Ecommerce Conversations

Hosted by Practical Ecommerce

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Episodes

608

Latest episode

Oct 2026

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About the show

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.

Listen to episodes

60 recent

October 23, 202630 min

Agency Founder Touts YouTube TV Ads

Alex Walser launched his North Carolina-based marketing agency, Savant Syndicate, in 2024. The firm manages advertising campaigns for ecommerce brands, with a focus on Google Ads. He says YouTube ads provide the most upside, especially YouTube TV. "I'm more bullish on connected TV ads than traditional YouTube," he states. In this episode, Alex addresses his increasing reliance on AI, Google Ads KPIs, and why he favors YouTube TV. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/agency-founder-touts-youtube-tv-ads For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts ****** Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

October 16, 202634 min

Profit from Paid Acquisition Key for Ecom Owner (Encore)

Please enjoy this episode first aired in February 2023. Zach Stuck is an agency founder turned ecommerce owner. The agency, called Homestead, runs marketing campaigns for direct-to-consumer businesses. And lessons from those campaigns drive his second venture: acquiring and launching his own brands. His top lesson? A customer from paid acquisition has to be profitable on the first sale. He shares his journey — from running an agency to owning and operating ecommerce brands — in this episode. For a transcript of the episode with embedded audio, see: https://www.practicalecommerce.com/profit-from-paid-acquisition-key-for-ecom-owner For all episodes and embedded audio, see: https://www.practicalecommerce.com/tag/podcasts ****** Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

October 9, 202632 min

Your Next Product Could Be a New Brand

We asked Rok Hladnik, an ecommerce merchant turned agency owner, how to launch a new product line without confusing existing customers and diverting staff. He advised creating a new brand. "There's nothing wrong with applying learnings to a new company," he stated. Rok's agency, Flat Circle, is based in Slovenia and serves ecommerce businesses worldwide. In this episode, he shares how AI is changing advertising, why product quality matters, and the appeal (and risk) of launching a new brand. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/your-next-product-could-be-a-new-brand For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts ****** Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

October 2, 202635 min

TinyHealth.com Sells Gut Tests by Mail

Cheryl Sew Hoy says her company deals with poop. The Austin, Texas-based serial entrepreneur launched Tiny Health in 2020 to help folks monitor essential microorganisms in their digestive systems, which are critical for overall wellness. The process once required in-person doctor visits with cumbersome stool collection. Tiny Health offers the same service with a streamlined home-based kit and a prepaid mailer for the lab analysis. In this episode, Cheryl shares the importance of gut health and details of Tiny Health's launch, customer acquisition tactics, funding rounds, and more. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/tinyhealth-com-sells-gut-tests-by-mail For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts ****** Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

September 25, 202636 min

Copywriter Grades AI Content at 95%

Many pro content marketers insist AI-generated text is inferior to humans'. But not Neville Medhora. He's a seasoned copywriter who claims AI is 95% as good as human writing, even for the most complicated work. "It's a hard pill to swallow, but you've got to adapt," he says. Neville is the founder of Swipe File, a curated library of promotional content, and before that, of Kopywriting Kourse, an instructional site. He first appeared on the podcast in 2019. In this episode, he addresses AI content and adapting to change. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/copywriter-grades-ai-content-at-95 For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts ****** Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

September 18, 202635 min

5 Levers Drive CAC, Says Ad Pro

Hal Smith says lowering clients' customer acquisition cost on Meta and Google is a focus of his agency, H Street Digital. He cites 5 performance levers, starting with the offer. Hal founded the D2C-focused agency in 2020 after stints managing political fundraising campaigns. "I learned the importance of the right message," he told me. In this episode, Hal shares his approaches to ad messaging, testing, targeting, and, yes, reducing CAC. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/5-levers-drive-cac-says-ad-pro For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts ****** Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

September 11, 202632 min

Agency Owner on New-Store Strategies

Host Eric Banholz asked Kenny Trusnik, founder of the agency Forest City Digital, how an ecommerce startup can attract customers amid today's AI tumult. "Focus on getting the product data as deep and clean as possible in a structured environment," he replied, adding additional tactics for LLM citations and referrals. In this episode, Kenny shares those approaches, along with his agency's focus, underlying principles, marketing playbooks, and more. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/agency-owner-on-new-store-strategies For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts ****** Practical Ecommerce helps online merchants improve their businesses with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

September 4, 202637 min

Grow or Die, Says Momentum Shake Founder (Encore)

Please enjoy this repeat of a popular episode aired in August 2024. Mike Tecku first appeared on this podcast in 2019 as an Amazon marketplace seller. He then sold that business, a maker of floor mats, shortly afterward. He retired, became bored, and in 2022 launched Momentum, a direct-to-consumer nutritional shake producer. He and I discussed that venture last year in his second appearance. He's back. Momentum Shake is flourishing, as is Tecku. He's evolved from the nuts and bolts of making money to achieving a purpose, building a team, and self-improvement. "If I'm not growing, I'm dying," he told me. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/grow-or-die-says-momentum-shake-founder For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts ****** The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com

August 28, 202637 min

BK Beauty Doubles Down on TikTok Shop

We've followed the growth of BK Beauty since its launch seven years ago. Paul Jauregui co-founded the direct-to-consumer cosmetics brand in Austin, Texas, with his wife, Lisa. Host Eric Bandholz has interviewed him multiple times since then. The company had hit $1 million in first-year revenue when they first spoke in 2020. Then in 2023, Paul shared the business's early wins with TikTok Shop, a new marketplace. The potential U.S. ban of TikTok in 2025 contributed to BK Beauty moving away. But the hiatus was short-lived. In this latest conversation, Paul addresses the company's return to the platform, success with Ulta Beauty, and more. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/bk-beauty-doubles-down-on-tiktok-shop For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts ****** Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

August 21, 202635 min

BattlBox's Path from YouTube to Netflix

How does an ecommerce entrepreneur land a Netflix series? Not easily. Just ask John Roman. He co-launched BattlBox, an outdoor gear company, in 2015. Its YouTube channel eventually caught the eye of producers who turned it into a Netflix series. The process was long, uneven, and stressful. Along the way, the founders sold BattlBox and bought it back. He shares his journey in this episode. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/battlboxs-path-from-youtube-to-netflix For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts ****** Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

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