Ecommosaurus Podcast

Hosted by Ecommosaurus Podcast by 50 Pound Boson

Business Marketing

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Episodes

195

Latest episode

Jun 2026

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About the show

Ecommosaurus is the podcast for ecommerce marketers of physical products brands. Ecommosaurus because it is big. Ecommerce as a channel is huge, it’s growing, and it’s eating physical brick-and-mortar retail. And Ecommosaurus because more than the other digital marketing disciplines, ecommerce for physical products brands requires using old school marketing and logistics skills that aren’t relevant to other digital marketing niches. Lead generation doesn’t require thinking about brand strategy. App marketing doesn’t require supply chain logistics or warehousing or fulfillment strategies.

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60 recent

June 15, 202641 min

Ep. 196 - The Ecommerce Health Check: Measuring Success Without Looking at Dollar Signs

Sales, ROAS, and ad spend tell you what happened. The right performance metrics tell you why. In Episode 195, the Ecommosaurus team breaks down the non-dollar-sign metrics that reveal the true health of your ecommerce business, including sessions, conversion rates, CTR, buy box percentage, inventory availability, repeat customer rates, and more. Whether you sell on Amazon or Shopify, these metrics can help you identify bottlenecks, uncover growth opportunities, and make smarter decisions before they show up in your revenue numbers.This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠rawr@ecommosaurus.com⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠50poundboson.com⁠⁠⁠⁠⁠⁠.

June 9, 202636 min

Ep 195 - From Search to Shop: How Google I/O 2026 Changes Everything (Maybe?)

Google I/O 2026 was full of big swings, and the Ecommosaurus crew is here to separate the signal from the hype. The Universal Cart and Universal Commerce Protocol promise a world where consumers can discover, compare, and buy without ever leaving Google's ecosystem. On paper it sounds revolutionary. In practice, the crew debates whether this is a genuine era of agentic commerce or vaporware dressed up in a keynote. They dig into the SEO vs AEO shift and what Agent Engine Optimization means for small brands trying to stay visible when Gemini is rewriting the rules of search. They tackle brand erosion head on, asking whether a frictionless Universal Cart checkout is a conversion win for independent brands or just a fast lane to becoming an anonymous fulfillment center inside Google's ecosystem. Plus a hype check on a scale of one to ten, because somebody has to ask whether consumers are actually ready to trust an AI to go shopping for them.This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at 50poundboson.com ⁠⁠⁠⁠

June 1, 202650 min

Ep 194 - May Madness: Google Wants Your Cart, Amazon Wants Your Data, and GameStop Wants eBay

May 2026 was a lot, and the Ecommosaurus crew is here to make sense of it. Google made its most aggressive move into commerce yet with a Universal Cart, Universal Commerce Protocol, and a Gemini-powered shopping agent that has Amazon squarely in its crosshairs. Amazon fired back by retiring Rufus and unleashing Alexa for Shopping, an AI assistant that knows not just what you searched but everything you have ever bought, browsed, or lingered on. Meanwhile GameStop tried to buy eBay for $55 billion, got rejected, and Ryan Cohen responded by listing his own socks on the platform. The crew also covers ChatGPT rolling out deals and cashback offers, OpenAI opening its ad platform to everyone, Amazon quietly slashing affiliate commissions, tokenmaxxing at Amazon HQ, a Disney exec who named his AI chatbot and loves him like a son, and the return of Vine under a new name by the same guy who killed it the first time. May was unhinged. This episode covers all of it.This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at 50poundboson.com ⁠⁠⁠⁠

May 27, 202647 min

Ep 193 - The SEO Busy Work Trap: Where to Actually Spend Your Hours

How important is SEO busy work when you've got a thousand-page site and limited time? Episode 193 breaks down what actually matters in 2026 ,why meta keywords are dead for Google but alive for Baidu and your product feeds, why meta descriptions are really ad copy, and a triage framework for prioritizing the pages that drive revenue. Plus the team debates whether top-of-funnel blog content still earns its keep against AI Overviews, the risks of letting AI write your descriptions in bulk, and the tug-of-war between paid and organic teams over who controls the product page.This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at 50poundboson.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

May 18, 202647 min

Ep 192 - Five Scenarios, One Budget: The SMB Guide to Amazon Advertising

Your promotion budget is limited, but your business situation is anything but. In this episode, the Ecommosaurus crew tackles one of the most practical questions in Amazon advertising: given a finite budget, where exactly should your dollars go? The team walks through five distinct SMB scenarios. For each scenario, Amber, Amy, Jaclyn, Sonny, and Tim share their honest percentage-based spend breakdowns across Sponsored Products, Sponsored Brands, Vine, coupons, Subscribe & Save, external traffic, and more, and more importantly, they tell you why. One budget, five very different situations. This episode is your playbook for making every dollar count.This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠rawr@ecommosaurus.com⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠50poundboson.com⁠⁠⁠⁠⁠⁠.

May 11, 202645 min

Ep 191 - Revisiting Brand Tailored Promotions: Growth Engine or Margin Killer?

Brand Tailored Promotions has been around long enough to go through a full evolution. Amazon originally launched it as a way to reach audiences with messaging and new product announcements, but inbox fatigue set in fast and Amazon retooled the program with a tighter focus on actual discount offers. BTP never went away, but it came back with a shorter leash. In this episode, we get into the good, the bad, and the margin-destroying: which of the nine-plus audience segments are actually worth targeting, why handing a 20% discount to someone who was already going to buy is just charity, and how stacking BTP on top of coupons on top of Subscribe and Save can turn into a financial death spiral faster than you'd think. We also get into the sneaky reference price problem sellers are whispering about on Reddit, the surprisingly smart case for keeping your discounts boring and small, and how to build a funnel that moves shoppers from "almost bought it" to locked-in subscribers without torching your margins on the way there.his podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠rawr@ecommosaurus.com⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠50poundboson.com⁠⁠⁠⁠⁠⁠.

May 4, 202647 min

Ep 190 - Robots, Revolts, and Reference Prices: April Ecommerce News Recap

April was a lot. Amazon now has a million robots in its warehouses, its AI shopping assistant Rufus is quietly adding things to your cart, and sellers chose Tax Day to stage an ad boycott over fees that are eating into already thin margins. Were they heard? We get into it. Shopify had a genuinely good month, opening up B2B features to merchants who aren't on Plus and launching an AI Toolkit that works with Claude Code and Gemini but not OpenAI, which feels like a story worth telling. We also talk about Amazon's crackdown on the fake "list prices" that have made Prime Day feel increasingly gimmicky, a California lawsuit accusing Amazon of pressuring big brands to raise prices at Walmart and Target, and a consumer study claiming online shopping has collapsed by 57% that we're pretty sure is wrong.This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠rawr@ecommosaurus.com⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠50poundboson.com⁠⁠⁠⁠⁠⁠.

April 30, 202651 min

Ep 189 - What to do if your once growing business stalls out?

When ecommerce growth hits a plateau, many brands fall into the "Agency Carousel" trap—firing partners instead of auditing their own business fundamentals. This episode provides a systematic framework to diagnose whether your decline is caused by a shrinking market, aggressive new competitors, or internal "invisible killers" like poor inventory management and discontinued best-sellers. Our experts share actionable strategies to reverse the slide, including refreshing creative for the 2026 mobile experience, auditing SKU economics, and focusing on conversion over raw traffic. Stop the "death spiral" with a realistic 90-day turnaround plan designed to reclaim your ranking and restore profitability.

April 30, 202650 min

Ep 188 - Is Amazon Still a Good Place to Launch a Business in 2026?

In this episode of the Ecommosaurus podcast, we host a six expert roundtable to determine if Amazon remains a "Buy" for new entrepreneurs in 2026 or if the "Great Squeeze" has made it too difficult to launch. We explore the massive shift in the marketplace, including how new tax regulations and the end of the $800 duty free loophole have triggered a "Chinese Seller Exodus," leveling the playing field for domestic brands. While the barrier to entry has tripled since 2021 by requiring professional inventory management to avoid aggressive new FNSKU level fees and a deep understanding of AI driven search via Rufus and COSMO, our experts argue that the "moat" for those who succeed is now deeper than ever. Whether you are navigating all time high CPCs or leveraging outside traffic for a 3x ranking boost, this episode provides the 2026 roadmap for turning Amazon's increased complexity into your brand's greatest competitive advantageThis podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ rawr@ecommosaurus.com or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠50poundboson.com

April 14, 202638 min

Ep 187 - Beyond the Hype: How SMBs Can Use AI to Save Time and Money

AI is everywhere, but how can small and mid-sized businesses actually use it in a way that drives real results? In this episode of the Ecommosaurus podcast, we break down the practical side of AI, moving beyond the hype and into everyday applications that save time and money. We explore the four stages of AI adoption, from treating it like a novelty to leveraging it as a true business collaborator, and even what it takes to move toward automation. We also dive into five key areas where AI can make an immediate impact: marketing, operations, merchandising, analytics, and customer service. Whether you are experimenting with built-in tools on platforms like Shopify and Amazon or considering more advanced third-party solutions, this episode will help you understand what is worth your time, what is not, and how to scale your AI usage alongside your business.This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠rawr@ecommosaurus.com⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠50poundboson.com⁠⁠⁠⁠⁠⁠.