Smarter Online Business - Tech, Tools & Truths for Websites that Sell

Hosted by Carrie Saunders

Technology Business Education

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Episodes

163

Latest episode

Jun 2026

Language

EN-US

About the show

Struggling to turn website traffic into real sales? It's such a common thing we see client struggle with until we start helping them. Welcome to Smarter Online Business , the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them. Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things. Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work. If you want your website to finally pull its weight and support the business you’re building, this is the show for you. 🎧 Subscribe now and start making smarter decisions for your online business. You can find us on the web at: https://www.bcsengineering.com And our show notes are at: https://www.smarteronlinebusiness.com/

Listen to episodes

60 recent

June 16, 2026Episode 16313 min

How to Find the Perfect Developer

Send Carrie a Text Message!Hiring a developer can feel a little like dating. Everyone looks great on paper, everyone says they can help, and everything sounds promising in the beginning. Then, six months later, you find yourself wondering, "How did we get here?" Maybe the project is over budget. Maybe it's behind schedule. Maybe you're frustrated, they're frustrated, or you've ended up paying twice because someone else now has to fix what went wrong. The reality is that hiring the wrong developer can be costly in more ways than one. Today, we're talking about what really happens when a developer relationship isn't the right fit—and, more importantly, how to avoid ending up in that situation in the first place. Rate, Review, & Follow on Apple PodcastsIf you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section.If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebookSupport the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

June 9, 2026Episode 16217 min

The Hidden Costs of Choosing the Wrong Tech Stack

Send Carrie a Text Message!Have you ever chosen a piece of software because it was cheaper, someone recommended it, your coach used it, or it simply looked easier to use? Most of us have, and sometimes those decisions work out just fine. But other times, the most expensive software decision isn't the software itself. It's everything you have to fix later. Choosing the wrong tech stack can quietly drain your business through lost time, wasted money, stalled growth, reduced team productivity, and a whole lot of frustration. Today, we're exploring the hidden costs that many business owners never think about until they're already dealing with the consequences. Rate, Review, & Follow on Apple PodcastsIf you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section.If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebookSupport the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

June 2, 2026Episode 16119 min

DIY Is Smart Until It Becomes Your Bottleneck

Send Carrie a Text Message!DIY can be incredibly smart in business.In fact, most entrepreneurs have to DIY in the beginning.You learn your audience. You figure things out. You stretch your budget. You wear a lot of hats because that's what it takes to get your business off the ground.But there comes a point where DIY quietly shifts from being resourceful to becoming expensive.Expensive in time.Expensive in growth.Expensive in stress and overwhelm.And sometimes the hardest part is realizing when you've crossed that line.In this episode, we're talking about when DIY makes sense, when it starts holding your business back, and how to decide what's worth learning yourself versus what's worth getting help with. Because while learning new skills can be valuable, there comes a point when doing everything yourself may be costing your business more than it's saving.Rate, Review, & Follow on Apple PodcastsIf you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section.If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebookSupport the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

May 26, 2026Episode 16050 min

Why Being Great at What You Do Isn’t Enough (And What to Do Instead)

Send Carrie a Text Message!If you’ve ever felt like… You’ve done the work… You’re really good at what you do… But somehow, the less qualified people are getting the opportunities… This episode might hit a little close to home. Because today, we’re talking about something most experts don’t realize until it’s too late: 👉 Being great at what you do does not mean people will find you. And in fact… if you’re not actively building visibility, someone else will take your place. In this conversation with Allison Lane, we dig into: Why your credibility alone isn’t enough to grow your business The biggest mistake people make before touching their website And how to actually become known for what you do—without doing everything Plus, one of my favorite parts… 👉 Why your website might look great… but still not be doing anything for you And what to fix first before you redesign anything If you’ve been trying to “figure it out yourself”… Or feeling stuck in your own little bubble… This one’s going to shift how you think about visibility, marketing, and your next move. Connect with Allison LaneAllison Lane is a Publishing and Visibility Advisor who helps accomplished women experts become visible authorities people trust.Linkedin | Instagram | WebsiteThe Essential Bio Package: https://lanelit.com/packageRate, Review, & Follow on Apple PodcastsIf you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section.If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

May 19, 2026Episode 15912 min

The Tech Debt Problem Nobody Talks About in Online Business

Send Carrie a Text Message!Have you ever added a tool “just for now”… created a workaround… skipped fixing something because things were mostly working… and told yourself you’d clean it up later? That might be tech debt. And it’s one of the most expensive hidden problems in online business. Because tech debt doesn’t usually show up as one giant disaster. It shows up as messy systems, random workarounds, duplicated effort, and that constant feeling of… “Why is this harder than it should be?” Today we’re unpacking what tech debt is, how businesses accidentally create it, and what to do before it becomes a much bigger problem. Rate, Review, & Follow on Apple PodcastsIf you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section.If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebookSupport the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

May 12, 2026Episode 15810 min

Are You Talking About Yourself Too Much on Your Website?

Send Carrie a Text Message!Let me ask you a quick question: when someone lands on your website, is it mostly about you or about them? This is one of the most common issues I see with websites. They look great, sound professional, and list all the right credentials, yet they still struggle to convert visitors into customers. The reason is often surprisingly simple. The website is talking about the business owner just a little too much.In this episode, we’re breaking down why this happens, and it’s probably not for the reason you think. We’ll talk about how this approach quietly hurts your conversions and, more importantly, what you can say instead so your website actually connects with the people visiting it. I’ll also share a simple test you can run on your homepage today to quickly see whether this might be happening on your own site.Rate, Review, & Follow on Apple PodcastsIf you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section.If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebookSupport the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

May 5, 2026Episode 15744 min

How to Get Started with Ads (Without Wasting Money)

Send Carrie a Text Message!What if ads didn’t feel complicated… expensive… or like a total gamble? Because for a lot of business owners, that’s exactly how ads feel. You’ve probably wondered: Should I be running ads? When is the right time? And how do I even get started without wasting money? In today’s episode of Smarter Online Business, I’m joined by Paul and Melissa Pruitt, who help entrepreneurs use ads as a growth tool in a way that actually makes sense for their business. And what I love about this conversation is we really simplify things. We talk about: • What ads can realistically do for your business • When it actually makes sense to start using them • How to think about ads as part of your overall strategy • And how to get started without overcomplicating everything If ads have ever felt confusing or out of reach, this episode is going to help you see them in a completely different way.Connect with Paul & Melissa PruittPaul and Melissa Pruitt are the husband-and-wife team behind the Adaptive Marketers and co-hosts of the Online Marketing Podcast . They help online entrepreneurs sell their offers using real-world business experience, smart marketing, and a deep understanding of human behavior. Whether on stage, Zoom, or in masterminds, they’re all about mixing strategy with heart to help people grow businesses they actually love. Mentioned Resources:Free 3 Day Ads SummitRate, Review, & Follow on Apple PodcastsIf you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section.If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

April 28, 2026Episode 1568 min

SEO vs AIO: What Actually Matters for Your Website Now?

Send Carrie a Text Message!Is SEO dead? Or is it just… different now? Because if you’ve been paying attention lately, it feels like everything is changing. People are asking questions in ChatGPT instead of Google. AI is summarizing answers instead of sending traffic to websites. And it leaves a lot of business owners wondering: “Is SEO even worth it anymore?” Or maybe more importantly… “What should I actually be focusing on now?” In this episode, we’re breaking down SEO vs what I’m calling AIO—AI Optimization… What’s changing, what’s not, and how to make sure your website is still working for you in this new landscape. Rate, Review, & Follow on Apple PodcastsIf you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section.If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

April 21, 2026Episode 1557 min

Should You Put Your Prices on Your Website?

Send Carrie a Text Message!Should you put your prices on your website… or not? This is one of those questions that sparks a lot of opinions. Some people will tell you: “Always show your prices.” Others will say: “Never show your prices—get them on a call.” And it’s very common to feel stuck somewhere in the middle. In this episode, we’re breaking down the real answer—because it’s not as black and white as most people make it. Rate, Review, & Follow on Apple PodcastsIf you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section.If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

April 14, 2026Episode 15412 min

Why People Don’t Buy From Your Website (Even If It Looks Good)

Send Carrie a Text Message!You’ve invested in your website. It looks good. It feels professional. You’re proud to share the link. But… it’s not bringing in the leads or sales you expected. And that’s where a lot of business owners get stuck. Because if it’s not the design… then what is it? In this episode, we’re breaking down why people don’t buy from your website—even when it looks great… and what actually needs to change. And I’ll share the one question you can ask yourself that instantly reveals where your website might be losing people. Rate, Review, & Follow on Apple PodcastsIf you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section.If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

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Smarter Online Business - Tech, Tools &amp; Truths for Websites that Sell