How New Realm Brewing Builds Buzz, Community & the Perfect Guest Experience | Cassidy Marshall
What does it take to market more than a beer—and turn a brewery into a place people want to return to again and again? In this episode of the Discover Virginia Podcast, Joseph sits down with Cassidy Marshall, marketing manager for New Realm Brewing, to explore how the brand creates excitement around its beer, food, live music, events, partnerships, and growing presence in Hampton Roads. Cassidy shares what brought her to Virginia and how she built her career with New Realm. She also takes us behind the scenes of a brewery brand founded by Bob Powers, Mitch Steele, and Carey Falcone—with no known connection to Gotham City’s Carmine Falcone. The conversation covers New Realm’s approach to creating a signature guest experience, from the beer and dining menu to the atmosphere surrounding each visit. Cassidy explains how her team selects live music, develops events, and keeps the experience consistent while still giving each location its own personality. We also discuss the business value of collaborations with organizations such as Old Dominion University and the Virginia International Tattoo. Cassidy breaks down how the right partnerships can strengthen community relationships, attract new customers, and support both marketing and sales. Finally, we take a closer look at the launch of New Realm’s Party Animal Pack and a few of their new brews that will raise more than your spirits!