Episodes
108
Latest episode
Jun 2026
Language
EN-US
Welcome to DrinkUp Live, the beverage industry's favorite happy hour disguised as a podcast. Welcome to DrinkUp Live, the beverage industry's favorite happy hour disguised as a podcast. Hosted by Samuel Anderson and Adam Smith, each week we sit down with founders, suppliers, distributors, retailers, entrepreneurs, and industry leaders for real conversations about building brands, growing businesses, and navigating the beverage world. No corporate jargon. No fluff. Just great stories, practical insights, a few laughs, and the people shaping the future of the industry. Grab a drink and join us.
Join us as Marcel Diels, founder of Cooley, shares his journey from entertainment to beverage entrepreneurship, focusing on the unique challenges and opportunities in launching a Peruvian purple corn drink. Learn about supply chain strategies, brand building, and navigating the early stages of CPG success.
Join us for an insightful conversation with Priya Dua from Archive PR as we explore the nuances of media relations, brand storytelling, and effective marketing strategies in today's dynamic landscape. Discover how to craft compelling narratives, leverage media for brand growth, and navigate the challenges of client collaboration.
In this engaging interview, Chris Siconolfi shares his extensive expertise in the beverage industry, focusing on data-driven brand growth, distribution strategies, and demand creation. Discover how to leverage data, optimize distribution, and build demand to accelerate your brand’s success.
Four things are moving the bev-alc map this week — andthey're not pointing in the same direction.Spirits are still pulling the cart.RNDC is rewriting route-to-market in real time.Illinois wants to tax cocktails like luxury goods.Bourbon's export halo is cracking abroad.Here's what each one means — and what to do about itbefore your competitors figure it out.
In this engaging conversation, Samuel Anderson, Kirk Parsons, and Will Parsons delve into the rich history and unique characteristics of Georgian wines. They discuss the significance of Georgia as the birthplace of wine, the traditional winemaking techniques that have been preserved for over 8,000 years, and the diverse range of grape varieties that the country offers. The conversation also highlights the accessibility and affordability of Georgian wines, making them appealing to a broader audience. As the U.S. market begins to embrace these wines, the Parsons aim to introduce high-quality options that reflect the authenticity and heritage of Georgian winemaking.
In this conversation, Amy Yanzer, founder of Forward Beverage, shares her journey of creating a non-alcoholic functional beverage company. She discusses the unique concept of their taproom, the challenges of distribution, and the innovative production techniques they employ. The conversation also delves into consumer trends, community engagement, and future expansion plans, highlighting the importance of adaptability and understanding the market.
With 25 Year of entrepreneurial experience and focus on brand building and scaling brands. He is the guy the revived New York Seltzer. Give this a listen if you are thinking about building a brand.
In this engaging conversation, attorneys UJ Paradise and Sean Smallwood share their journeys to law, emphasizing the importance of legal counsel for businesses. They discuss the necessity of forming legal entities, the significance of clear agreements in partnerships, and the complexities of intellectual property rights. The conversation also delves into the challenges of litigation, particularly class action lawsuits, and the importance of understanding risk tolerance in legal matters. Ultimately, they reflect on personal definitions of success, highlighting the value of personal growth and meaningful connections in both law and life.
In this conversation, the founders of Delta Vine, Morgan and Alex, share their journey of creating a THC-infused wine beverage. They discuss the challenges they faced in formulating their product, navigating the regulatory landscape, and building brand awareness. The conversation highlights the importance of consumer education, direct-to-consumer sales, and resilience in entrepreneurship. Delta Vine aims to innovate within the THC beverage space while maintaining a focus on quality and customer experience
Join us for an insightful discussion with Charlotte Mizrahi and Matthias Laudico of Leyline Labs as they share their expertise in product development, formulation, and the complexities of bringing wellness products to market. Learn about the importance of holistic thinking, the role of formulation in brand success, and practical advice for startups in the CPG space.
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