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Easy Scaling with Jordan Schanda King

Together we’ll be exploring how successful entrepreneurs are actually scaling to seven figures and beyond. My goal is to bring you conversations that are honest and transparent and to share the real, raw, nitty gritty details about what works and what doesn’t. 

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Last Episode Date: 11 November 2024

Total Episodes: 100

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11 November 2024
Real Talk | I Sold Easy Scaling

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode99Hey everyone! Welcome to a very special episode of the Easy Scaling Podcast with a huge announcement. I’m sitting down with Courtney Tarrant and Jennifer Spivak, the new trailblazers at the helm of Easy Scaling. Guess what? They’re also taking over this podcast, making this my final episode as your host.In this episode, we're unpacking the details of why I chose to pass the torch to Courtney and Jen and delve into the intricacies of the transition process. We’ll explore everything from the early decisions, the emotions involved in letting go, to the strategic steps we took to ensure a smooth handover. This candid conversation is packed with insights, not just on business transitions, but on personal growth and future aspirations.Join us as we dive into a heart-to-heart about the big changes happening around here:Why I decided to sell Easy ScalingThe journey of selling the businessCourtney and Jen's vision for the future of Easy ScalingHow the transition will affect this podcastOur personal experiences throughout the selling processInsights into maintaining business integrity during ownership transitionsThe role of emotional and mental shifts in my decision to sellStrategies for effective change management in businessHow the new leadership plans to innovate and grow Easy ScalingA look at what’s next for me and the community we’ve builtThis episode is more than a goodbye; it’s a sneak peek into the future of Easy Scaling and a celebration of new beginnings. Tune in to hear all about the exciting road ahead!

49 min
21 August 2024
Team Meeting | Using market research to nail your offer

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode97In this episode, Rachel (Head of Marketing and Sales) and Andrea (Head of Agency Operations) take over the podcast while Jordan is out on maternity leave. They’re diving into the crucial topic of offer validation and market research—why it’s the key to creating a successful offer that truly connects with your audience. From avoiding the disappointment of a flop to gathering data that informs every step of your sales process, they cover everything you need to know about validating your offers.Whether you’re about to launch a new offer or looking to improve your current one, this episode gives you practical advice on how to make sure you’re creating something your audience actually wants.What We’re Covering:Why validating your offer is the most important first step before creating anything.How skipping market research can waste time, money, and energy.Real-world examples of how market research has shaped successful offers inside Easy Scaling®.Tips for gathering data from your audience.How to leverage your analytics and existing data to refine your offers.Ready to make our team, your team? Our new My Team is a full service, plug-and-play team with 3 tiered service level to fit any business size and budget. Ready to apply? With only 2 spots available now is the perfect time to get started!Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

27 min
31 July 2024
IMO | Dealing with interpersonal conflict as a business owner

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode96In this episode, I'm getting into a topic we all deal with at some point: handling conflict in business. Whether it's with a team member, a client, or even between team members, these uncomfortable situations can pop up and throw a wrench in your day. I'm sharing my thoughts on setting a firm no-nonsense policy for disrespectful behavior and how to tell the difference between necessary tough conversations and flat-out rudeness.I’m talking about why it's so important to nip these issues in the bud to keep a positive and productive work environment. I'll talk about times I've had to let clients go for being disrespectful and how to handle team members who aren't on the same page with your business goals. It's all about making sure your business is filled with people who are all in and ready to help it grow. I’m covering:Handling interpersonal conflict in business settingsSetting boundaries with clients and team membersDifferentiating between difficult conversations and disrespectZero tolerance policy for rudeness and unprofessional behaviorExamples of inappropriate client requests and how to address themImportance of maintaining a positive work environmentDealing with team members not aligned with business goalsFiring clients or team members when necessaryThe impact of tolerating disrespect on your businessStrategies for maintaining a strong, supportive business cultureDo you have your own business question that you want me to weigh in on? Submit your question now for a chance to have the answer featured on the Easy Scaling® Podcast! Submit your question here.Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

10 min
17 July 2024
IMO | Dealing with Burnout

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode95Today, I’m peeling back the layers on a topic that touches all of us at some point: burnout. While we often link burnout directly to work overload, my recent conversations, particularly with my coach Julia, have shed light on a different angle—that personal life complexities can be just as much as a problem in leading us to feel overwhelmed and burnt out.In this episode, I share about how non-work-related stressors have impacted me, illustrating that burnout isn't always about the professional grind. It’s about acknowledging the hefty load we carry outside of work—from family responsibilities to personal challenges. I’ll talk about the importance of recognizing these signs early and giving ourselves the grace to admit when we’re stretched too thin, not just at work but in our personal lives as well.I’m covering:Misconceptions surrounding burnoutBroadening the definition of itStrategies for real self-careHow to look at your life and determine the areas that are causing you to feel burnt outDo you have your own business question that you want me to weigh in on? Submit your question now for a chance to have the answer featured on the Easy Scaling® Podcast! Submit your question here.Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

5 min
3 July 2024
IMO | Building and managing a team

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode94In this episode, I'm talking about something that comes up a lot inside Scaling School: building and managing a team. I often discuss this with clients who are navigating the growth of their teams, from hiring their first employee to expanding further. We'll explore strategies for keeping a team motivated, ensuring retention, and fostering loyalty.I’m getting into the challenges and rewards of creating a supportive team environment that aligns with the core values of your business. From establishing clear lines of communication to recognizing and rewarding team efforts, I'll outline the practices that have not only helped us succeed but also made our workplace a positive and engaging space for everyone involved. This episode is a must-listen for anyone looking to strengthen their team leadership and build a thriving business community.What I'm Talking About:Real-life lessons from my experiences of rapidly growing a loyal team.Effective communication practices that keep remote teams connected.Autonomy and culture: How fostering these can make or break your team dynamics.The significance of training and support in nurturing a team’s growth.Why radical transparency in everything from project goals to financial details can empower your team.Do you have your own business question that you want me to weigh in on? Submit your question now for a chance to have the answer featured on the Easy Scaling® Podcast! Submit your question here.Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

23 min
19 June 2024
IMO | Should I follow up?

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode93In today's episode, I'm unpacking something crucial that every business owner needs to master: following up. You might have heard the old saying, "the fortune is in the follow-up." Trust me, it couldn't be truer, and I'll share why not following up might be costing you more than you think.We'll go over why following up is a game-changer, enriched with personal stories from my own business adventures. This chat is perfect for anyone who regularly sends out proposals, makes pitches, or wants to get better at sealing the deal.What I'm Talking About:The undeniable importance of following up—it's not just polite, it's profitable.My strategies for following up effectively without feeling like you're pestering.Stories from my own life about when I've nailed the follow-up... and when I haven't.Tips for making your follow-up efforts seamless and stress-free.Why understanding the busy schedules of your clients can make your follow-up a lifeline for them.Do you have your own business question that you want me to weigh in on? Submit your question now for a chance to have the answer featured on the Easy Scaling® Podcast! Submit your question here.Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

7 min
5 June 2024
Team meeting | Maternity leave planning then and now

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode90In this episode, I discuss how I'm preparing for my second maternity leave and the lessons learned from the first. Joined by Andrea, we talk about setting up our business to function smoothly in my absence. Andrea has grown from a VA to heading client services, and we explore what that transition entails.We go into the specifics of how we've adapted our business model to handle my absence effectively. This includes adjusting team roles, setting up new communication protocols, and implementing systems that ensure all operations continue seamlessly. Andrea's role evolution is just one example of how our team is stepping up to maintain, and even enhance, our client relationships and service quality during this period.Topics:Effective maternity leave planning that keeps the business stableEmpowering team members by expanding their rolesOvercoming feelings of guilt when stepping backDelegating responsibilities while ensuring client satisfactionUsing maternity leave as a test to strengthen business operationsCommunicating with clients about transitions to maintain trustEncouraging team autonomy and confident decision-makingContinually refining processes based on feedbackRecognizing team growth opportunities during leadership absencePreparing the team for more responsibility when I'm not availableLinks/Resources Mentioned:Maternity Leave Plan - PUBLIC: Easy Scaling® I Maternity LeaveConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

45 min
29 May 2024
IMO | Patience: Why rushing your goals can hold you back

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode91In today's episode, we're diving into a topic that every entrepreneur can relate to: patience. Or perhaps more accurately, impatience. Historically, I’ve been an impatient person, and while this trait can fuel our motivation and drive, it can also lead to frustration and poor decision-making.We’ll explore the dual nature of impatience and discuss how it can both propel us forward and hold us back. This episode is especially relevant if you’ve ever felt the stress of not achieving your goals as quickly as you’d like.Topics Covered:The benefits and drawbacks of impatience for entrepreneursThe negative impact of impatience on decision-making and energyInsights from the book "10x is Easier than 2x" and how it shifted my perspective on goal-settingWhy entrepreneurs drive themselves crazy with deadlines, not goalsThe importance of reflecting on your progress and celebrating 10x leapsEmbracing the long game and releasing yourself from rigid timelinesDo you have your own business question that you want me to weigh in on? Submit your question now for a chance to have the answer featured on the Easy Scaling® Podcast! Submit your question here.Links/Resources Mentioned:Scaling School- https://www.easyscaling.com/scaling-school-summer-sessionConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!

8 min
8 May 2024
IMO | Do you really need a freebie funnel?

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode90In today's episode, we tackle the topic of freebie funnels, but with a twist. While I'm a big advocate for using freebie funnels to significantly grow a list, the real question I'm addressing today is: Do you actually need a freebie funnel right now? This is a question many of you have asked, especially when considering the jump from individual client work to larger group programs. Whether you're contemplating your first funnel or looking to optimize existing strategies, this episode will equip you with the insights to make informed decisions.Topics:Assessing whether a freebie funnel is necessary based on your current list and business stageThe importance of using data to drive business decisions rather than following trends blindlyHow to leverage existing client acquisition channels like referrals before exploring new strategiesPractical steps to optimize and replicate successful referral systemsDo you have your own business question that you want Jordan to weigh in on? Submit your question now for a chance for the answer to be featured on the Easy Scaling® Podcast! https://www.easyscaling.com/questionLinks/Resources Mentioned:Scaling School- https://www.easyscaling.com/scaling-schoolConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

7 min
17 April 2024
#BTS | Creating calendar freedom in your business

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode89In this episode, I’m talking about why I'm not one to brag about how little I work. It's a trend I've noticed, with people flaunting minimal work hours, but I'm not here to judge. We're all different, with unique goals and expectations when it comes to running a business. But we all know that businesses aren’t built without hard work involved. The focus for me is finding balance and doing what I love while gradually reducing tasks I don't enjoy. That's why I've been implementing some simple calendar management strategies, like designating one client-free week per month and blocking off specific days for certain tasks. It's all about setting boundaries and sticking to them, even when it's tough. If you're looking to reclaim your time and optimize productivity, I hope these insights help.Topics:Why the “I only work ten hours a week” formula doesn’t workUnderstanding individual work preferences and goalsBalancing workloads and striving for businesses where you do what you loveChallenges faced during the scaling phase of a businessThe significance of context when hearing claims of success with minimal work hoursPersonal experiences and insights into building a successful businessStrategies for managing time and optimizing productivityImplementing calendar management techniques to reclaim time and reduce workloadSetting boundaries and sticking to them to achieve a more balanced work lifeLinks/Resources Mentioned:90-day Planning Formula - https://www.easyscaling.com/90-day-planning-formulaConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

24 min
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