What's Working in Direct Selling is a DSN podcast hosted by Rob Sperry, where proven field leaders break down the specific strategies, systems and results driving their success right now. No fluff. No theory. Just what's working today and how you can use it immediately.
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June 8, 2026Episode 135 min
Why Most Direct Selling Teams Are Busy But Not Growing
In the first episode of Whats Working in Direct Selling, Rob Sperry sits down with John Melton to break down why so many teams stay busy without actually growing—and what leaders need to do differently to create momentum. In This Episode, You Will Learn Why many direct selling teams stay active without creating real growth Why in-person events remain critical for retention and culture How to balance online systems with real human connection
April 14, 2026Episode 931 hr 7 min
What's Working in Direct Selling with Rob Sperry
What's working in direct selling today, and how do you apply it? In this special finale episode of the SHIFT Podcast, Blake Mallen is joined by Rob Sperry to introduce the next evolution of the show and unpack the importance of clarity, execution and actionable strategy. Drawing from decades of experience and working with top earners across the channel, Rob shares how leaders can cut through the noise and focus on what truly drives results. This conversation explores the difference between motivation and implementation, why simplicity and specificity matter and how leaders can leverage content to create action within their teams. Rob also outlines the philosophy behind identifying "what's working" and breaking it down into practical, repeatable steps that others can follow. Throughout the episode, both Blake and Rob reflect on the journey of the SHIFT Podcast, the lessons learned from nearly 100 conversations with top leaders and the patterns that consistently show up in long-term success. This episode sets the stage for the next chapter—focused on delivering clear, actionable insights designed to help leaders grow, adapt and move forward with confidence.
February 16, 2026Episode 9248 min
From Stuck to Self-Directed: Puya Ghandian on Belief, Skill Development and Reinvention
In this episode of the SHIFT Podcast, Blake Mallen sits down with Puya Ghandian to explore belief, skill development and what it means to truly lead yourself first. Puya shares lessons from decades in the channel, navigating long valleys and building conviction through clarity and discipline. In this episode, you will learn: • How skill development, not luck, creates consistent results • Why ownership and self-leadership precede team growth • How clarity of vision helps leaders navigate seasons of doubt
January 19, 2026Episode 9149 min
If It Doesn't Duplicate, It Doesn't Work: Building Real Momentum with Kendall Welden
In this episode of the SHIFT Podcast, Blake Mallen sits down with Kendall Welden to unpack what actually builds real momentum in direct selling. Kendall shares why belief, simplicity and duplication are non-negotiable for sustainable growth. In this episode, you will learn: · Why duplication is the true measure of success in direct selling · How to lead through different seasons of life without losing consistency · Why real relationships still outperform social media alone
December 15, 2025Episode 9049 min
From Food Stamps to the Top: Building with Belief and Purpose with Christa Crawford
Join Blake Mallen as he sits down with Christa Crawford, the #1 global income earner at her company, whose organization spans multiple countries. Christa shares her remarkable journey from food stamps and a struggling custom furniture business to building one of the most successful organizations in direct selling—all while staying grounded in purpose, authenticity and unwavering belief. In this episode, you will learn: ● How to transform limiting beliefs into unstoppable momentum ● Why showing up as your authentic self is your greatest competitive advantage ● The mindset shifts that turn obstacles into opportunities for growth ● How to build a purpose-driven business that attracts true believers
November 10, 2025Episode 8946 min
From Messy Middle to Momentum: The Power of Personal Branding with Emily Ford
In this inspiring episode of SHIFT, host Blake Mallen sits down with Emily Ford—entrepreneur, speaker and brand builder—to talk about reinvention, personal branding and rediscovering purpose after the "messy middle." Emily shares her journey from early success in direct selling to rebuilding her business and identity with authenticity, resilience and faith. Learn how she turned pain into purpose, mastered the art of personal brand storytelling and built a thriving community that values people over perfection. In this episode, you will learn: How to turn your "messy middle" into a season of personal and professional growth Why your personal brand is your most powerful business asset How to build trust online by showing the real—not perfect—version of you The difference between building a following and building a community
September 29, 2025Episode 8854 min
Resilience Through Reinvention with Karen Fettes
Join Blake Mallen as he sits down with Karen Fettes, a top field leader who reached the pinnacle of her company's marketing plan in just 18 months and has sustained success for nearly 17 years. Karen shares how she's navigated life's hardest seasons—including her son's 18 brain surgeries, her husband's heart attack and the loss of all four parents since 2022—while building one of the most respected businesses in the profession. This episode is packed with insights on resilience, reinvention and leading with authenticity. In this episode, you will learn: How to reframe challenges as opportunities for personal growth Why adaptability is the key to long-term success in direct sales The difference between patience and passivity in building your business How to build authentic community that keeps people engaged
August 18, 2025Episode 8755 min
The Multiply Method with Sarah Robbins
Join Blake Mallen as he sits down with Sarah Robbins, a top field leader, industry icon and bestselling author, to discuss her latest work, The Multiply Method. Sarah shares the frameworks, strategies and mindset shifts she uses to help sales teams and entrepreneurs scale effectively and grow sustainably. Whether you're navigating a reset or aiming to accelerate your momentum, this episode is packed with actionable insights for success. In this episode, you will learn: How to reframe challenges as opportunities for reinvention Why "what we simplify, we multiply" is the secret to scalable success The steps to effective enrollment and onboarding that inspire duplication What it takes to inspire new leaders to lead—not just follow
July 21, 2025Episode 8652 min
Turn Your Fear into Fuel: Real-World Leadership with John Addison
In this SHIFT episode, Blake Mallen isjoined by legendary leader John Addison to talk about the fears that hold us back—and the mindset thatmoves us forward. From leading through crises to mentoring the nextgeneration, John reveals what it means to turn fear into fuel. In this episode, you will learn: Why fear is a sign of growth—not weakness How to stop self-sabotage before it starts Why perspective is the secret to leading through change What healthy fear looks like—and how it sharpens your leadership How to move forward even when doubt shows up
June 23, 2025Episode 8545 min
The Power of Reinvention: Leading with Consistency and a Heart to Serve with Theda Blackwood
Theda Blackwood has built success across multiple companies and life chapters—not by being the loudest, but by being the most consistent. In this episode of SHIFT, she joins host Blake Mallen to share how reinvention, connection and a servant mindset have powered her 25+ year journey in direct selling. In this episode, you will learn: ● Why reinvention is a skill every leader must master ● How consistency builds trust, belief and momentum ● The power of serving people instead of selling to them
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