Episodes
114
Latest episode
Aug 2026
Language
EN
Eat. Drink. Social. is a podcast about social media marketing in the food and beverage industry and the people behind the posts.
What does it take to stand out in one of the fastest-evolving corners of the beverage industry? In this episode, Ari Susswein, Co-Founder and CEO of Lemonday , talks about building a modern hydration brand in an increasingly crowded functional beverage category. We get into the idea behind Lemonday, the key to flavor and what it takes to keep people coming back for more.
In honor of National Rum Day, Go Social's Founder Courtney Sandora sits down with Jeremy Murrell of Morpheus Consulting to talk about the rum category through the lens of AI visibility. We dig into which brands are showing up, what AI seems to associate with rum, and where there may be opportunities for brands to strengthen their visibility and become part of the recommendation.
Purple Drop co-founder Maria Velasquez joins us to share how a treasured family recipe inspired a modern take on chicha morada, a traditional Peruvian drink made with purple corn, fruit and spices. We discuss preserving the beverage’s cultural roots, adapting an ancient brewing process for commercial production, and the challenge of introducing American consumers and retailers to an entirely new category.
Brause Founder Amna Mettmann joins us to share how her German upbringing inspired a new kind of craft soda for the U.S. market. We talk about building a beverage that sits between traditional soda and non-alcoholic beer, why German heritage has become central to the brand’s story, and how founder-led sampling, premium hospitality and a focus on flavor are helping Brause introduce American consumers to something refreshingly different.
In this episode of Eat. Drink. Social. , we sit down with Trail Magic co-founder Jason Dayton to explore what it takes to market a THC beverage in one of the fastest-evolving areas of the drinks industry. Jason shares how Trail Magic is building trust, educating consumers and creating a brand that feels approachable in a category still working to define itself. We discuss the challenges of marketing cannabis beverages, the role of occasion, how consumer behavior is changing and what THC brands need to get right as the category moves further into the mainstream.
Broda Beverages is all about transparency and bringing great ingredients to the backbar. Co-founder Alek Szczupak shared how the brand came to be and how social media is helping to get the word out.
Family-owned Fabrizia Spirits has built a business on high quality limoncello and listening to customers' needs. We sit down with Phil Mastroianni, to hear how his business has grown and how the rise of the Limoncello Spritz is giving a boost to him bottom line.
Jeremy Murrell of Morpheus Consulting joins us in a discussion around how LLMs like ChatGPT and Claude are changing the game of marketing and how brand managers can start to get their brands to appear as an answer.
Giesen Wines are known for great flavor despite the absence of alcohol. We sit down with Giesen's VP of Commercial - US Mary Ferraro to learn about the category and how different occasions are driving purchases.
Hop Water is a growing segment of the NA category and Founder Michael Moeller is here for it. We talk all things Kentucky Hop Water from new flavors to the addition of THC and looming regulations.
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