eCommerce Impact Podcast

Hosted by Jessie Healy

Business Marketing EducationInterviews guests

Website RSS feed

Episodes

Latest episode

Jun 2025

Language

EN-US

About the show

Hear how founders launched and grew their eCommerce brands, plus get tips from the expert agencies and strategists who support them. Every two weeks, Jessie Healy, Founder and CEO of Webtopia, sits down with some of the biggest movers and shakers in the world of sustainable eCommerce. About your host - Jessie Healy is the former head of Performance Marketing for Etsy, and 4 years ago founded Webtopia - a growth agency for mission-driven eComm brands. See more on www.ecommerceimpactpodcast.com

Listen to episodes

60 recent

June 23, 2025Episode 5849 min

Everything You Think About Google Ads Is Wrong with Collin Slattery

I sat down with Collin Slattery, founder of Taikun Digital. He has helped scale brands from scrappy startups to multi-million revenue machines using Google Ads. We had real talk about Google Ads and how to ensure your spend actually drives incremental revenue not vanity metrics.We dig into what actually moves the needle in Google Ads today, including:Why Google brand is NOT bringing incremental revenue - 90% of the timeHow incrementality testing can reveal what’s really driving salesWhat most brands get wrong about Google ShoppingWhy Performance Max isn’t the growth engine you think it isHow to use scripts to cut ad waste and scale efficientlyTools like Triple Whale and NorthBeam that give you an edge in attribution00:00 Welcome to the E-Commerce Impact Podcast00:24 Introducing Colin Slattery: Google Ads Expert00:46 Colin's Agency and Client Success03:11 From Rags to Riches: Colin's Inspiring Journey04:33 Navigating the Global Financial Crisis06:30 Early Career and Skill Development07:46 Launching and Growing the Agency09:45 Specializing in Google Ads10:14 Current Trends and Strategies in Google Ads16:12 Challenges and Insights on P Max21:35 Dynamic Search Ads and Incrementality Testing24:40 Trust Issues with Google Data24:53 Choosing the Right Time for Testing26:15 Understanding Ngram Analysis29:21 The Role of Scripts in Google Ads30:51 Brand Bidding and Holdout Tests35:04 Navigating Client Challenges37:13 Attribution and Incrementality Testing40:26 Optimizing Google Shopping Campaigns43:21 Importance of Merchant Center Maintenance47:49 Conclusion and Final ThoughtsCollin doesn’t just talk theory, he brings battle-tested strategies from managing millions in spend across eComm brands.If you’re an eCommerce founder or growth marketer tired of flying blind with Google Ads, this episode is your wake-up call.Connect with Collin Slattery: Taikun Digital Website, LinkedIn, X

May 5, 2025Episode 5856 min

Strategizing to Conquer Rising Meta Ad Costs with Jessie Healy, Phoenix Ha, and Sarah Levinger

Dive into strategies on how to navigate the rising costs of Meta advertising. The discussion covers making ad accounts more efficient, utilizing data and tracking, and employing psychological and emotional insights for better creative. Key topics include optimizing campaign structures, understanding attribution models, leveraging first-party data, and crafting diverse and effective ad creatives. Listeners also get practical tips on monitoring key performance metrics and a chance to access valuable freebies to enhance their e-commerce marketing efforts. The episode wraps up with a reminder to subscribe, leave a review, and consider booking a strategy call for personalized guidance.01:17 Strategies to Combat Rising Ad Costs01:31 Phoenix on Data and Tracking01:39 Sarah on Psychological Driven Creative01:46 Jessie on Media Buying Process02:36 Jessie's Background and Experience03:23 Key Metrics to Monitor06:26 Improving Ad Efficiency10:59 Campaign Structure and Setup15:47 Phoenix on Attribution Models16:07 Understanding Attribution16:57 First Click vs. Last Click Attribution18:33 Linear Attribution19:38 Full Impact Attribution21:28 Lighthouse Optimization Model23:38 Click vs. View Attribution25:25 Third Party vs. First Party Data27:05 Unlocking First Party Data28:29 The Power of Attribution in Advertising29:48 Understanding Customer Journeys and Creative Strategies32:37 The Importance of Identity in Creative Advertising37:32 Effective Creative Testing and Ad Strategies44:16 Navigating Health and Wellness Advertising Challenges47:17 Q&A: Creative Testing and Account Structuring54:00 Freebies and Final Thoughts

April 7, 2025Episode 5735 min

How Dr. Bugs 10x’d Their Business with Flavour Drops, Meta Ads & Killer Retention

Jessie chats with Ruben Posthuma, Head of Sales & Marketing at Dr. Bugs Popcorn, a New Zealand-based brand shaking up the snack aisle with indulgent popcorn made for adults. Ruben shares how the business went from a lifestyle venture to a DTC powerhouse—scaling 10x in revenue—thanks to inventive flavors, smart ad strategies, and clever product development.We dive into the brand’s monthly flavour drop strategy, UGC playbook, balancing DTC vs. retail, optimizing subscription boxes, and how Dr. Bugs manages to keep CACs low while fuelling consistent growth. This one is packed with gold for food brand operators and marketers alike. What we cover in this episode:How Ruben helped grow the brand 10x in 7 yearsThe strategy behind monthly limited-edition flavour dropsThe UGC-first paid ad engine that fuels Meta successHow they manage SKU creep without killing marginBalancing grocery pricing with DTC offers and bundlesSubscription product design: why less is sometimes moreThe difference between creators vs. influencers and how they use eachHow content energy > polish for ad performanceUsing product innovation to unlock new consumer “wallet buckets”Ruben’s playbook for launching new products & driving retentionCRO strategies that actually moved the needleIf Ruben had to double revenue in 12 months, here’s exactly what he’d doLinks & Resources: Dr. Bugs Popcorn Ruben on Twitter

March 18, 2025Episode 5729 min

Email & SMS Automation: How to Drive More Sales and Keep Customers Engaged with Jesse Kay

Want to boost revenue without increasing ad spend? Jesse Kay from VYBER Media breaks down the most effective email and SMS automation strategies for eCommerce brands. Learn how to: Keep customers engaged with personalized content Increase conversions with smart segmentation Use SMS strategically without annoying your audience Build automations that generate revenue while you sleepIf you're still sending one-size-fits-all emails, this episode will change the way you think about retention marketing.Timestamps:[00:00] Intro to Jesse K and VYBER Media[03:20] Why segmentation is the key to higher email revenue[08:15] How to create engaging content beyond product promos[12:30] The right way to scale email frequency without increasing unsubscribes[18:45] SMS best practices: When and how to use it effectively[24:10] The most profitable automation flows every brand should have[30:00] Loyalty programs and micro-influencers: Unlocking hidden revenue[36:40] The role of founders in email marketing—should they be the face of the brand?Resources & Links: Connect with Jesse Kay: VYBER Media Email Jesse: jesse@vybermedia.com Follow Jesse K on social media

January 16, 2025Episode 5632 min

Google Ads Success Secrets: What’s Working Now in ads for eCommerce with John Horn

John Horn has worked on over 1000 Google Ad accounts and is here to give us the low down. Here's what we cover: Why Performance Max is king - but only with guardrails. How Standard shopping still has a place. What Google Demand Gen Campaigns are, and why they are the new frontier.Plus we discuss how 3rd Party Attribution can sometimes be more of a hindrance than a help.

November 20, 2024Episode 5525 min

How to Turn Your Social Fans Into Subscribers and Buyers with Jesse Clemmens

This week we are diving into a cool new tool that allows you to finally get those elusive social followers to take action, join your email or SMS list and start buying from you - all with automated DMs that are totally free of friction (and admin).Jesse is the New York based co-founder of HiTide, the social SMS & Email list growth platform for Shopify brands. Before HiTide, Jesse scaled teams at two industry transforming martech startups with $800M cumulative exits. Other career highlights include time at Google as part of the early ad exchange team, and Meta where he helped build out Meta's multi $B ad network API business.Check out GoHiTide.com now or drop the team a note at ask@gohitide.com

October 23, 2024Episode 5441 min

How to Finally Understand Where Your Shopify Sales a REALLY Coming From with Phoenix Ha

Understanding the effectiveness of your marketing efforts’ is crucial, but figuring out how feels impossible.One way to do this is through attribution—the process of figuring out which touchpoints or platforms get credit for driving sales. Phoenix Ha, long-time Meta media buyer and marketer, now CEO and co-founder of the attribution platform AdBeacon is here to demystify the murky world of attribution for you.

October 17, 2024Episode 5345 min

Revealed: The Black Friday Email Strategy That Will 2X Your Revenue

Omer Hazer from Atlas Ventures is here to break down the exact strategy he uses for his clients to successfully double their email revenue. Omer breaks it down step-by-step so you can cut and paste it directly into your business.Want the full strategy breakdown? Email Omer at hello@atlasventures.co or connect through LinkedIn.

September 10, 2024Episode 5244 min

3 Actionable Ways You Can Start Using AI In Your Business

Mike Rhodes recently exited his Google Ads Agency and now spends his time playing with AI - he's here to chat you through some super fun and easy ways you can start thinking about using AI, without it feeling overwhelming and scary.After this chat I have already started doing new things with AI that I never thought possible. Prepare to be inspired!https://mikerhodes.circle.so/home

August 6, 2024Episode 5129 min

SEO Quick-Wins for Shopify Sites To Get Free Traffic

Benjamin Gold is a serial eComm entrepreneur, investor and agency-owner and he is here to tell us why SEO could be the secret to unlocking growth in your eComm at a fraction of the cost of paid adsHe drops some huge nuggets on the call that you can implement right away on your Shopify Store.- Why SEO is one of the biggest leverage points to bring down cost per acquisition of eCom/Shopify businesses- Shopify SEO Quick-Wins anyone can apply today to increase their organic traffic and revenue- How to leverage SEO/keyword data to be more strategic about business/product line expansion and increase your AOV & LTV- Lessons from generating $29.6M with organic traffic in Shopify sales-Which three places to include the target keyword and how to include it in your description.-How to use Chat GPT to help optimise your descriptions.