
Selling Your Business Without Losing Yourself | Brett Story
Send us Fan Mail Business Community https://www.skool.com/thebusinessnetwork Newsletter https://doing-business-with-a-servants-heart.kit.com/steveramona 📖 Quote: “The ability to walk away and mean it is the strongest negotiating position you have.” — Brett Story 📝Description: Your business is probably your biggest asset, and also your biggest risk. Investment banker Brett Story of Brighthorn joins Steve Ramona to take the fear out of private securities, private equity, and selling a company. He explains why the deal you walk away from can matter as much as the one you close. Public vs. private securities: what the difference really is, and why the rules matter The pizza bagel principle: why a smaller slice of a bigger company can beat owning 100% of a small one Don’t go it alone: why even successful owners should never try to sell their own business Prep 12–18 months out: tax strategies, trusts, and the client who moved states before a $40M sale High-touch, not high-volume: why Brighthorn takes only 4–6 deals a year, and the client who said “I feel like we broke up” PS: Brett started out as a lawyer. What changed his path was watching a publishing-business owner cry at the closing table. That owner had mortgaged his house twice to build the company. Brett has spent his career since helping owners win, including the ones who never become clients. CTA: Subscribe to Doing Business with a Servant’s Heart wherever you listen. Connect with Brett Story on LinkedIn or at brett@brighthorn.com . Catch Together We Serve every Friday at 2 PM PT / 5 PM ET on Apple TV, Roku, Samsung, and other streaming platforms. 🎯 What You’ll Learn: ✅ Take Chips Off the Table ✅ Prepare Before You Sell ✅ Help Without Expecting Return ⏱️Timestamps: [02:40] Public vs. Private Securities [04:00] Why Sell or Raise Capital [06:50] Get Expert Market Advice [08:30] The High-Touch Client Story [12:20] From Lawyer to Banker [18:40] Never Sell Alone 🤝Connect with Brett Story: 💥Web: www.britehorn.com 💥LinkedIn: https://www.linkedin.com/in/brettstory/ 🤝Connect with Steve Ramona: 💥Web: https://steveramona.com/ 💥LinkedIn: https://www.linkedin.com/in/steveramona/ 💥IG: https://www.instagram.com/bizopportunitynow/ 💥Podcast: https://www.servinginbusinesspodcast.com/ 💥YouTube: https://www.youtube.com/@doingbusinesswithaservantheart?sub_confirmation=1 🔖Tags: #BusinessWithHeart #ServantLeadership #Podcast Free Business Community: https://www.skool.com/thebusinessnetwork https://app.nucalm.com/purchase/free-trial?coupon_code=NUCALM15&ref=steve57 Subscribe to our Podcast Newsletter https://doing-business-with-a-servants-heart.kit.com/628f9d5962 Join Me on Substack: https://podcasthost.substack.com/ Doing Business with a Servant's Heart Named Top 20 Small Business Marketing Podcast https://podcast.feedspot.com/small_business_marketing_podcasts/











