eCommerce Badassery

Hosted by Jessica Totillo Coster

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387

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Jun 2026

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About the show

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.

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June 16, 2026Episode 38112 min

381. 6 Things to Do Right Now for a Stronger Second Half of the Year in Your eCommerce Business

You're halfway through 2026, and what you do this quarter decides whether Q4 feels calm and profitable or like a three-month scramble. Q3 is the most important planning window of your whole year, and most store owners spend it on the wrong things. Inside, the 6 moves actually worth your time for the back half of 2026: what to double down on now, and what to drop so you have room to do it. Plus the one question you can run every task through to know instantly whether it deserves your time between now and December. In this episode: The move with a closing window. Wait until fall and you've already missed it. The website leak that's quietly costing you on every visitor, and why it gets way more expensive once holiday traffic hits. The Q4 prep work that has to happen now in the summer, not in November. The mid-year number most store owners get proud of, while their profit quietly disappears. The one filter question that decides where your time goes for the rest of the year. _______ Full Episode Show Notes http://ecommercebadassery.com/381 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

June 9, 2026Episode 3808 min

380. When Your Team is Actually Holding You Back

Ever been told you need to hire help ASAP? Same. And while that's usually good advice, nobody warns you about what happens when the person you hired is actually making everything worse. I'm talking about this one today because a friend of mine just went through it. She spent months dealing with a VA who was unreliable, couldn't keep up with recurring tasks, and somehow never connected the dots no matter how many conversations they had. It was costing her more time to manage this person than it would've taken to just do the work herself. And the mental load? That was the real killer. So we're getting into what it looks like when your "help" is actually holding you back, how to know when it's time to cut someone loose, and how to think about hiring the right way so you're not just filling a seat. The sneaky way bad hires eat up more of your time than doing it yourself ever would Why the mental load of managing the wrong person might be costing you more than their salary The real story behind my friend's VA situation (and the moment everything changed) What happened when I hired a full-time VA and why it backfired The difference between needing help and needing the right help A hiring mistake that has nothing to do with someone being bad at their job Why right now is the perfect time to get intentional about who's on your team before Q4 _______ Full Episode Show Notes http://ecommercebadassery.com/380 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

June 2, 2026Episode 37910 min

379. How to Get More People Sharing Your Products Without a Big Budget

Feel like you’re constantly shouting into the void trying to get eyes on your products? When you have a new launch, a big sale, or a major business milestone, it’s easy to feel like you’re doing all the heavy lifting yourself—or worse, that you need a massive marketing budget to actually move the needle. But you don’t need a giant ad spend to get people talking about your brand. In fact, you’re likely sitting on a goldmine of free promotional opportunities right now inside your inbox and DMs. In this episode, we’re breaking down how to get influential people, partners, and past connections eagerly sharing your products with their audiences. We dive into five specific groups of people who already know your value, and how a simple, casual message can unlock massive visibility for your next promotion. Stop assuming people are too busy to help, and learn how to make marketing a collaborative, zero-budget game. The Warm Outreach Advantage: Why asking a past connection for a favor is completely different—and way more successful—than cold pitching. The 5 Hidden Networks: How to tap into past press, brand collaborators, suppliers, retail partners, and existing affiliates to spread your news. The "Problem-Solving" Mindset: How sharing your launch actually solves a content problem for creators and partners (it’s not an inconvenience!). Your 15-Minute Action Plan: A simple exercise you can do today to build your warm outreach list for your next big promotion. _______ Full Episode Show Notes http://ecommercebadassery.com/379 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

May 26, 2026Episode 37810 min

378. Your Summer Marketing Playbook: 10 Tips to Sell More Products This Season

Memorial Day has come and gone, which means the summer has unofficially started… and as a product-based business owner you already know the shift that comes with this time of year. Traffic gets weird. Customers are distracted. And most of your people are mentally somewhere between the beach and a backyard barbecue. The good news? Every season change is a fresh opportunity to talk about your products differently, mix up your marketing, and actually have a little fun with it. This episode is your quick-hit playbook for repositioning and marketing your products for summer The simple reframing trick that makes your existing product feel brand new How to turn product curation into a marketing strategy A genius PR example that shows how to position literally any product for a season it was never meant for What your data from last summer can tell you about when and how often to show up How to create real urgency without running a discount The loyalty program move that gets your best customers back in your store fast _______ Full Episode Show Notes http://ecommercebadassery.com/378 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

May 19, 2026Episode 37712 min

377. What to Do When You Feel Like Burning it All Down

Raise your hand if you’ve ever felt like burning down your business and escaping to an island to live a simple life. If there is anything guaranteed in business, it’s that overwhelm and burnout are sure to show up at some point. And this is confirmed for me every few months when inevitably someone in my audience shares their struggle. The good news is, if you’re feeling that now or have at any time in the past, you’re not alone. And there is something you can do about it. We’re getting into what actually causes overwhelm for product-based business owners, what to do before you make any big decisions, and why pausing is almost never the answer. The one question to ask yourself before you do anything else when you're feeling overwhelmed The most common reasons product-based business owners hit a wall (and which one is probably yours) The one thing worth waiting on before you make any major decisions about your business What happens when you stop trying to grow and focus on enough instead _______ Full Episode Show Notes http://ecommercebadassery.com/377 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

May 12, 2026Episode 37621 min

376. Why Your Online Store is Boring to Shop

Most online stores are convenient. Fast. Functional. And... kind of boring. According to a survey from Criteo, 76% of consumers say online shopping lacks surprise or delight, and 73% call it "practical, but not exciting." That's a problem if you're trying to build a brand people actually want to come back to. This week I'm breaking down exactly how to close that gap. We're talking about recreating the in-person shopping experience online, from the discovery moments that keep customers browsing to the surprise-and-delight strategies that turn one-time buyers into loyal fans. If your store feels more like a catalog than a boutique, this one's for you. Why 76% of shoppers say online shopping is missing something (and what that something actually is) The "discovery moment" strategy that makes shoppers feel like they stumbled on something special How to reduce overwhelm without reducing your product selection Why video is no longer optional if you want to recreate the in-store experience online Simple surprise-and-delight moves that cost almost nothing but build serious loyalty How to use customer data for personalization without being creepy about it _______ Full Episode Show Notes http://ecommercebadassery.com/376 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

May 5, 2026Episode 37515 min

375. Is Your Marketing Getting Ignored? Try These 3 Tweaks

What if your marketing isn’t broken… it’s just being ignored? You’ve done the work. You know your customer. You’ve got solid products, decent emails, consistent content… So why does it suddenly feel like no one’s paying attention? Here’s the uncomfortable truth: it’s probably not your product. It’s your messaging. What resonated with your customer a few months ago, might be resonating today. In this episode I'm breaking down 3 simple tweaks to can make to your marketing message to keep you relevant and relatable. The messaging shift that can change everything What your customers are really buying The thing hiding in plain sight that could instantly improve your copy Why your “consistent” marketing might actually be the problem _______ Full Episode Show Notes http://ecommercebadassery.com/375 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

April 28, 2026Episode 3749 min

374. Badass Basics: Optimizing the eCommerce Post-Purchase Experience

What you do in the 48 hours after a customer hits "buy" might be the difference between a happy repeat customer and a return request rolling into your inbox. This is the final episode of the Badass Basics series, and I'm closing it out with the piece of the customer journey most product-based stores completely overlook. I'll tell you the story of how I figured this out by accident, what a recent viral TikTok moment proved about it, and the one question that changes how you think about what happens after the sale. The story of the product that taught me this the hard way The one question to ask yourself about every product you sell What a viral TikTok moment reveals about what most stores are getting wrong The "but it's already on my website" objection (and why it falls apart) Why the customer's first experience matters more than your next sale Where this fits into a real retention strategy _______ Full Episode Show Notes http://ecommercebadassery.com/374 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

April 21, 2026Episode 37314 min

373. Badass Basics: The Importance of Trust & Credibility When Selling Online

Your customer can't touch, smell, or try on what you're selling. They're handing money to a screen and hoping you're legit. Every trust signal on your site is doing the job their senses would do in person. In this episode, we're breaking down how to build the credibility that gets hesitant shoppers to click buy. Week five of the Badass Basics series is all about trust and credibility. With a trust recession happening across the internet, especially now with AI flooding everything, your site needs to work harder than ever to earn the sale. In this episode I'm walking through the specific trust signals that move the needle, from your contact info to your policies, your About page to the tiny credibility markers most store owners overlook. Plus the truth about generous return policies and why they actually increase conversions. Why trust is cumulative and how to stop chipping away at your own credibility without realizing it What every contact page needs if you want shoppers to actually reach out The pricing and return policy truth that can double as your secret weapon How to write an About page that sells without making it all about you The small credibility markers that scream "abandoned site" to first-time visitors _______ Full Episode Show Notes http://ecommercebadassery.com/373 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

April 14, 2026Episode 37222 min

372. Badass Basics: Building Your eCommerce Average Order Value

If you've been trying to grow your revenue by chasing more traffic and more customers, you're doing it the hard way. The fastest, cheapest way to make more money? Get the people who are already buying to spend a little more while they're at it. This is week four of our Badass Basics series, and today I'm breaking down how to increase your average order value using cross-sells, upsells, and bundles. I'm covering where to put them, how to price them, what to offer, and the real-world examples from my own brick-and-mortar boutique that'll make all of this click. Why AOV is the lowest-effort, lowest-cost growth lever in your business The difference between a passive cross-sell and an active one (and why that matters) How to choose cross-sell products based on actual customer shopping behavior, not guesses The pricing sweet spot for cross-sells so you don't scare buyers off at checkout Where to place cross-sells on your product pages vs. in the cart vs. post-purchase Why post-purchase cross-sells convert so well (hint: dopamine) How upsells actually work for physical products and where to implement them The strategic differences between forced bundles, inventory movement bundles, and curated bundles Why build-your-own bundles can backfire if you're not careful How to use email to deliver a cross-sell right after someone places an order How to layer cross-sells, upsells, and bundles together as a system _______ Full Episode Show Notes http://ecommercebadassery.com/372 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683