Dispensary Marketing Podcast

Hosted by Brandon Quan

Business Marketing

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Episodes

143

Latest episode

May 2026

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About the show

The number 1 podcast to learn how to properly market your cannabis dispensary and put you in the best position to succeed.

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60 recent

May 29, 202612 min

Your Dispensary Revenue Dropped - Foot Traffic Didn't

In this episode of The Dispensary Marketing Podcast, we break down why foot traffic is not the only metric cannabis retailers should be watching. If customers are still walking through the door but sales are slowing down, the issue may be hiding in your average order value, basket size, online ordering strategy, loyalty program, or customer retention system.We explain how dispensaries can spot revenue leaks by looking beyond total sales and focusing on what happens after a customer arrives. In this episode:• Why foot traffic does not always equal revenue• How to check average order value and basket size• Why online orders can increase dispensary revenue• How loyalty programs help drive repeat visits• Why customer retention is easier than acquisition• How to use recency segmentation for win-back campaigns• The four fixes every dispensary should reviewIf your dispensary is getting customers but revenue is still dropping, this episode will help you find where the money is leaking and what to fix first.Visit www.cannabudmarketing.com if you want to increase your dispensary sales.

May 20, 202627 min

Functional Cannabis: Control, Consistency, and Experience - Ep. 56: 1906

Peter Barsoom, co-founder of 1906, explains how cannabis can finally be predictable, functional, and reliable. From microdosing to beverages, he shares how 1906 designs products so you control the effects, timing, and experience, no surprises.In this episode, discover:• How functional cannabis works for high-functioning adults• Why consistency beats hype in cannabis products• The science and testing behind predictable effects• The story behind 1906 and its mission to redefine cannabisIf you’re curious how to enjoy or sell cannabis with confidence, this conversation is your blueprint.This is a HeadingThis is a paragraph.

May 13, 202634 min

Stop Sending Every Dispensary Customer the Same Deal - Ep 55: HighDef Studio

Most dispensary loyalty programs are not failing because the platform is broken. They are failing because every customer gets the same message.In this episode of The Dispensary Marketing Podcast, we sit down with Steph Vrona to talk about what actually makes a cannabis retention program work. Steph explains how dispensaries should clean up customer data, segment audiences by real shopping behavior, and stop relying on daily deal blasts that customers ignore.We also cover why experiential rewards can outperform discounts, how budtender buy-in affects loyalty success, what metrics matter beyond open rates, and how to build a better customer journey over time.In this episode:• Why bigger text lists are not always better • How to segment customers by behavior • Why daily deal blasts hurt retention • What to track instead of open rates • How experiential rewards drive repeat visits • Why budtenders should support loyalty programsIf your dispensary is sending more messages but not seeing more visits, this conversation will help you rethink retention.---------------- Cannabud Marketing is the top digital ⁠marketing agency for Cannabis Dispensaries⁠. Our specialized expertise will put you in the best position to succeed when working with us.Get The Growth Playbook, a Step-By-Step Guide for Building A Million Dollar Dispensary Website: CannabudMarketing.comBook your audit with us here: ⁠CannabudMarketing.com

May 7, 202613 min

How to Rank Your Cannabis Dispensary on Google

Getting more reviews is not always enough to rank your dispensary higher on Google.In this episode, Brandon breaks down the three areas dispensaries need to focus on if they want better visibility in Google Maps and local search: an active Google Business Profile, consistent high-quality reviews, and local trust signals like citations and backlinks.You’ll learn why outdated listings can hurt your rankings, how review quality and review velocity affect local SEO, and why Google needs to clearly understand your business before it can trust you.In this episode:•⁠ ⁠How to optimize your Google Business Profile•⁠ ⁠Why consistent NAP and hours matter•⁠ ⁠What makes a review more valuable to Google•⁠ ⁠How to build a steady review system•⁠ ⁠Why local backlinks help dispensaries rank•⁠ ⁠How to make your store look active, trusted, and relevant onlineIf your dispensary has good reviews but still is not showing up where it should, this episode explains what may be missing.---------------- Cannabud Marketing is the top digital ⁠marketing agency for Cannabis Dispensaries⁠. Our specialized expertise will put you in the best position to succeed when working with us.Get The Growth Playbook, a Step-By-Step Guide for Building A Million Dollar Dispensary Website: CannabudMarketing.comBook your audit with us here: ⁠CannabudMarketing.com

April 24, 202659 min

The Cannabis Supply Chain Is Broken (How Winners Adapt) - Ep. 54 Great White North Growers

What does it really take to win in cannabis today? In this episode of The Dispensary Marketing Podcast, we sit down with George Goulakos, Co Founder of Great White North Growers, to discuss the real challenges of building and scaling a cannabis business.George shares how his company pivoted into distribution, the biggest supply chain mistakes hurting cannabis brands, and what it takes to move products across Canada and into international markets like Germany.In this episode:• Why many cannabis companies fail • Costly supply chain mistakes to avoid • How to pivot when plans change • Exporting cannabis internationally • Leadership lessons from sports and businessIf you own or operate a cannabis business, this episode is packed with real world insights.#CannabisBusiness #DispensaryMarketing #CannabisIndustry #CannabisPodcast #CanadianCannabis----------- Cannabud Marketing is the top digital ⁠marketing agency for Cannabis Dispensaries⁠. Our specialized expertise will put you in the best position to succeed when working with us.Get The Growth Playbook, a Step-By-Step Guide for Building A Million Dollar Dispensary Website: CannabudMarketing.comBook your audit with us here: ⁠CannabudMarketing.com

April 16, 202615 min

The 3 Profit Levers Every Dispensary Misses

Most dispensaries focus on driving more sales… but still wonder why there’s no profit left at the end of the month.In this episode of the Dispensary Marketing Podcast, we break down the 3 profit levers every dispensary misses that are quietly draining your revenue without you realizing it.You’ll learn:• Why employee turnover is costing you tens of thousands per year• How poor customer retention creates a “leaky bucket” in your business• The hidden danger of relying on discounts and how it kills your margins• Simple ways to increase profitability without increasing trafficIf your dispensary is making strong revenue but struggling with profit, this episode will show you exactly where the money is going and how to fix it.This is a must-watch for dispensary owners, operators, and cannabis retail managers who want to improve margins, increase customer retention, and build a more profitable business.Subscribe for more dispensary marketing, cannabis SEO, and revenue growth strategies.#DispensaryMarketing #CannabisBusiness #CannabisRetail #DispensaryOwner #CannabisSEO #RetailStrategy----------------- Cannabud Marketing is the top digital ⁠marketing agency for Cannabis Dispensaries⁠. Our specialized expertise will put you in the best position to succeed when working with us.Get The Growth Playbook, a Step-By-Step Guide for Building A Million Dollar Dispensary Website: CannabudMarketing.comBook your audit with us here: ⁠CannabudMarketing.com

March 31, 202636 min

They Bought a $250M Cannabis Facility for $27M - Ep. 53: Cannara Biotech

In this episode of the Dispensary Marketing Podcast, we sit down with Nicholas Sosiak, CFO of Cannara Biotech, one of the fastest-growing cannabis LPs in Canada.Nico breaks down how Cannara built a top-performing cannabis brand from the ground up, the real process behind selecting winning genetics, and why quality and consistency are the foundation of success in the cannabis industry. He also shares the story behind acquiring a $250M cannabis facility for just $27M and what that means for scaling production and dominating the Canadian market.If you want to understand how to build, scale, and position a cannabis brand for long-term growth, this episode is packed with real insights.------------Cannabud Marketing is the top digital marketing agency for Cannabis Dispensaries. Our specialized expertise will put you in the best position to succeed when working with us.Get The Growth Playbook, a Step-By-Step Guide for Building A Million Dollar Dispensary Website: CannabudMarketing.comBook your audit with us here: CannabudMarketing.com

March 12, 202651 min

How Dispensaries Should Really Spend Their Marketing Budget - Ep 52. Cannabud Marketing

In this episode, Jazz Samra, CEO of Sativa Bliss, interviews Brandon Quan, founder of Cannabud Marketing, about how cannabis dispensaries should actually think about marketing.They break down the biggest mistakes dispensary owners make when hiring marketing agencies, why so many retailers feel burned by SEO companies, and what realistic results from dispensary marketing should look like.Instead of chasing the latest “magic pill,” this conversation explains how dispensaries can make smarter marketing decisions, allocate their budgets properly, and build a system that drives real growth.If you own or operate a cannabis dispensary, this episode will help you understand what actually moves the needle.-------------- Cannabud Marketing is the top digital marketing agency for Cannabis Dispensaries. Our specialized expertise will put you in the best position to succeed when working with us.Get The Growth Playbook, a Step-By-Step Guide for Building A Million Dollar Dispensary Website: CannabudMarketing.comBook your audit with us here: CannabudMarketing.com

February 24, 202612 min

Should Your Dispensary Be Getting More Customers Than It Is?

Does your dispensary feel like it should have more customers than it does? You’re not alone. In this video we talk about why dispensary owners often feel like they’re spinning their wheels but not seeing the customer flow they expect.If you’re feeling overwhelmed by marketing options or not seeing a return on effort, step back and define what truly drives customer acquisition for you.00:00 "Refocus to Solve Core Issues"03:42 "Originality and Focus Drive Success"09:34 "Clarity and Growth for Businesses"11:37 "Free Dispensary Marketing Playbook"--------------------- Cannabud Marketing is the top digital marketing agency for Cannabis Dispensaries. Our specialized expertise will put you in the best position to succeed when working with us.Get The Growth Playbook, a Step-By-Step Guide for Building A Million Dollar Dispensary Website: CannabudMarketing.comBook your audit with us here: CannabudMarketing.com

February 19, 202627 min

8 Dispensaries: The Formula Behind Verts' Growth - Ep. 51

How do you scale from one dispensary to 8 locations across multiple states? In this episode of the Dispensary Marketing Podcast, Alex Close, CEO of Verts Neighborhood Cannabis Dispensary, shares the real formula behind multi-state growth. From the early Colorado “Wild West” days to expanding into Missouri and Michigan, he explains why A-players, culture, and smart market selection matter more than flashy marketing.You’ll learn: • Why hiring and retaining A-players is the real advantage • How capped markets create opportunity • Branding vs price in cannabis retail • How loyalty and e-commerce support growthIf you’re a dispensary owner focused on scaling the right way, this episode is for you.----------------- Cannabud Marketing is the top digital marketing agency for Cannabis Dispensaries. Our specialized expertise will put you in the best position to succeed when working with us.Get The Growth Playbook, a Step-By-Step Guide for Building A Million Dollar Dispensary Website: CannabudMarketing.comBook your audit with us here: CannabudMarketing.com