Ecommosaurus Podcast

Hosted by Ecommosaurus Podcast by 50 Pound Boson

Business Marketing

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Episodes

214

Latest episode

Oct 2026

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About the show

Ecommosaurus is the podcast for ecommerce marketers of physical products brands. Ecommosaurus because it is big. Ecommerce as a channel is huge, it’s growing, and it’s eating physical brick-and-mortar retail. And Ecommosaurus because more than the other digital marketing disciplines, ecommerce for physical products brands requires using old school marketing and logistics skills that aren’t relevant to other digital marketing niches. Lead generation doesn’t require thinking about brand strategy. App marketing doesn’t require supply chain logistics or warehousing or fulfillment strategies.

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60 recent

October 27, 202641 min

Ep 215 - Ecom Horror Stories: Beetlejuice, Body Snatchers, and the Buy Box That Vanished

It is time for the annual Ecommosaurus Halloween episode, and the crew is sharing the true ecommerce horror stories that still keep them up at night. There are algorithms that turn on you with no warning, mystery sellers who show up undercutting your price from nowhere, and the special terror of going viral when you are not ready for it. There is also a graveyard of inventory that could not be saved and an ad platform blackout that made everyone feel like they were running campaigns with a blindfold on. Through it all, the crew shares what they learned the hard way, including what you can actually do about it and what you simply have to endure. Plus a few thoughts on the Seller Central redesign, which is the one haunted house that keeps rearranging the furniture at night. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ rawr@ecommosarurus.com or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠50poundboson.com

October 19, 202644 min

Ep 214 - The Power of Packaging: The Most Expensive Thing You Are Not Thinking About

Nobody gets excited about packaging until a wave of one-star reviews comes in about a damaged product that was actually fine. The Ecommosaurus crew digs into why packaging is one of the most underestimated levers in ecommerce, touching conversion, reviews, returns, shipping costs, and storage fees all at once. They cover the most expensive packaging mistakes they have seen in the wild and from boxes that crush their own contents to blister packs designed for retail hooks that blow up fulfillment costs for no reason. The crew debates the hot takes too: is SIPP actually worth it or just a trap, are polybags underrated or a brand experience killer, and is eco-friendly packaging the right move or just expensive greenwashing that ends up in the same landfill as everything else. Boring topic, genuinely big impact on your bottom line. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ rawr@ecommosarurus.com or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠50poundboson.com

October 14, 202645 min

Ep 213 - Amazon Seller Assistant Reality Check: Great Demo, Complicated Reality

Amazon made a lot of big promises about Seller Assistant at Accelerate. It would know your business, remember your goals, monitor your account, optimize your ads, and essentially run your store while you slept. The Ecommosaurus crew actually used it and is here to report back. The honest answer is somewhere between promising and deeply frustrating. Inventory forecasting works better than expected. Ad readiness checks are genuinely useful. But ask it to analyze why sales dropped yesterday and it will tell you sales were down because fewer products sold, which is not analysis, that is a sentence. Ask it for ad recommendations and it gravitates toward root keywords, which is exactly where SMBs get crushed on cost, instead of the long tail opportunities where the real wins are. The crew also gets into the new Seller Central UI, which has managed to unite the Amazon seller community in rare and beautiful frustration. More clicks to get anywhere. Key reports buried in sub-menus. An AI that cannot navigate the interface it lives inside. The intention was good. The execution has some catching up to do. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ rawr@ecommosarurus.com or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠50poundboson.com

October 7, 202647 min

Ep 212 - September Ecom Recap: Fake Influencers, Real Lawsuits, and Amazon Bidding on Reviews Now

September was a full one. The Ecommosaurus crew runs through the month's biggest stories, starting with Temu's army of fake influencers, 73 of the top 100 being artificial humans, and the swift and quiet dismantling of that network once it got exposed. Meta launched Muse to much fanfare, Amazon blocked it almost immediately, and Meta executives acted shocked, which raises its own questions. The FTC and 22 states sued Amazon over a secret ad surcharge scheme. Amazon announced it is now letting sellers bid for review prompts, which is either a clever way to level up social proof or a very awkward pivot for a platform that spent years banning paid reviews. The crew also gets into the new Seller Central UI and the internet's feelings about it, Best Buy launching on TikTok Shop. A lot happened. Most of it has opinions attached. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ rawr@ecommosarurus.com or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠50poundboson.com

September 29, 202650 min

Ep 211 - Amazon Accelerate Recap: Big Promises, New Tools, but Do We Believe It?

Amazon Accelerate delivered a lot of announcements and the Ecommosaurus crew is here to sort through what is genuinely exciting, what is probably overblown, and what deserves a raised eyebrow. The new Seller Assistant is promising to run your business. The new AI ads dashboard wants to manage your campaigns automatically. And Amazon is now offering to handle your Shopify, Walmart, TikTok Shop, and eBay listings from inside Seller Central at no extra charge. That last one is either the most convenient thing Amazon has ever done or a very elegant way to get visibility into your margins and pricing floors. The crew also gets into the Claude and Amazon Quick plugin, whether the new Canvas interface is actually more intuitive or just harder to navigate, and what the Alexa for Shopping transparency updates mean for sellers who have been flying blind on conversational search. The big question sitting underneath all of it: is Amazon about to make third party SaaS tools, agency creative services, and maybe even your DTC website a lot less necessary? Lots to unpack. Not all of it is reassuring. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ rawr@ecommosarurus.com or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠50poundboson.com

September 22, 202649 min

Ep 210 - What Agencies Know and Clients Do Not Want to Hear

Running a business is hard, and most business owners are doing it while also doing ten other things at once. The Ecommosaurus crew is not here to shame anyone. They are here because they live inside ecommerce accounts full time, and there are patterns they see over and over again that nobody is talking about honestly enough. The gap between what an account can deliver and what a client expects is almost always a strategy problem. It is can be something upstream: a product that does not convert, margins that were never going to support the ad spend the brand wanted to run, or an inventory situation that quietly caps everything the agency is trying to do. The crew walks through the hard conversations that get avoided too long, the metrics that get misread as the disease when they are just the symptom, the wholesale terms that silently undercut listings, and the one guru video that sent a perfectly reasonable seller down a very expensive rabbit hole. No judgment. Just the stuff that is much easier to see when you are in the data every single day. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ rawr@ecommosarurus.com or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠50poundboson.com

September 14, 202635 min

Ep 209 - Ask the Dinosaurs: Amazon Seller Reddit Is a Cry for Help and We Are Here

The Ecommosaurus crew goes spelunking through Amazon seller Reddit and finds exactly what you would expect: genuine frustration, cautionary tales, a few great questions, and at least one post about somebody's mom getting scammed out of thousands of dollars. The crew works through the threads, from whether FBA is still worth it in 2026 to the four mistakes killing people's ad spend. They also weigh in on the mom situation, which is as sad as it sounds and raises real questions about the Amazon automation business model. Some of the Reddit takes are smart. Some are classic seller cope. The crew calls both out, answers the questions the threads could not, and reminds everyone that the problems sellers are venting about online are usually the same problems that have always existed. They just have a new audience now. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ rawr@ecommosarurus.com or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠50poundboson.com

September 9, 202644 min

Ep 208 - TikTok Shop: From Dance Videos to $112 Billion in GMV

Amazon spent 25 years building a place people go to buy things. TikTok spent three years building a place people go to be entertained, and commerce followed anyway. The Ecommosaurus crew does a full deep dive into TikTok Shop, where it came from, how fast it is actually growing, and what SMBs need to honestly reckon with before jumping in. The opportunity is real but it is not what most people assume. Discovery works differently here, the customer skews younger and more impulsive, live shopping converts at rates that would make any Amazon seller jealous, and a genuinely good product with the right creator relationship can still outperform a bigger competitor's bigger budget. That almost never happens on Amazon anymore. They also get into fulfillment options, inventory volatility, the going-viral-and-running-out-of-stock nightmare scenario, and why the right framing for TikTok Shop is not Amazon versus TikTok but what happens when you run both smart. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ rawr@ecommosarurus.com or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠50poundboson.com

September 1, 202644 min

Ep 207 - Fake Receipts, Fake Labels, Real Consequences: August Ecom Recap

August was a month full of people and platforms getting caught doing things they should not have been doing, and the Ecommosaurus crew is here for all of it. AI-generated fake expense receipts are now showing up in over 70% of flagged fraud cases, Made in USA labels are being faked at scale while the platforms that can detect it look the other way, and Amazon got $600 million in tariff refunds that are not making their way back to sellers or shoppers anytime soon. The crew also gets into Amazon quietly reinstating binding arbitration with zero notice, Shein stalling out in a post de minimis world, DTC brands abandoning Google and running toward Amazon as organic traffic dries up and ad costs keep climbing, and the genuinely unsettling story of Amazon shredding rare books to train its AI. Plus Meta wrote a $16 billion check to settle its teen addiction lawsuit, and someone has to talk about what that actually means. August had consequences. A lot of them. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ rawr@ecommosarurus.com or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠50poundboson.com

August 24, 202644 min

Ep 206 - Six Pack of Ecom: Ads, Inventory, AI Models, and a Crocs Mascot Named Niles

The Ecommosaurus crew cracks open a six pack of ecom topics and gets into it. Some of it is the kind of thing Amazon would prefer you not notice until it is already affecting your numbers. Some of it is policy changes with bad timing that will hit sellers hardest right before Q4. Some of it is regulatory shifts that snuck up on entire product categories. And some of it is just Google quietly tilting the playing field in a direction that favors brands with physical stores. The crew debates what sellers should actually do about all of it, whether Amazon is making these moves for sellers or at their expense, and where to focus attention when there are six things happening at once and Q4 is already breathing down your neck. Oh, and Crocs got a mascot named Niles. That happened too. Link: Seller Central https://50poundboson.slack.com/archives/C035R7T82F5/p1787328907778789 This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ rawr@ecommosarurus.com or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠50poundboson.com

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