to read the full post or watch head on over to: https://elevatedmarketing.solutions/how-much-do-marketing-agencies-cost/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

April 8, 202612 min

Organic Social Metrics That Actually Signal Business Impact

We’re digging into organic social media metrics, not the vanity stuff that makes a dashboard look pretty, the signals that tie back to real business objectives. We break it down into three buckets, distribution, interaction, and intent, then we talk through what that looks like on Meta, LinkedIn, and YouTube, including the “hidden” behaviors you don’t always see but absolutely feel in results. If you’ve ever asked, “Is social media actually doing anything for us,” this one will give you a smarter way to answer that.You are going to want the full writtten post for this one! https://elevatedmarketing.solutions/what-are-the-important-kpis-of-organic-social-media/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

March 25, 202614 min

Mentions, Citations, and the Battle for Online Authority

If “mentions” and “citations” sound like another shiny marketing buzzword, you’re not wrong to be skeptical. The twist is, this stuff isn’t new, it’s just wearing new clothes now that AI search is handing out answers without sending people to your website. In this episode, we break down what a mention is, what a citation is, why the difference matters, and how to build the kind of online authority that shows up in Google, in directories, in industry write-ups, and yes, inside AI-generated answers. We also walk through the part most people skip, the strategy and the roadmap. This is not a 60-day checklist. It’s foundational work, then consistent content, then reputation acceleration once you’ve earned the right to play that game. What you’ll learnMentions vs citations, what counts, what doesn’tWhy “clicks” are shrinking, but reputation still compoundsThe 3-phase roadmap: foundation, growth, authority layeringThe unsexy stuff that wins: NAP cleanup, schema, structured answersHow to earn third-party validation without begging for backlinksRead the whole strategy here: https://elevatedmarketing.solutions/mentions-citations-and-the-battle-for-online-authorityTired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

March 11, 202615 min

Social Search Marketing: Flipping The Buyers Switch

Your next lead isn’t starting from zero anymore. They already “know” your pricing, your process, and what’s “safe” versus “sketchy”, and half the time, they didn’t learn it from you. They learned it from a Facebook thread, an Instagram search, or LinkedIn chatter, and now the platform’s AI is summarizing all of it before they ever hit your website. In this episode, you’ll learn what’s changing, what’s always been true, and how to keep the human in the loop without turning social into a second full-time job.Catch the full blog post over at: https://elevatedmarketing.solutions/social-search-marketingTired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

February 25, 202610 min

Email Marketing Campaigns That You Need To Try

If you’ve ever thought “I should be doing more with email” but weren’t sure what that actually meant, this episode is for you. We’re breaking down the different types of email marketing campaigns and more importantly, when they make sense for your business.Whether you’re sending weekly newsletters, welcome sequences, or abandoned cart emails, each type of campaign has a job to do. In this episode, we’ll show you how to choose the right ones without overwhelming your audience or burning out your list.Get advice now on what type of campaigns you should be sending: https://elevatedmarketing.solutions/email-marketing-campaigns-which-ones-make-sense-for-your-business-and-when-to-use-them/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

February 11, 202619 min

The Truth About AI Visibility Tools: Why They Can’t Track What They Promise

In this episode, we’re digging into a topic that’s driving a lot of confusion, the rise of AI mention tracking tools. You’ve probably seen the dashboards, heard the promises, and maybe even considered trying one. But do they actually work? Can they really tell you if your brand is being mentioned inside ChatGPT, Perplexity, or Google’s AI Overviews?We’re pulling back the curtain on what’s real, what’s hype, and how to think critically about this next phase of search visibility. Whether you’re handling marketing in-house or partnering with an agency, this episode will help you spot the gaps, ask smarter questions, and avoid throwing budget at tools that can’t deliver what they claim.The full blog post is at https://elevatedmarketing.solutions/the-truth-about-ai-visibility-tools-why-they-cant-track-what-they-promise/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

January 28, 202610 min

Is That Dance Video Really Marketing or Just a Distraction

In this episode, we’re unpacking gimmick marketing the kind of attention-grabbing content that looks like marketing on the surface but doesn’t actually move the needle.Think dancing videos, forced memes, holiday posts that have nothing to do with your business, and giveaways that attract everyone except your ideal customer.We’ll break down why these tactics feel tempting, how they hijack your strategy, and what to do instead if you actually want to attract the right people and drive results.Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.