DISCOVERED Podcast

Hosted by Athos Commerce

Business Marketing

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Episodes

Latest episode

May 2026

Language

EN-US

About the show

DISCOVERED is a product discovery podcast from Athos Commerce, featuring conversations with the brightest minds in ecommerce. Originally launched by Klevu, Discovered continues to explore what drives smarter product discovery and profitable growth—through AI, search, merchandising, and modular commerce strategies. Part of the broader Discovered community (including events, media, and more) the podcast brings together digital leaders, partners, and practitioners to share real-world insights, not just theory. If you’re building for performance, this is where the conversation starts.

Listen to episodes

4 recent

May 28, 2026Episode 442 min

Episode 4: Chuck Haling on Practical AI, Better Discovery, and What Teams Should Focus on Now

Chuck Haling joins Andra Muntean for a grounded conversation about where Athos Commerce is heading, what he’s learned in his first months as CEO, and why ecommerce teams need to stop chasing noise and start focusing on outcomes.In this episode, they explore what customers and partners need most from Athos right now, how product discovery is expanding beyond the website, why product feeds and connected systems matter more than ever, and what practical AI actually looks like in ecommerce.This conversation gives a practical view of what matters now for ecommerce teams dealing with platform complexity, AI pressure, and performance goals.→ Follow Athos Commerce for more conversations on product discovery, performance, and digital growth. Learn more at athoscommerce.com.

February 10, 2026Episode 327 min

Episode 3: Is Your ROAS Lying to You?

Join Andra Muntean as she talks to Jacob Bennett from Addesu about connecting clicks to real business value. Jacob challenges the industry's reliance on ROAS, explaining why it often tells a limited story that misses complex customer journeys.They discuss why "fire and forget" is a dangerous myth in paid media and why brands must now act as content machines, feeding algorithms with massive volumes of diverse creative. Finally, they explore how to use your CRM as a source of truth for predictive personalization and why getting the basics right is the key to long-term profitability.This episode is essential for marketers ready to move beyond vanity metrics and build a disciplined, outcome-focused strategy.→ Follow Athos Commerce for more conversations on product discovery, performance, and digital growth. Learn more at athoscommerce.com.

January 6, 2026Episode 235 min

Episode 2: The Real Rise of Social Commerce

Join Andra Muntean, as she talks to Dave Morrissey, a growth and culture consultant and author of Grow Like a Tech Company. Dave brings a sharp perspective from his years working across major platforms like Facebook and TikTok, where he led retail and ecommerce partnerships.Hear how platforms have completely reshaped product discovery, emphasizing that real people buy from real people. Dave explains why creative is more important than ever for performance, necessitating that brands become content machines to feed the new AI-driven ad systems with a massive volume of diverse assets. They also dive into the future of LLMs (like ChatGPT) in commerce and the need for brands to embrace profitability and customer-centricity as their biggest growth levers.Finally, Dave busts the myth of last click measurement, also referred to as "the scourge of e-commerce".This episode is a must-listen for anyone interested in the intersection of digital platforms, creative strategy, and intentional growth in the age of AI.→ Follow Athos Commerce for more conversations on product discovery, performance, and digital growth. Learn more at athoscommerce.com.

December 10, 2025Episode 130 min

Episode 1: What Retail Teaches You About Running a DTC Brand

Discovered is back with Season 2!Join Andra Muntean, Senior Marketing Manager at Athos Commerce, as she talks to Howard Sobel, former COO and Systems Integrator at Fifty Flowers. Howard brings a unique perspective from his years working across mass and specialty retail (Walmart, Target, Costco) to the world of Direct-to-Consumer (D2C) e-commerce.Hear how that traditional retail experience informs how he approaches digital growth, emphasizing structure, pricing, and operational rhythms. They discuss the importance of cross-functional alignment, how data is used to navigate high seasonality and risk, and how the partnership with Athos Commerce supported their merchandising strategy.Finally, Howard busts common e-commerce myths, explaining why more SKUs don't always mean more sales and why a structured pricing strategy is vital for long-term brand health and margins.This episode is a must-listen for anyone interested in operations, balancing speed with structure, and growing well in the digital space.→ Follow Athos Commerce for more conversations on product discovery, performance, and digital growth. Learn more at athoscommerce.com.