Elevated Marketing DOT Podcast

Hosted by Elevated Marketing Solutions

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Episodes

233

Latest episode

Oct 2026

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About the show

This show is for business owners and marketers who are tired of overhyped advice and vague theory. We don’t script every word or polish every moment, we think out loud, debate, share what we’re testing, and bring you into the room with us. The podcast is built to reflect what marketing really feels like when you’re in it: messy, creative, unpredictable, and always evolving.

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60 recent

October 28, 202610 min

What Business Problems Can Marketing Help Solve? - Positioning and Messaging Problems

In this episode of the Elevated Marketing Dot Podcast, Jennifer Denney continues the 11-part series on the business problems marketing may be able to help solve. After covering strategy, leadership and execution, followed by visibility and awareness, this episode moves into positioning and messaging problems.Being visible does not automatically mean the market understands why your business is the right choice. Jennifer explains how weak positioning can make even an established business blend in with competitors, especially when everyone is using the same claims about service, quality, experience, or free estimates. She breaks down where meaningful differentiation can actually come from, including your process, expertise, specialization, service model, perspective, experience, proof, and results. Jennifer also walks through several questions that may signal a positioning or messaging problem: Why don’t people understand what our business does? What should we be known for? Are we positioned for the customers we actually want? Are we talking about what we do instead of what our customers actually care about? She also explains why positioning has to be understood internally by leadership, sales, marketing, and customer-facing teams before it can be communicated consistently to the market. The takeaway is simple: positioning is not just about sounding different. It is about helping the right customers understand why your business is relevant to them and what they should remember you for. This episode is part of our larger What Business Problems Can Marketing Help Solve? series, where we start with the business problem first and determine which marketing strategies and tactics can actually help solve it. Learn more at https://elevatedmarketing.solutions/what-is-wrong-in-my-business-that-marketing-might-be-able-to-help-solve/ and follow Jennifer Denney on LinkedIn for more practical conversations about marketing strategy and business growth. Next in the series: Trust, Reputation, and Credibility Problems. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

October 14, 202613 min

What Business Problems Can Marketing Help Solve - Visibility & Awareness

Why do your competitors seem to be everywhere while your business struggles to get noticed? In episode two of our 11-part series, What Is Wrong in My Business That Marketing Might Actually Solve?, Jennifer Denney breaks down the business problems that point to a visibility and awareness issue and why the answer is not automatically “do more marketing.” At Elevated Marketing Solutions, we believe marketing should start with the business problem, not the tactic. Before deciding you need more ads, SEO, social media, content, or another campaign, you need to understand where the customer journey is actually breaking down. In this episode, Jennifer discusses some of the signs that visibility may be the real issue, including: Customers saying, “I didn’t know you were here.” Competitors becoming the first businesses people think of for the problems you solve. Relying heavily on referrals and one-to-one relationships for new business. Low branded search volume. Attracting the wrong audience. Struggling to establish awareness in a new geographic market. Not appearing consistently across the places your audience researches and discovers businesses. Difficulty showing up in AI-assisted search results. Jennifer also explains why visibility is not simply about reaching more people. It is about reaching the right people often enough that they recognize your business, understand what you do, and begin to associate your company with the problem you solve. That repeated exposure matters because most customers are not ready to buy the first time they encounter your business. Awareness happens earlier in the buying journey, long before the call, form submission, appointment, or sale. And as search behavior continues to change, businesses also need to think beyond their own websites. Search engines, directories, publications, social media, video, reviews, and other third-party sources can all contribute to whether a business becomes visible and whether it is eventually surfaced in AI search. If you are asking questions like “Why do our competitors seem to be everywhere?” “Why are the wrong people finding us?” “Why doesn’t anyone know us in the market we want to grow?” or “Why aren’t we showing up in AI search?”, you may be dealing with a visibility and awareness problem. Read the full What Is Wrong in My Business That Marketing Might Be Able to Solve? resource at https://elevatedmarketing.solutions/what-is-wrong-in-my-business-that-marketing-might-be-able-to-help-solve/ and visit the Visibility & Awareness section to explore additional business questions that may point to this type of marketing problem. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

September 30, 202615 min

What Business Problems Can Marketing Help Solve - Strategy, Leadership & Execution

What Business Problem Can Marketing Help Solve? Strategy, Leadership & Execution Marketing can be executed well and still fail to solve the business problem you are actually experiencing. In Part 1 of this 11-part series, Jennifer Denney, founder of Elevated Marketing Solutions, breaks down the strategy, leadership, and execution problems that can make marketing feel disconnected, inconsistent, or ineffective. If your marketing feels like a collection of SEO, social media, ads, email, website updates, and content without a clear reason behind them, the problem may not be the tactics. It may be that there is no clear strategy connecting those activities to what the business is trying to accomplish. Jennifer talks through questions business owners and marketing leaders should be asking, including why every marketing vendor seems to recommend something different, why businesses end up with too many marketing ideas and no priorities, what happens when no one truly owns marketing, and how to know when changes in the market require changes in your marketing strategy. The goal of this series is to help business owners and marketers speak the same language. Instead of starting with, “What marketing tactic should we buy?” start with, “What business problem are we actually trying to solve?” This is Part 1 of our What Business Problem Can Marketing Help Solve? series. The complete guide covers Strategy, Leadership & Execution, Visibility & Awareness, Positioning & Messaging, Trust & Credibility, Website & Conversion, Sales & Lead Quality, Customer Experience & Operations, Retention & Referrals, Content & Education, Measurement & Analytics, and Business Growth. Read the full guide and explore all of the business problems marketing may be able to help solve: https://elevatedmarketing.solutions/what-is-wrong-in-my-business-that-marketing-might-be-able-to-help-solve/ Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

September 16, 202615 min

Marketing and Finance Need To Agree Or At Least See Eye to Eye

Your CFO and CMO may sound like they are having two completely different conversations but they are often working toward the same goal: helping the business grow and making smarter decisions about where to invest. In this episode of the Elevated Marketing Dot Podcast, Jennifer Denney explores why finance and marketing need a shared language, especially as businesses head into budgeting and planning for the year ahead. She breaks down why ROI alone cannot tell the entire marketing story, why attribution has become more complicated, how brand investment fits into the financial conversation, and why marketers need to be able to explain what their data actually means for the business. Jennifer also discusses the growing impact of AI on budgets, efficiency, and expectations and why simply saying AI “saves time” misses part of the conversation. The bigger takeaway? Better marketing reporting should help leadership answer three questions: What is working? What is not? And what are we going to do about it? Rather than starting with a marketing tactic, start with the business problem. Understand the buyer journey, determine what needs to change, identify the right marketing response, and then decide how that progress should be measured. Visit ElevatedMarketing.Solutions to read Why Your CFO and CMO May Both Be Right About Marketing and explore more practical conversations about connecting marketing decisions to real business outcomes. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

September 9, 20264 min

Starting With The Business Problem: tHe usIDe DowN WOrld

No intro needed, just 4 minutes of your time. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

September 2, 202614 min

Six Questions Every Business Should Answer Before Investing in Marketing

Before You Invest in Another Marketing Tactic, Answer These 6 Questions SEO. Social media. Google Ads. Email marketing. A new website. There is always another marketing tactic someone is telling you that your business needs.But before you invest in another tactic, there is a more important question to answer: What business problem are you actually trying to solve? In this episode, we talk about why “I need more business” is not specific enough, how understanding your audience affects everything that comes next, why differentiation matters, how to choose the right marketing channels, what you should ask someone to do at different stages of the buyer journey, and how to determine whether your marketing is actually working. Because SEO, social media, paid ads, content, email, and your website are not the strategy. They are tools and the right tools depend on the problem you are trying to solve and where your customer is in the buying process. If you are tired of investing in disconnected marketing tactics and wondering why they aren't producing the results you expected, start with these six questions. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

August 19, 202611 min

Social Media for Fun and Social Media for Business Are Not the Same Thing

Social media can be fun, creative, personal, and entertaining. But when it represents your business, it has a bigger job to do. In this episode, we explain why personal social media and business social media are not the same thing, and why posting consistently is not enough to create meaningful business results. You will hear how to move beyond posting because it is “time to post” and start using social media to reach the right audience, build trust, support the buyer journey, and give potential customers a clear next step. This episode covers why views and likes are not always the right measure of success, how to avoid creating content based only on personal preferences, when trends can help or hurt your brand, and why your social media should connect to your website, email, content, sales process, and larger marketing strategy. Whether you manage your own business page, have an internal team member handling social media, or are thinking about hiring someone to help, this conversation will help you ask better questions before you post. This episode focuses on using social media as a connected business asset rather than treating it like a personal account. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

August 5, 20269 min

Consistency Matters for Search, AI, and Trust

Changing your company name, shortening your brand name, using a DBA, expanding into divisions, or going through a rebrand can feel like a creative or operational decision. But today, your business name affects much more than your logo or website. In this episode, Jennifer Denney of Elevated Marketing Solutions talks about why brand name consistency matters for search, AI-generated answers, local listings, customer trust, referrals, and long-term visibility. Many businesses have small name inconsistencies scattered across the internet. Your website may use one version, your invoices another, your social media handles another, and old proposals, directories, reviews, press mentions, or team bios may show something slightly different. While people may understand that these names point to the same company, search engines, AI tools, local platforms, and third-party sources may not connect the dots as easily. Read all the tips your need on this over at: https://elevatedmarketing.solutions/consistency-matters-for-search-ai-and-trust/ Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

July 22, 20268 min

Are Google AI Overviews and AI Mode Affecting Your Website Traffic

Is Google AI changing your website traffic? Quite possibly, but the real answer is in your data. In this episode of the Elevated Marketing Podcast, Jennifer Denney, founder of Elevated Marketing Solutions, talks through Google AI Overviews and AI Mode and what they may mean for your website traffic, SEO, and marketing results. Website traffic has been a major marketing measurement for years, but AI-powered search is changing how people find answers. Some users may get what they need directly from Google AI Overviews or continue their research inside AI Mode before ever clicking through to a website. That can lead to fewer clicks, even when your business is still being seen. Jennifer explains the difference between Google AI Overviews, Google AI Mode, and other AI tools like ChatGPT, Perplexity, and Claude. She also shares why Google Search Console is still one of the most important places to look when trying to understand what is happening with your visibility, impressions, clicks, and conversions. Read the full blog over at: https://elevatedmarketing.solutions/are-google-ai-overviews-and-ai-mode-affecting-your-website-traffic/ Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

July 8, 202616 min

The Paradoxes of Modern Marketing in the Age of AI

AI has made marketing faster, but has it actually made it clearer? In this episode, we unpack the biggest paradoxes shaping modern marketing, especially for business owners and marketing leaders who are trying to make smarter decisions without getting buried in tools, dashboards, automation, and generic AI-generated content. The truth is, AI can help businesses move faster, but speed alone does not create trust, clarity, leads, or revenue. Buyers are still human. They still need proof. They still compare options. They still want confidence before they take action. We talk through why the fundamentals matter more than ever, even as marketing technology gets more advanced. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

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