
107: AEO and Beverage Marketing
Jeremy Murrell of Morpheus Consulting joins us in a discussion around how LLMs like ChatGPT and Claude are changing the game of marketing and how brand managers can start to get their brands to appear as an answer.

Episodes
107
Latest episode
Jun 2026
Language
EN
Eat. Drink. Social. is a podcast about social media marketing in the food and beverage industry and the people behind the posts.

Jeremy Murrell of Morpheus Consulting joins us in a discussion around how LLMs like ChatGPT and Claude are changing the game of marketing and how brand managers can start to get their brands to appear as an answer.

Giesen Wines are known for great flavor despite the absence of alcohol. We sit down with Giesen's VP of Commercial - US Mary Ferraro to learn about the category and how different occasions are driving purchases.

Hop Water is a growing segment of the NA category and Founder Michael Moeller is here for it. We talk all things Kentucky Hop Water from new flavors to the addition of THC and looming regulations.

Hospitality Consultant, Futurist and Beverage Judge Kim Haasarud has helped national chains like Dutch Bros., Omni Hotels and P.F. Chang's create award-winning memorable beverages experiences. She shares her thoughts with us on how hospitality and brands need to evolve in today's world to provide value. From the economy to health and wellness and a new way of socializing, we cover how the landscape has changed and how businesses that have the right mindset will still be able to win.

Just in time for National Pickle Day, we sit down with Lauren Ward, COO of the Original Pickle Shot, to see what the big "dill" is all about. Lauren shares how the flavor trend continues to grow and what the brand has in store next.

We headed to the beer (and RTD) mecca that is Great American Beer Festival with Morpheus Founder Jeremy Murrell. In this episode we share flavor trends, talk about the intersection of beer and spirits and the emerging world of NA Beer.

We're diving into the world of THC-beverages with Jason Wade of Neace Ventures on our latest episode of "Eat. Drink. Social." He shares who is buying THC-beverages and the opportunities and challenges the category faces. As part of his role, Jason also oversees more traditional categories like Falls City Beer and Old 502 Winery.

Whiskey writer Chuck Cowdery shares his insight around how the category has changed over the decades and the impact bourbon has made on the country as a whole. He also shares his thoughts about the future of the category and why it isn't as doom and gloom as some may say.

Every year hundreds of women gather in Louisville, Kentucky to learn about bourbon at Bourbon Women Siposium. Our team shares some insights and moments from the event.

We headed to New Orleans for great food, trend spotting and plenty of fun at Tales of the Cocktail. Check out this episode to hear what brands did it well and trends to look out for in the spirits industry.
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