Direct Approach with Wayne Moorehead

Hosted by Direct Selling News

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Episodes

100

Latest episode

Oct 2026

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About the show

Welcome to the Direct Approach with Wayne Moorehead, an exclusive podcast by DSN where Wayne shares candid and insightful conversations with leading corporate executives about today's evolving direct sales channel. Tune in every other Thursday for timely insights and relevant takeaways.

Listen to episodes

60 recent

October 22, 2026Episode 1511 hr 7 min

Miguel Beas on Reinventing Direct Selling for the Next Generation

Miguel Beas, President of the Americas at Zinzino, joins Wayne Moorehead to discuss the strategies behind Zinzino's growth and what direct selling needs to do to thrive in its next chapter. From customer-first business models and international expansion to strategic acquisitions, social commerce and the next generation of entrepreneurs, Miguel shares why simplicity, adaptability and customer loyalty will be critical to the future of the channel.

October 8, 2026Episode 15156 min

Dr. Thomas Stoffmehl & Michail Tziallas on Putting People at the Center of Growth

Vorwerk CEO Dr. Thomas Stoffmehl and CCO Michail Tziallas join Direct Approach to share why putting people at the center has become fundamental to the company's growth strategy. They explore advisor development, inspirational leadership, technology, product demonstrations, social commerce and how Vorwerk continues to evolve while staying committed to the relationships at the heart of direct selling.

October 1, 2026Episode 14928 min

Bonus Episode: Dr. Lucy Gildea on Holding the Tension: Six Essential Lessons in Brand Transformation

Dr. Lucy Gildea, Chief Brand & Scientific Officer at Mary Kay, shares six essential lessons in brand transformation. Drawing from Mary Kay's ongoing journey, Lucy explores how leaders can hold the tension between legacy and change, digital innovation and human connection and today's performance and tomorrow's growth.

September 24, 2026Episode 1481 hr 9 min

Jenn Ashby on Building Communities People Want to Belong To

Jenn Ashby, Community & Culture Ambassador at NEW U LIFE, joins Direct Approach to explore how direct selling companies can build communities people genuinely want to belong to. Jenn shares why belonging matters, how community differs from an audience and what purpose, education, contribution and co-creation can do to strengthen connection and retention.

September 17, 2026Episode 14624 min

Bonus Episode: Darnell Self on the 5 Levels of Leadership

Darnell Self, Executive VP of Network & Business Development at LegalShield, shares a new perspective on the five levels of leadership. Drawing from 28 years with LegalShield and experience in both corporate and field leadership, Darnell explores relationships, results, impact, character and the importance of building trust between the C-Suite and the field.

September 3, 2026Episode 14516 min

Bonus Episode: Justin Serra on Why Trust Is the Currency of Change

Justin Serra, CEO of MAKE Wellness, shares his DSU Spring 2026 keynote on why trust is essential to navigating change. Learn how transparency, communication, humility and field involvement can strengthen culture, increase confidence and give direct selling companies the ability to adapt as the pace of change accelerates. In this Bonus Episode, you'll learn: Why trust determines how an organization responds to change How transparency and communication build greater change capacity Why involving field leaders early can lead to stronger decisions and faster alignment

August 27, 2026Episode 14441 min

Javier Urdaneta on Direct Selling's Social Commerce Opportunity

Javier Urdaneta of MONAT joins Direct Approach to explore direct selling's social commerce opportunity. Learn how MONAT is using TikTok Shop, authentic creator content and field training to reach new customers while complementing its direct selling model. Javier also shares lessons on product strategy, technology integration and why companies should start experimenting now.

August 20, 2026Episode 14320 min

Bonus Episode: Blake Mallen on Change Is Inevitable, Transformation Is Intentional

In this Direct Approach Bonus Episode, Blake Mallen of Herbalife shares five drivers of intentional business transformation: vision, strategy, culture, operating model and value proposition. Discover how direct selling leaders can navigate change, strengthen their organizations and intentionally design what comes next. In this episode, you'll learn: The five drivers Blake believes are essential to business transformation Why clear strategy requires making deliberate choices about where to focus How culture, operating models and value propositions can accelerate or limit transformation

August 13, 2026Episode 14257 min

John Wadsworth on Wellness, Community and Direct Selling Growth

John Wadsworth, Co-CEO and Founder of Partner.Co, joins Direct Approach to explore wellness, community and direct selling growth. From improving wellness outcomes through human connection to developing distributors for the creator economy, John shares how strong products, simple systems and technology can help direct selling companies build sustainable growth. In this episode, you'll learn: Why community can dramatically improve wellness outcomes How simple systems can build distributor confidence and consistency What the creator economy means for the future of direct selling

August 6, 2026Episode 14225 min

Bonus Episode: Amber Olson Rourke on How to Break Through a Trust Recession

In this Direct Approach Bonus Episode, Amber Olson Rourke, Co-Founder and Co-CEO of Neora, shares the strategy behind building trust in today's crowded marketplace. Learn how clarity, community and disciplined execution helped fuel 45% year-over-year growth and why companies that simplify their message and create belonging are better positioned for long-term success. In this episode, you'll learn: Why trust has become the biggest competitive advantage in direct selling How a single, focused message improves customer conversion and field execution Why community should be treated as a business strategy, not a company value

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