DPT to CEO: The Podcast

Hosted by Morgan Meese

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Aug 2026

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My name is Morgan Meese & I’m a doctor of physical therapy and business & marketing consultant for clinicians. On this podcast, you’ll find stories from practice owners taking this journey, advice on marketing and sales for new business owners, and as many how-to’s I can put together to help you start, launch, and grow your own successful solo practice. I want to help as many other healthcare professionals as I can take the leap into starting their very own solo practices to build healthy, wealthy, and happy lives. Buy me a coffee :) www.buymeacoffee.com/buymorgancoffee

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August 23, 2026Episode 2250 min

Pelvic Health Physical Therapy: Building a Cash Based Practice | Dr. Melanie Llanes

What does it actually take to build a thriving pelvic health physical therapy practice from the ground up — and keep growing it with an abundance mindset instead of a scarcity one? In this episode of the DPT to CEO Therapy Entrepreneurs interview series, I sit down with Dr. Melanie Llanes, founder of Best Self Wellness in Jersey City, New Jersey. Melanie serves women at every stage of motherhood through concierge prenatal and postpartum physical therapy, pelvic health PT, restorative yoga, and strength and conditioning. Her mission is simple: help moms train for labor like athletes and recover like pros. Melanie built Best Self Wellness after seeing how many women in her community were entering birth and postpartum without the tools, support, or confidence they deserved. What started as one clinician with a clear vision has grown into a practice built on genuine care, exceptional client experience, and a mindset that believes there is enough for everyone. In this conversation we get into what it actually looked like to start a cash based practice while juggling motherhood and a clinical career, the abundance mindset shift that changed how she thinks about competition and growth, what the hiring process taught her about leadership and showing up for a team, how she sells her services without it ever feeling salesy, and the advice she wishes someone had given her when she was just getting started. If you've been thinking about niching into pelvic health or women's wellness and wondering whether a concierge cash based model is actually viable, this conversation will show you exactly what's possible.Connect with Dr. Melanie Llanes: Website | Instagram --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again. Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠ ---To learn more, visit ⁠our website⁠ . Free eBook ⁠“So You Want To Start a Solo Practice” ⁠ DPT to CEO: ⁠Youtube⁠ ⁠Apply ⁠ for the DPT to CEO 1:1 Coaching Program with Morgan. Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start! ⁠Buy me coffee⁠ 😄 -- Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall | MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

August 16, 2026Episode 2121 min

Physical Therapist Exit Strategy: How to Go From Employed to Full Time Practice Owner

One of the most common questions I get from clinicians building their own practice is some version of the same thing: "How do I know when it's time to leave my job?" The honest answer is that waiting until it feels right is the strategy most likely to keep you employed indefinitely. The practices that grow fastest aren't built by people who waited until they felt ready. They're built by people who had a plan and followed it. In this episode I walk you through the exact exit strategy framework we use inside DPT to CEO with every student who is still employed when they start building their practice. This isn't about quitting impulsively. It's about making a smart, strategic transition that protects your income while building something real on the other side. We cover how to assess where you're starting from and what your current employment situation means for your timeline, how much you actually need saved before you make a move and how to think about it like a teeter totter, the revenue milestones that tell you exactly when it's time to reduce hours or leave entirely, why students who stay full time indefinitely have the hardest time growing, and the mindset shift that separates the clinicians who make the leap from the ones who keep waiting. If you've been telling yourself you'll go all in once things feel more stable, this episode is going to reframe what stable actually means. --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again. Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠ ---To learn more, visit ⁠our website⁠ . Free eBook ⁠“So You Want To Start a Solo Practice” ⁠ DPT to CEO: ⁠Youtube⁠ ⁠Apply ⁠ for the DPT to CEO 1:1 Coaching Program with Morgan. Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start! ⁠Buy me coffee⁠ 😄 -- Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall | MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

August 9, 2026Episode 2019 min

How to Get Physical Therapy Clients Without Referrals

I sat down with a practice owner this morning and she asked me the question I get more than almost any other: "Where do I even get clients from if it's not referrals and networking groups?" Here's the honest answer: making referrals your main strategy is the most fragile way to build a cash based physical therapy practice. You don't control the input so you can't control the output. Your revenue is in someone else's hands on someone else's timeline. And that's the exact mechanism behind feast and famine. In this episode I walk you through what I actually told her and what we teach inside DPT to CEO to help practice owners stop waiting on referrals and start going directly to the people they want to serve. We cover why referrals only keeps you stuck in inconsistent revenue cycles, the CEO mindset shift that changes how you think about client acquisition, why you need both in-person and online marketing working together and what happens when you only have one, how in-person builds trust fast while online builds reach that lasts, and real examples of practice owners who filled their schedule without a single referral source. The good news is you do not need permission from a physician, a gym owner, or a networking group to get in front of your ideal client. You can go straight to them. This episode shows you exactly how. --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again. Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠ ---To learn more, visit ⁠our website⁠ . Free eBook ⁠“So You Want To Start a Solo Practice” ⁠ DPT to CEO: ⁠Youtube⁠ ⁠Apply ⁠ for the DPT to CEO 1:1 Coaching Program with Morgan. Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start! ⁠Buy me coffee⁠ 😄 -- Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall | MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

August 2, 2026Episode 1946 min

Geriatric Physical Therapy: Building a Cash Based Practice | Dr. Sameep Contractor

What if you built your entire cash based physical therapy practice without a single paid ad — and nearly seven years later, you're still growing? In this episode of the DPT to CEO Therapy Entrepreneurs interview series, I sit down with Dr. Sameep Contractor, founder of Karma Rehab, a mobile concierge physical therapy and wellness service serving older adults throughout the Houston area. Sameep works with seniors ages 55 and up — his oldest current client is 103 — helping them improve strength, balance, walking ability, and overall confidence so they can stay active, safe, and independent in their own homes. Sameep started Karma Rehab in 2019, right before COVID hit, while still doing home health on the side. For years he stayed in the shallow end, unsure if he could fully let go of the steady income. Once he went all in, hired his first two employees with the help of DPT to CEO, and built real systems around his practice, everything changed. In this conversation we get into how he built a thriving niche practice entirely through word of mouth and community talks, why he averages two in-person presentations a month at senior centers and assisted living facilities, what the hiring process actually looked like and why the second hire was so much easier than the first, how he thinks about leadership versus management and why making it a "we" instead of a "me vs you" dynamic changes everything, and the one quote that captures his whole philosophy on getting started: "Don't be upset by the results you didn't get from the work you didn't do." If you've been sitting on the fence about starting your own practice, or you're wondering whether a niche mobile practice serving a specific population is actually viable, this conversation will give you the answer. Connect with Dr. Sameep Contractor: Website Just getting started? The Therapy Business Basics Mini Course is exactly what Sameep recommends: Therapy Business Basics --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again. Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠ ---To learn more, visit ⁠our website⁠ . Free eBook ⁠“So You Want To Start a Solo Practice” ⁠ DPT to CEO: ⁠Youtube⁠ ⁠Apply ⁠ for the DPT to CEO 1:1 Coaching Program with Morgan. Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start! ⁠Buy me coffee⁠ 😄 -- Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall | MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

July 26, 2026Episode 1825 min

How to Organize Your PT Business: The 4 Routines That Change Everything

If your practice feels like organized chaos, it's not because you're bad at business. It's because nobody taught you how to run one. Most physical therapists are technically excellent at their jobs and completely winging it when it comes to the day-to-day operations behind the scenes. In this episode I walk you through the four core business routines that hold a sustainable cash based physical therapy practice together, plus the client journey system and tech stack that make sure nothing falls through the cracks. This isn't about adding more to your plate. It's about building a structure that actually runs without you having to reinvent the wheel every single day. We cover the daily power hour that keeps your marketing, sales, and client delivery moving even on your hardest weeks, the weekly reset that gives you a clean slate and clear priorities every single week, the monthly admin and finance review that stops you from being surprised by your own revenue, and the monthly content planning system that eliminates the what do I post today scramble for good. We also break down the client journey from first lead to long-term retention, why most PT practice owners are focused entirely on getting new clients while ignoring the retention side that creates predictable recurring revenue, and the simple five to six tool tech stack that keeps a solo cash based practice running without overcomplicating everything. If your business feels chaotic, one of five core functions is broken. This episode helps you figure out which one. --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again. Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠ ---To learn more, visit ⁠our website⁠ . Free eBook ⁠“So You Want To Start a Solo Practice” ⁠ DPT to CEO: ⁠Youtube⁠ ⁠Apply ⁠ for the DPT to CEO 1:1 Coaching Program with Morgan. Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start! ⁠Buy me coffee⁠ 😄 -- Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall | MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

July 19, 2026Episode 1717 min

How I Actually Run My PT Business (Systems, Schedule, and Workflow)

Most PT programs teach you how to treat patients. Nobody teaches you how to actually operate a business. If you've ever gotten your first patient and thought "wait, how do I actually run this thing?" — this episode is for you. In this episode I walk you through the exact systems, tools, and daily routines that run a sustainable cash based physical therapy practice from the ground up. This isn't theory. This is what actually works day to day whether you're a solo practice owner just getting started or building toward a team. We cover the three-part client journey structure that creates monthly recurring revenue so you stop starting at zero every month, the tech stack that actually makes sense for a solo cash based practice without overcomplicating everything, the communication and operations layer that keeps your business running behind the scenes, the daily Big Three non-negotiables that keep your practice moving no matter how many patients you have, and the biggest mistake practice owners make when they start growing and exactly how to avoid it. The goal isn't to find the perfect system. The goal is to find one you'll actually open every day and use consistently. Because the practices that scale aren't the ones with the fanciest tools. They're the ones where the operator built the habit before they needed it. Links mentioned in this episode: Therapy Business Basics Mini Course (the best place to start if you're just getting going): --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again. Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠ ---To learn more, visit ⁠our website⁠ . Free eBook ⁠“So You Want To Start a Solo Practice” ⁠ DPT to CEO: ⁠Youtube⁠ ⁠Apply ⁠ for the DPT to CEO 1:1 Coaching Program with Morgan. Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start! ⁠Buy me coffee⁠ 😄 -- Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall | MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

July 12, 2026Episode 1628 min

Your Cash Based Practice Isn’t Growing (And It’s Not a Marketing Problem)

You have a practice. You're doing the work. You're seeing patients. So why does it still feel like you're hitting a wall every month? After coaching 100+ cash based physical therapy practice owners, I can tell you it's almost never your market, your specialty, or your follower count. It's almost always one of five structural problems that are completely fixable once you can see them clearly. In this episode I break down the real reasons your PT business isn't growing the way it should be, and more importantly, what to actually do about each one. This isn't generic business advice. This is a direct diagnostic for practice owners who are already making $3K to $10K a month and can't figure out what the ceiling is. We cover why splitting your time between your practice and a clinical job creates an artificial growth ceiling, why having a full patient schedule with no protected CEO time is a trap that catches up with you fast, why your consult calls aren't converting and why it has almost nothing to do with your price, why leads are falling through the cracks and how real revenue is sitting in old DMs and cold inquiry threads right now, and why waiting for referrals before building the relationships that actually earn them keeps most practice owners stuck longer than anything else. None of these problems are about where you live, what you specialize in, or how many followers you have. They're structural. They're fixable. And once you can see which ones apply to your practice, you can do something about them. --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again. Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠ ---To learn more, visit ⁠our website⁠ . Free eBook ⁠“So You Want To Start a Solo Practice” ⁠ DPT to CEO: ⁠Youtube⁠ ⁠Apply ⁠ for the DPT to CEO 1:1 Coaching Program with Morgan. Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start! ⁠Buy me coffee⁠ 😄 -- Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall | MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

July 5, 2026Episode 1537 min

Sales and Coaching in Physical Therapy: What Nobody Teaches You in PT School | Dr. Samantha Ritz

Most physical therapists graduate with exceptional clinical skills and almost zero business training. Nobody teaches you how to have a sales conversation. Nobody teaches you how to coach someone through making a decision about their health. And nobody tells you that those two skills are actually more connected than you think. In this episode, I sit down with Sam, our sales and coaching specialist here at DPT to CEO, to pull back the curtain on what actually happens inside the conversations that help clinicians decide to build their own cash based physical therapy practice. Sam has a unique perspective because she works on both the sales side and the coaching side of our program. That means she sees what holds clinicians back from taking the leap, what happens when they finally decide to go for it, and what separates the practice owners who build something sustainable from the ones who stay stuck thinking about it. We talk about what sales conversations with clinicians actually look like, the fears and hesitations that come up most often, and why so many physical therapists have a complicated relationship with the idea of selling their services. We also dig into why sales and coaching are more similar than most people realize, and how getting better at one actually makes you better at the other. If you're a clinician who works with patients every day, this conversation will change how you think about communication, buy-in, and patient adherence too. Because the skills that make someone a great coach are the same skills that make someone a great clinician. And if you've been thinking about starting your own cash based practice but keep finding reasons to wait, Sam's answer to one question in particular might be exactly what you need to hear. Connect with Sam here: Instagram | Website --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again. Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠ ---To learn more, visit ⁠our website⁠ . Free eBook ⁠“So You Want To Start a Solo Practice” ⁠ DPT to CEO: ⁠Youtube⁠ ⁠Apply ⁠ for the DPT to CEO 1:1 Coaching Program with Morgan. Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start! ⁠ Buy me coffee⁠ 😄 -- Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall | MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

June 28, 2026Episode 1418 min

Why Clients Don't Book After Consults in Your Cash-Based PT Practice

You had a great consult call, they seemed interested, said it sounded like exactly what they needed, and then they ghosted. Or said they couldn't afford it. Or asked if you take insurance at the last minute. Sound familiar? The problem is almost never your price. It's what happened at the end of that call. Most cash based physical therapy practice owners are running evaluations instead of consultations, and there's a huge difference between the two. If you're hearing "I'll think about it" or "let me know" at the end of your discovery calls, this episode breaks down exactly why your consults aren't converting and what to change to start booking more evaluations consistently. The biggest mistake? You're solving their problem on the call instead of leading them to a decision. When you give away the value of a full evaluation for free, there's no clear reason for them to book with you. In this episode, you'll learn: Why running an evaluation instead of a consultation kills conversions, the phrase that ends every consult call with no booking, how to make an offer that leads to a yes or no (not "maybe"), what to do when they say "I need to think about it", how to handle insurance objections without losing the sale, and the mindset shift from clinician to professional consultant. Key Topics Covered: The difference between consultation calls and evaluation sessions, why "let me know" hands control back to an indecisive prospect, how to position yourself as the guide in the conversation, addressing objections about cost and insurance coverage, and converting discovery calls into booked evaluations. --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again. Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠ ---To learn more, visit ⁠our website⁠ . Free eBook ⁠“So You Want To Start a Solo Practice” ⁠ DPT to CEO: ⁠Youtube⁠ ⁠Apply ⁠ for the DPT to CEO 1:1 Coaching Program with Morgan. Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start! ⁠Buy me coffee⁠ 😄 -- Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall | MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

June 21, 2026Episode 1317 min

How to Sell Physical Therapy Services: Why Confidence (Not Scripts) Converts Clients

If you've bought a script, memorized it word for word, and still fumbled on a sales call, this episode explains exactly why that happened. Most physical therapists spend so much time trying to say the "right" thing, they forget clients aren't just listening to your words — they're reading your energy. In this episode, I break down why confidence, not perfectly memorized lines, is what actually converts clients in your cash based physical therapy practice. If you've tried scripts and still feel unsure during consult calls, this will help you understand what really matters in sales conversations. Scripts fail because they assume confidence comes from preparation, but confidence is a felt experience, not a recited one. When you're focused on the next line instead of listening to the person in front of you, clients feel that disconnection. The moment someone pushes back, scripts fall apart because they can't account for real human responses. Your client isn't evaluating your vocabulary — they're evaluating your certainty. Do you believe this will work? Because they're deciding whether to believe you. People make emotional decisions and justify with logic, and the emotion they need to feel is safety. Safety comes from your tone, your pace, and your lack of panic when they say "I need to think about it." Key Topics Covered: Why scripts fall apart under pressure and what to focus on instead, how confidence impacts client decisions more than perfect words, what actually builds trust in consult calls, the difference between reacting and responding during difficult conversations, and why trust is the real conversion factor in sales. --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again. Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠ ---To learn more, visit ⁠our website⁠ . Free eBook ⁠“So You Want To Start a Solo Practice” ⁠ DPT to CEO: ⁠Youtube⁠ ⁠Apply ⁠ for the DPT to CEO 1:1 Coaching Program with Morgan. Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start! ⁠Buy me coffee⁠ 😄 -- Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall | MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠