Down and Dirty with Dr. T.

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Jul 2026

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Down & Dirty with Dr. T. is Poocho's (a user research company) flagship podcast, showcasing everyday workflows and favorite tools of power users trying to “get the job done.” Learn more about our research shenanigans: Website: ⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/justpoocho⁠⁠⁠⁠⁠⁠ Contact us: podcast@poocho.co

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July 27, 202646 min

Why research and its stakeholders should be friends || Down & Dirty podcast ft. Arvind Chandrashekar

In this episode, Arvind Chandrasekar, Director of UX Research at Glance, walks through how insights actually move, or stall, inside organizations. He talks through 96 interviews conducted in three weeks, product decisions that went wrong because of missed cultural context, and how he makes the case for research budgets using the same logic as a hotel doorman.The Aha moments:Why a red colored news app nearly derailed a product built for global audiencesThe habit most researchers are guilty of: never turning the research lens on their own stakeholdersHow to read the incentives hiding behind a formal research briefThe ongoing form versus function debate, and how data ends up settling itWhy sorting findings into hygiene, satisfiers, and delighters changes what gets adoptedThe doorman analogy that makes the case for why research is worth fundingThis episode covers how to stop treating stakeholders as adversaries and start understanding what's actually driving their asks. Arvind also gets into why the question a stakeholder voices out loud is rarely the one they actually need answered, and how that gap shapes the way he pitches research inside a ship-and-fix culture without giving up on rigor. He's candid too about how recommendations actually get adopted: not through a single convincing pitch, but through slow, repeated pressure until it sticks.About the guest: Arvind Chandrasekar is the Director of UX Research at Glance, where he runs the Foresight and Behavioral Insights unit out of Bangalore, studying US consumers through long-distance ethnography. His work sits at the intersection of consumer behavior, brand intelligence, and agentic AI, including how people shop with AI assistance, tracking share of voice in agentic commerce, and building decision frameworks for what content gets aired, re-cut, or killed. Before Glance, he spent 13 years in UX research, including work on Google Pay focused on Tier 2 markets in India. He holds a master's degree in political science and economics, and has also published fiction under the pen name Athul DeMarco. Chapters:00:00:00 - 00:03:05 Intro: Arvind Chandrashekar & Down and Dirty's new format 00:03:06 - 00:06:06 Arvind's uncommon schedule & remote ethnography 00:06:07 - 00:08:20 The indispensable role of research operations 00:08:21 - 00:09:58 Case study unveiling 00:09:59 - 00:14:29 Wardrobe audit case study: Global product challenges 00:14:30 - 00:18:45 Proactive research vs. "Ship and Fix" 00:18:46 - 00:23:02 Proactive research and budget justification 00:23:03 - 00:28:31 The business case for research investment 00:28:31 - 00:32:01 Generative vs. Validation research insights 00:32:01 - 00:32:50 Researching internal stakeholders and bridging divides 00:32:50 - 00:34:48 Effective stakeholder communication and retention 00:34:48 - 00:36:35 'Ambient screen' product case study 00:36:35 - 00:38:40 Navigating product decisions with data and persistence 00:38:40 - 00:42:10 Prioritizing research recommendations for stakeholders 00:42:10 - 00:45:54 Rapid fire

February 12, 202647 min

How does Arc take digital clutter off this founder’s plate?

Down & Dirty with Dr. T. is back with yet another episode, and our featured guest this time is Jared Neutel. Jared is an entrepreneur with over 14 years of experience in the tech space. He has led product and engineering teams across multiple companies, bootstrapped Neutech, a senior software staff augmentation team for seed and series A startups, and also co-founded Tixologi, a venture-backed, blockchain-based ticketing platform. In this episode, Jared shares what an average day in his life as a founder looks like, starting with early mornings and a commute to the office, followed by back-to-back calls with clients, leads, and internal teams while he keeps systems and processes running smoothly. He also talks about the ongoing challenge of delegation and learning to step back as his team takes ownership. He then highlights the Arc browser as a key part of his workflow, explaining why he moved away from Chrome and how its structured workspaces, cleaner tab management, shortcuts, and seamless syncing across devices help him stay organized and manage conversations, documents, and tasks in one place. Highlights from the episode: A day in the life – Jared’s day usually begins early, waking up between 5:30 and 6:00 a.m., and he tries to wrap up by 10:00 or 11:00 p.m. Most of his day is spent in back-to-back meetings with clients, leads, and internal teams, focused on quick decisions and problem solving. After work, he heads to the gym and ends the day with a no-phone dinner with his wife. Delegation as an ongoing challenge – One of Jared’s biggest personal hurdles is delegation. He finds it difficult to hand off tasks where he feels he could execute them better himself. Letting go becomes especially challenging when he notices small details going off track, but he also recognizes that allowing the team to own most of the work is essential for long-term growth. Arc Browser for staying organized – He talks about the Arc browser, built by The Browser Company. He moved from Chrome because Arc helps him structure his work through organized tab folders, separate workspaces for different companies like Neutech and Tixologi. Tabs sync across his phone and computer and clear automatically if unused, while Chrome-based syncing keeps passwords and bookmarks intact. Learn more about our research shenanigans: Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠⁠⁠⁠ Chapters: 00:00:00 A day in the life of an entrepreneur 00:03:34 How Jared allocates his time across meetings, decisions, and boundaries 00:04:42 The founder’s role in systems, processes, and setting teams up for success 00:09:44 Personal challenges 00:14:46 Team relationships 00:16:00 Communication dynamics 00:17:51 Why communication matters deeply in the service industry 00:19:44 Core tools used daily to manage operations and coordination 00:22:34 Arc Browser and its impact on organization and workflow 00:24:41 Arc vs Chrome, features, workflows, and syncing across devices 00:30:16 Key USPs of Arc and other essential tools for running the business 00:32:57 Arc’s vertical navigation and efficiency for entrepreneurs 00:34:32 Using Arc to manage information, tasks, and priorities 00:36:54 Visual hierarchy, prioritization, and tab organization systems 00:39:21 Defining the ideal Arc user and who benefits most 00:41:45 Arc’s role in reducing decision fatigue and mental load 00:43:21 How Arc was discovered and adopted 00:44:32 Tool recommendations 00:46:23 Closing reflections

January 15, 202636 min

Why does this co-founder use ClickUp to manage client expectations and scale her business?

Down & Dirty with Dr. T. is back with yet another episode, and our featured guest this time is Nistha Goel. Nistha is the co- founder of Alikeu Marketing, a social media marketing agency that assists founders, coaches, and consultants in establishing their personal brands. She has been working in the industry for about two years and has helped her clients achieve multiple viral reels and generate leads worth over $600,000. In this episode, Nistha shares what an average day in her life looks like, the different kinds of outputs her company delivers, focusing primarily on organic marketing, and finally the tool that helps her manage her team and client deliverables: ClickUp. She discusses why her team switched over to ClickUp from tools like Google Sheets, Google Docs, and its advantages over Trello. Highlights from the episode: A day in the life – Nistha’s day usually starts with a workout, followed by logging in around 10:30 a.m. for team updates. Most of her time goes into resolving issues faced by the team, and stepping in on client requests, especially when strategy is involved. She typically wraps up by 7 p.m., though late evenings aren’t uncommon when working with clients across Australia and the US. Outside work, she makes time to read and tries to call it a day by midnight. ClickUp for team and client management – As the team scaled, Nistha moved from Google Sheets and Docs to ClickUp to bring more structure and visibility to their work. Better notifications helped close gaps, while features like deadlines and recurring tasks made planning easier. ClickUp also lets clients track project progress as guests. Compared to tools like Trello, it offers greater depth, making it a more sustainable choice for the long run. Aligning vision and strategy – Alikeu Marketing focuses on organic, done-for-you marketing, spanning content direction, strategy, sales, and funnel creation. Nistha leads the creative side, while her partner, Raj, handles client acquisition and relationships. Together, they work to align their creative and strategic approach with each client’s vision, designing a system that meets clients where they are. Their aim isn’t just to work around constraints, but to solve them in a way that respects the client’s comfort and long-term goals. Learn more about our research shenanigans: Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠⁠⁠⁠ Chapters: 00:00:00 A day in the life of Nistha Goel 00:03:19 Team structure and time management 00:05:32 Strengths, team dynamics, and creative focus 00:06:53 Aligning creative vision with client expectations 00:09:10 Overcoming implementation roadblocks with clients 00:11:58 Tools used for team and client management 00:16:10 Task management workflow and team coordination 00:18:04 Transition from Google Sheets to ClickUp 00:21:23 The inflection point of team size and client load 00:23:13 Why ClickUp over Trello and other tools 00:30:11 ClickUp’s advantages and key learnings 00:35:47 Rapid fire round and closing thoughts

December 18, 202540 min

How does this freelance moderator use YouTube for unbiased content and his professional arsenal?

Down & Dirty with Dr. T is back with a new episode featuring Harsh Maskara, an independent qualitative market researcher with over 14 years of experience working across brands like HUL, Amazon, and Tata Motors. A moderator at heart, Harsh has spent years leading focus group rooms and one-on-one conversations. After starting his career in full-service research agencies, he chose to freelance so he could stay closer to fieldwork and moderation. In this episode, he sits down with Dr. Taapsi Ramchandani to talk about how YouTube has become a key learning and awareness tool in his daily life. By watching long-form interviews and political conversations, and closely observing how experienced interviewers frame questions, use silence, and navigate conversations, Harsh shares how YouTube adds to his “arsenal, so to say” as a moderator. The conversation also briefly touches on the smaller role of tools like Spotify, LinkedIn, Google, Groww, and Netflix in supporting how he learns, unwinds, and stays informed. Highlights from the episode: Transition to freelance moderation: Harsh shares his journey from a full-time role at Quantum Consumer Solutions in Mumbai to becoming a freelance moderator, explaining that a senior, desk-bound role became too taxing, and he wanted more excitement from field work and life. The significance of running: Running is a significant factor in the speaker's life, as it makes him "clear-headed", and he finds that it allows him to become "more conscious of yourself and your thoughts". The moderator's need for current affairs: As a freelance moderator, he emphasizes the importance of staying in sync with current affairs, media, and entertainment because consumers often reference what they have been exposed to, and the moderator needs to understand those references. YouTube as a key information source and learning tool: The speaker uses YouTube as a primary source for up-to-date information, news, and media, choosing video content not only because it offers a potentially less-biased perspective than traditional media but also because he learns from watching how others conduct interviews. Learn more about our research shenanigans: Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠⁠⁠⁠ Chapters: 00:00:00 A day in the life: routine and interests 00:02:41 Running, insomnia, and mental state 00:03:45 Transition to freelancing: reasons and challenges 00:06:49 Early freelance days: extreme lifestyle and diet 00:09:08 Freelancing from Kolkata and current pursuits 00:11:50 Staying relevant as a moderator: skills and networking 00:16:53 Technology and conscious running 00:18:43 YouTube as a news source 00:21:23 Daily media consumption 00:23:47 Google app and stock market news 00:25:43 YouTube's rise as a news source 00:27:30 Favorite YouTube channels and content preferences 00:30:34 Other content platforms and motivation 00:32:56 Content preferences: politics and sports 00:36:13 External content sources: newsletters and running 00:39:02 Rapid fire questions

November 14, 202550 min

How does this founder use ChatGPT to create high-impact LinkedIn content and build digital products?

Down & Dirty with Dr. T is back with a new episode featuring Neeraj Shah, LinkedIn Faculty on GeniusU and founder of Titan Masterminds. A people-savvy and business-savvy leader, Neeraj helps entrepreneurs use LinkedIn and AI to attract the right clients and build consistent systems for growth. His journey has been anything but linear, from running his family business to trading commodities, to building India’s largest business networking organization, and now coaching entrepreneurs to build purposeful, scalable businesses. In this episode, he sits down with Dr. Taapsi Ramchandani to talk about how he stays on the cutting edge of LinkedIn strategy and generative AI, and how he’s built ChatGPT into his daily workflow to design lead magnets, write LinkedIn profiles, and even create digital products that power his coaching business. Highlights from the episode: A day in the life of Neeraj Shah: Neeraj shares how he divides his day into four parts – mornings for learning and deep work, afternoons for client sessions and content creation, and evenings for reflection with family. It’s a simple system that helps him stay balanced, productive, and curious about what’s next in the world of generative AI and LinkedIn. Solving business problems with AI: Neeraj talks about how many entrepreneurs get caught up doing repetitive tasks like writing outreach messages, creating lead magnets, or updating their LinkedIn profiles. Through his AI Mastermind, he teaches them how to use ChatGPT and custom GPTs to handle this busywork, so they can spend more time focusing on growing their business. How Neeraj uses ChatGPT for LinkedIn: Neeraj shares his screen and walks through how he uses ChatGPT to improve LinkedIn profiles. He shows how custom GPTs can write profile headlines, “About” sections, and banner pitches that fit each person’s brand, hence throwing light on how AI can make personal branding simpler and more consistent. Learn more about our research shenanigans: Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠⁠⁠ Chapters: 00:00:00 A day in the life of Neeraj Shah 00:05:14 Energy rhythms and productivity 00:08:17 Responsibilities and generative AI 00:10:07 Lead magnets and ChatGPT 00:12:46 Challenges and strengths 00:16:54 Neeraj Shah as a business coach 00:18:03 Daily tools and AI engagement 00:19:52 ChatGPT’s impact on marketing and course creation 00:22:00 AI mastermind and problem-solving approach 00:25:09 Using AI for LinkedIn optimization 00:27:10 Ecosystem of tools and strategies 00:30:15 LinkedIn profile optimization 00:33:07 Custom GPTs for LinkedIn profiles 00:36:23 Strategic use of LinkedIn for personal branding 00:38:56 AI’s role in enhancing personal expertise 00:41:16 Prompting strategies for ChatGPT 00:45:31 Building a personal brand with ChatGPT 00:48:00 Avoiding detection when using ChatGPT 00:50:23 Closing thoughts

October 30, 202544 min

How does this Creative Business Consultant use Toggl to log her work and track time across projects?

Down & Dirty with Dr. T is back with a new episode featuring Nishita Mohta, Creative Business Consultant, Design Educator, and author of the book “Inspired: The A–Z of Creative Unblocking”. In this episode, Nishita explains what a Design Operations Consultant does and why design studios are increasingly looking for project management expertise. She shares how her work focuses on bringing structure to creative processes so founders can focus on growth and strategy. Sitting down with Taapsi, she talks about how simple tools like Toggl can make time management easier, not by enforcing productivity, but by helping her stay aware of how her time is being used. Highlights from the episode: Project Planning and Tracking Systems: She discusses how she creates custom project planning and tracking systems, translating founders’ subconscious ways of working into usable frameworks for their teams and clients. Each setup is tailored to the studio’s specific needs. Tools That Bring Structure to Creativity: To gain visibility into how her time is spent, Nishita turns to Toggl, valuing its intuitive interface and simple design. Alongside Google Calendar and Notion, it helps her manage anxiety and stay organised. Hands-on with Toggl: Nishita walks us through Toggl, the time-tracking tool she uses every day. She explains how she logs projects, adds descriptions, pauses for breaks, and uses detailed reports to track the time spent on client work. From stopping the timer when she takes a 15-minute break to pulling up project-wise reports, Nishita shows how Toggl fits naturally into her work routine. Learn more about our research shenanigans: Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠⁠⁠ Chapters: 00:00:00 Introduction to Nishita Mota 00:04:28 Project planning & tracking systems 00:08:16 A consultant's daily structure 00:11:58 Essential tools & rituals for work 00:14:03 The importance of rituals & mindfulness 00:17:58 Mindfulness in practice & single-tasking 00:23:08 Why Toggle: design, functionality & reporting 00:27:06 Toggle's timer & reporting features 00:30:34 Goals feature (beta) & web/mobile sync 00:35:43 Feature request: distraction free mode 00:40:22 Google calendar vs. Toggle: intent vs. reality 00:41:43 Toggle's ideal user

October 16, 202540 min

How does this co-founder use Copilot to make Microsoft 365 work smarter?

Down & Dirty with Dr. T is back with a new episode featuring Sai Dheeraj, co-founder at Sigmaverse. Sai walks us through how he leverages Microsoft 365 Copilot to boost productivity, streamline workflows, and make data-driven decisions across his team. From automating Excel operations and creating presentations to generating new ideas and strategy documents, he shares how Copilot has become an integral part of his daily work. In this episode, he sits down with Taapsi to talk about managing cross-platform workflows, balancing Google Sheets and Excel with Copilot, using the tool to generate ideas and making professional productivity smarter and more efficient. Highlights from the episode: A day in Sai’s workflow: Sai shares how he manages his work on a Mac while collaborating with teams using Microsoft 365. His mornings involve checking dashboards, Google Sheets, and planning strategy documents before diving into client work. Using Copilot to simplify work and analysis: Sai explains how Microsoft 365 Copilot helps him turn documents and PDFs into presentations, summarize videos, and handle large data sets. It also simplifies Excel tasks like creating pivot tables or pulling subsets of data without worrying about formulas, saving time on repetitive work and making complex analysis more accessible. Streamlining collaboration and workflows: Sai talks about how integrating tools like Copilot with existing platforms and sharing outputs with team members helps coordinate work across different devices and software, reducing duplication and keeping projects on track. Learn more about our research shenanigans: Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠⁠ Chapters: 00:00:00 A day in the life of the founder 00:03:37 Morning routine and team management 00:05:20 Continuous learning and marketing trends 00:07:01 Job responsibilities at Sigmaverse 00:08:17 Leveraging AI with Copilot for efficiency 00:13:37 Copilot vs. ChatGPT and prompt engineering 00:16:00 Introduction to Copilot and prompt engineering 00:18:26 Demonstration of Copilot for product launch planning 00:20:57 Integrating Copilot with Microsoft 365 and export functionality 00:23:45 Copilot vs. ChatGPT and its advantages 00:26:03 Practical applications and cost efficiency of Copilot 00:29:11 Workflow integration and the role of Google Sheets 00:32:02 Excel vs. Google Sheets with large datasets 00:33:49 Copilot integration and cross-platform use 00:36:00 AI tools: precision, flexibility, and creative inspiration 00:38:31 Rapid fire round 00:40:48 Closing remarks

September 12, 202551 min

How does this Consumer Insights Manager use ChatGPT to turn messy data into actionable insights?

Down & Dirty with Dr. T is back with a new episode featuring John Richard, former Consumer Insights Manager at Practo (now at United Breweries Ltd). With nearly a decade of experience in brand research, John has worked across FMCG, healthcare, and now beverages, helping brands make smarter decisions by understanding what consumers really think and feel. Known for his strength in brand advocacy and voice-of-consumer work, John brings a researcher's eye to business performance and cultural nuance. In this episode, he sits down with Taapsi to talk about how researchers can make their work more actionable, how to align teams around the consumer journey, why not every research output needs to prove ROI and how he’s been using ChatGPT to bring more structure and scalability to the research function. Highlights from the episode: A day in John’s life: John starts his day at 5:30am with a 10k run, followed by planning and clearing out his inbox. As someone who manages multiple stakeholders across the org, his mornings are about getting grounded before jumping into meetings and insight-sharing. Making insights usable across teams: John walks us through how Practo built a central tracker to log and reference previous studies, so teams don’t redo the same work twice. It’s a small shift that’s helped drive bigger impact across functions. Using ChatGPT to cut research time and make insights usable: John explains how he takes thousands of open-ended survey responses and with ChatGPT, quickly organizes them into themes, creates word clouds and generates process maps. This helps him save hours of manual work and makes it easier for product, marketing and service teams to use the research. Challenging the ROI mindset in research: He reflects on the pressure researchers face to prove ROI, and why expecting a measurable outcome from every single insight is unrealistic, especially when no one asks finance or SaaS teams for the same. Learn more about our research shenanigans: Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠⁠ Chapters: 00:00:00 Introduction to John Richard 00:01:39 A day in the life of a consumer insights manager 00:04:35 Stakeholder and agency management 00:07:30 Lean six sigma and research 00:09:38 Applying lean in research 00:12:33 Data challenges, ChatGPT, and the 5S methodology 00:16:49 Introduction to 5S methodology 00:20:04 Standardization and sustaining improvements 00:21:40 Real-world application of methodologies 00:23:42 Lean six sigma and data analysis 00:25:44 Introduction to ChatGPT for research 00:29:06 Enhancing desk research with ChatGPT 00:31:49 Strategic thinking and ChatGPT 00:33:47 Using ChatGPT for consumer data analysis 00:37:30 Generating process images with ChatGPT 00:39:55 Data validation and pictorial representation 00:44:36 Analyzing course data and visualizing processes 00:47:48 Integration with lean tools and personal efficiency 00:51:17 Closing remarks

August 8, 202545 min

How has Raycast become this Design Director's personal Jarvis?

Down & Dirty with Dr. T is back with a fresh episode featuring Abhimanyu Sirothia, Design Director at Designit! With nearly 15 years of experience designing for everything from early-stage startups to large corporations, Abhimanyu is a design leader who blends craft, clarity, and curiosity. Known for his expertise in accessible design, design systems, and intuitive UIs, he brings an engineering mindset to every project and a deep passion for productivity. In this episode, he sits down with Taapsi to talk about how he leads his design teams in high-pressure environments and how Raycast helps him manage his time better. He also shares his daily rituals and how he juggles multiple clients and parenthood. Highlights from the episode: A day in Abhimanyu’s life: Abhimanyu walks us through his weekday flow, starting with dropping his child to playschool, followed by a quiet hour of focused work before calls begin. With 10+ projects across 4 to 5 clients, he shares how he structures his day to stay on top of priorities and support his team effectively. Using Raycast to save time: Abhimanyu explains how Raycast helps him cut down on small repetitive tasks like launching Figma files or switching Slack workspaces, so he can focus better and move faster without breaking flow. For him, Raycast is not just a launcher but a tool that enables smoother task switching and deeper focus. Making time for focused work and intentional collaboration: Abhimanyu shares how he carves out focused work blocks in his schedule and avoids back-to-back meetings. He talks about designing a rhythm that helps his team collaborate without constantly being in calls. Mentoring and team support: Abhimanyu shares how he supports his team by helping define project goals clearly and then stepping out of the way. He reflects on how trust, clarity, and fewer meetings create an environment where the team can do meaningful work without micromanagement. Learn more about our research shenanigans: Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠⁠ Chapters: 00:00:00 Introduction to Abhimanyu Sirothia 00:01:25 A day in the life of a design director 00:03:27 Team dynamics and work-life challenges 00:06:05 Finding personal time and hobbies 00:08:09 Enablers for professional success 00:10:43 Challenges and obstacles 00:12:31 Daily tools and operating systems 00:16:19 Introduction to Raycast 00:17:52 Raycast value proposition and use cases 00:21:48 Raycast as a time-saving tool 00:25:12 Raycast in action: features and usage 00:28:47 Advanced features and availability 00:32:44 Introduction to Raycast 00:34:58 Raycast capabilities and use cases 00:37:27 Raycast as a personal assistant and future potential 00:40:25 Final thoughts and rapid fire

July 24, 202551 min

How is the Lead UX researcher at ShareChat using its own audio chatrooms for research?

Down & Dirty with Dr. T is back with a fresh episode featuring Rachita Bisht, Lead UX Researcher at ShareChat and Moj! Rachita is a UX leader who’s passionate about understanding user behavior and always working to improve her research through real-world practice and new tools. With a journey in UX research that began as an intern in 2019, Rachita has explored the depths of research in real world environments, working on everything from consumer apps to building live business units. In this episode, she opens up about her daily rituals, her unique approach to meet her users and how she's leveraging AI tools like Dot and Claude to make the design process smoother and smarter. Highlights from the episode: A day in Rachita’s life: Rachita walks us through her hybrid routine: checking Slack, planning her day on Notion, jumping into standups, and collaborating with cross-functional teams. She talks about balancing meetings, project updates, and deep work as a lead researcher at ShareChat and Moj. From chatrooms to insights: Rachita talks about how she has made ShareChat itself her research base, tapping into the platform’s vast and active user communities to run fast, contextual research. She shares one example of a women-only focus group she ran inside a live ShareChat chatroom which was spontaneously set up and conducted within two hours. The story shows how she meets users where they already are and why in-context research matters. Using AI to stay efficient: Rachita shares how tools like Dot, Claude, and Notion help her stay on top of her work. She uses them to plan studies, take notes, synthesize findings across multiple projects, and stay organized while managing overlapping timelines. Crafting research that drives impact: Rachita explains how she works end to end, from planning and recruiting to synthesis and delivery. She highlights the importance of collaborating with PMs and designers to make research useful, not just insightful. Learn more about our research shenanigans: Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠⁠ Chapters: 00:00:00 Introduction to Rachita Bisht 00:01:21 A day in the life of a UX Researcher 00:02:56 Research team structure and collaboration 00:05:37 Using AI tool 'Dot' for self-reflection 00:07:45 Tech touchpoints and creative user engagement 00:10:27 Tools and platforms for research 00:12:25 Personal creative outlets: digital collages and YouTube 00:16:11 Early experiences and the power of user feedback 00:18:17 The importance of user perspectives and research challenges 00:22:27 ShareChat chat rooms as a research tool 00:27:14 Using ShareChat chat rooms for targeted research and feedback 00:30:38 Evolution of chatroom usage and user comfort 00:33:29 Use cases for chat rooms 00:36:16 Alternative research tools 00:38:37 Suitability for external researchers 00:39:56 Chat rooms for live interaction and social listening 00:41:14 Social learning and community building 00:42:19 Introduction to AI tool Dot 00:43:46 Dot for brainstorming and writing 00:46:01 Dot vs ChatGPT 00:47:24 The evolution of AI tools 00:48:41 AI as a companion 00:51:30 Rapid fire and closing remarks