Episodes
100
Latest episode
Aug 2026
Language
EN
Welcome to the Direct Approach with Wayne Moorehead, an exclusive podcast by DSN where Wayne shares candid and insightful conversations with leading corporate executives about today's evolving direct sales channel. Tune in every other Thursday for timely insights and relevant takeaways.
Javier Urdaneta of MONAT joins Direct Approach to explore direct selling's social commerce opportunity. Learn how MONAT is using TikTok Shop, authentic creator content and field training to reach new customers while complementing its direct selling model. Javier also shares lessons on product strategy, technology integration and why companies should start experimenting now.
In this Direct Approach Bonus Episode, Blake Mallen of Herbalife shares five drivers of intentional business transformation: vision, strategy, culture, operating model and value proposition. Discover how direct selling leaders can navigate change, strengthen their organizations and intentionally design what comes next. In this episode, you'll learn: The five drivers Blake believes are essential to business transformation Why clear strategy requires making deliberate choices about where to focus How culture, operating models and value propositions can accelerate or limit transformation
John Wadsworth, Co-CEO and Founder of Partner.Co, joins Direct Approach to explore wellness, community and direct selling growth. From improving wellness outcomes through human connection to developing distributors for the creator economy, John shares how strong products, simple systems and technology can help direct selling companies build sustainable growth. In this episode, you'll learn: Why community can dramatically improve wellness outcomes How simple systems can build distributor confidence and consistency What the creator economy means for the future of direct selling
In this Direct Approach Bonus Episode, Amber Olson Rourke, Co-Founder and Co-CEO of Neora, shares the strategy behind building trust in today's crowded marketplace. Learn how clarity, community and disciplined execution helped fuel 45% year-over-year growth and why companies that simplify their message and create belonging are better positioned for long-term success. In this episode, you'll learn: Why trust has become the biggest competitive advantage in direct selling How a single, focused message improves customer conversion and field execution Why community should be treated as a business strategy, not a company value
Social commerce is changing how consumers discover, evaluate and buy products. In Episode 141 of Direct Approach, David Vanderveen and Peter Griscom explain why direct selling is uniquely positioned to thrive in this new era through creators, communities, AI and content-driven commerce. Learn how forward-thinking companies can modernize relationship marketing while empowering distributors to become the next generation of creators.
In this Direct Approach Bonus Episode, Jasmine Star shares why building a personal brand is one of the most valuable investments direct sellers can make. Learn how content creation, video marketing and authentic storytelling build trust, create social proof and generate long-term business growth through consistent visibility.
In this episode of Direct Approach, Nancy Bogart, Founder and CEO of Jordan Essentials, shares how culture, relationship marketing and party plan innovation are driving direct selling growth. From field retention and transparent leadership to product focus and succession planning, this conversation explores how companies can build momentum that lasts.
In this special 5-year anniversary episode of Direct Approach, Rob Sperry interviews host Wayne Moorehead about the biggest lessons from 138 conversations with direct selling leaders. From leadership and community to customer acquisition, AI and the future of direct selling, this episode explores the trends shaping the channel's next chapter.
In this episode of Direct Approach, Alex Hoffmann shares how companies can successfully expand direct selling operations in Mexico. From culture and pricing strategy to compensation plans, social commerce and the US Hispanic market, this conversation explores the keys to sustainable growth in one of the world's largest direct selling markets.
In this episode of Direct Approach, Jorge Reyes, CEO of VitalHealth Global, discusses leading through change in direct selling. From evolving consumer behavior and distributor expectations to leadership, transparency and technology adoption, this conversation explores how companies can adapt while strengthening trust, alignment and sustainable growth.
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