DPT to CEO: The Podcast

Hosted by Morgan Meese

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Jun 2026

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My name is Morgan Meese & I’m a doctor of physical therapy and business & marketing consultant for clinicians. On this podcast, you’ll find stories from practice owners taking this journey, advice on marketing and sales for new business owners, and as many how-to’s I can put together to help you start, launch, and grow your own successful solo practice. I want to help as many other healthcare professionals as I can take the leap into starting their very own solo practices to build healthy, wealthy, and happy lives. Buy me a coffee :) www.buymeacoffee.com/buymorgancoffee

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June 14, 2026Episode 1230 min

Why Your Cash Based PT Practice Isn't Growing (And What To Fix)

If you're already making $2-5K a month in your practice but still starting every month at zero, this episode is for you. You built the practice, you have patients, you're doing the work — so why isn't it growing the way it should be?This isn't about working harder or posting more. It's about the three systems that create the difference between surviving session-to-session and building a practice that actually pays you consistently. After six and a half years of building my own practice and coaching hundreds of other PTs, I'm breaking down exactly what keeps practices stuck at this stage and what needs to change to crack through to consistent growth.In this episode, I cover why effort without strategy just creates the feeling of progress without results, the difference between visibility and clarity in your marketing, why inconsistent inputs kill momentum, and the three specific systems that transform feast-or-famine into predictable revenue. This isn't theory — this is what actually works when you're ready to stop white-knuckling every slow week.Key Topics Covered:Why the "doing everything right" feeling is actually a warning sign, the messaging gaps that confuse potential clients, how inconsistent marketing creates inconsistent revenue, the three systems every growing practice needs, and why community gets you started but systems get you to consistent.Links mentioned in this episode:What To Charge For Cash Based Physical Therapy Services | How To Determine Your RateFree Pricing Calculator--- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠---To learn more, visit ⁠our website⁠.Free eBook ⁠“So You Want To Start a Solo Practice” ⁠DPT to CEO: ⁠Youtube⁠⁠Apply ⁠for the DPT to CEO 1:1 Coaching Program with Morgan.Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start!⁠Buy me coffee⁠ 😄--Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

May 31, 2026Episode 1152 min

Physical Therapy Entrepreneurship: How to Pivot and Build Your Dream Practice | Karen Baltz Gibbs

What if I told you that your first business plan doesn't have to be your forever plan? In this episode of DPT to CEO Therapy Entrepreneurs, I sit down with Karen Baltz Gibbs, founder of Garage Training & Rehab in Newberg, Oregon, who completely transformed her 20-year clinical career into a uniquely intimate garage-based practice.In this interview, we dive deep into why you're not locked into one path as a physical therapy entrepreneur, how to pivot from traditional clinic models to cash based physical therapy, and the mindset shifts that make entrepreneurship feel less scary. We also talk about selling services when you're just starting out, overcoming fears about starting your own practice, and what makes a garage-based clinic successful.Karen built a space that strips away the overwhelm and brings care back to its roots: personal connection, trust, and real human progress. As a sole provider, she guides clients through every step of their journey, from injury recovery to strength building to long-term wellness.Her key message resonates deeply: "Life is short. Live your dream and share your passion. You get to create your own path. You can change direction. You can reinvent. You can build a business that feels like you."About Karen:Karen is the founder of Garage Training & Rehab in Newberg, Oregon, where physical therapy, personal training, and licensed massage therapy intersect. After 20 years in traditional clinical settings, she created something that aligned with her values and the way she wanted to care for people.Connect with Karen:WebsiteInstagram--- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠---To learn more, visit ⁠our website⁠.Free eBook ⁠“So You Want To Start a Solo Practice” ⁠DPT to CEO: ⁠Youtube⁠⁠Apply ⁠for the DPT to CEO 1:1 Coaching Program with Morgan.Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start!⁠Buy me coffee⁠ 😄--Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

May 17, 2026Episode 1028 min

Physical Therapy Practice Owners: What No One Tells You About Being the CEO

Becoming the CEO of your own physical therapy practice is one of the most challenging transitions no one prepares you for. If you've been feeling the weight of leadership, missing the simplicity of just being a clinician, or wondering why building your own practice feels so much heavier than you expected, this episode is for you.The truth is, most physical therapy practice owners experience an identity crisis that goes way beyond learning business skills. You're dealing with decision fatigue, loneliness, and the challenge of shifting from clinician energy to CEO energy while still trying to provide excellent patient care.In this episode, I walk through the five things nobody talks about when you become a practice owner: the emotional identity shift that feels like crisis, why leadership feels so lonely, how your clinical training can actually work against you as a CEO, why survival mode becomes a trap, and why the most successful practice owners don't do this alone.This isn't about strategy or marketing tactics. This is about the real, honest experience of stepping into leadership and why feeling overwhelmed doesn't mean you're failing. It means you're growing.If you've been trying to figure this out on your own and feeling like something must be wrong with you because it's harder than you expected, you're not alone. Every successful practice owner has walked through exactly what you're experiencing right now.Ready to step into confident leadership with support from coaches who've built their own successful practices? Join DPT to CEO here.--- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠---To learn more, visit ⁠our website⁠.Free eBook ⁠“So You Want To Start a Solo Practice” ⁠DPT to CEO: ⁠Youtube⁠Join⁠ DPT to CEO 1:1 Coaching Program with Morgan.Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start!⁠Buy me coffee⁠ 😄--Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

May 3, 2026Episode 925 min

Physical Therapists: You're Not Bad at Sales — You're Just Untrained

If sales calls feel awkward, it's not because you're bad at them — it's because you were never trained to lead conversations. As physical therapists, we learned clinical skills in school, but nobody taught us how to guide decision-making conversations or confidently ask for commitment.In this episode, I'll reframe consult calls as a leadership skill, not a personality trait, and give you a practical framework you can implement immediately.You'll learn why sales feel uncomfortable for healthcare providers, the difference between convincing versus leading clients, and a simple 4-step consult leadership framework. I'll also show you how to hold silence and reduce anxiety during calls, plus 3 tactical changes you can make this week to transform your consult conversations.This is exactly what we work on inside DPT to CEO, where we teach healthcare providers how to structure consult conversations, lead confidently, close ethically, and build sustainable cash-based practices. You don't have to figure this out alone.Ready to master consult calls? Learn more about DPT to CEO here. --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠---To learn more, visit ⁠our website⁠.Free eBook ⁠“So You Want To Start a Solo Practice” ⁠DPT to CEO: ⁠Youtube⁠Join the DPT to CEO 1:1 Coaching Program with Morgan.Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start!⁠Buy me coffee⁠ 😄--Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

April 19, 2026Episode 834 min

Digital Marketing for Physical Therapists: Website & Content Strategy with Paige Ryan

What actually makes a physical therapy website convert; and how do you create content that brings the right clients to you?In this episode of the DPT to CEO podcast, I sit down with Paige Ryan, founder of Foundation First Physical Therapy & Coaching and a key member of the DPT to CEO team. Paige has built her own successful practice while also helping clinicians behind the scenes with long-form content strategy, website design, and digital marketing that actually works.We talk through her journey from working in traditional healthcare to starting Foundation First, what it looked like to build a business rooted in caregiver support and accessibility, and how her role has evolved into helping other clinicians clarify their messaging and build websites that convert.Inside this conversation, Paige shares what she consistently sees practice owners get wrong when it comes to their websites, why long-form content is one of the most underutilized tools in digital marketing, and how to simplify your message so the right people actually understand what you do.We also get into what makes a website feel trustworthy, how your website should support your marketing (not just exist), and why so many clinicians struggle to turn interest into actual clients.If you are trying to grow a physical therapy practice, improve your website, or feel overwhelmed by content creation, this episode will give you a clearer direction on what actually matters—and what you can stop overcomplicating.If you are ready to build a business that supports your life while attracting the right clients, you can learn more about DPT to CEO here.If you’d like to connect with Paige or learn more about her work, you can find her through Foundation First Physical Therapy & Coaching on Instagram at @foundationfirstpt or through her website.--- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠---To learn more, visit ⁠our website⁠.Free eBook ⁠“So You Want To Start a Solo Practice” ⁠DPT to CEO: ⁠Youtube⁠Join the DPT to CEO 1:1 Coaching Program with Morgan.Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start!⁠Buy me coffee⁠ 😄--Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

April 5, 2026Episode 718 min

Women in Healthcare Leadership: How to Set Boundaries Without Guilt

If you’re a woman in healthcare leadership and you feel guilty setting boundaries, constantly over-giving, or emotionally drained after work, this episode is for you.In healthcare, we’re often taught that being compassionate means being available, flexible, and selfless. But over time, that leads to burnout, resentment, and a loss of clarity in how we lead. The truth is, boundaries do not make you less caring. They make your care sustainable.In this episode, we talk about how to set boundaries without guilt, why burnout in healthcare often comes from over-functioning, and how to lead with both compassion and clarity. You’ll learn how to protect your energy without losing your empathy, why structure matters more than willpower when it comes to burnout prevention, and how boundaries actually improve your relationships with patients and clients.If you’re tired of feeling drained but still deeply committed to your work, this will help you shift how you lead in a way that feels supportive, not restrictive.Ready to build a business that supports your life, your energy, and your leadership? Learn more about DPT to CEO here.Mentioned in this episode: Women in Healthcare Business: Why Being Nice Causes Burnout and Weak Boundaries --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠---To learn more, visit ⁠our website⁠.Free eBook ⁠“So You Want To Start a Solo Practice” ⁠DPT to CEO: ⁠Youtube⁠⁠Apply ⁠for the DPT to CEO 1:1 Coaching Program with Morgan.Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start!⁠Buy me coffee⁠ 😄--Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

March 22, 2026Episode 643 min

How to Grow a Physical Therapy Practice with Better Marketing | Taylor Kirk

In this episode, we sit down with Taylor, a physical therapist, business owner, and key member of the DPT to CEO team, to talk about what it really looks like to build and grow a cash-based practice.We dive into her journey from clinician to business owner, what surprised her most along the way, and the biggest lessons she has learned inside physical therapy entrepreneurship. Taylor also shares her role on the DPT to CEO team, where she supports clinicians with websites and marketing that actually convert.If you have ever felt overwhelmed trying to figure out content, your website, or how to stand out online, this conversation will help simplify what actually matters.We also talk about how to create content that attracts the right clients, what most clinicians get wrong about their website, the difference between a website that looks good and one that converts, simple marketing habits that actually move the needle, and why trying to be everywhere online might be holding you back.This is a practical, honest conversation for clinicians who want to grow a sustainable, profitable practice without overcomplicating everything.If you are ready to step into CEO-level leadership in your practice, join DPT to CEO here. Make sure to like, subscribe, and share this episode with another clinician who is building their business.To get in touch with Taylor, send her an email: taykirk13@gmail.comMentioned in this episode: Taylor's first interview on this podcast --- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠---To learn more, visit ⁠our website⁠.Free eBook ⁠“So You Want To Start a Solo Practice” ⁠DPT to CEO: ⁠Youtube⁠⁠Apply ⁠for the DPT to CEO 1:1 Coaching Program with Morgan.Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start!⁠Buy me coffee⁠ 😄--Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

March 8, 2026Episode 514 min

Women in Healthcare Business: Why Being Nice Causes Burnout and Weak Boundaries

Many women in healthcare business struggle with burnout and weak boundaries, even though they deeply care about their patients. One of the biggest reasons is the pressure to be nice instead of clear. In this video, we talk about why being nice can hold you back and how stepping into leadership can change the way you communicate, set boundaries, and run your business.If you have ever worried about sounding pushy, over-explained your recommendations, or felt resentful after saying yes too often, you are not alone. These patterns are common for women in healthcare business, especially for clinicians building a practice or learning how to lead. When you learn to lead with clarity instead of people pleasing, you create better boundaries, stronger relationships, and more sustainable growth.This conversation is especially important if you are building a business, improving your communication with patients, or working toward stronger leadership skills. Clarity builds trust faster than niceness, and leadership allows you to serve patients at a higher level without burning out.If you want to improve your confidence in conversations and decision making, check out our Sales Playlist here. Join us at the Women’s Healthcare CEO Summit to go deeper into leadership, confidence, and sustainable success.If you want support building a sustainable practice and developing CEO-level leadership skills, learn more about DPT to CEO here.Subscribe for more videos on leadership, sales, and business growth for healthcare providers.--- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠---To learn more, visit ⁠our website⁠.Free eBook ⁠“So You Want To Start a Solo Practice” ⁠DPT to CEO: ⁠Youtube⁠⁠Apply ⁠for the DPT to CEO 1:1 Coaching Program with Morgan.Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start!⁠Buy me coffee⁠ 😄--Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

February 22, 2026Episode 415 min

Why Selling Feels So Wrong to Physical Therapists (And Why It Shouldn’t)

Selling in healthcare often feels wrong, especially for physical therapists and clinicians who were trained to prioritize care over profit.But that discomfort is not random.In this episode, we unpack why so many providers struggle with selling, where the guilt around charging for services comes from, and how to reframe sales as an ethical, patient centered skill.If you have ever felt conflicted about talking about money with patients or worried that charging for your services makes you less compassionate, this conversation will challenge that belief and help you lead with clarity and confidence.We talk about why selling feels uncomfortable in healthcare, the moral conflict clinicians experience around money, how ethical selling actually improves patient outcomes, and why avoiding sales conversations creates confusion, inconsistency, and poor follow through.Selling is not manipulation. When done well, it is informed consent and leadership.If you are building or scaling a cash based physical therapy practice and want support creating a sustainable business without burnout, you can learn more about DPT to CEO here.You are allowed to care deeply and build a business that supports your life at the same time.--- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠---To learn more, visit ⁠our website⁠.Free eBook ⁠“So You Want To Start a Solo Practice” ⁠DPT to CEO: ⁠Youtube⁠Join the DPT to CEO 1:1 Coaching Program with Morgan.Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start!⁠Buy me coffee⁠ 😄--Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠

February 8, 2026Episode 323 min

How Reading 52 Books Helped Me Lose 25+ lbs and Make $250k+ in My Business

In this episode, I share how simple daily habits—not huge, dramatic changes—helped me lose over 25 pounds, read 50+ books, run over 500 miles, and more than double my business revenue in one year.None of this came from motivation or willpower. It came from setting small, repeatable daily standards and sticking to them long enough for the results to compound.If you’re a physical therapist, clinician, or business owner who feels behind, overwhelmed, or stuck waiting for the “perfect time” to start, this is your reminder that real change is built one ordinary day at a time. What you do this month shows up in your results next month. Capacity is trainable, and when you learn to lead yourself consistently, that growth carries into your health, leadership, and business.I break down the exact standards I followed, why consistency beats motivation, and the three decisions that made the biggest difference: committing fully to fewer goals, measuring consistency instead of motivation, and surrounding myself with people who expect more of me.You don’t need saving, more time, or more confidence. You need a decision to keep showing up, even when progress feels slow.If you’re ready to build that kind of consistency and step into CEO-level leadership in your own practice, the DPT to CEO community is built to support you at every stage.👉⁠ Join here⁠--- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠---To learn more, visit ⁠our website⁠.Free eBook ⁠“So You Want To Start a Solo Practice” ⁠DPT to CEO: ⁠Youtube⁠⁠Join the DPT to CEO 1:1 Coaching Program with Morgan.Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start!⁠Buy me coffee⁠ 😄--Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like our content? Buy us a coffee!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠