Eat. Drink. Social: Social Media Marketing in the Food and Beverage Industry

Hosted by GoSocial

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Episodes

120

Latest episode

Oct 2026

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About the show

Eat. Drink. Social. is a podcast about social media marketing in the food and beverage industry and the people behind the posts.

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60 recent

October 23, 202631 min

120: Rock, Rebels & Ready-to-Drink: How BevNomad Is Disrupting the Non-Alc Space

What happens when heavy metal meets the booming non-alcoholic beverage category? In this episode of Eat.Drink.Social , we sit down with John Graham, Director of Operations at BevNomad, to explore the launch of Molten Smoky Colas, a bold whiskey-and-cola-inspired beverage developed in partnership with Mike Wengren of Disturbed. From authentic celebrity partnerships to navigating THC regulations, John shares how BevNomad is carving out a new space in the market through music fandom, influencer marketing, and unconventional brand activations.

October 14, 202630 min

120: Mingle Mocktails: Building a Brand That's Changing the Way We Celebrate

What does it take to build a beverage brand that's redefining cocktail culture? In this episode, we sit down with Laura Taylor, Founder and CEO of Mingle Mocktails, to talk entrepreneurship, innovation, and the growing demand for elevated alcohol-free options. Laura shares how changing consumer preferences are opening new opportunities in the no-alcohol category and hints at Mingle's latest innovation: a Espresso Martini Mocktail, bringing one of today's most popular cocktails to the alcohol-free occasion just in time for the holiday season. Tune in for a conversation about building a brand with purpose, challenging category conventions, and making sure everyone has a reason to raise a glass.

October 2, 202639 min

119: Trends from Tales of the Cocktail

From Italian culture to swicy and swavory we share our takeaways from one of the largest cocktail shows on the planet. Tune into here all the insights from New Orleans.

October 2, 202622 min

118: Spotting Global Flavors at Bar Convent Brooklyn

We share insights, brands and trends spotted at Bar Convent Brooklyn including the expanding beverage landscape, untapped consumer opportunities and activations that stood out.

September 30, 202625 min

117: How Cove Soda Wins With Retail and Creators

What started as a small kombucha business at Halifax farmers’ markets has evolved into a fast-growing functional soda brand with national distribution across Canada and the U.S. In this episode, Cove Soda National Marketing Manager Tahlia Mead shares how the brand made the leap from kombucha to functional soda, redesigned its identity for the retail shelf and built a marketing strategy rooted in taste, in-store conversion and authentic creator relationships. She also discusses Cove’s approach to micro-influencers and brand ambassadors, the role of larger creators in driving awareness, and how the company is balancing retail growth with new e-commerce opportunities and future product launches.

September 16, 202635 min

116: Functional Beverage at Newtopia

We hit the floor at Newtopia in Denver to see what’s next in beverage, wellness and emerging consumer trends. In this episode, we recap the brands, ideas and innovations that stood out, the trends that felt genuinely new, and what marketers should be paying attention to as the category keeps evolving.

September 10, 202626 min

115: Talking Real Flavors with Gingerbug

We sat down with Bren Silk of Gingerbug to talk about what “natural flavors” really mean, his path from homesteading to building Gingerbug, and how the brand is evolving as it grows. Now that the brand is shelf-stable product he shares his journey to bring Gingerbug into the U.S. market while staying true to the flavor and philosophy that started it all.

August 19, 202633 min

114: Beyond Water: Building the Next Generation of Hydration with Lemonday

What does it take to stand out in one of the fastest-evolving corners of the beverage industry? In this episode, Ari Susswein, Co-Founder and CEO of Lemonday , talks about building a modern hydration brand in an increasingly crowded functional beverage category. We get into the idea behind Lemonday, the key to flavor and what it takes to keep people coming back for more.

August 13, 202626 min

113: How AI Is Changing Rum Discovery

In honor of National Rum Day, Go Social's Founder Courtney Sandora sits down with Jeremy Murrell of Morpheus Consulting to talk about the rum category through the lens of AI visibility. We dig into which brands are showing up, what AI seems to associate with rum, and where there may be opportunities for brands to strengthen their visibility and become part of the recommendation.

July 28, 202623 min

112: From Peru to the Beverage Aisle: How Purple Drop Is Building a New Category

Purple Drop co-founder Maria Velasquez joins us to share how a treasured family recipe inspired a modern take on chicha morada, a traditional Peruvian drink made with purple corn, fruit and spices. We discuss preserving the beverage’s cultural roots, adapting an ancient brewing process for commercial production, and the challenge of introducing American consumers and retailers to an entirely new category.

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