Ecommosaurus Podcast

Hosted by Ecommosaurus Podcast by 50 Pound Boson

Business Marketing

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Episodes

203

Latest episode

Aug 2026

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About the show

Ecommosaurus is the podcast for ecommerce marketers of physical products brands. Ecommosaurus because it is big. Ecommerce as a channel is huge, it’s growing, and it’s eating physical brick-and-mortar retail. And Ecommosaurus because more than the other digital marketing disciplines, ecommerce for physical products brands requires using old school marketing and logistics skills that aren’t relevant to other digital marketing niches. Lead generation doesn’t require thinking about brand strategy. App marketing doesn’t require supply chain logistics or warehousing or fulfillment strategies.

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60 recent

August 20, 202638 min

Ep 205 - Subscriptions 101: Not Just For Your Streaming Services

Subscribe and save is everywhere now, from Amazon to TikTok, but does it actually work for your business or your wallet? This episode, Parker, Sonny, Amy, and Amber get real about their own subscription habits, from dog food to kitty litter, and dig into what makes a subscription model worth it versus what makes it a trap. The crew breaks down the math behind subscription savings (spoiler: it adds up more than you'd think on heavy, bulky items), the "sign up for the discount, cancel before it renews" strategy everyone's guilty of, and why Walmart just pulled the plug on its own subscription discounts. Along the way, they get into the psychology of the unsubscribe button and what it means for brands trying to build recurring revenue. Whether you're running subscriptions for your own products or just trying to figure out if that next "subscribe and save" prompt is worth clicking, this one's got the consumer and seller perspective side by side. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ rawr@ecommosarurus.com or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠50poundboson.com

August 10, 202642 min

Ep 204 - Christmas in August: Everything You Need to Do for BFCM Right Now

If you are waiting until fall to think about Black Friday, you are already behind. The Ecommosaurus crew breaks down everything sellers need to know about BFCM 2026 inventory planning, starting with the hard truth that FBA cutoff dates are closer than they feel and freight timelines are less forgiving than sellers remember. They walk through the key deadlines for Prime Big Deal Days and BFCM, when you actually need to ship versus when Amazon says you need to ship, and why arriving on the official cutoff date can still mean your inventory sits in a parking lot trailer for three weeks while Amazon ships Black Friday orders around it. The crew also gets into Q4 storage surcharges and how to avoid getting crushed by them, the placement fee debate, AWD versus straight FBA, how hyper-seasonal SKUs get punished by Amazon's capacity algorithm, and whether Walmart WFS is the underrated Q4 margin play that multichannel sellers are sleeping on. Hot takes, hard deadlines, and a clear action plan for the sellers who want to go into BFCM ready instead of scrambling. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ rawr@ecommosaurus.com ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ 50poundboson.com ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠.

August 4, 202649 min

Ep 203 - July Ecom Recap: Amazon Crossed $200B, eBay Paid $56M, and TikTok Wants to Be Amazon

July had range. The Ecommosaurus crew runs through the month's biggest ecommerce stories, starting with Amazon crossing $200 billion in quarterly revenue for the first time while AWS and a $53 billion paper gain on the Anthropic investment stole the show. Then there is the eBay harassment scandal finally hitting dollar figures, a $56 million settlement involving live cockroaches and bloody pig masks, and Phia, the AI shopping startup from Bill Gates' daughter, getting accused of the exact same affiliate code hijacking that took down Honey. The crew also covers TikTok testing a Prime-style membership program, the Great Amazon Title Squish of 2026 finally going into effect, new rules around AI-generated people in product images, the EU dropping a 550 million euro fine on AliExpress, and whether Alexa for Shopping's recommendations actually mean organic rankings are broken. Plus the Oscar Meyer Weinermobile turned 90, and that felt worth mentioning. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ rawr@ecommosaurus.com ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ 50poundboson.com ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠.

July 28, 202644 min

Ep 202 - Would You Buy From You? What Actually Makes Shoppers Trust an Online Store

You have about five seconds to convince a first-time visitor that your store is the real deal, and most of them are judging you on design before they read a single word. In this episode the Ecommosaurus crew looks at online trust from the customer's perspective, covering everything from visual red flags and social proof that actually converts to return policies, payment options, and whether there is a real human behind the brand. They dig into the data, including why a 4.8 star rating outperforms a perfect 5.0, why surprise shipping costs are still the number one cart abandonment trigger, and why responding to a bad review can build more trust than never getting one. They also get into how AI agentic shopping changes the trust equation entirely, because an AI agent shopping on your behalf does not care about your founder story or your trust badges. It is reading your schema, checking your SSL certificate, and parsing your return policy for contradictions. Build trust for humans and you might still be invisible to the AI. This episode covers both. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ rawr@ecommosaurus.com ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ 50poundboson.com ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠.

July 21, 202643 min

Ep 201 - The Grumpy Guide to Amazon Listing Optimization in the AI Era

Fair warning: the Ecommosaurus crew was feeling a little Statler and Waldorf this episode, and honestly the topic earned it. Amazon is no longer just a keyword matching engine, and the way you optimize your listings needs to catch up. The crew breaks down what has actually changed now that Cosmos and Alexa for Shopping are driving discovery, and more importantly what you should be doing about it right now. Natural semantic copy, filled out backend attributes, and images that AI can actually read are the new must dos. Keyword stuffing, chasing Alexa SEO hacks, and leaning on AI written product copy are the new wastes of time. They also get into the debates dividing the seller community: are traditional keyword tools becoming obsolete, is Premium A+ worth the money for SMBs, and what is the right call on the new 75 character title limit? The opinions are strong, the patience is short, and the advice is genuinely useful. You have been warned. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ rawr@ecommosaurus.com ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ 50poundboson.com ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠.

July 14, 202640 min

Ep 200 - Ecommerce Then and Now: Ten Years of Chaos, Change, and Cheap Facebook Ads

The Ecommosaurus crew takes a trip down memory lane and looks at how much the ecommerce world has changed since they started working in it. Back in 2016, Facebook ads were absurdly cheap and hyper accurate, Amazon's ad system was an afterthought, and mobile checkout was so painful that cart abandonment was basically a given. A lot has changed since then. AI went from scripted chatbots to a daily business tool. TikTok went from an obscure Chinese app to a full blown commerce platform. And iOS 14 blew up the pixel tracking party for good. The crew shares what surprised them, what they miss, what they saw coming, and what still feels like the same game underneath a very different surface. Spoiler: Amazon is still king, Walmart is still the little brother, and competition is a lot stiffer than it used to be. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ rawr@ecommosaurus.com ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ 50poundboson.com ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠.

July 8, 202638 min

Ep 199 - Shopify Spring Editions: Everywhere, or Nowhere?

Shopify dropped its Spring Editions in late June, which is a choice, and the theme is Everywhere, meaning Shopify wants your products discoverable and purchasable inside AI engines, social platforms, and anywhere else a consumer might encounter them. The Ecommosaurus crew digs into what that actually means for SMBs. If AI is describing and selling your product based on database fields, what happens to your brand voice? Is Campaign Autopilot a lifeline for the time-starved small business owner working until 11pm, or is it handing a teenager a credit card and hoping for the best? They also get into Sidekick's meaningful upgrades and a genuinely useful B2B update that Shopify buried under all the AI noise. The crew's overall take: this release is less a set of new technologies and more a restatement of where Shopify is heading. The direction is clear. Whether SMBs are ready to follow is a different question. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠ rawr@ecommosaurus.com ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠ 50poundboson.com ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠.

June 29, 202643 min

Ep 198 - June Ecom Recap: Shorter Titles, Smaller Commissions, and Emotional Support Tacos

June kept the crew busy. The Ecommosaurus team runs through the biggest ecommerce stories of the month, starting with Amazon shortening product titles from 200 characters down to 75 with a hard July 27 deadline, which is either fine or a complete disaster depending on how many SKUs you have. Prime Days kicked off earlier than ever and brought Walmart, Target, Kohl's, and Best Buy along for the ride. The crew also gets into TikTok Shop quietly cutting affiliate commissions with zero transition period, Walmart lowering referral fees across 14 categories, delivery apps turning your purchase history into a full blown ad network, a new study suggesting AI is making shoppers more deliberate and less impulsive, and Taco Bell handing out emotional support tacos to World Cup fans. June had range. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠ ⁠⁠ rawr@ecommosaurus.com ⁠⁠ ⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠ ⁠⁠ 50poundboson.com ⁠⁠ ⁠⁠⁠⁠⁠⁠.

June 23, 202640 min

Ep 197 - Dear Amazon: It's Not Us, It's You

Look, we love Amazon. We build businesses on Amazon. But sometimes Amazon makes it really, really hard to love Amazon. In this episode the Ecommosaurus crew sits down and does something therapeutic: they make a wishlist. A big one. And the theme that keeps coming up is that none of this stuff should be this hard. Why does ad data disappear after 60 days? Why does the shipment tracker show information that is weeks out of date when Pizza Hut can tell you exactly where your pizza is? Why does a suppressed listing give you zero actionable information about what actually went wrong? The crew gets into all of it, from data retention and account health to affiliate cookies, restock reports, and what a real native AI tool on the platform could actually look like. Some of these fixes feel like they should take a week. Some of them Amazon has had years to figure out. Either way, sellers are ready for the upgrade. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠ ⁠ rawr@ecommosaurus.com ⁠ ⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠ ⁠ 50poundboson.com ⁠ ⁠⁠⁠⁠⁠⁠.

June 15, 202641 min

Ep. 196 - The Ecommerce Health Check: Measuring Success Without Looking at Dollar Signs

Sales, ROAS, and ad spend tell you what happened. The right performance metrics tell you why. In Episode 195, the Ecommosaurus team breaks down the non-dollar-sign metrics that reveal the true health of your ecommerce business, including sessions, conversion rates, CTR, buy box percentage, inventory availability, repeat customer rates, and more. Whether you sell on Amazon or Shopify, these metrics can help you identify bottlenecks, uncover growth opportunities, and make smarter decisions before they show up in your revenue numbers. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠ rawr@ecommosaurus.com ⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠ 50poundboson.com ⁠⁠⁠⁠⁠⁠.