
192: Brad Johnson – Process vs. Product: Revisited A Decade Later
If you're a financial advisor, here's a question worth asking: What makes the experience of working with your firm different from working with the advisor down the street? Because if your answer comes down to the financial products you offer, you've got a problem. And with AI making it easier than ever for consumers to research and compare those products, that problem is only getting bigger. Nearly a decade ago, I recorded my very first solo episode about a simple business lesson that’s helped countless advisors rethink how they run their firms. Today, I'm revisiting that lesson and breaking down why it's even more relevant now, what McDonald's can teach us about standing out in a crowded industry, and why the way you communicate your value could determine how well your firm competes in the years ahead. 3 Insights From This Week’s Episode… #1.) Why Great Financial Advice Isn't Enough to Stand Out You might deliver incredible financial advice, but if prospects can't see what makes your firm different, you're competing with every other advisor offering the same products. We explore what McDonald's figured out decades ago and why that lesson has helped advisors build firms worth hundreds of millions, even billions of dollars. #2.) Are You Making Financial Planning Too Complicated? Your clients come to you because they want someone to make their financial lives easier. Yet many advisors unintentionally make things more confusing with complicated explanations, industry jargon, and too many choices. We look at why this disconnect matters and what it could be costing your firm in new business and referrals. #3.) How AI Is Changing the Value of Financial Advice Your clients can now research financial products, compare fees, and weigh the pros and cons in seconds. So what happens when the information advisors once provided becomes available to everyone? I share why I believe this shift threatens traditional product-focused advisory firms and where the biggest opportunities may lie for advisors moving forward. WANT TO GO DEEPER ON PROCESS VS. PRODUCT? Check out the original 25-minute episode that explores this concept in greater detail. Get access here: https://bradleyjohnson.com/192-original-solo-episode/ SHOW NOTES https://bradleyjohnson.com/192 FOLLOW BRAD JOHNSON ON SOCIAL X Instagram LinkedIn FOLLOW DBDL ON SOCIAL: YouTube Twitter Instagram LinkedIn Facebook DISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

