eCommerce Australia

Hosted by Ryan Martin

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134

Latest episode

Jun 2026

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EN-AU

About the show

Australian eCommerce Podcast - Interviewing Founders, eCommerce Specialists, Leading Australian Marketing Agencies and much more on the eCommerce Australia Podcast. Australian stories about Australian issues, Shopify experts, SEO experts, Founder Stories, eCommerce Managers. We bring the best talent to the microphone to share their experience, with the sole aim of improving your own eCommerce business. Host - Ryan Martin, Founder of Remarkable Digital, an eCommerce SEO and AIO agency. (https://www.remarkabledigital.com.au/)

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June 13, 2026Episode 13454 min

EP134 — How to Unfuck Your Business | Paul Waddy | eCommerce Australia

'What "fucked" actually means in ecommerce and the two ways brands get there: over-buying stock and operating at a loss'Ryan sits down with Paul Waddy, author of Shopify for Dummies, former Head of Operations at Showpo, former CEO of The Horse, and founder of Learn eCommerce, fresh off one of the standout keynotes at Retail Fest: "How to Unfuck Your Business in Three Steps."Paul shares his journey from suitcases of shoe samples in Guangzhou to coaching hundreds of ecommerce brands including Naked Sundays, Budgy Smuggler, Maison de Sabré and LSKD, and breaks down exactly why so many ecommerce businesses are losing money without realising it, and the formulas to fix it.Packed with hard numbers: target margins, ad spend benchmarks, inventory formulas and the metrics every founder should be tracking daily.WHAT YOU'LL LEARN• What "fucked" actually means in ecommerce and the two ways brands get there: over-buying stock and operating at a loss• Why high revenue can hide a failing business, and why some founders are "the lowest paid workers in Australia"• The three foundations of a healthy ecommerce business: sales, gross profit, and OPEX + inventory• The break-even formula: OPEX ÷ gross profit• Why you need a ~70% product margin in today's market• The inventory formula: forward cover = lead time + 30 days safety stock• Why ad spend should stay under 20% of net revenue (MER) with a 20% net profit target• The #1 trait of successful founders: humility• Why ecommerce businesses are valued on EBITDA multiples (2–4x), not revenue• Underrated organic channels: SEO, newsletters, and why nobody in ecommerce is using Reddit (yet)TIMESTAMPS(00:00) Welcome Paul Waddy — "the godfather of Australian ecommerce"(01:11) From McDonald's and Bonds Couriers to trade union official(03:18) Flying to Guangzhou and starting a men's shoe brand(05:18) Hard lessons in wholesale margins and cash flow(06:08) Five retail stores, no profit — and the move to ecommerce in 2007(07:38) Joining Showpo: $100M with no external funding(08:50) CEO at The Horse and the start of advisory (Muscle Republic, Babyboo, and more)(09:52) Building Learn eCommerce: coaching hundreds of brand owners(12:11) What does a "fucked" business look like? The two killers: stock and operating losses(14:14) "You're the lowest paid worker in Australia" — why revenue hides the truth(17:56) "Time till I'm fucked" — the metric every founder should know(19:17) The three steps: sales, gross profit, OPEX & inventory(22:00) Margin targets, logistics under 10%, merchant fees under 3.5%(24:29) A warning about the "scale bros" and taking on debt to grow(25:22) Inventory formulas: forward cover and monthly stock budgets(28:14) The #1 trait of successful founders: humility(30:36) How often should you check your numbers? (Daily.) Forecasting within 2%(32:45) How to beat competitors with bigger ad budgets: differentiation(36:47) EBITDA multiples and why profit — not revenue — determines what your business is worth(39:48) Should you build to exit from day one?(41:30) Ad spend benchmarks: why MER should stay under 20%(44:24) Hot take: the channels everyone is sleeping on — SEO, newsletters and Reddit(48:50) How brands can actually use Reddit (without getting downvoted)(52:31) How to work with PaulKEY FORMULASBreak-even: OPEX ÷ gross profit (if monthly OPEX exceeds gross profit, you're losing money)Forward cover: lead time + 30 days safety stock (e.g. 60-day lead time = hold 90 days of stock)Monthly stock budget: planned sales × COGS % (e.g. $100K sales at 30% COGS = $30K stock buy)Benchmarks: ~70% margin | logistics <10% of revenue | merchant fees <3.5% | MER <20% | net profit target 20%CONNECT WITH PAUL WADDYInstagram: @paulwaddyecommerce Free SEO/GEO/AIO Audit - Click Here⁠⁠Scale Check from Learn eCommercePricing Calculator DM Paul for a free scale checkWebsite: learnecommerce.com.auBook: Shopify for Dummies---

June 10, 2026Episode 13347 min

From $5 Tablecloth to Two Stores: Amanda Phoenix on Building Peak Moto | eCommerce Australia

FREE: Find out why you're brand isn't ranking in AI with a Remarkable Digital Free AIO Audit Here The best eCommerce Australia founder stories start with a problem nobody else has solved.Amanda Phoenix moved from Vancouver to Melbourne with $3,000 to her name, had a motorcycle accident, and sewed her first product from a $5 polka-dot tablecloth she bought at Spotlight. Today she runs Peak Moto - Australia's leading women's motorcycle gear retailer with stores in Melbourne and Brisbane and a fast-growing eCommerce store.In this episode of the Ecommerce Australia Podcast, Ryan Martin sits down with Amanda to trace the full founder journey: From living on a chicken farm in regional Victoria on a working holiday visa, to a presale campaign that flooded her Gmail with 200 orders in a single evening, to rage-quitting a marketing agency job and opening a 29-square-metre hole-in-the-wall with no running water and a four-hour daily limit imposed by the absence of a toilet.Amanda shares hard-won lessons on eCommerce SEO, finding the right marketing agency, why she walked away from wholesale (B2B) to go all-in on direct-to-consumer, how she negotiated her first commercial lease to exit penalty-free, and why community, not advertising, has been the biggest driver of growth for Peak Moto.If you're an Australian eCommerce founder, a product-based business owner, or thinking about opening a bricks-and-mortar store alongside your online store, this episode is essential listening.What You'll Learn• How Amanda bootstrapped Flying Solo Gear Company from zero - no money, no network,no plan• Why a presale strategy turned a hobby into a real eCommerce business overnight• The exact lease negotiation that let her exit her first store with 30 days notice and no penalty• Why she dropped B2B wholesale and went D2C — and what it meant for margins• How to build a community that sells for you without paid advertising• What to look for (and watch out for) when hiring an eCommerce marketing agency in Australia• Bricks-and-mortar lessons: why smaller is smarter when opening your first retail locationEpisode Timestamps00:00 Welcome — the full circle moment02:00 Amanda's background: strength coach, national team, total burnout04:30 Why Australia? Selling everything for $15K CAD and booking a one-way ticket06:00 Chicken farm in regional Victoria — the working holiday visa reality08:30 Moving to Melbourne: nearly run over by a tram on Day 110:00 The motorcycle accident that created Flying Solo11:30 The $5 Spotlight tablecloth, a borrowed sewing machine, and the first bum bag13:30 The Yarra Valley petrol station moment — what are you wearing?15:00 Kill Switch Pack: carbon fibre, Kevlar, and the world's toughest bum bag17:30 Flying Solo born in one day at the cafe downstairs20:00 The presale that changed everything: 200 backpack orders in one evening22:00 Word of mouth, Mailchimp, and growing without paid ads24:00 Rage quit → first retail space → 29sqm with no toilet27:30 Importing MotoGirl, Revit saying yes when everyone else said no29:00 Why Flying Solo became Peak Moto31:30 Founder advice: smaller MOQs, ditch B2B, test before you scale36:00 How Peak Moto built a community that drives word-of-mouth sales40:00 Bricks and mortar lessons: leases, location, lifestyle44:00 How to find a good marketing agency — and the red flags to watch forLinks & MentionsGuests→ PeakMoto — Women's Motorcycle Gear (Melbourne & Brisbane)→ Flying Solo Gear Company→ Amanda Phoenix on InstagramMentioned in this episodeRevit Motorcycle Gear — peakmoto.com.au/brands/revitMotoGirl — UK women's motorcycle gear brandPulp Digital — Meta ads agency (shoutout: Bella)

June 3, 2026Episode 13236 min

AI-Powered eCommerce: Abandoned Carts, Chatbots & Customer Trust | Damien Brennan & Petros Romas | Sinch

🎯 FREE AIO AUDITWant to know how your eCommerce brand shows up in AI search tools like ChatGPT, Claude, and Gemini? Get your free AIO (AI Optimisation) audit from the team at Remarkable Digital.👉 Claim Your Free AIO Audit: https://remarkabledigital.com.au/contact-us/Get in touch with Petros Ramos Get in touch with Damien BrennanEpisode Overview:AI is reshaping how eCommerce brands in Australia communicate with customers, and most brands haven't scratched the surface of what's possible. In this episode of eCommerce Australia, host Ryan Martin sits down with Damien Brennan and Petros Romas from Sinch to unpack how AI-powered messaging, chatbots, and customer communication tools are transforming eCommerce operations.From abandoned cart messaging to building genuine trust in AI agents, this conversation is a practical guide for eCommerce brands ready to use AI the right way.What You'll Learn: Abandoned cart messaging, the AI no-brainer: Rather than a single follow-up email, AI enables brands to turn this into a genuine multi-message conversation across the customer's preferred channel, and the conversion data backs it up.Meet customers where they are: WhatsApp, SMS, email, chatbot customers have preferred channels, and AI makes it possible to serve all of them at scale.Why trust is the first hurdle in AI adoption: Start customers on a channel they already trust, and let the AI prove itself from there.KYC 'Know Your Customer': The brands that get the most out of AI tools are the ones that have invested in understanding their customer's buying habits, common questions, and communication preferences.What brands get wrong when implementing AI: Implementing without a clear use case, and underestimating the importance of the data that feeds the AI.The rise of AI agents in eCommerce customer service: Beyond chatbots, AI agents are now capable of handling complex customer service scenarios end-to-end.Key Takeaways- - Start with abandoned cart AI messaging, it's one of the highest-converting use cases available right now- Give customers channel choice: WhatsApp, SMS, email, chatbot, meet them where they are- Don't hide the AI, build trust by starting on familiar channels and proving value incrementally- KYC is everything: the more you know about your customers, the better your AI performs- AI agents are moving beyond FAQs into full customer service resolution, this is the next wave- Good AI starts with good data, invest in your customer knowledge base before scaling AIAbout the GuestsDamien Brennan and Petros Romas are from Sinch, a global leader in cloud communications powering customer engagement for some of the world's leading brands.About the HostRyan Martin is the founder of Remarkable Digital (https://remarkabledigital.com.au), an eCommerce SEO and digital marketing agency based in Australia.eCommerce Australia is your go-to podcast for eCommerce growth strategy, eCommerce SEO, and building a business that scales. New episodes drop regularly, follow on Spotify to stay up to date.

May 22, 2026Episode 13134 min

Exit Ready from Day One: Scaling eCommerce in Australia with Lyn Nguyen | Auvie Consultants

🎯 FREE AIO AUDITWant to know how your eCommerce brand shows up in AI search tools like ChatGPT, Claude, and Gemini? Get your free AIO audit from Remarkable Digital: remarkabledigital.com.au/contact-usWhat does it mean to build an eCommerce business that's ready to sell — from day one? In this episode of eCommerce Australia, host Ryan Martin sits down with Lyn Nguyen from Auvie Consultants to unpack the operational systems, hiring strategies, and mindset shifts that turn a founder-dependent business into a scalable, sellable asset.What you'll learn:The concept of being exit ready from day oneWhy operations is your biggest competitive edge in 2026The escalation matrix — removing yourself from day-to-day decisionsCommon mistakes eCommerce founders make when scalingHow AI has become essential (not optional) for eCommerce in AustraliaWhat buyers actually look for when acquiring an eCommerce businessCase study: Respire — zero to seven figures/month in under 2 years, launched into WoolworthsAbout Lyn — Auvie ConsultantsLyn is the founder of Auvie Consultants, an operations and growth consultancy for eCommerce brands, agencies, and family businesses across Australia and beyond.About the HostRyan Martin is the founder of Remarkable Digital, an eCommerce SEO and digital marketing agency based in Australia. remarkabledigital.com.aueCommerce Australia is your go-to podcast for eCommerce growth strategy, eCommerce SEO, and building a scalable business in Australia.

May 15, 2026Episode 13050 min

Meta Masterclass with Adele Elliott - Chain Social

FREE AIO AUDIT - Comment AIO Audit hereConnect with Adele on LinkedIn Here Get in touch with Chain Social HereMeta Masterclass with Adele Elliott from Chain SocialIn this episode, Ryan sits down with Adele Elliott, Digital Director at Chain Social — a fashion, beauty and lifestyle paid performance agency with a team of 22 (all female!). Adele recently presented a Meta Masterclass at the Social Summit, and this episode is a deep dive into everything she covered and more.Whether you're running your own ads or working with an agency, this one is packed with practical, no-fluff strategy.What We CoverThe four metrics that make or break your Meta adsAdele breaks down the four numbers every brand needs to know — average order value, CPM, link click-through rate, and conversion rate — and explains exactly what it means when each one is off.The netball analogy that changes how you think about ad setsStop turning off your highest-spending ad. Adele explains why that ad is your "centre" — and why pulling it kills the whole team.Creative: quantity, quality, and what actually winsTwo new ads per ad set per week is the minimum. Only 10–20% will become winners. Here's how to find them — and why your winner will never look like an ad.Persona targeting and micro-niche motivatorsIf all your ads say the same thing to the same person, you're leaving most of your audience on the table. Adele explains how to talk to multiple personas — and why Meta's algorithm rewards you for it.How the Meta auction actually worksBudget is only 10–20% of the equation. Adele walks through Meta's bidding formula — estimated action rate, user value, and auction bid — and why understanding it changes everything.Why running only purchase campaigns is a mistakeEspecially for newer or unique products. Adele explains how add-to-cart and view content campaigns open the door to entirely new audiences and feed your purchase funnel.The Facebook Ad Library + AIHow to use the Ad Library to spy on competitors, and how to use Claude (or any AI) to monitor and analyse competitor creative at scale.Black Friday: start in August, not NovemberThe brands that win in November are building their audience months earlier. Adele shares what the biggest mistakes are — and why a gift-with-purchase is not a Black Friday offer.Paid partnership adsMeta is heavily favouring them right now. Adele explains how Chain Social uses them with founders and creators — and why they work so well because they don't look like ads.About Adele & Chain SocialAdele is the Digital Director at Chain Social, overseeing paid performance, email marketing, influencer and paid partnerships. Chain Social specialises in fashion, beauty and lifestyle brands, running ads across Meta, Google, Pinterest, TikTok, and AppLovin. Brands they work with include Nala, Fun Day Sweets, Australian Beauty School, Brazilian Butterfly and Mecca (UK email).Chain Social also offer one-off Meta build projects and consulting for smaller brands not yet ready for a full agency retainer.Mentioned in This EpisodeChain Social — Adele's agencyFacebook Ad Library — free competitor research toolMotion — paid ad creative reporting platformTriple Whale — third-party attribution and reportingAppLovin — emerging ad platform (gaming apps, new to Australia)Chain Pod — Adele and Chain founder Shelby's new podcast, launching end of MayTikTok Masterclass — Chain Social's first ever, coming mid-JuneConnect with AdeleFollow Chain Social on Instagram for regular Meta tips and updates on the Chain Pod launch.eCommerce Australia is hosted by Ryan Martin, founder of Remarkable Digital — an eCommerce SEO and AIO agency based in Australia. If you're not being found in ChatGPT, Gemini AI, or traditional search, grab a free audit below.

May 13, 2026Episode 12911 min

Retail Fest Recap 2026

Free AIO Audit Here - Be Found in AI Overviews! In this solo episode Ryan recaps what he found most insightful from 3 days at Retail Fest on The Gold Coast. He also makes a couple of podcast and eCommerce related announcements. If you are an eCommerce business that would like some of the best experts in the country to look at and provide feedback on your eCommerce store, please get in touch via Instagram (account below) or via the contact page on the website.

April 16, 2026Episode 12840 min

AIO - How to ensure your eCommerce business gets visibility and mentions in AI

Free AIO Audit - Click Here. How Australian eCommerce Brands Can Rank in AI Overviews (AIO) in 2026AI is changing how Australians discover and buy products online. In this episode, Ryan Martin sits down with Patrick Dhital one of Australia's leading SEO and AIO specialists — to break down exactly what eCommerce founders need to do right now to appear in AI-generated search results across ChatGPT, Gemini, and Claude.If your brand isn't showing up when a CEO or customer searches for your category on an AI engine, this episode is for you.AI engines read structured data. That means moving your most important claims out of body paragraphs and into clear, structured page elements — headings, quick-facts boxes, certifications, awards — so AI can find and weight them correctly.Stop saying "award-winning product." Say which award you actually won, and give it its own heading on the page.This also includes schema markup and ensuring your meta copy is specific, not vague. Specificity signals trust to AI engines.Search behaviour has shifted from "best compression socks" to "what compression socks help me recover after a long-haul flight?" Your content strategy needs to follow. That means blogs and articles built around real customer questions — not AI-generated filler.The best content comes from knowing your customer better than any agency can. What questions do they ask you? Start there.Within those articles, include product carousels, CTAs, and comparison guides. Don't build content just for AIO — make it genuinely useful for the people landing on it.Being mentioned in a Vogue listicle on "top Australian knitwear brands" isn't just good PR — it's how AI engines discover and recommend you. Build backlinks and placements in topically relevant articles and listicles so that when an LLM goes looking, it finds your brand in credible, third-party sources.Social media presence matters too. If people are talking about your brand positively on Reddit or Quora, AI engines will surface that. If they're not — or if the reviews are bad — that surfaces too.AIO needs SEO to work. If you're not ranking on Google, AI engines won't find you either. The fundamentals haven't changed — they're the foundation.Be specific, not general. "Award-winning" means nothing to an AI. "Winner of the 2024 Good Design Award" does. Pull specifics out of paragraphs and into structured elements.Your content strategy should sound like your customer. Conversational queries are longer and more specific than ever. Write content that matches how real people talk — not how keyword tools think.Bad reviews can hurt you in AI, fast. What appears on Trustpilot, Reddit, or Quora is fair game for AI engines. Brand reputation management is now part of AIO.No single channel fixes everything. The brands with the best AIO results are also running Google Ads, social ads, email, and PR. It all compounds.ChatGPT, Google Gemini, Claude, Ahrefs, SEMrush, Google Search Console, Google Analytics, Reddit, Quora, Trustpilot, Shopify, Remarkable DigitalWant a free AIO audit? Ryan and Patrick are currently offering AI visibility audits for Australian eCommerce brands. Hit the link below to start the conversation.

April 13, 2026Episode 12731 min

Scaling With Sanity - Founder Health with Louisa Smith I A Quiet Shift

FREE AIO AUDIT HERESTRATEGIC READINESS AUDIT HEREWhat if your business doubling overnight… actually broke everything?Most eCommerce founders obsess over traffic, ads, and revenue. But behind the scenes, there’s a hidden risk that quietly kills growth, and nearly 70% of businesses hit it around the $3M mark.In this episode, Ryan sits down with Louisa Smith, former digital marketing leader turned founder of A Quiet Shift — to unpack the “Strategic Readiness Gap” and why scaling without structure is the fastest path to burnout, broken systems, and team chaos.If you’ve ever felt stretched, stuck, or like your growth is getting harder instead of easier… this episode is your wake-up call.Why growth without preparation destroys businesses (and how to spot it early)The real reason your systems start failing as you scaleHow to know if your business would survive doubling tomorrowThe overlooked metric most eCommerce brands ignore (hint: it’s not revenue)Why remote teams struggle — and the simple fix that actually worksThe 4-hour weekly habit that separates burnt-out founders from high performersEarly warning signs of burnout (before it’s too late)How to build a business that grows without breaking youGrowth isn’t the goal, sustainable growth is.Louisa reveals that most founders don’t fail because of bad marketing…They fail because they weren’t ready for success.“If your business doubled tomorrow, would it scale… or snap?” Strategic readiness > hustle — growth needs structure, not just effortIf you don’t know your true profit, you’re scaling blindSystems break first — especially inventory, team capacity, and communicationRemote teams need intentional connection, not more meetingsBurnout is contagious — it starts with leadershipThe best founders schedule thinking time, not just doing timeBlock 2–4 hours of “thinking space” weekly (no tech, no distractions)Create clear SOPs before scaling furtherAudit your real margins after ads, shipping, and returnsIntroduce non-work social check-ins for remote teamsDefine your capacity triggers (when to hire, outsource, or pause growth)Louisa shares a simple 2-minute Strategic Readiness Audit to help you identify:Where your business is at riskWhat’s holding back your growthWhat to fix first👉 If you’ve hit a plateau (or feel like you’re close to breaking point), this is your first step.eCommerce founders scaling past $1M–$5M+Operators juggling growth + team + burnoutBrands relying heavily on ads but unsure of true profitabilityAnyone feeling busy… but not in control“Growth will test your team, your systems, and your sanity.” “Burnout doesn’t happen in isolation — it starts with leadership.” “Thinking space isn’t a luxury — it’s a performance tool.”

April 1, 2026Episode 12639 min

AI, Bundles & Personalisation: The Conversion Stack You Can’t Ignore in 2026

Get your AIO Audit Here - Comment AIO in comments boxRyan Martin interviews Steve Pover and Nicole Loftus from Clearer.Io and we cover off how and why eCommerce businesses are utilising their products to help conversion rate, trust and loyalty! If you’re still pouring money into ads hoping for more growth… you’re playing the wrong game.In this episode, we unpack the massive shift happening in eCommerce right now, where smart brands are no longer chasing traffic, but maximising every single visitor.Because here’s the truth:👉 Your customers are visiting more… but buying less.👉 Acquisition costs are rising… fast.👉 And most stores are still missing the easiest revenue wins sitting right in front of them.Why “blunt force acquisition” is dying — and what’s replacing itThe exact reason your store is leaving serious revenue on the tableHow one brand increased AOV by 35%+ without discountingThe overlooked power of AI-driven product recommendations (that most stores still aren’t using)Why your tech stack might be silently killing your conversionsThe shift toward smaller baskets, higher frequency shopping — and how to profit from itHow to turn existing traffic into more revenue (without spending more on ads)1. Bundling is a goldmine (and most brands are doing it wrong)You don’t need discounts. If your recommendations are relevant, customers will buy more, naturally.2. Personalisation = higher conversions, instantlyFrom search results to product pages, tailoring the experience based on behaviour is no longer optional.3. Your reviews are more powerful than you thinkFrom Google Shopping to checkout, social proof is driving clicks and conversions at every stage.4. Your tools should talk to each otherDisconnected tech = missed opportunities. Unified data = smarter decisions + more revenue.+35.7% increase in average order valueAI-driven search influencing 8%+ of conversionsThousands in extra monthly revenue… from simply turning features on2026 eCommerce isn’t about doing more.It’s about doing what actually works, better.The brands winning right now are:Optimising every step of the customer journeyLeveraging AI + automation to scale smarterAnd focusing on conversion, not just trafficIf your brand isn’t showing up in AI-driven search tools like ChatGPT, Perplexity, or Gemini…you’re already behind.👉 Grab a free AIO (AI SEO) audit via the link at the top of the show notes and find out:Why you’re not being foundWhere you’re losing visibilityAnd exactly how to fix itYou don’t need more traffic.You need to stop wasting the traffic you already have.🚨 What You’ll Learn (And Why It Matters)💡 Key Takeaways You Can Implement Today⚡ Real Example From This Episode🧠 The Bigger Picture🎯 Want to Know If You’re Missing Out?🔥 Final Thought

March 26, 2026Episode 12533 min

Recommerce + Marketplace Success I Azura Fashion Group I Sam Wood I

FREE AIO AUDIT - Why is your business not being found on ChatGPT? - Click Here to get a Free Audit In this episode, we sit down with Sam Wood (CEO & Founder of Azura Fashion Group), recently ranked Top 10 in Australia’s eCommerce leaders to break down how he built a global luxury fashion business:👉 Selling across 28+ marketplaces worldwide👉 Managing 500,000+ products without holding inventory👉 Generating explosive growth (including $450K/month for a 3-month-old brand)👉 And now building the “infrastructure layer” of eCommerceBut here’s the kicker…Sam reveals why:❌ Most marketplaces actually hurt your brand❌ And why AI-driven product enrichment is the real competitive advantageIf you’re still relying on paid ads and hoping for growth…this episode will flip your entire strategy.The “invisible inventory” model powering global luxury salesHow Azura scaled to 60 marketplaces (then cut back to 28 strategically)Why marketplace selection > marketplace quantityThe AI system turning basic product data into conversion machinesHow one brand went from $0 → $450K/month (without ads)The truth about returns (and why they kill most eCom brands)Why China is a goldmine (and Germany isn’t)The massive opportunity in pre-loved & circular fashion“There’s no point doing $1M in sales if 60% comes back.”“We don’t run ads — we just put products in the right place.”“Marketplaces are the future… but most of them will hurt you.”“We turned one brand into $450K/month with zero marketing.”“Your product data is either your biggest asset… or your biggest liability.”Most eCommerce brands are doing this backwards.They:❌ Spend thousands on ads❌ Fight for attention❌ Struggle to scaleMeanwhile…One Aussie company:✔ Sells across 28 marketplaces✔ Has 500,000 products✔ Doesn’t hold inventory✔ Doesn’t rely on adsAnd just helped a brand hit $450K/month.This episode changes how you think about growth.🎧 Listen now