Dispensary Marketing Podcast

Hosted by Brandon Quan

Business Marketing

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Episodes

147

Latest episode

Aug 2026

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About the show

The number 1 podcast to learn how to properly market your cannabis dispensary and put you in the best position to succeed.

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60 recent

August 18, 202614 min

Why "You're Invisible to AI" Is an Agency's Sales Pitch

AI is changing how customers search, but that does not mean your dispensary is doomed if an agency says you are “invisible to AI.”In this video we explain why many AI visibility pitches are built around fear instead of real revenue strategy. You’ll learn why dispensaries should not ignore AI, but also why loyalty, first-time buyer retention, Google visibility, reviews, and strong SEO fundamentals usually matter more right now.The video focuses on the marketing fundamentals dispensaries should fix before chasing AI visibility:• Why “you’re invisible to AI” is often a sales pitch• How to tell whether AI optimization is worth the spend• Why loyalty and first-time buyer retention may be bigger revenue leaks• How Google, reviews, and SEO still support future AI discovery• What dispensaries should fix before buying into the next marketing trendVisit www.cannabudmarketing.com if you need help with dispensary marketing.

August 5, 20269 min

Your Second Dispensary Is Making Your First One Invisible

Opening a second dispensary should make your brand more visible, but if your local SEO setup is wrong, it can actually make both locations harder to find.In this video we explain why multi-location dispensaries need a separate Google Business Profile strategy, unique location pages, location-specific keywords, and a review campaign from day one. If both stores are using the same copied content, same keywords, and same basic setup, Google may not know which location to rank.Here are the key local SEO mistakes we’ll show you how to avoid:• Why every Google Business Profile should be treated as a separate business• How copied location pages can hurt local SEO• Why your keywords need to be divided by geography• How keyword cannibalization makes your own stores compete• Why review velocity and recency matter for new dispensary locationsVisit www.cannabudmarketing.com if you need help with dispensary marketing.

July 21, 202611 min

Why Your Dispensary Revenue Stalls at $100k/Month

Your dispensary may be stuck at $100K/month because your customer system has hit a ceiling.In this video we explain why dispensary revenue plateaus happen, how the “leaky bucket” problem keeps stores stuck, and why relying too heavily on one channel like Weedmaps can limit long-term growth. You’ll learn how to bring in more new customers, retain more existing buyers, and build owned marketing systems that help your store break past its current revenue ceiling.• Why stable revenue can still signal a growth problem• How the leaky bucket affects dispensary revenue• Why Google is one of the strongest channels for high-intent cannabis shoppers• How reviews, SEO, and your Google Business Profile impact new customer growth• Why loyalty needs to work like a revenue engine, not a basic points program

July 1, 20268 min

They Lost 100 Dispensary Customers a Week and Didn't Notice

A dispensary was bringing in 100 new customers every week from SEO. Then their agency went out of business, the work stopped, and those new customers dropped to almost zero before the owner noticed. In this video we explain how dispensaries can lose new customers long before revenue makes the problem obvious. You’ll learn why sales are a lagging indicator, which leading indicators to track, and how to protect your Google presence so your store does not depend on a vendor you do not control. You will learn: • Why new customers can disappear before sales drop • How to separate new customers from returning customers • Why a 20% drop in new customers is an early warning sign • How to connect traffic sources to customer growth • Why every dispensary should own its Google Business Profile, Analytics, and Search Console Visit www.cannabudmarketing.com to see how we can help your dispensary grow.

June 17, 202613 min

Your Dispensary Website Is Quietly Killing Sales

In this episode of The Dispensary Marketing Podcast, we explain why your menu is not the same thing as your website, and why relying on a basic menu embed can hurt your conversions, SEO, trust, and online orders.A real dispensary website should keep customers on your domain, build trust with first-time buyers, make mobile ordering easy, show why people should choose your store, and help turn visitors into repeat customers.In this episode:• Why your menu is not your website• How third-party menu pages can hurt SEO and conversions• Why your menu should live on your main domain• The trust signals your website needs• Why mobile optimization matters• How to create a smoother path from visitor to customer• Why email, loyalty, and follow-up systems drive repeat purchases Your website should be more than a place to park your menu. It should work as a sales system that helps customers trust you, shop with confidence, and come back again. Visit www.cannabudmarketing.com if you need help with your dispensary marketing.

May 29, 202612 min

Your Dispensary Revenue Dropped - Foot Traffic Didn't

In this episode of The Dispensary Marketing Podcast, we break down why foot traffic is not the only metric cannabis retailers should be watching. If customers are still walking through the door but sales are slowing down, the issue may be hiding in your average order value, basket size, online ordering strategy, loyalty program, or customer retention system.We explain how dispensaries can spot revenue leaks by looking beyond total sales and focusing on what happens after a customer arrives. In this episode:• Why foot traffic does not always equal revenue• How to check average order value and basket size• Why online orders can increase dispensary revenue• How loyalty programs help drive repeat visits• Why customer retention is easier than acquisition• How to use recency segmentation for win-back campaigns• The four fixes every dispensary should reviewIf your dispensary is getting customers but revenue is still dropping, this episode will help you find where the money is leaking and what to fix first.Visit www.cannabudmarketing.com if you want to increase your dispensary sales.

May 20, 202627 min

Functional Cannabis: Control, Consistency, and Experience - Ep. 56: 1906

Peter Barsoom, co-founder of 1906, explains how cannabis can finally be predictable, functional, and reliable. From microdosing to beverages, he shares how 1906 designs products so you control the effects, timing, and experience, no surprises.In this episode, discover:• How functional cannabis works for high-functioning adults• Why consistency beats hype in cannabis products• The science and testing behind predictable effects• The story behind 1906 and its mission to redefine cannabisIf you’re curious how to enjoy or sell cannabis with confidence, this conversation is your blueprint. This is a Heading This is a paragraph.

May 13, 202634 min

Stop Sending Every Dispensary Customer the Same Deal - Ep 55: HighDef Studio

Most dispensary loyalty programs are not failing because the platform is broken. They are failing because every customer gets the same message.In this episode of The Dispensary Marketing Podcast, we sit down with Steph Vrona to talk about what actually makes a cannabis retention program work. Steph explains how dispensaries should clean up customer data, segment audiences by real shopping behavior, and stop relying on daily deal blasts that customers ignore.We also cover why experiential rewards can outperform discounts, how budtender buy-in affects loyalty success, what metrics matter beyond open rates, and how to build a better customer journey over time.In this episode:• Why bigger text lists are not always better • How to segment customers by behavior • Why daily deal blasts hurt retention • What to track instead of open rates • How experiential rewards drive repeat visits • Why budtenders should support loyalty programsIf your dispensary is sending more messages but not seeing more visits, this conversation will help you rethink retention.---------------- Cannabud Marketing is the top digital ⁠marketing agency for Cannabis Dispensaries⁠. Our specialized expertise will put you in the best position to succeed when working with us.Get The Growth Playbook, a Step-By-Step Guide for Building A Million Dollar Dispensary Website: CannabudMarketing.comBook your audit with us here: ⁠CannabudMarketing.com

May 7, 202613 min

How to Rank Your Cannabis Dispensary on Google

Getting more reviews is not always enough to rank your dispensary higher on Google.In this episode, Brandon breaks down the three areas dispensaries need to focus on if they want better visibility in Google Maps and local search: an active Google Business Profile, consistent high-quality reviews, and local trust signals like citations and backlinks.You’ll learn why outdated listings can hurt your rankings, how review quality and review velocity affect local SEO, and why Google needs to clearly understand your business before it can trust you.In this episode:•⁠ ⁠How to optimize your Google Business Profile•⁠ ⁠Why consistent NAP and hours matter•⁠ ⁠What makes a review more valuable to Google•⁠ ⁠How to build a steady review system•⁠ ⁠Why local backlinks help dispensaries rank•⁠ ⁠How to make your store look active, trusted, and relevant onlineIf your dispensary has good reviews but still is not showing up where it should, this episode explains what may be missing. ---------------- Cannabud Marketing is the top digital ⁠marketing agency for Cannabis Dispensaries⁠. Our specialized expertise will put you in the best position to succeed when working with us. Get The Growth Playbook, a Step-By-Step Guide for Building A Million Dollar Dispensary Website: CannabudMarketing.com Book your audit with us here: ⁠CannabudMarketing.com

April 24, 202659 min

The Cannabis Supply Chain Is Broken (How Winners Adapt) - Ep. 54 Great White North Growers

What does it really take to win in cannabis today? In this episode of The Dispensary Marketing Podcast, we sit down with George Goulakos, Co Founder of Great White North Growers, to discuss the real challenges of building and scaling a cannabis business. George shares how his company pivoted into distribution, the biggest supply chain mistakes hurting cannabis brands, and what it takes to move products across Canada and into international markets like Germany. In this episode: • Why many cannabis companies fail • Costly supply chain mistakes to avoid • How to pivot when plans change • Exporting cannabis internationally • Leadership lessons from sports and business If you own or operate a cannabis business, this episode is packed with real world insights. #CannabisBusiness #DispensaryMarketing #CannabisIndustry #CannabisPodcast #CanadianCannabis----------- Cannabud Marketing is the top digital ⁠marketing agency for Cannabis Dispensaries⁠. Our specialized expertise will put you in the best position to succeed when working with us. Get The Growth Playbook, a Step-By-Step Guide for Building A Million Dollar Dispensary Website: CannabudMarketing.comBook your audit with us here: ⁠CannabudMarketing.com