338 Newsrooms know what they need to do. Why aren't they doing it?
A new global study suggests journalism's biggest challenge may not be AI, declining trust or shrinking revenues. Instead, it may be the widening gap between what news organizations say their priorities are and how their newsrooms actually operate. In a recent E&P Reports conversation, WAN-IFRA CEO Stig Kirk Ørskov and FT Strategies Insights Manager Lamberto Lambertini discussed findings from the Future Newsrooms Study, which surveyed more than 400 newsroom leaders across 86 countries and revealed an industry still spending far more time producing content than building audience relationships. As engagement replaces reach as the defining metric of success, the report raises difficult questions about newsroom culture, strategy and the skills journalists will need for the future. Access more at this episode's landing page, at: https://www.editorandpublisher.com/stories/newsrooms-know-what-they-need-to-do-why-arent-they-doing-it,262126

