Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches

Hosted by Justin Green, CFP®

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179

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Jan 2026

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About the show

I'm Justin Green — a CERTIFIED FINANCIAL PLANNER™ and founder of Assist Financial Planning. Each week, I share interviews & videos to help online coaches make better money decisions around topics such as cash flow, business finances, investing, taxes, estate planning, insurance, etc. Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at assistfp.com. Disclaimers & disclosures available at the end of each episode.

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January 21, 2026Episode 448 min

Building a sellable coaching business & monthly recurring revenue w/ Cody McBroom

Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at⁠ ⁠https://www.assistfp.com/⁠⁠In this conversation, Justin Green & Cody McBroom sit down to explore becoming a better coach, monthly recurring revenue, and why building the business to sell despite no intentions of selling makes the most sense.Connect with me → ⁠⁠https://www.instagram.com/justingreenfp⁠⁠Cody McBroom on IG → https://www.instagram.com/codymcbroom/_ _ Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.

December 17, 2025Episode 339 min

Drop your ego to build a profitable and sustainable coaching business w/ Tim Walcott

Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at ⁠https://www.assistfp.com/⁠In this conversation, Tim Walcott & Justin Green sit down to learn about Tim’s journey from in-person training to building a successful online coaching business. They discuss the misconceptions surrounding scaling in the coaching industry, and the importance of creating a profitable business model. Tim emphasizes the need for effective marketing strategies, the significance of systems and frameworks, and the value of visualizing success for clients. He also highlights the importance of understanding client assumptions and expectations, ultimately encouraging coaches to be deliberate in their business practices.Connect with me → ⁠https://www.instagram.com/justingreenfp⁠Tim Walcott on IG → https://www.instagram.com/iamtimwalcott/Key TakeawaysTim transitioned from in-person training to online coaching for greater flexibility.COVID-19 significantly impacted his business decisions and strategies.Scaling a business doesn't always mean increasing expenses; profitability is key.Many coaches chase revenue without considering their actual take-home profit.Building a personal brand is important, but systems and frameworks are essential.Visualizing success helps clients understand the process and outcomes.Coaches should clarify their methods to avoid client assumptions.Effective marketing involves demonstrating value rather than just selling oneself.Understanding client expectations can lead to better engagement and sales.Tim plans to leverage his personal brand for future business ventures.Chapters:00:00 Introduction to Tim Walcott and His Journey02:43 Transitioning from In-Person to Online Coaching05:28 The Reality of Scaling a Coaching Business08:44 Profitability vs. Revenue in Coaching11:28 Future Plans and Wealth Building Strategies16:01 Navigating Consumption and Implementation Phases17:51 Understanding Unique Selling Propositions19:31 Building a Personal Brand for Long-Term Success21:34 Features vs. Benefits in Marketing22:53 The Importance of Visualizing Outcomes29:07 Demonstrating Your Process to Build Trust33:09 Filling the Gaps in Client Assumptions_ _ Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.

November 26, 2025Episode 253 min

How to Build a Profitable Funnel for Online Coaches w/ Mike Crowson

Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at https://www.assistfp.com/–In this conversation, Mike Crowson and Justin Green discuss the evolving nature of funnels in marketing, emphasizing the importance of conversation-based strategies over traditional application funnels.They explore the significance of data collection, the effectiveness of lead magnets, and the impact of personal branding. The discussion also highlights the advantages of text messaging in sales, the need for humanizing automation, and the importance of creating engaging content to foster conversations.Mike shares tactical strategies for fitness coaches and underscores the psychology behind selling, ultimately providing insights on building successful funnels in today's market.Connect with me → https://www.instagram.com/justingreenfpMike Crowson on IG → https://www.instagram.com/mike_crowson/Key TakeawaysFunnels are not dead; they are evolving.A funnel is simply a way to guide someone from point A to point B.Conversations often lead to more successful outcomes than applications.Data collection is crucial for effective marketing strategies.Lead magnets should be compelling and relevant to attract potential clients.The title of a lead magnet can significantly impact its success.Personal branding is essential in today's market.Text messaging has a higher engagement rate than email.Humanizing automation can improve customer relationships.Creating engaging content can lead to more conversations and opportunities.Chapters00:00 The Relevance of Funnels Today02:46 Conversation-Based Funnels vs. Application Funnels05:37 The Importance of Data Collection08:33 Lead Magnets and Their Effectiveness11:29 Crafting Compelling Titles for Lead Magnets14:19 The Role of Text Messaging in Sales17:10 Humanizing Automation in Communication19:34 Effective Texting Strategies for Engagement22:11 Narrowing Down Conversations with This or That Questions26:03 Coffee Preferences and Customer Engagement27:34 Navigating Social Media for Fitness Coaches37:43 Funnel Optimization for Fitness Coaches46:35 The Importance of Personal Branding_ _ Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.

November 12, 2025Episode 154 min

Paid in Fulls vs Recurring Revenue: More Profit for Online Fitness Coaches w/ Justin Mihaly - FP2

Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at https://www.assistfp.com/🔗 Connect with me → https://www.instagram.com/justingreenfpRESOURCES:Justin Mihaly on IG → https://www.instagram.com/jmihaly_/_ _ Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.

May 27, 20257 min

Financial Playbooks and Why I Ended the Dollars & Dumbbells - FP1

In this video, we walk why I am rebranding the podcast to Financial Playbooks and the mission behind the rebrand.What we cover:• Introducing the new format focused on solo episodes offering in-depth financial advice for high-earning millennials. - Topics include financial goals, cashflow management, business finances, tax planning, and investment strategies.Subscribe to stay updated on upcoming content and get personalized financial questions answered.=======================🔗 Connect with me → instagram.com/justingreenfpWant to work together? I offer financial planning & investment management services. Learn more or schedule a call at www.assistfp.com._ _ Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.

April 17, 2025Episode 17446 min

174 - Almost $500K in Revenue in First Year of Coaching w/ Ashley Schwartz

In this conversation, Justin Green interviews Ashley Schwartz, founder of the Busy Mom Method, who shares her remarkable journey from a corporate career in oil and gas to becoming a successful fitness coach. Ashley discusses her impressive first-year revenue of nearly $500,000, the importance of mindset, and the strategies she employed to build her business. She emphasizes the significance of investing in coaching, finding the right clients, and creating a supportive team environment. Ashley also shares her vision for the future, including her desire to travel with her family and maintain a healthy work-life balance.Connect w/ Justin on InstagramConnect w/ Ashley on Instagram--00:00 From Corporate to Coaching: Ashley's Journey03:06 Building a Business: The First Steps05:55 Overcoming Imposter Syndrome and Finding Clients08:49 Investing in Coaching: The Right Support Matters11:55 Navigating Challenges: The Reality of Entrepreneurship15:14 Finding Your Why: Aligning Business with Family Values18:00 Scaling Up: The Transition to Full-Time Coaching23:11 The Importance of Discipline and Consistency in Business24:25 Building an Organic Following Before Running Ads26:34 The Role of Accountability in Business Success28:53 Scaling Up: Transitioning from Organic to Paid Leads30:39 Building a Supportive Team for Sustainable Growth32:46 Creating a Positive Work Environment for Coaches34:12 Balancing Scarcity and Abundance Mindsets37:20 The Journey to Financial Stability and Parenthood41:52 Vision for the Future: Family, Travel, and Business Growth47:06 Disclaimers

April 10, 2025Episode 17349 min

173 - How to Build a Personal Brand as an Online Coach w/ Ali Gilbert

Book a 90 Minute Financial Health Consult ⁠⁠to get an actionable plan to better manage your finances.–In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Ali Gilbert, founder of Silverback Coaching & Silverback Summit, to discuss the dos and don'ts of building a personal brand as an online coach.The conversation emphasizes the importance of building an authentic personal brand, ignoring the haters, and building a successful coaching business.Connect with Justin Green on ⁠⁠Instagram⁠⁠Connect with Ali Gilbert on ⁠⁠Instagram⁠⁠-00:00 Introduction to the Podcast00:12 Meet Ali Gilbert01:11 Ali's Journey into Men's Health03:48 Building a Remote Coaching Business05:48 Navigating the Medical and Fitness Worlds06:57 Challenges as a Woman in Men's Health08:41 The Power of Personal Branding14:44 Dealing with Online Negativity23:41 Self-Deprecating Fashion Choices24:46 Building a Personal Brand: Common Mistakes26:46 Authenticity and Relatability in Coaching32:45 Balancing Personal Life and Social Media43:48 Practical Tips for Coaches on Camera48:20 Men's Health Summit and Social Media Handles

April 4, 2025Episode 17211 min

172 - The Stock Market is Crashing, What Should I do?

In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, talks about what is going on right now in the stock market and what it means for you as a high earning MiIllennial business owner and professional.⁠⁠⁠⁠Connect with Justin Green⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fix your Cash Flow Training⁠--00:38 Understanding Market Fluctuations01:46 Impact of Tariffs on the Market05:21 Investment Strategies During Volatility07:40 Caution for Short-Term Goals08:51 Fitness Analogy and Final Advice

March 27, 2025Episode 17145 min

171 - Building a Sustainable Coaching Business w/ Emily Carlson

Book a 90 Minute Financial Health Consult ⁠to get an actionable plan to better manage your finances.–In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Emily Carlson, founder of Always Rising Agency, to discuss the keys to building a sustainable coaching business.The conversation emphasizes the importance of building real wealth, authentic marketing, and focusing on client retention and satisfaction.Connect with Justin Green on ⁠Instagram⁠Connect with Emily Carlson on ⁠Instagram⁠-00:00 Introduction and Guest Overview01:00 The Problem with Hustle Culture02:34 Revenue vs. Real Wealth04:10 The Flaws of Business in a Box09:09 Emily's Journey to Success15:27 Balancing Money and Fulfillment23:25 Pivoting and Realigning the Business23:38 Authenticity in Business and Social Media24:34 Challenges of Maintaining Authenticity Online25:23 The Importance of Client Connection25:44 Consistency Between Online and Offline Personas27:31 Helping Coaches Build Sustainable Businesses31:34 The Art of Coaching and Client Retention32:39 Psychology and Marketing in Coaching34:44 Balancing Sales Skills and Authenticity36:44 Focusing on Client Experience and Retention40:10 The Future of Coaching: Sustainability and Authenticity43:26 The Role of Sales in Coaching

March 20, 2025Episode 17010 min

170 - How Much Should I Reinvest into my Business?

In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, answers one the most popular questions he gets from online business owners:How Much Should I Reinvest into my Business?You might be surprised by his answer!⁠⁠⁠Connect with Justin Green⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fix your Cash Flow Training--00:00 Introduction and Podcast Updates00:33 Financial Consultation Call Details01:49 Reinvesting in Your Business: The Barbell Strategy04:13 Investing in the Stock Market06:01 Balancing Business and Personal Investments08:25 Lessons from Alex Hormozi09:30 Conclusion and Final Thoughts