DPT to CEO: The Podcast

Hosted by Morgan Meese

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Oct 2026

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My name is Morgan Meese & I’m a doctor of physical therapy and business & marketing consultant for clinicians. On this podcast, you’ll find stories from practice owners taking this journey, advice on marketing and sales for new business owners, and as many how-to’s I can put together to help you start, launch, and grow your own successful solo practice. I want to help as many other healthcare professionals as I can take the leap into starting their very own solo practices to build healthy, wealthy, and happy lives. Buy me a coffee :) www.buymeacoffee.com/buymorgancoffee

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October 25, 2026Episode 3217 min

ADHD Might Be Your Biggest Advantage as a Practice Owner

Is ADHD holding back your practice, or could it be your biggest advantage as a business owner? Most conversations about ADHD focus on what you're bad at. In this video, I look at what the research actually says about ADHD and entrepreneurship, and the systems that help me run my business as an ADHD entrepreneur. A meta-analysis of 47 studies found that ADHD traits are positively linked to starting a business, but harder to sustain once you're running one. The problem isn't the ADHD. It's not having the structure and routines in place to support how your brain works. We cover how to find the patterns behind your hyperfocus and use them on purpose, why ADHD brains can make some of the best marketers and salespeople, the empathy edge you bring to patients who struggle with follow-through, where ADHD makes things harder, like follow-through and vague messaging, and the systems I use every day, including time blocking, removing decisions, reviewing my numbers, and delegating before I'm drowning. Thriving in Business with ADHD Playlist --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again. Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠ ---To learn more, visit ⁠our website⁠ . Free eBook ⁠“So You Want To Start a Solo Practice” ⁠ DPT to CEO: ⁠Youtube⁠ ⁠Apply ⁠ for the DPT to CEO 1:1 Coaching Program with Morgan. Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start! ⁠Buy me coffee⁠ 😄 -- Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall | MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

October 18, 2026Episode 3143 min

Cash Based PT Practice as a New Mom | Dr. Bre Guettler

How do you grow a cash based PT practice while becoming a new mom? In this episode, returning guest Dr. Bre Guettler shares how she built her practice in less than two years, hired her first physical therapist, and used maternity leave to rebuild her business around her family. Bre works with barbell athletes like CrossFitters, powerlifters, and Olympic lifters, and she's now a coach inside the DPT to CEO program. We talk about how she fits her work into nap time blocks, what she looks for when hiring, why she's moving into her own space, and her best advice for any physical therapist who's thinking about starting a practice. In this episode, you'll learn: ✅ How Bre used maternity leave to refine her systems, website, and marketing ✅ How block scheduling works when your time revolves around a baby ✅ What to know before hiring your first clinician ✅ How to find the right space for your practice and what to ask before signing ✅ Why community marketing and a clear niche made the biggest difference 🔗 Connect with Dr. Bre Guettler: Instagram : @brethedpt Practice Instagram : @rocketcityperformancetherapy Website rocketcityperformancetherapy.com 🎧 Watch Bre's first interview 📖 Read the blog --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again. Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠ ---To learn more, visit ⁠our website⁠ . Free eBook ⁠“So You Want To Start a Solo Practice” ⁠ DPT to CEO: ⁠Youtube⁠ ⁠Apply ⁠ for the DPT to CEO 1:1 Coaching Program with Morgan. Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start! ⁠Buy me coffee⁠ 😄 -- Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall | MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

October 11, 2026Episode 3023 min

PT Practice Startup Costs: Mobile, Hybrid, Garage Gym

That post you saw saying it costs $50,000 to start your own practice? It's not talking about you. As a solo cash based PT, you can start for somewhere between $2,000 and $3,000 — and that's including a coaching program. The actual business setup is closer to $1,200 to $1,300 with inflation. And according to the Small Business Administration, most micro businesses take $2,000 to $5,000 to set up. We're right in that range. In this episode I break down the real startup and operating costs for each practice model so you can figure out what actually makes sense for your life and your budget. We cover the base costs every model shares regardless of how you deliver care, what mobile practice actually costs (hint: it's not the gas money), why home-based and garage gym is your lowest upfront option and what to check before you go that route, what renting a space actually costs and the two very different price ranges depending on what you're renting, how to calculate how many sessions you need to cover your operating expenses, and how to choose a delivery model based on your actual life — not just the cheapest option. No matter which model you're looking at, this episode will help you go in with clear numbers and realistic expectations. Resources mentioned: Free Pricing Calculator Startup Cost Blog Post Therapy Business Basics Mini Course Ready to build your own cash based practice? Book a free consult call. Join DPT to CEO. --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again. Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠ ---To learn more, visit ⁠our website⁠ . Free eBook ⁠“So You Want To Start a Solo Practice” ⁠ DPT to CEO: ⁠Youtube⁠ ⁠Apply ⁠ for the DPT to CEO 1:1 Coaching Program with Morgan. Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start! ⁠Buy me coffee⁠ 😄 -- Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall | MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

October 4, 2026Episode 2917 min

How I Actually Run My PT Business (Systems + Workflow)

Most content about running a physical therapy practice is built for multi-provider clinics with full admin teams. This episode is for the solo cash based practice owner who is trying to figure out what actually needs to happen between patient sessions — and how to build a business that doesn't eat your entire life. I work a roughly 25-hour cap on my week. Half of that is client-facing. The other half is the business. In this episode I break down the three systems that go into those hours — sales, marketing, and client delivery — and what each one actually looks like day to day for a solo practice owner. We cover the 50/50 ratio that keeps you from burning out while still growing, the two pieces of a sales system that make sure nobody falls through the cracks, why marketing without a routine attached to it is just a hobby, the client journey structure most practice owners have never fully mapped including before and during and after, and how to simplify your tech stack so your tools support your workflow instead of overwhelming it. I also walk through the software I've used since day one, why a premium cash based experience starts with your tools, and the honest gap between knowing what categories to work on and knowing what to actually do at 9am on a Tuesday.If you're seeing patients and somewhere between three thousand and fifteen thousand dollars a month and want this built for your specific practice, the link to book a call is below. If you're still in the clinic and researching, grab the tools blog post first — it'll serve you better right now. --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again. Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠ ---To learn more, visit ⁠our website⁠ . Free eBook ⁠“So You Want To Start a Solo Practice” ⁠ DPT to CEO: ⁠Youtube⁠ ⁠Apply ⁠ for the DPT to CEO 1:1 Coaching Program with Morgan. Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start! ⁠Buy me coffee⁠ 😄

September 27, 2026Episode 2822 min

How Much Does It Cost to Rent a PT Practice Space?

The listing said twenty-five dollars a square foot. Six hundred square feet. You did the math — fifteen thousand dollars, maybe doable in a year. Then somebody had to tell you commercial rent is quoted per square foot per year. That's twelve hundred and fifty dollars a month. Before anything else. In this episode I break down what renting space for a cash based physical therapy practice actually costs once you add in everything nobody warns you about — deposits, triple net charges, buildout, insurance, utilities — and more importantly, how to know if you're actually ready to sign anything. We cover why the benchmark you'll find online (rent at 5-12% of revenue) is real but the examples aren't built for you, the revenue you need to be generating before a space makes financial sense, the on-ramp most practice owners skip entirely (gym rental, hour-by-hour, sublease), why you are not a retail store and should stop paying for foot traffic your business doesn't need, and the three-question test to know whether a space actually grows your business or just your expenses. My own numbers: I hit $10,549.17 in month thirteen. I did not have my own space. I still don't. The space was never the thing. If you're thinking about renting but not sure if it's the right time, this episode gives you the math to decide — and a clear ladder to climb instead of guessing. --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again. Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠ ---To learn more, visit ⁠our website⁠ . Free eBook ⁠“So You Want To Start a Solo Practice” ⁠ DPT to CEO: ⁠Youtube⁠ ⁠Apply ⁠ for the DPT to CEO 1:1 Coaching Program with Morgan. Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start! ⁠Buy me coffee⁠ 😄 -- Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall | MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

September 20, 2026Episode 2735 min

From Burnout to Booked Out: Cash Based PT in a Garage Gym | Dr. Payal Sanghvi

After 19 years in traditional outpatient ortho — missing her kids' activities, burned out from back-to-back patients, exhausted from late-night notes — Dr. Payal Sanghvi made a decision that changed everything. She started Flex Flow Physical Therapy out of her garage gym in San Jose, California. She now sees 18 to 22 patients a week, has a waitlist, works around her family's schedule, works out every day, and makes more in her garage than she ever did in a clinic. In this episode of the DPT to CEO Therapy Entrepreneurs interview series, I sit down with Payal to talk through exactly how she built it — and what she wishes she had known sooner. We get into how she structured her business around her life and family from day one, what she learned about the difference between clinical skills and business skills — and why your license alone will not build a practice, how she handles difficult patient conversations including insurance objections and clients who want to dictate their plan of care, how she gets patients into a garage gym and why they're always blown away when they arrive, how workshops became one of her most reliable sources of new clients, and the one piece of advice she'd give to any PT sitting on the fence right now. "Just do it. Unless you do it, you will never know." If you've been wondering whether a garage gym practice is actually viable — or whether leaving your job is worth the risk — this conversation is your answer. **Connect with Dr. Payal Sanghvi:** Instagram: @flexflowpt Website: www.flexflowpt.com --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again. Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠ ---To learn more, visit ⁠our website⁠ . Free eBook ⁠“So You Want To Start a Solo Practice” ⁠ DPT to CEO: ⁠Youtube⁠ ⁠Apply ⁠ for the DPT to CEO 1:1 Coaching Program with Morgan. Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start! ⁠Buy me coffee⁠ 😄 -- Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall | MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

September 13, 2026Episode 2529 min

When to Invest in Business Coaching as a Physical Therapist

The month I invested ten thousand dollars in coaching, I made five hundred and four dollars and seventy cents. Most people hear that and think — that's terrifying. But here's what I know now that I didn't know then: waiting until you're more financially stable to invest in coaching is one of the most expensive habits in business. And jumping in before you're ready wastes money too. So how do you actually know which side of that line you're on? In this episode I share the honest answer — including the one thing that predicts whether coaching works for you better than any revenue number, the specific signs you're actually ready, the signs you're not, and a simple four-question gut check to make the decision without the spiral. We also get into what my own client data says about the real cost of waiting, why the debt conversation is more honest than most people make it, and the mirror moment that every service-based business owner needs to hear before they decide. This is episode three in the series "What I've Spent on Coaching and What It Actually Got Me." You don't need to watch the others first — but if you want the full picture, links are below: How Much I've Spent on Business Coaching as a PT (Was It Worth It?) Physical Therapy Coaching Levels: Which One Do You Need? --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again. Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠ ---To learn more, visit ⁠our website⁠ . Free eBook ⁠“So You Want To Start a Solo Practice” ⁠ DPT to CEO: ⁠Youtube⁠ ⁠Apply ⁠ for the DPT to CEO 1:1 Coaching Program with Morgan. Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start! ⁠Buy me coffee⁠ 😄 -- Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall | MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

September 6, 2026Episode 2417 min

Physical Therapy Coaching Levels: Which One Do You Need?

From the outside, a $47 mini course and a $9,500 coaching program can look almost identical in how they're marketed. So how do you actually know what you're getting? And more importantly, which one is right for where you are right now? In this episode I break down every level of coaching investment honestly, including where each one stops working, so you can make a smarter decision before you spend anything. And I'll tell you upfront: I sell two of these levels myself. So I'm going to be as honest as I can about when each one is right and when it's not. We cover what free and DIY content can actually get you and the one thing it can never solve, what a structured low-ticket course like Therapy Business Basics is genuinely built for and where it hits its ceiling, why done-for-you services without coaching is where most practice owners waste the most money, what group coaching and one-on-one programs give you that nothing below them can replicate, what CEO Club is designed for and why buying it too early is its own mistake, and the real variable that determines whether any program works for you — because two people can join the same program and get completely different results. The answer to which level you need comes down to one question: what is the actual bottleneck in your business right now? Is it information? Accountability? The room you are in? The scale of the problem you are trying to solve? This episode gives you the framework to answer that honestly. --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again. Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠ ---To learn more, visit ⁠our website⁠ . Free eBook ⁠“So You Want To Start a Solo Practice” ⁠ DPT to CEO: ⁠Youtube⁠ ⁠Apply ⁠ for the DPT to CEO 1:1 Coaching Program with Morgan. Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start! ⁠Buy me coffee⁠ 😄 -- Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall | MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

August 30, 2026Episode 2325 min

How Much I've Spent on Business Coaching as a PT (Was It Worth It?)

Since starting my cash based physical therapy practice in 2019, I have invested somewhere between sixty and eighty thousand dollars in business coaching across mini courses, group programs, one-on-one coaching, and a high-level mastermind. In this episode I am giving you the full honest breakdown of what I spent, what I got out of each investment, the one program I somewhat regret, and the one I love so much I am reinvesting for another year. This is not a episode about flexing on spending. This is a real accounting of what it looks like to invest seriously in your own growth as a physical therapy practice owner and business coach, and what I would tell my younger self if I could go back and do it differently. We cover the full breakdown of what I have spent across almost seven years of investing in business coaching, the biggest takeaway about time versus money that changed how I think about every investment decision, what to look for in a coaching program and what red flags to run from, the green flags that tell you a program is worth the investment, and exactly when in your practice journey you are ready to invest in coaching and when you are not. The most important thing I want you to take away from this episode is that time is a finite resource and money is not. Every month you spend trying to figure this out alone has a real cost — financial, emotional, and in terms of momentum. The question is not whether you can afford to invest in coaching. It is whether you can afford not to. If you are a physical therapist, occupational therapist, or healthcare provider who wants to leave corporate healthcare and build your own cash based practice, I would love to talk with you. --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again. Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠ ---To learn more, visit ⁠our website⁠ . Free eBook ⁠“So You Want To Start a Solo Practice” ⁠ DPT to CEO: ⁠Youtube⁠ ⁠Apply ⁠ for the DPT to CEO 1:1 Coaching Program with Morgan. Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start! ⁠Buy me coffee⁠ 😄 -- Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall | MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

August 23, 2026Episode 2250 min

Pelvic Health Physical Therapy: Building a Cash Based Practice | Dr. Melanie Llanes

What does it actually take to build a thriving pelvic health physical therapy practice from the ground up — and keep growing it with an abundance mindset instead of a scarcity one? In this episode of the DPT to CEO Therapy Entrepreneurs interview series, I sit down with Dr. Melanie Llanes, founder of Best Self Wellness in Jersey City, New Jersey. Melanie serves women at every stage of motherhood through concierge prenatal and postpartum physical therapy, pelvic health PT, restorative yoga, and strength and conditioning. Her mission is simple: help moms train for labor like athletes and recover like pros. Melanie built Best Self Wellness after seeing how many women in her community were entering birth and postpartum without the tools, support, or confidence they deserved. What started as one clinician with a clear vision has grown into a practice built on genuine care, exceptional client experience, and a mindset that believes there is enough for everyone. In this conversation we get into what it actually looked like to start a cash based practice while juggling motherhood and a clinical career, the abundance mindset shift that changed how she thinks about competition and growth, what the hiring process taught her about leadership and showing up for a team, how she sells her services without it ever feeling salesy, and the advice she wishes someone had given her when she was just getting started. If you've been thinking about niching into pelvic health or women's wellness and wondering whether a concierge cash based model is actually viable, this conversation will show you exactly what's possible.Connect with Dr. Melanie Llanes: Website | Instagram --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again. Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠ ---To learn more, visit ⁠our website⁠ . Free eBook ⁠“So You Want To Start a Solo Practice” ⁠ DPT to CEO: ⁠Youtube⁠ ⁠Apply ⁠ for the DPT to CEO 1:1 Coaching Program with Morgan. Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start! ⁠Buy me coffee⁠ 😄 -- Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall | MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

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